![SOCIAL RESPONSIBILITY
1- College Achievement Plan
2- Starbucks Ethical Sourcing of Sustainable
Products
3- Starbucks will donate $0.70 [the average
price of a tree] to Conservation International for
every bag of coffee sold from participating
Starbucks® stores in the US to foster thriving
coffee communities.
4- Veterans and Military Support](https://image.slidesharecdn.com/starbucks-160228134431/85/STARBUCKS-COMPANY-CASE-33-320.jpg)
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STARBUCKS COMPANY CASE
- 1. STARBUCKS COMPANY CASE AYDINSANCAK - MEHMET METİN - OSMAN KAYTAN MANAGEMENT & ORGANIZATION DECEMBER 2015
- 2. • Starbucks opensfirst store in Seattle’s Pike Place Market. (Three partners; English Teacher Jerry Baldwin, History Teacher Zel Siegel and Writer Gordon Bowker) INTRODUCTION TO STARBUCKS 1971 1982 • Howard Schultz joins Starbucks as director of retail operations and marketing. Starbucks begins providing coffee to fine restaurants and espresso bars. 1983 • Howard travels to Italy, where he’s impressed with the popularity of espresso bars in Milan. He sees the potential to develop a similar coffeehouse culture in Seattle. Stores: 1 Stores: 4
- 3. • Howard foundsIl Giornale, offering brewed coffee and espresso beverages made from Starbucks® coffee beans. INTRODUCTION TO STARBUCKS 1985 1987 • Il Giornale acquires Starbucks assets with the backing of local investors and changes its name to Starbucks Corporation. Opens in Chicago and Vancouver, Canada. 1988 • Offers full health benefits to eligible full and part‐time employees. 1992 • Completes initial public offering (IPO), with common stock being traded on the NASDAQ National Market under the trading symbol SBUX. 1997 • Establishes the Starbucks Foundation. Stores: 17 Stores: 33 Stores: 165 Stores: 1.412
- 4. • Howard Schultztransitions to chairman and chief global strategist, Orin Smith promoted to president and chief executive officer. INTRODUCTION TO STARBUCKS 2000 • Introduces ethical coffee‐sourcing guidelines developed in partnership with Conservation International. 2001 • Opens stores in Turkey by Shaya Group. (First in İstanbul) 2003 • Chairman Howard Schultz returns as chief executive officer.2008 • Expands digital offerings for customers with free unlimited Wi‐Fi, Starbucks Digital Network. 2010 • Celebrates 40th anniversary2011 Stores: 3.501 Stores: 4.709 Stores: 7.225 Stores: 16.680 Stores: 16.858 Stores: 17.003
- 5. 191,000 worldwide employees $1,714B investmentin two years #1 Fortune’s global Most Admired Food Service Company On 6 continents, 66 countries $16,448B revenue , #187 Fortune 500 5 44 years serving customers STARBUCKS TODAY #5 Fortune’s global Most Admired Company
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- 8. 8 29 Rank of Starbucks brandvalue in the world 2 Rank of Starbucks brand value in the world for fast food company Category Brand Brand Value 2015 M$ 1 Technology Apple 246,992 2 Technology Google 173,652 3 Technology Microsoft 115,500 4 Technology IBM 93,987 5 Payments VISA 91,962 6 Telecom Providers AT&T 89,492 7 Telecom Providers Verizon 86,009 29 Fast Food Starbucks 29,313 Sourc: http://www.millwardbrown.com/BrandZ/2015/Global/2015_BrandZ_Top100_Chart.pdf STARBUCKS TODAY
- 9. WORLD COFFEE CONSUMPTION (INTHOUSAND 60KG BAGS)
- 10. MISSION To inspire andnurture the human spirit – one person, one cup and one neighborhood at a time.
- 11. VISION Together we willelevate our partners, customers, suppliers and neighbors to create positive change. To be innovators, leaders and contributors to an inclusive society and a healthy environment so that Starbucks and everyone we touch can endure and thrive.
- 12. CORPORATE STRATEGY • Maximizemarket penetration • Provide a relaxing, attractive social atmosphere • Offer high-quality products • Create a great working environment • Achieve profitability
- 13. STORY TO THESTART
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- 15. BREAKDOWN OF PRODUCTSALES Beverages 75% Food 19% Packaged and Single Serve Coffee 4% Coffee-making equipment and other merchandise 2%
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- 22. THE STARBUCKS EXPERIENCE TheSTARBUCKS EXPERIENCE can be found on two very distinct levels of the company: • In its unique corporate culture • In its passing down of these values to its partners
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- 25. SEVEN BIG MOVES 1.Be the undisputed coffee authority 2. Engage and inspire our partners 3. Ignite the emotional attachment with our customers 4. Expand our global presence — while making each store the heart of the local neighborhood 5. Be a leader in ethical sourcing and environmental impact 6. Create innovative growth platforms worthy of our coffee 7. Deliver a sustainable economic model
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- 27. THIRD PLACE Starbucks isknown for more than just great coffee, we’re also known for creating an idyllic “third place” (first place – home, second place - work, third place – Starbucks) where customers feel welcome and at home.
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- 29. SOME TIPS FOR«THIRD PLACE»
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- 33. SOCIAL RESPONSIBILITY 1- CollegeAchievement Plan 2- Starbucks Ethical Sourcing of Sustainable Products 3- Starbucks will donate $0.70 [the average price of a tree] to Conservation International for every bag of coffee sold from participating Starbucks® stores in the US to foster thriving coffee communities. 4- Veterans and Military Support
- 34. DON’T YOU EVERFORGET!