- Friends Circle Ltd. is a leading internet service provider in Bangladesh that provides fiber optic broadband internet connections and services. - It has automated departments, a fiber optic backbone network within Dhaka, and covers most of Dhaka through underground cabling. - Its vision is to be the largest broadband service provider in Dhaka and facilitate ICT use across the Bangladeshi economy.

2. Friends Circle Ltd. is one of the market leaders in Bangladesh providing internet solutions as
well as broadband internet services through Fiber Optic connections.
Friends Circle Ltd. has distinguished and satisfied clients to whom we have already provided
our services. Friends Circle Ltd. has huge subscriber based in Dhaka and has spread its POP
(Points of Presence) so that we can provide connectivity at any location in Bangladesh.
In Friends Circle Ltd. each & every department is fully automated to operate its own
administrative and operational activities. It has built up fiber optic network with alternative
redundant backbone within the capital city Dhaka. Most of the coverage’s are already under
the service through underground cabling.
We have already signed up with the leading local internet distributors/cyber cafés. Our
customer list also shows that we have an extensive client base for successful implementation.
Only we have the expert on board with enough training and exposure to be able to complete
and maintain such tasks smoothly and reliably.

3. Mission
• Mission of Friends Circle is to be a regional
model ISP providing Internet and the value-
added services in socially responsible manner
that facilitates development and growth.

4. Vision
• Friends Circle Network will be the largest
broadband user based ICT solutions service
provider in Dhaka, Bangladesh

5. • Facilitate and promote use of ICT in all sectors of the economy.
• Develop an efficient infrastructure.
• To facilitate pure, dedicated & full duplex broadband connectivity.
• To provide internet connection almost anywhere in the country
through its network.
• Create employment opportunity in ICT sector.
• To provide software solution to every department of business.
• To help corporate houses to create and maintain their identity in an
attractive way through dynamic & innovative website.
• To provide enterprise grade data security solution to corporate
houses in order to protect their sensitive information.

6. • Broadband Internet
• Dedicated online game server
• Software development
• Local ISP
• Domain Registration
• Dedicated web hosting server and solution
• Data connectivity
• Out sourcing
• CCTV surveillance
• Torrent server
• Tube Server

8. INITIAL START UP LOCATION
• ‘Dhamrai Bazzar’ would be the famous place at Dhamrai, where the
proposed ISP would be set up. The reasons owing to the selection of
Dhamrai as the most populous city for the launch of the proposed ISP are
as follows:
• It would provide with a central command over the operations in other
cities.
• Gives the maximum possible Marketing and Promotional opportunities.
• Maximum Target Audience.
• Maximum number of bank situated
• Maximum number of Market situated

9. Our Coverage Area

10. Market Analysis
• There has been a proliferation of broadband Internet
connections. With so many people enjoying fast
connections at work, they are no longer willing to deal
with a dial-up connection at home. With the advent of
Wi-Fi technology, customers can now enjoy a fast
connection without having to lay expensive cables
since the signal is sent via radio waves. The targeted
market segments are: students, professionals, techies.

11. Target Customers
• Educational Institutes: These are the places which will
comprise the majority chunk of our future clients. As in most
of the educational institutes Lap tops are a bare necessity
and Internet is fast becoming the best way to learn and
connect to the outside world. We would provide Wi-Fi
connectivity as a whole to the college plus we would also
provide individual connections. (List of target colleges and
institutes
• Corporate Offices: All the corporate closed compounds
which require a secured Wi-Fi connectivity across their
campuses. (List of targeted corporate offices)
• Individuals and Small Enterprises: People willing to go for
Wi-Fi rather than the old wired connection.
• Cyber Cafe’s: A whole new breed of Wi-Fi Internet Cafe’s
would come into existence.

12. Competitors Analysis
• Our main comoertitots is Broadband@Home
• Broadband@Home is a dynamic company
specializes in providing integrated
communications solutions focusing domestic
segment.
• Broadband@Home was founded and operated
out of Dhamrai, Dhaka, Bangladesh since the year
2014.
• Broadband@Home offers optimal access to
Internet and a range of related services.

13. Their service
• Web hosting.
• Business access.
• E-commerce.
• Domain reservation.
• Dedicated access.
• MindSpring dialup access.
• SDSL Waiting Lis.
• Promotional solutions.
• Help desk.

14. Distribution strategy
• There are mainly two channels are used for
this purpose:
• Direct Distribution Channel
• Indirect Distribution Channel
• We will use both these types of channels like
we are serving to the corporate through direct
channel by rendering them the service of DSL
• And for serving the home users and students
we use Dealers network.

15. Promotions Strategy
• We will use print media and outdoor advertising for its promotion. However in spite of
this we will also use many tools in its promotion like:
• (a) Publicity
• (b) Word of Mouth
• (c) Emphasis on Event Marketing Live Concert
• (d) Outdoor Media
• (e) Electronic Media
• (f) Radio
• We are initially going to launch our ISP through Outdoor and print media advertisement.

16. Sales Strategy
• The first contact when the perspective customers first
impression is made while viewing one the magazines in
which we advertise.
• At this point, the customer will call our sales line or go to
our website.
• The customer can then call the sales line where a trained
representative will answer questions and proceed with
initiating service and billing. This approach will be used
because each customer's concerns and needs will be met
immediately to capture the customer at this point of
contact.

17. Production Plan
SL NO. Equipment Name No of item purchase
1 Computer 4
2 Web and FTP servers 6
3 Mail Servers 6
4 Router and Firewall 5
5 Name Server Software 6
7 Proxy Server 1
8 Slave Name Server 1
9 Power Equipment 4
10 Subscriber Material s 3
11 Administrator Consoles 2
12 Tools and Test Equipment 1
13 Development Workstation 3
16 Remote Access Equipment 4
17 Reference Materials 2
Bandwidth(MBPS) Cost(RS/MBPS)
100mbps 20000/=

18. Sales January
All services 300,000tk
Other 0tk
Total Sales 300,000tk
Direct Cost of Sales Jan
All Services 8,333tk
Other $0
Subtotal Direct Cost of Sales 8,333tk
Sale Forecast
For the month of Janurary

19. Financial Plan
Expenses Name Cost
Advertising 10000TK
Legal fees 10000Tk
Office 50000Tk
Working Capital 50000Tk
Miscellaneous 10000Tk
Sub-Total 100000Tk
Employee Salary 20000Tk
Total 250000Tk

20. Sources Of Money
• Our Capital is 500000tk
• We collection taka from own family & Bank
Mamun 75000tk
Imran 75000tk
Salam 75000tk
Halim 75000tk
Loan (Grameen Bank) 200000tk
Total 500000tk

21. Sale 300,000tk
Direct Cost of Sales 8333tk
Other 0tk
TOTAL COST OF SALES 308,333tk
Expenses
Advertising 10000tk
Legal fees 10000tk
Office 50000tk
Working Capital 50000tk
Miscellaneous 10000tk
Sub-Total 100000tk
Employee Salary 20000tk
Total Operating Expenses 250000tk
Net Profit 58,333tk
Friends Circle PROFIT AND LOSS

22. Organizational Plan
Our Team Activity :
 Mamun: Taking all the decision of organization.
 Imran : Taking the all Marketing activity like sales, Distributed
 Salam : Taking the all kind of production process
 Halim : Taking the all kind of operational activity like new
connection, repaired , etc
Manager
MD. MAMUN
Marketing
Manager
Imran
Production
Manager
Salam
Operational
Supervisor
Halim
Employee 1 Employee -2

23. Conclusion
 The Internet Service Provider can support a wide range of applications in,
clinical care, health care financial and administrative transactions, public
health, professional education, and biomedical research.
 Today many new ISPs are coming up and thus there is a huge competition
among them in providing good services at low cost to its customers. For
this they are continuously upgrading their technology.
 The basic peering game does a good job of highlighting the issues ISPs
face when peering. Several comments from ISPs offering enhancements
add reality to the game at the cost of complexity.
 For example, ISPs capture market share in order to be an attractive
acquisition target. Adding merger rules adds a real complexity, somewhat
tangentially related to peering and transit. Adding rules for ISPs to buy/sell
transit to each other similarly adds complexity but adds a negotiating
dynamic that ISPs face today. Balancing the desire to explain and explore
against the desire for the simulation to match reality has proven to be a
challenge.

24. ID NO Name Percentage of
Performance
141351517 Md. Mamun
141351651 Md. Emran Pramanik
13334524 MD. Abdus Salam