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Pitch Originator Executive Summary Preparation Workshop
- 1. Generator powered by Monash THE poweredby Executive summary preparation
- 2. What Focus Who Pitch originator startup pitch competition any pre-profit startupin any industry sector must be led by a Monash student, faculty, staff
- 3. Key dates 18Aug application deadline 1Sept Rapid Fire Round 29sept ELEVATOR AWARDS
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- 5. Why Do IneedOne? Well… many startup founders believe their startup looks like this…
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- 9. Rise to thetop VCs look at around 400 companies for every one in which they invest; angels look at 40.
- 10. You need toshow • interesting story with compelling call to action • strong, succinct problem-solution statement • demonstrate that you know your market, customers, competitors, partners • traction (or how you’ll get it) • minimised risk (technical, business, etc.) • ready for money (know how much you need and how you’ll use it)
- 12. What notto do •this is NOT a creative writing exercise – be able to back up your claims: no fluff, no BS • don’t ignore your audience • don’t cram things in – keep it clear, clean, legible • No jargon (value-added, world-class, next- generation, turnkey, etc.) • Not one single typo
- 13. Step 1 header •company or project name • address • NOT your home address - get a PO box if you have to (or join an incubator!) • company URL • main point(s) of contact with contact details • make sure your email address is name@mycompany.com
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- 15. Step 3 Businesssummary Problem/Solution Product/Service value proposition, user experience Technology/special know how (aka 'secret sauce')
- 16. Step 4 Managementteam Team is very important description of roles, responsibilities If you really don't have a team, get some solid advisors
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- 19. Step 7 Executionplan Current status, traction Marketing & sales strategy Milestones next 6-12 months
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- 27. You too canhaveA kick-ass executive summary Write the executive summary in Word the boring way1 Create a consistent visual identity for your document (colours, fonts, etc.) 2 Create snazzy graphics3
- 28. A few tips oAlways put your company name in the file name (e.g. XYZCo_ExecSum.doc) o visit crowdfunding and angel investing sites and check out the profiles -- keep looking until you find one or two that make you think "wow, I would invest in her/him"
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- 30. How it works Submit your Executive Summary by the application deadline at monash.edu/entrepreneurship 1 Top 20 teams invited to Rapid Fire Round: 60 second pitch, no props, no slides –10 teams will be paired with mentors and advance to the finals 3 Come to the team-forming networking event2
- 31. Come along to key training workshops to get prepared for the final pitch4 10 semifinalists pitch at gala: 3 minutes, no props, no slides – 5 teams will win ($5,000 plus up to $15,000 milestone- based in 3 tranches through 6-week ACCELERATOR program) 5 2 workshops/week for 6 weeks to package startupsfor seed investment, corporate partnership, launch, and/or crowdfunding 6 Investor Boardroom Pitch – top team gets an additional $10,0007
- 32. Scoring rubric Scored from 0 (ineligible) to 10 (high likelihood of success, good ‘investment’) First-passelimination 1(fatal flaws with no obvious pivot) 3 (borderline)
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- 35. WANT TO KNOWMORE? GETIN TOUCH! www.monash.edu/entrepreneurship @monashGENERATOR Facebook.com/monashGENERATOR 7 Innovation Walk AG01-04 (Clayton Campus) entrepreneurship@monash.edu