This is a rich power point presentations that covers very essential topics like different social media channels, social media for various businesses: B2C and B2B, Measuring social ROI and Content marketing: storytelling in social media.
20 Reasons Why Your Business NEEDS Social Media MarketingHaidi Demneri
Did you know that 90% of all marketers say social media marketing has increased their business exposure?
I can help you Create and grow your Online Business contact me on Fiverr: haidid
Or that 66% of marketers that spend at least 6 hours on social per week have seen more leads? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.
Social Media and Content Marketing Strategy - An IntroductionThomas Webster
An introduction to Content Marketing Strategy and Social Media, the things that you need to take into account and some basic process steps to help you get started.
How can a local community coalition begin to develop a social media campaign for the first time? Give these steps a try, along with the workbook https://www.dropbox.com/s/jp8w603opy2aq98/SoMeCampaignSlidedoc.compressed.pdf?dl=0
20 Reasons Why Your Business NEEDS Social Media MarketingHaidi Demneri
Did you know that 90% of all marketers say social media marketing has increased their business exposure?
I can help you Create and grow your Online Business contact me on Fiverr: haidid
Or that 66% of marketers that spend at least 6 hours on social per week have seen more leads? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.
Social Media and Content Marketing Strategy - An IntroductionThomas Webster
An introduction to Content Marketing Strategy and Social Media, the things that you need to take into account and some basic process steps to help you get started.
How can a local community coalition begin to develop a social media campaign for the first time? Give these steps a try, along with the workbook https://www.dropbox.com/s/jp8w603opy2aq98/SoMeCampaignSlidedoc.compressed.pdf?dl=0
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Inbound marketing is a methodology that uses numerous types of pull marketing – content marketing, events, SEO, blogs, social media and that's only the tip of the iceberg – to pull in new business. As opposed to outbound marketing, where marketers endeavor to discover clients, inbound marketing wins the consideration of clients and makes the organization simple to be found.
Recent advancements in online social networking, social search and real-time search guarantee that the world of search and online marketing will change forever. This was not apparent when Facebook, Twitter, Google Buzz, YouTube, LinkedIn and other ‘social media' sites first emerged. But when search marketers realized they could influence organic search results by optimizing social media site content and pushing it into top positions of the search results they embraced it.
What do you need to succeed online with your business? Here it is... everything you need to know explained. The deck from BoxlessWorkshops.com's January Workshop.
All Free Books in this site>>>>> https://kit.co/Watch2Learn
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Inbound marketing is a methodology that uses numerous types of pull marketing – content marketing, events, SEO, blogs, social media and that's only the tip of the iceberg – to pull in new business. As opposed to outbound marketing, where marketers endeavor to discover clients, inbound marketing wins the consideration of clients and makes the organization simple to be found.
Recent advancements in online social networking, social search and real-time search guarantee that the world of search and online marketing will change forever. This was not apparent when Facebook, Twitter, Google Buzz, YouTube, LinkedIn and other ‘social media' sites first emerged. But when search marketers realized they could influence organic search results by optimizing social media site content and pushing it into top positions of the search results they embraced it.
What do you need to succeed online with your business? Here it is... everything you need to know explained. The deck from BoxlessWorkshops.com's January Workshop.
Social media marketing has matured over the last decade to
become an integral part of the marketing mix for both large
and small businesses. It can have a significant and measurable
impact on your bottom line and – when done well – can be a
powerful marketing tool. Whether you are trying to reach
a local audience or launching a brand nationwide, social
media marketing should be considered as part of your
marketing activity
Social Media Marketing Tips for Small Businesses.pdfWWW.APPZSOFT.COM
In today's digital age, social media has become an integral part of our lives. With over 4.2 billion active users worldwide, it has become a powerful platform for businesses to reach and engage with their target audience. Social media marketing, also known as SMM, has proven to be an effective tool for businesses of all sizes, especially for small businesses with limited resources. In this article, we will explore the world of social media marketing for small businesses, including its benefits, different platforms, crafting a strategy, building a presence, advertising, staying consistent, utilizing tools, and staying up-to-date with algorithm changes.
Understanding Social Media Marketing
Social media marketing is a form of internet marketing that utilizes social media platforms to promote products or services and engage with potential and existing customers. It involves creating and sharing content, engaging with users, and running ads on various social media platforms to achieve specific business goals. Some common objectives of social media marketing for small businesses include increasing brand awareness, generating leads, driving website traffic, and boosting sales.
Why Social Media Matters for Small Businesses
Think of social media as a bustling marketplace where millions of potential customers gather to connect, interact, and be entertained. By establishing your brand as a participant in this dynamic space, you unlock a treasure trove of benefits, including:
Enhanced Brand Awareness: Social media platforms help you put your brand on the map, fostering familiarity and recognition among your target audience.
Direct Engagement: Communicate directly with your customers, understand their needs and preferences, and build valuable relationships.
Targeted Advertising: Reach the right people with laser-focused ads, maximizing your marketing budget and optimizing ROI.
Cost-Effective Promotion: Compared to traditional media, social media offers a relatively inexpensive way to reach a large audience.
Increased Website Traffic: Drive valuable leads and customers to your website by promoting your content and offers on social platforms.
Boost Brand Loyalty: Foster a community around your brand, encouraging user-generated content and positive word-of-mouth marketing.
Stay Ahead of the Curve: Social media keeps you up-to-date with industry trends and allows you to adapt your marketing strategies accordingly.
Benefits of Social Media for Small Businesses
One of the most significant benefits of social media for small businesses is its cost-effectiveness. Creating a profile on most social media platforms is free, and running ads can be done with a minimal budget compared to traditional advertising methods. It also allows businesses to reach a wider audience and target specific demographics, making it easier to connect with potential customers.
Badrina Social Media Planning PresentationEddy Badrina
Social Media Planning presentation at the Richardson Chamber of Commerce. Geared towards small businesses and entrepreneurs, this conversation goes through the planning and strategic aspects of implementing social media tools.
A presentation about the changing digital screen and how brands can take action to effectively reach their clients in a digital world. The content is aimed at promoting Media24 digital properties.
Social Media Marketing Courses Building an Effective Online Presence.pdfDigital Aacharya
Digital marketers may improve their skill set by taking social media training courses. It is a technique to increase your online presence, interact with customers, and expand your business.
Online PR is the public relations work of communicators via available online communication channels (and also communication tools). In addition to the online pages of classic media, these channels include social media, blogs and websites.
Based on the measures taken in the print sector, the possibilities and opportunities offered by online media are used and the strategies are adapted accordingly.
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you don’t know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
• The myths and realities of internet marketing
• How successful business use the internet to get more customers
•What you can do right now to attract and retain more paying customers
•How to avoid wasting time and money doing things that don’t work
For more visit: http://codesm.com
Master the art of Social Selling to increase sales by fostering relationships...VereigenMedia1
The goal of “social selling” is to increase sales by fostering relationships with potential prospects and stimulating conversations with those customers through social media platforms. For
example, on LinkedIn, marketing specialists share advice with a targeted audience of firms in a specific area (e.g., eCommerce, SaaS, finance).
Consistent participation on the platform increases their credibility and eventually, their
clientele. This approach allows you to market your business without making your posts look
like ads.
The goal of both traditional social media marketing and social selling is to make a sale. Social media marketing focuses on branding and aiming to reach a wider audience rather than just deal closures. On the other hand, in social selling, you leverage your own personal brand to connect with potential buyers. To put it simply, social selling is sales-focused, while social media marketing is more concerned with expanding a company’s brand. It’s setting yourself up as a credible thought leader or industry expert to get more sales.
Social media is now playing much larger roles in our lives than it did decades ago, and one of those essential roles is social media promotion. In truth, any marketer or business owner that has not already jumped on the social media bandwagon is way behind the times. Social media promotion has revolutionized the traditional approaches to marketing businesses so that almost everything is now digitized and operations can even be conducted from devices like phones and laptops.
Social media is now playing much larger roles in our lives than it did decades ago, and one of those essential roles is social media promotion. In truth, any marketer or business owner that has not already jumped on the social media bandwagon is way behind the times. Social media promotion has revolutionized the traditional approaches to marketing businesses so that almost everything is now digitized and operations can even be conducted from devices like phones and laptops.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
2. Social media marketing is the use of social
media platforms to connect with your audience to
build your brand, increase sales, and drive website
traffic. This involves publishing great content on
your social media profiles, listening to and engaging
your followers, analyzing your results, and running
social media advertisements.
What is Social Media
Marketing(SMM)?
3. ANSWERTHIS QUESTIONS……
• Which goals do you want to achieve with social media
marketing? Do you want to improve brand awareness or
generate leads?
• Which channels does your target audience use?
• What kind of content do you plan to create? Will it be
more of image-based content, blog post links, or video
content?
• Which channels are your competitors using?
• How many social media channels can you manage?
5. Social Media Marketing Channels
• Facebo
ok
• Twitter
• Instagr
am
• YouTub
e
• LinkedI
n
6. Social Media Marketing Channels
#Channel 1 :
Facebook
Facebook was the first
social network to
surpass 1 billion
registered accounts.
And it now has 2.2
billion monthly active
users. It is the most
popular social
networking
site worldwide as of
April 2018, ranked by
the highest number of
active users.
7. Social Media Marketing Channels
#Channel 2 :
Twitter
Facebook was the first
social network to
surpass 1 billion
registered accounts.
And it now has 2.2
billion monthly active
users. It is the most
popular social
networking
site worldwide as of
April 2018, ranked by
the highest number of
active users.
8. Social Media Marketing Channels
#Channel 2 :
Twitter
Facebook was the first
social network to
surpass 1 billion
registered accounts.
And it now has 2.2
billion monthly active
users. It is the most
popular social
networking
site worldwide as of
April 2018, ranked by
the highest number of
active users.
9. IMPORTANCE OF SOCIAL MEDIA TO BUSINES
• Increase Brand
Awareness
With nearly half of the world’s
population using social media platforms,
they’re a natural place to reach new and
highly targeted potential customers.
Think people only connect with brands
they already know on social media?
Consider that 60 percent of Instagram
users say they discover new products on
the platform.
Absolut Vodka ran an Instagram
campaign to promote its limited edition
Spark bottle, the company achieved
a five-point lift in brand awareness.
10. IMPORTANCE OF SOCIAL MEDIA TO BUSINES
• Establish your brand
as a thought leader
No matter what industry your
business is in, social media offers the
opportunity to establish your brand as
a thought leader—the go-to source
for information on topics related to
your niche
The 2018 Edelman Trust
Barometer discovered that 63 percent
of people trust technical experts,
compared to only 42 percent of
people who trust businesses.
Hootsuite CEO Ryan Holmes has more
than 1.5 million followers on LinkedIn,
where he shares his insights about
social media and entrepreneurship.
11. IMPORTANCE OF SOCIAL MEDIA TO BUSINES
• Stay top of mind
Most social media users log into their
accounts at least once per day,
according to Pew Research Center, and
many people are checking social
multiple times per day.
Social media gives you to the
opportunity to connect with fans and
followers every time they log in. Keep
your social posts entertaining and
informative, and your followers will be
glad to see your new content in their
feeds, keeping you top of mind so you’re
their first stop when they’re ready to
make a purchase.
12. IMPORTANCE OF SOCIAL MEDIA TO BUSINES
• Increase Website
Traffic
Social media posts and ads are key
ways to drive traffic to your website.
Sharing great content from your blog
or website to your social channels is a
great way to get readers as soon as
you publish a new post
Participating in social chats—like the
weekly #HootChat on Twitter—can
also be a great way to increase your
visibility, get attention from new
people, showcase your expertise, and
drive traffic to your website.
13. IMPORTANCE OF SOCIAL MEDIA TO BUSINES
• Increase Website
Traffic
Social media posts and ads are
key ways to drive traffic to your
website. Sharing great content from
your blog or website to your social
channels is a great way to get
readers as soon as you publish a
new post
Participating in social chats—like the
weekly #HootChat on Twitter—can
also be a great way to increase your
visibility, get attention from new
people, showcase your expertise,
and drive traffic to your website.
14. IMPORTANCE OF SOCIAL MEDIA TO BUSINES
• Generate Leads
Social media offers an easy and low-
commitment way for potential customers
to express interest in your business and
your products. Lead generation is such an
important benefit of social media for
business that many social networks offer
advertising formats specifically designed
to collect leads.
For example, Renault Europe
used Facebook lead ads that allowed
people interested in learning more about
a new model to book a test drive directly
from Facebook, with just a couple of taps.
15. IMPORTANCE OF SOCIAL MEDIA TO BUSINES
• Boost Sales
No matter what you sell, social
media can help you sell it. Your
social accounts are a critical part of
your sales funnel—the process
through which a new contact
becomes a customer.
As the number of people using social
media continues to grow and social
sales tools evolve, social networks
will become increasingly
important for product search and
ecommerce. The time is right to
align your social marketing and sales
goals.
16. IMPORTANCE OF SOCIAL MEDIA TO BUSINES
• Customer Audience &
Management
Social networks give you the
opportunity to interact directly with
customers and fans, and likewise give
them the chance to interact directly
with your brand. Unlike traditional
media, which offers only one-way
communication, social media is a two-
way street.
If you want customers and followers to
be engaged, you have to be engaged
yourself. Stay active and respond to
comments and questions on your own
social media posts in a way that’s
appropriate to your brand.
17. B2B MARKETING
Definition: B2B marketing or business-to-business
marketing refers to the marketing of products or services
to other businesses and organizations.
18. B2B MARKETING STRATEGIES
B2B marketers have a vast arsenal when it comes to marketing. While B2C
marketers have the benefit of being more casual in the type of content they
create, B2B marketers generally focus on more “professional” types of
content.
• White Papers/eBooks:
While extremely labor
intensive, serve a plethora
of beneficial purposes for a
B2B marketer. First and
foremost, white papers are
a tool for lead generation.
Given how in-depth a white
paper can be, and how
much information it
provides to the reader,
people are more willing to
give their personal details
to access it.
• Case Studies:
According to a recent
study, case studies are
the most effective tool for
lead generation. They
also prove to your target
market that your product
or service is an effective
choice for them. It helps
if the case study focuses
on a customer that is well
known.
19. B2B MARKETING STRATEGIES
B2B marketers have a vast arsenal when it comes to marketing. While B2C
marketers have the benefit of being more casual in the type of content they
create, B2B marketers generally focus on more “professional” types of
content.
• Webinars:
Webinars are a great example
of how content marketing now
encompasses a wide array of
media, not just blog posts.
Creating a webinar not only
serves the immediate goal of
getting people to sign up,
therefore getting their
information for continued
nurturing until they are ready
to go to sales, they give you an
amazing amount of content to
purpose.
• Infographics:
Infographics can actually be
more beneficial to B2B
companies. B2Bs tend to have
a wealth of data and analytics
that can be put into graphical
form. Using internal data to
create an awesome
infographic is a powerful tool
to get media coverage. There
is nothing a blogger likes more
than a well done infographic.
20. B2C MARKETING STRATEGIES
Definition: B2C marketing is a form of marketing that helps
businesses communicate more effectively and persuasively with
consumers. Instead of selling toner or SaaS software to a company, you’re
marketing your products directly toward individual consumers.
• Your customer has a personal stake in the outcome of your product. He
or she wants to buy your Knowledge Commerce product to resolve a
pain point, learn a new skill, or satisfy some other need or desire
• Additionally, it helps if you understand the psychology behind
marketing principles and the ways in which you can influence your
target market. Like any other business owner, you have to create
marketing materials that will appeal to the people who are most likely
to buy what you sell.
21. B2C MARKETING STRATEGIES
• Connect with prospects on a human level
Let’s start with content marketing. If you’re focused on building relationships
with your prospects, you must treat them like human beings — not like
potential ATMs who will dispense cash for your products.
Example:
Let’s say that you create online courses to help people lose weight. Maybe you
struggled with your own weight earlier in your life, so you know how it feels to
struggle with yo-yo diets and New Year's’ Resolutions that never pan out.
Use those experiences to connect with your audience.
Post before and after photos, talk about weight-loss strategies that failed, and share
your personal struggles. You can also talk about how you feel now that you’ve
conquered your weight-loss struggles and triumphed over your former pain.
People connect to stories like this. The message you’re sending is simple: “I figured
out a way to beat this problem. Let me help you do the same.”
22. B2C MARKETING STRATEGIES
• Host Creative and Engaging Contests
You can host a contest on your blog, social media, or anywhere else that
seems appropriate. Many entrepreneurs use webinars to hold contests. This
way, you boost attendance for your webinar and gain exposure through the
contest at the same time..
Example:
You’re an expert on public speaking, right? So maybe you could ask people
to post photographs of themselves during public speaking engagements, or
maybe you could ask them to record 15-second speeches.
Whatever the rules, stick by them and choose a winner fairly. If you don’t
want to do a contest, host a giveaway instead.
23. B2C MARKETING STRATEGIES
• Add a Free Offer With Every Purchase
Also known as a gift with purchase, a free offer with every purchase adds even more
value to the product you sell. In other words, it lets people know that they’re getting
something extra without having to part with more money
The free offer can be anything you want. Maybe it’s a mini-course that’s related to
your main course. Or perhaps it’s an e-book or workbook that will help your
customers get better use out of your online course.
Example:
Many of our #KajabiHeroes teach spirituality-based online courses. If you fall into that
same niche, you could create a bonus offer for every purchase related to helping
people find their own spirituality.
Devotions, guided meditations, and similar products can prove extremely popular
among your target audience. Alternatively, you could share a short e-book that
complements your online course or create a video that shares your story.
24. B2C MARKETING STRATEGIES
• Prioritize Searcher Intent for SEO
Searcher intent refers to the reason behind a Google search. For example, if you
want something to eat, you might search for “Chinese restaurants near me.” If you’re
interested in cooking, you might search for “Chinese recipes for beginners.”
The type of search indicates its intent. Some consumers are just gathering
information, others are comparing their options, and still more are ready to buy.
Example:
You can target consumers in getting a better shape phase, by preparing comparison
articles and charts. Help people understand their options so they can make an
educated decision.
When you break down your audience by searcher intent, you can create content
that’s custom designed for each segment. You’d be surprised by how well this tactic
works, especially if you’re comfortable in your knowledge of your buyer personas.
25. B2C MARKETING STRATEGIES
• Create Membership Programs
Think of a membership program as a form of gamification. It encourages
consumers to interact with your business so they can rise up the membership
levels.
Also called a loyalty program, a membership program combines
competitiveness and rewards. As consumers move up the membership levels,
they gain access to more rewards, which enhances their relationship with your
business.
Example:
Maybe you teach online courses related to web design. You help aspiring designers
become better at their work and find paying jobs.
You could remarket to potential customers who visit your website to read one of your
blog posts or check out a landing page. If you have Facebook Ads set up, you can use a
Facebook Pixel to retarget those customers.
After visiting your site, the customer logs on to Facebook to check his or her wall. Right
there in the feed is an advertisement for your web design course.
26. MEASURING SOCIAL MEDIA ROI
Facebook Offers
This is a Facebook feature that
allows Facebook Page admins
and editors to offer discounts to
their fans. Offers can help
businesses reach more
customers or encourage existing
customers to visit stores. When
fans see your offer, they can like
it, comment on it or save it for
later.
This lets marketers experiment
with how social media actions
can be monetized into in-store
purchases. Facebook Offers
operates similar to Google Offer
Extensions for AdWords, which
lets AdWords advertisers attach
a discount coupon to a Google
ad.
27. MEASURING SOCIAL MEDIA ROI
Google Analytics
Google Analytics is the most
powerful tool for measuring the
ROI of social media. Google
Analytics social reports can
show marketers the impact of
social actions, which social
networks are yielding the best
results, which content is most
popular, and how social can
result in conversions.
Google Analytics gets a fairly
regular stream of facelifts,
tinkering with where certain
reports are nested. This is what
the most current setup of
Google Analytics’ social reports
section looks like.