Social media has had a huge impact on businesses by allowing them to advertise, communicate with customers, and build their brand recognition. It has grown in functionality and reach over the years, changing how brands interact with consumers. Businesses that have embraced social media by creating engaging content have an advantage over those that have not. Today, social media is crucial for businesses to attract new customers, keep in contact with existing customers, and expand their clientele through platforms like Facebook groups and chatbots.

1. IMPACT OF SOCIAL MEDIA
IN THE WORLD OF
BUSINESS
BY: KATIE STEVENS

2. WHAT IS SOCIAL MEDIA?
• Social Media is an electronic platform that allows
the user to communicate through websites or
social networking. These communities let users
share information, personal messages, ideas,
videos, pictures, and other content.

3. AS IT GROWS
• Social Media has grown in functionality and reach over
the years, it’s changed the way brands interact with their
audience of current and potential consumers.
• Businesses who have learned to create content and
engage in conversations are already ‘in the stream' –
and more and more, internet users have the expectation
they will be able to interact with their favorite brands.
• Companies that have embraced this have an ever-
growing advantage over those who have not.

4. IMPACT IN BUSINESS
• Social Media today has a huge impact on all
types of businesses because lots of them use
social media as a platform to advertise their
products and their deals as well as
communicate with the consumer.
• Many businesses today even hire people to
specifically handle their social media accounts.

5. ADVERTISING
• Advertising your business on social
media is huge in today’s society because
it’s what helps your business stand out
among other businesses and competitor
companies in the same market.
• Social Media helps attract new customers
which you have to have to be successful.
• It allows businesses to keep building up
new clientele as well as branch out to
other states and other countries.

6. KEEPING UP WITH POST PURCHASE
CUSTOMERS
• Being able to easily message or email customers after they purchased your product makes it
more likely for them to tell their friends or family about your business as well as keep coming
back themselves.

7. BRAND RECOGNITION
• Advertising through social media keeps your consumers
coming back, it helps expand your business by building
a bigger clientele. Implementing a social media strategy
will greatly increase your brand recognition which is
important to be successful.

8. FACEBOOK
• Facebook now has groups which is a good way for businesses to communicate with their
consumer. They can post videos and pictures and all sorts of advertisements in these groups
which allows the consumer to comment back and interact with the business or give feedback
on certain products.
FACEBOOK
• Facebook now has groups whic h is a good way for businesses to communic ate with
their consumer. They can post videos and pictures and all sorts of advertisements in
these groups whic h allows the consumer to comment back and interact with the
business or give feedback on certain products.

9. CHATBOT’S & AI
• Another way social media in marketing keeps
growing is companies now have Chatbot’s
and Ai to reply and help customers on their
queries.
• I believe that Chatbot’s and Ai technology will
only get better from here because even
though they can be helpful in situations like
after business hours it can be difficult to
actually find a person to communicate with
sometimes when companies lean too much
on using Ai.

10. WHY SOCIAL MEDIA IS HERE
TO STAY?
• Social Media is expanding when it comes to marketing.
• social media is the single-most underpriced, effective,
and direct-to-audience form of communication that we
have.