The document summarizes the Stage-Gate process, which is a method used to manage new product development and innovation projects. It describes the main stages of the process including discovery, screening, scoping, development, testing and validation, launch, and post-launch activities. It also lists some of the goals and benefits of using the Stage-Gate process such as improving quality, focus, market orientation, and cross-functional teamwork.

1. Stage – Gate™ process Characterization and critical acclaim Iva Ivanova Georgi Kardzhilov Aneliya Aleksandrova Fachhochschule Ludwigshafen am Rhein

2. Stage – Gate™ model by R. Cooper

3. Characterization How can we provoke a discovery? Observe external environment Observe internal environment

4. Good example of a BAD idea

5. Good example of a BAD idea

6. Results form the discovery stage: Main purpose is to identify: Unmet needs Profit areas Gaps With this opportunities shape: Major initiatives Research projects Customer solutions New line extensions

7. Idea screening Define your winning criteria

8. Investigation to evaluate the commercial prospect of your idea Scoping

9. Building the business case and plan Product definition and analysis

10. Product definition and analysis

11. Building the Business Case Primary components Building the project plan

12. Product development Aspects Sourcing, Building, Testing Specially-managed plan Timeline development from the team members Frequent reviews of activities Project management tools and software

13. Testing&Validation Near Testing - alpha testing Field Testing - beta testing Market Testing

14. Testing&Validation Near Testing - alpha testing Field Testing - beta testing Market Testing

15. Launch Full commercialization of the product Full production Marketing&Selling

16. Post Launch activities Monitoring Adjustment

17. The negative view of the Stage – Gate™ Process Slow/high overhead “ Form” Kill innovation

18. Goals of Stage – Gate™ process Goal 1: Quality of Execution Goal 2: Sharper Focus, Better Project Prioritization Many Small Projects In Few High-Impact Products Out

19. Goal 3: A Strong Market Orientation Goal 4: Better Upfront Homework

20. Goal 5: Cross-Functional Team Approach Goal 6: Product with Unique Benefits Goal 7: A Fast-Paced and Flexible Process

21. Benefits of Stage - Gate™ puts discipline in chaotic series of events increases the ratio of successful products shortens the time from idea to profit ensures a complete project enhances teamwork

22. Stage – Gate™ users

23. Thank you for your attention!