This document discusses viral marketing and social media marketing. It provides details on two types of viral marketing, methodology for effective viral marketing, mediums used, potential problems, and other forms of viral marketing. It also discusses using Facebook for social media marketing, key facts about Facebook usage, and strategies for effective Facebook marketing focused on the right messengers, messages, and environments.

1. STUDY SESSION
DIGITAL MARKETING

2. Viral marketing
Viral marketing is an idea that spreads-
-and an idea that while it is spreading
actually helps market your business or
cause.
Two kinds of viral marketing:

3. Viral marketing Type 1
The original classic sort in which the
marketing is the product and which a self-
amplifying cycle occurs. Hotmail, for
example, or YouTube. The more people
use them, the more people see them. The
more people see them, the more people
use them. The product or service must be
something that improves once more people
use it.

4. Viral marketing type 2
A second kind has evolved over the last few
years, and that's a marketing campaign that
spreads but isn't the product itself. Shepard
Fairey's poster of Barack Obama was
everywhere, because people chose to
spread it. It was viral (it spread) and it was
marketing (because it made an argument--
a visual one--for a candidate.)

6. Methodology
Viral marketing is all about giving the right
message to the right messengers in the right
environment.
• Messenger
• Message
• Environment

7. Methodology
• Messenger
• Messengers are individuals who are
continuously ‘on the pulse’ of things
(information specialists); they are usually
among the first to get exposed to the
message

8. Methodology
• Message
• Only messages that are both memorable
and sufficiently interesting to be passed on
to others have the potential to spur a viral
marketing phenomenon. Making a
message more memorable and interesting
or simply more infectious, is often not a
matter of major changes but minor
adjustments.

9. Methodology
• Environment
• The environment is crucial in the rise of
successful viral marketing – small changes
in the environment lead to huge results,
and people are much more sensitive to
environment. The timing and context of the
campaign launch must be right.

10. Viral Mediums
Viral marketing often involves and utilizes:
• Customer participation and polling services
• Industry-specific organization contributions
• Internet search engines and blogs
• Mobile smartphone integration
• Multiple forms of print and direct marketing
• Target marketing web services
• Search engine optimization (SEO) web development
• Social media interconnectivity
• Television and radio

11. Problems of Viral marketing
• Spamming
• Targeting wrong audiences
• Limited to particular demography or group of
people
• Pretending to be someone else

12. Other forms of viral marketing
• Guerrilla marketing
• Marketing buzz
• Viral video
• Chain mails

13. FACEBOOK
SOCIAL MEDIA MARKETING

14. Facebook
• Facebook is rapidly becoming the hottest site in all of
online land. Approximately more than 800 million
individuals are using Facebook. At the moment Facebook
is the second best rated web page.
• Facebook is a global sensation; therefore as an
entrepreneur you are able to connect to the globe in terms
of availability to market segments.

15. Facebook facts
- Half the users log in to Facebook every day
- Users devote over 700 billion minutes monthly to Facebook
- Regular individual has 130 buddies
- Over 900 thousand items that individuals communicate with are
available
- Regular individual is connected to roughly eighty group pages,
categories and activities
- Over seventy translations are offered on the site
- Over 250 000 customers currently open Facebook through their
cellular phone gadgets
- Those who use Facebook on their cellular phone gadgets is
twice as effective on Facebook than those who don’t use phones

16. Facebook marketing
• Small number of individuals understand the great benefit
of Facebook as a method of promotion to many
individuals. Most individuals use Facebook to hook up
with family and friends. Lots of people out there are using
Facebook to market their company.
• Being a user of Facebook there are many perks which
you can use. Facebook customers can post notices,
create categories, distribute material with thousands of
buddies and upload video clips. So, to market your
company you need to create your own fun page. Make it
interesting. Business accomplishment is exactly about
developing connections. Therefore, the most essential
resource on Facebook is individuals.

17. Facebook marketing
• Thus, one of the main features of your Facebook
advertising strategy is the kind and variety of fans you
have. There are many individuals with very few buddies
on promotion. However some individuals have many
friends but these are not part of your targeted audience.
You must focus on your potential viewers.
• To additionally boost the level of targets you obtain in
Facebook, you might want to be a part of focused
categories. Subscribe to categories associated with your
industry or the kind of viewers you want to focus on.

18. SUMMARY
SOCIAL MEDIA MARKETING

19. Summary
• Advertising industry has always been on the
forefront of any technological advancement. What
do you think how long it took the proto-advertisers
to realize the power of the new invention called
printing? Not too long. Who do you think flooded
the airways mere days after the radio was
invented? Who do you think went into TV
advertising as soon as people started getting TV
in their households? Advertising people did.

20. Summary
• They realize how important it is to make your
presence in order to earn money and there is
nothing wrong with it. You as well should make
your presence very well known if you wish to
make the most of your little business or whatever
it is that you are trying to sell online. The best
way to do so as of lately is definitely social media
marketing and we will give you a few general
facts about this great new way of advertising your
stuff and your services.