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ni.com/china | NI CONFIDENTIAL
Stakeholder Analysis
Ying Chu
Email: cy_yn@163.com
2014-6-6
2ni.com/china | NI CONFIDENTIAL
Stakeholder Analysis Process
•  Stakeholders Identification
•  Stakeholder Analysis
•  Stakeholder Management Plan
•  Stakeholder Engagement
3ni.com/china | NI CONFIDENTIAL
Stakeholders Identification
4ni.com/china | NI CONFIDENTIAL
What is stakeholder
•  A stakeholder is anybody who can affect or is affected by
an organization, strategy or project. They can be internal
or external and they can be at senior or junior levels.
•  Stakeholders are crucial to the success of your
project.
•  Neglect them and they will actively work against you.
Manage them well and they will actively promote you and
your project. The first step in stakeholder mapping is to
identify your stakeholders. Get your project team together
and list everybody that you can think of who is, or will be
affected by the project.
5ni.com/china | NI CONFIDENTIAL
How to identify your stakeholders
6ni.com/china | NI CONFIDENTIAL
OGC Category 1- Mind Map
7ni.com/china | NI CONFIDENTIAL
OGC Category 2
8ni.com/china | NI CONFIDENTIAL
Stakeholder Analysis
9ni.com/china | NI CONFIDENTIAL
Stakeholder Analysis Strategy
10ni.com/china | NI CONFIDENTIAL
Influence lines Techniques Examples
11ni.com/china | NI CONFIDENTIAL
Basic Stakeholder Analysis Techniques
12ni.com/china | NI CONFIDENTIAL
Stakeholder Planning and Management
13ni.com/china | NI CONFIDENTIAL
Identify Win-Win Strategy
14ni.com/china | NI CONFIDENTIAL
Stakeholder Engagement: Develop the
communication and reporting plan
•  Using the information you have gathered in the previous steps
write a communication and reporting plan that documents:
•  the information requirements;
•  frequency of communication;
•  communication provider;
•  and channel of communication for each stakeholder.
•  Make use of your existing reporting structure to manage and
communicate with your key stakeholders and don't forget to
make use of technology e.g. webinars, video conferencing,
internet, intranet.
• 
•  Existing company communications are also worth considering.
Updates on your project will receive a higher profile if they
appear in the company magazine, and you will get your
message distributed for free.
15ni.com/china | NI CONFIDENTIAL
Stakeholder Engagement
16ni.com/china | NI CONFIDENTIAL
Choosing the stakeholder engagement approach
17ni.com/china | NI CONFIDENTIAL
Stakeholder Engagement approaches
18ni.com/china | NI CONFIDENTIAL
Stakeholder Engagement Strategy contents
•  Purpose of the document: Explain that for projects to be successful a clear
understanding of the stakeholders and an engagement strategy for managing
them is essential.
• 
Project background: A high level overview of your project or programme.
Mention the project's business objectives, key deliverables, budget and
timescales.
• 
Introduction: Briefly explain how you carried out your stakeholder analysis and
give an overview of the contents of your stakeholder engagement plan.
• 
Stakeholder analysis and engagement plan: Insert your completed stakeholder
analysis here.
• 
Stakeholder communication plan: Insert your completed communication plan in
this section.
• 
The stakeholder list: Include the full list of stakeholders that you identified. This
section is probably best as an appendix.
19ni.com/china | NI CONFIDENTIAL
Thank you!

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Stakeholder analysis

  • 1. ni.com/china | NI CONFIDENTIAL Stakeholder Analysis Ying Chu Email: cy_yn@163.com 2014-6-6
  • 2. 2ni.com/china | NI CONFIDENTIAL Stakeholder Analysis Process •  Stakeholders Identification •  Stakeholder Analysis •  Stakeholder Management Plan •  Stakeholder Engagement
  • 3. 3ni.com/china | NI CONFIDENTIAL Stakeholders Identification
  • 4. 4ni.com/china | NI CONFIDENTIAL What is stakeholder •  A stakeholder is anybody who can affect or is affected by an organization, strategy or project. They can be internal or external and they can be at senior or junior levels. •  Stakeholders are crucial to the success of your project. •  Neglect them and they will actively work against you. Manage them well and they will actively promote you and your project. The first step in stakeholder mapping is to identify your stakeholders. Get your project team together and list everybody that you can think of who is, or will be affected by the project.
  • 5. 5ni.com/china | NI CONFIDENTIAL How to identify your stakeholders
  • 6. 6ni.com/china | NI CONFIDENTIAL OGC Category 1- Mind Map
  • 7. 7ni.com/china | NI CONFIDENTIAL OGC Category 2
  • 8. 8ni.com/china | NI CONFIDENTIAL Stakeholder Analysis
  • 9. 9ni.com/china | NI CONFIDENTIAL Stakeholder Analysis Strategy
  • 10. 10ni.com/china | NI CONFIDENTIAL Influence lines Techniques Examples
  • 11. 11ni.com/china | NI CONFIDENTIAL Basic Stakeholder Analysis Techniques
  • 12. 12ni.com/china | NI CONFIDENTIAL Stakeholder Planning and Management
  • 13. 13ni.com/china | NI CONFIDENTIAL Identify Win-Win Strategy
  • 14. 14ni.com/china | NI CONFIDENTIAL Stakeholder Engagement: Develop the communication and reporting plan •  Using the information you have gathered in the previous steps write a communication and reporting plan that documents: •  the information requirements; •  frequency of communication; •  communication provider; •  and channel of communication for each stakeholder. •  Make use of your existing reporting structure to manage and communicate with your key stakeholders and don't forget to make use of technology e.g. webinars, video conferencing, internet, intranet. •  •  Existing company communications are also worth considering. Updates on your project will receive a higher profile if they appear in the company magazine, and you will get your message distributed for free.
  • 15. 15ni.com/china | NI CONFIDENTIAL Stakeholder Engagement
  • 16. 16ni.com/china | NI CONFIDENTIAL Choosing the stakeholder engagement approach
  • 17. 17ni.com/china | NI CONFIDENTIAL Stakeholder Engagement approaches
  • 18. 18ni.com/china | NI CONFIDENTIAL Stakeholder Engagement Strategy contents •  Purpose of the document: Explain that for projects to be successful a clear understanding of the stakeholders and an engagement strategy for managing them is essential. •  Project background: A high level overview of your project or programme. Mention the project's business objectives, key deliverables, budget and timescales. •  Introduction: Briefly explain how you carried out your stakeholder analysis and give an overview of the contents of your stakeholder engagement plan. •  Stakeholder analysis and engagement plan: Insert your completed stakeholder analysis here. •  Stakeholder communication plan: Insert your completed communication plan in this section. •  The stakeholder list: Include the full list of stakeholders that you identified. This section is probably best as an appendix.
  • 19. 19ni.com/china | NI CONFIDENTIAL Thank you!