The document outlines the product development process and types of products. The product development process consists of 6 phases: planning, concept development, system-level design, design detail, testing and refinement, and production ramp-up. These phases involve specifying market needs, generating and selecting concepts, designing subsystems and components, creating drawings and specifications, building and testing prototypes, and ramping up full-scale production. The document also lists 8 types of products including generic, technology push, platform, process incentive, customized, high risk, quick build, and complex systems.
this is ppt presentation on product management . it covers features of product ,product levels ,product classification ,product mix and product life cycle stratagies
this is ppt presentation on product management . it covers features of product ,product levels ,product classification ,product mix and product life cycle stratagies
PRODUCT BRIEF DEVELOPMENT TOOLS Quality Function Dep.docxbriancrawford30935
PRODUCT BRIEF
DEVELOPMENT
TOOLS
Quality Function Deployment
In a few words: The voice of the customer translated into the voice of the engineer.
To design a product well, a design teams needs to know what it is
they are designing, and what the end-users will expect from it.
Quality Function Deployment is a systematic approach to design
based on a close awareness of customer desires, coupled with the
integration of corporate functional groups. It consists in
translating customer desires (for example, the ease of writing for
a pen) into design characteristics (pen ink viscosity, pressure on
ball-point) for each stage of the product development (Rosenthal,
1992).
Ultimately the goal of QFD is to translate
often subjective quality criteria into objective
ones that can be quantified and measured and
which can then be used to design and
manufacture the product. It is a complimentary
method for determining how and where
priorities are to be assigned in product
development. The intent is to employ
objective procedures in increasing detail
throughout the development of the product.
(Reilly, 1999)
Quality Function Deployment was developed
by Yoji Akao in Japan in 1966. By 1972 the
power of the approach had been well
demonstrated at the Mitsubishi Heavy
Industries Kobe Shipyard (Sullivan, 1986) and
in 1978 the first book on the subject was
published in Japanese and then later translated
into English in 1994 (Mizuno and Akao,
1994).
In Akao’s words, QFD "is a method for developing a design quality aimed at satisfying the
consumer and then translating the consumer's demand into design targets and major quality
assurance points to be used throughout the production phase. ... [QFD] is a way to assure the
design quality while the product is still in the design stage." As a very important side benefit he
points out that, when appropriately applied, QFD has demonstrated the reduction of development
time by one-half to one-third. (Akao, 1990)
The 3 main goals in implementing QFD are:
1. Prioritize spoken and unspoken customer wants and needs.
2. Translate these needs into technical characteristics and specifications.
3. Build and deliver a quality product or service by focusing everybody toward customer
satisfaction.
Technique useful for:
Derivative First of a kind
Me too with
a twist Next generation
Familiar New
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Product Concept
Since its introduction, Quality Function Deployment has helped to transform the way many
companies:
• Plan new products
• Design product requirements
• Determine process characteristics
• Control the manufacturing process
• Document already existing product specifications
QFD uses some principles from Concurrent Engineering in that cross-functional teams are
involved in all phases of product development. Each of the four phases in a QFD process uses a
matrix to translate customer requirements from initial plann.
1. THE
PRODUCT DEVELOPMENT
PROCESS
AND
TYPES OF PRODUCT
By group – B
Team leader –
(GOURAV RANJAN)
2. PRODUCT DEVELOPMENT
PROCESS
It is process that describes the basic steps
needed to design a product. This process
represents the basic sequence of steps or
activities that a firm employs to conceive, design
and bring a product to market which suits the
customer demand.
3. PHASES OF PRODUCT DEVELOPMENT
Planning
Concept Development
System-Level design
Design Detail
Testing and Refinement
Production Ramp-up
4. 0. PLANNING :
Referred as phase ‘zero’;
Begins with corporate strategy , assessment of
technology development and market objectives.
This phase specifies the target market for the product,
business goal, key assumption and various different
constraints.
5. 1. CONCEPT DEVELOPMENT:
The need of target market is specified,
Product concept are generated, evaluated and
compared,
One or more product concept are selected for further
development and testing.
6. 2. SYSTEM LEVEL DESIGN :
Product architecture,
The decomposition of the product into subsystem
and components,
Geometric layout of the product,
Functional specification of each of the product
subsystem,
Preliminary process flow diagram for the final
assembly process.
7. 3. DESIGN DETAIL :
Output of this phase are –
Drawing or computer file describing the geometry and
its production tooling,
Specification of purchased part,,
Process plan for the fabrication and assembly of the
product .
8. 4. TESTING and REFINEMENT :
Construction & evaluation of multiple preproduction
versions of the products,
Prototypes are made with same geometry and material
properties as per the final product but not necessary
the same fabrication,
Prototypes are tested whether the product will work as
designed and satisfy consumer demand.
9. 5. PRODUCTION RAMP-UP :
Product is made by using the intended production
system,
Purpose of the ramp up is to train the workforce and to
work out any remaining problems to the production
process,
Products produced during product ramp up are send
to preferred customers and careful evaluation is done
to checkout remaining flaws.
10. TYPES OF PRODUCT :
Generic (market pull products)
Technology push products
Platform products
Process incentive products
Customized products
High risk products
Quick build products
Complex systems
Concept is a description of the form, function, and features of a product and is usually accompanied by a set of specifications, an analysis of a comparative products and a economic justification of the project.