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- 2. Table of Contents • Introduction: Then and Now • Mission Statement (1990-2008) • Ethics • SWOT Analysis – Strengths, Weaknesses, Opportunities, Threat • Strategies, Competition, Charts • Mission Statement (2008-Present) • Action Plan & Recommendations • Conclusion Starbucks
- 3. Then… • FirstStarbucks opened in Seattle Washington • March 30, 1971 • Jerry Baldwin-English Teacher • Gordon Bowker-Writer • Zev Siegh – History Teacher
- 4. Then… • EntrepreneurHoward Schultz joined the company in 1982 • Director of Retail Operations and Marketing • Idea of selling beverages Starbucks
- 5. Then… • April,1984 first store to sell beverages was opened • Served 400 customers – over the 250 customer average at their best store • II Giornale Acquires Starbucks • Howard Schultz – Starbuck’s President and CEO Starbucks
- 6. Now… • World'spremier roaster and retailer of specialty coffee • 8,812 company-owned stores • 7,852 licensed stores in more than 50 countries Starbucks
- 7. Now… • Annualsales of about $10 billion as of April 2010 • Sell : beverages, pastries, whole bean coffee, ground coffee, and coffee-related products Starbucks
- 8. Mission Statement 1990– October 2008 • Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles as we grow. Starbucks
- 9. Ethics Starbucks™ SharedPlanet™ is committed to doing business responsibly. A better way to help each other and the planet. Starbucks
- 10. SWOT Analysis Strengths Weaknesses Strategies Threats Opportunities Starbucks
- 11. Strengths • Leadingretailer and roaster for brand specialty coffee in the world • Known for providing superior products and services • Number 7 on Fortune Magazine's "100 Best Companies to Work For" for 2008 • Consistent high quality of service • Limited number of strong competitors • High market share and market growth Starbucks
- 12. Weaknesses • Highpricing because of the quality ingredients used • Starbucks refuses to guarantee that milk, beverages, chocolate, ice cream, and baked goods sold in the company’s stores are free of genetically-modified ingredients • Strong presence in the U.S. - more than three quarters of its cafes located in the domestic market • In order to reduce business risk, expansion is needed Starbucks
- 13. Opportunities • Highgrowth of economy and market in Indonesia, especially in urban areas • Could diverse their product not only in coffee • The potential employees are educated people which make it easier to train them • Strong financial support Starbucks
- 14. Threats • Competitorsand copycat brands could pose potential threats • Sentimental issue to the bad effect of coffee from society • Global financial crisis - makes people tend not to spend • Threats of substitute products and services such as colas, teas or juices that are sold in retails • Exposed to rises in the cost of coffee and dairy products Starbuck
- 15. Strategies • Maximizemarket penetration • Provide a relaxing social atmosphere • Offer high-quality products • Encourages a great working environment • Achieve profitability Starbucks
- 16. Competition McDonalds DunkinDonuts Second Cup New World Coffee Caribou Coffee Starbucks
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- 22. Mission Statement October2008 - Present Starbucks
- 23. Action Plan & Recommendations • Enhance atmosphere – Entertainment to attract more customers • Increase marketing • Advertise • Sales promotions • Promote healthy products Starbucks