This document outlines the PDMA NPDP Stage-Gate framework for new product development. It consists of 5 stages: Discovery, Scoping, Development, Testing & Validation, and Launch & Commercialization. Each stage involves cross-functional teams and deliverables. Gates 1-5 involve project reviews to determine whether the project proceeds or recycles. The goal is to develop a proven product prototype and updated business case through this cross-functional stage-gate process.

1. PDMA NPDP Stage-Gate
Framework
Cross Functional
Team
TEAM
FORMATION /
PROJECT RISK
REVIEW
Gate 3
(Go to development)
Gate 1
(Idea screen) Stage 1
Proceed Gate 2
(Second Screen)
ProceedDeliverables
CONCEPT
FEASIBILITY
ASSESSMENT
BUSINESS CASE
ANALYSIS
Stage 2
Deliverables
Stage0
BMT BMT
Cross Functional
Team
Recycle Recycle
Cross Functional
Team
4.Development
5.Launch
OUTPUT:
1.Proven product
Prototype
2.Updated (Comprehensive)
Biz case
OUTPUT: New Product
Introduction
Activities:
1.Market Testing
-Pseudo( 假 )…STM/Speculative
-Controlled( 控制 )
-Full sale( 完整 )
…Test Marketing- 試銷
…Rollout- 逐步上市
2.Strategic Launch Planning
Market Research
Stage0:
Discovery
Stage0:
Discovery
Stage1:
Scoping
Stage1:
Scoping
Stage 3
(development)
α test
Stage3:
Development
Stage3:
Development
Stage4:
(Testing & Validation)
Product use testing (β)
market testing
Stage4:
(Testing & Validation)
Product use testing (β)
market testing
Gate 4
(Go to testing)
Stage5:
(Launch &
commercialization)
Stage5:
(Launch &
commercialization)
Gate 5
(Go to launch)
1.Opportunity
Identification
(Idea Screening)
1.Opportunity
Identification
(Idea Screening)
2.Concept
Generation
(Second Screen)
2.Concept
Generation
(Second Screen)
3.Concept/Project
Evaluation
(Second Screen)
3.Concept/Project
Evaluation
(Second Screen)
PIC
-backgroud
-focus/arenas
-goals/objectives
-guidelines
(Product) concept
statement
Activities:
1.Strategy Fit (must-be)
2.Tech Feasibility
3.Market Attractiveness
4. Customer-perceived value
Activities:
1.Pursuing Resource
2.Preliminary tech., financial
& Market Assessment-STP
Activities:
1.Market requirement Analysis
2.Concept testing (scoring model)
-Determine buyer need for the proposed product
-Guage potential customer reactions (need for the product??)
3.QFD
4.Sales Forecasting (ATAR)
5. Define Product Attributes
-Secondary Market Research (usually at
the beginning of a research effort)
-Customer visit (interview)
-outside biz/open/government report
-inner/historical report
Primary Market Research
-Customer visit/Lead user
-Focus Group ( 質化 )
-Survey ( 量化 )
(population/sample)
FFE
Market study
4P/STP
1.Checklist
2.must-meet &
should-meet
Criterion
(Mission/Visio
n/Value)
Resource allocate
by strategic bucket
approach
BCG
-Empathy map ( 同理心圖 )
-AHP
-Brain storming
-KJ method (Affinity diagram)
FFE
Goal
- Strategic buckets (e.g. fit to company
strategy/client value/product advantage)
- Balance (resource allocation)
- Value max.
1.(Product) protocol
statement
2. Prototype
3.Business case
4. Project plan
Criteria:
1.Strategy Fitness(Mission/vision/value)
2.Tech Feasibility
3.Market Attractiveness
4. Environment variable
Criteria:
Primary Market/Tech/commercial
evaluation
Biz case:
-Executive summary
-strategy fit
-biz need
-assumptions
-forecasts
-financial
-risk analysis
2014/9/16 鍾明
NPD strategy
-Prospector
-Analyzer (FF)
-Defender for Niche
-Reactor for pressure
For
breakthrough
(new to the
world/compan
y)
Not for
platform??
Stage2:
Building Biz case
Stage2:
Building Biz case
#Attribute testing