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WEBSITE TRAFFIC/ ADVERT
RESEARCH
MAYA SHEHATA
WHY ARE ADS BENEFICIAL?
• They inform, attract and create awareness towards a target
market of people who are likely to have an interest in the
advertisment.
• This helps the media or business reach out to a wide target
market and help them spread awareness of their
product/service as effectively and efficiently as possible
• By successful advertising, it will further lead to a larger
customer base, meaning more sales and higher profits and
revenue earned as a whole.
ADVERTISING THROUGH INSTAGRAM
• Instagram is a huge medium with an enormous number of users. It is a good
platform for advertising, as it is a place which gathers many people from
different societies and from all over the world. Many brands decide to advertise
on Instagram in order to gain new audiences, reach more customers, spread
their popularity and brand awareness, develop on the worldwide market. Even
though, every company should remember that it is better to care about the
quality rather than the quantity. If only the brand’s target audience is present on
Instagram, it is a good place to run ads. Instagram is a perfect advertising
platform for many brands wanting to reach a younger audience.
• This is beneficial for when trying to attract the audience that fits the correct
demographic and psychographic for my music video. It is easy through
instagram to reach out to them and pop up in their explore page or
recommended. Billie Eilish has around 58 million followers.
ADVERTISING THROUGH FACEBOOK
• Facebook helps in reaching out to a large amount of people, in fact
you can target people with Facebook advertisement. The fact is, if
Facebook is considered as a country it will be third most populated
country in the world. Daily active user of Facebook is over 2 million, a
huge number for a business advertisement and promotion. Facebook
Ad’s will give immediate results with even less investment.
• Facebook is one of the great option for creating branding to your
business. Even for a small budget business, Facebook Advertisement
is effective. You can build your brand and reach many people and get
response to your business through Facebook Advertisement.
ADVERTISING THROUGH YOUTUBE
• Advertising on YouTube is cheap and high-quality. YouTube videos
boast immense SEO value. But more importantly than that, video is
simply a rapidly expanding medium. YouTube is the preferred home
of literally billions of creators and fans across the world. In fact,
creators blow up more regularly on YouTube than they do on other
platforms, like Instagram.
• In this generation, I believe that promoting a music video or an artist
is very hard, however Youtube will enable the ease of finding the
correct people who are interested and who follow Billie Eilish on
several other mediums. It is also a quick way to engage the audience
without having to read or navigate for too long.

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Website traffic / advert research

  • 2. WHY ARE ADS BENEFICIAL? • They inform, attract and create awareness towards a target market of people who are likely to have an interest in the advertisment. • This helps the media or business reach out to a wide target market and help them spread awareness of their product/service as effectively and efficiently as possible • By successful advertising, it will further lead to a larger customer base, meaning more sales and higher profits and revenue earned as a whole.
  • 3. ADVERTISING THROUGH INSTAGRAM • Instagram is a huge medium with an enormous number of users. It is a good platform for advertising, as it is a place which gathers many people from different societies and from all over the world. Many brands decide to advertise on Instagram in order to gain new audiences, reach more customers, spread their popularity and brand awareness, develop on the worldwide market. Even though, every company should remember that it is better to care about the quality rather than the quantity. If only the brand’s target audience is present on Instagram, it is a good place to run ads. Instagram is a perfect advertising platform for many brands wanting to reach a younger audience. • This is beneficial for when trying to attract the audience that fits the correct demographic and psychographic for my music video. It is easy through instagram to reach out to them and pop up in their explore page or recommended. Billie Eilish has around 58 million followers.
  • 4. ADVERTISING THROUGH FACEBOOK • Facebook helps in reaching out to a large amount of people, in fact you can target people with Facebook advertisement. The fact is, if Facebook is considered as a country it will be third most populated country in the world. Daily active user of Facebook is over 2 million, a huge number for a business advertisement and promotion. Facebook Ad’s will give immediate results with even less investment. • Facebook is one of the great option for creating branding to your business. Even for a small budget business, Facebook Advertisement is effective. You can build your brand and reach many people and get response to your business through Facebook Advertisement.
  • 5. ADVERTISING THROUGH YOUTUBE • Advertising on YouTube is cheap and high-quality. YouTube videos boast immense SEO value. But more importantly than that, video is simply a rapidly expanding medium. YouTube is the preferred home of literally billions of creators and fans across the world. In fact, creators blow up more regularly on YouTube than they do on other platforms, like Instagram. • In this generation, I believe that promoting a music video or an artist is very hard, however Youtube will enable the ease of finding the correct people who are interested and who follow Billie Eilish on several other mediums. It is also a quick way to engage the audience without having to read or navigate for too long.