This document discusses social media marketing in the 21st century. It defines social media marketing as gaining website traffic or attention through social media sites by creating content that encourages sharing. Major findings show that 92% of marketers see social media as important, with Facebook and LinkedIn being the most important networks. The document also discusses various social media platforms like Facebook, Google+, LinkedIn, Pinterest, and their uses and benefits for businesses. It covers traditional media versus social media and changes Facebook has made like removing unpaid posts and adding a 'Buy' button.
With the internet turning into a participatory forum where user-generated content gets more eyeballs and more credibility than advertising messages, CMO’s are spending more time and resources in building their organizational presence on it.
Attend our webinar, where our marketing practitioner will explain if earning attention through social media is more important than investing in adwords campaign or vice versa.
With the internet turning into a participatory forum where user-generated content gets more eyeballs and more credibility than advertising messages, CMO’s are spending more time and resources in building their organizational presence on it.
Attend our webinar, where our marketing practitioner will explain if earning attention through social media is more important than investing in adwords campaign or vice versa.
Lunch & Learn workshop at USM for the Maine Center of Enterprise Development 8-12-10. Johnson & Johnson's Acuvue; Proctor & Gamble's Max le Tampax; Distinctive Homes Magazine; Jet Blue, BP, Domino's, ShitMyDadSays
MKT 380 Introduction to Social Media Marketing Week 1Michael Germano
Social media careers
Social media compared to mass media
New media versus old media
Social media and its value to marketers
Social media marketing and strategic objectives overview
This is a rich power point presentations that covers very essential topics like different social media channels, social media for various businesses: B2C and B2B, Measuring social ROI and Content marketing: storytelling in social media.
Here is a quick overview of Twitter marketing and how it works. You will get a basic idea of the functionality of this digital platform and would get an idea of terms associated with it
a research study based on effectiveness of social media as a marketing tool. now a days social media influencing the purchasing decision of consumers, that's why it’s important to know how it works !
also have some recommendations to improve it.
Lunch & Learn workshop at USM for the Maine Center of Enterprise Development 8-12-10. Johnson & Johnson's Acuvue; Proctor & Gamble's Max le Tampax; Distinctive Homes Magazine; Jet Blue, BP, Domino's, ShitMyDadSays
MKT 380 Introduction to Social Media Marketing Week 1Michael Germano
Social media careers
Social media compared to mass media
New media versus old media
Social media and its value to marketers
Social media marketing and strategic objectives overview
This is a rich power point presentations that covers very essential topics like different social media channels, social media for various businesses: B2C and B2B, Measuring social ROI and Content marketing: storytelling in social media.
Here is a quick overview of Twitter marketing and how it works. You will get a basic idea of the functionality of this digital platform and would get an idea of terms associated with it
a research study based on effectiveness of social media as a marketing tool. now a days social media influencing the purchasing decision of consumers, that's why it’s important to know how it works !
also have some recommendations to improve it.
Estrategias de Email Marketing para EmprendedoresFromDoppler
Si tienes una StartUp y quieres darte a conocer o aumentar tus clientes, mira este video y conoce las claves para mejorar tus resultados a través de las Campañas de Email.
I. ¿QUÉ SON LOS PRIMEROS AUXILIOS?
Los primeros auxilios son los cuidados básicos que se dan de manera inmediata a una persona que ha sufrido una urgencia, emergencia o enfermedad súbita.
Consisten en un conjunto de medidas básicas que sostienen a la persona hasta que reciba una asistencia más compleja. Tienen como finalidad contribuir a conservar la vida, evitar complicaciones físicas y psicológicas, y siempre que sea posible asegurar su traslado a un centro asistencial para que reciba atención médica.
Objetivos:
Conservar la vida.
Evitar complicaciones físicas y psicológicas.
Ayudar a la recuperación.
Asegurar el traslado de los accidentados a un centro asistencial.
PRIMER RESPONDIENTE
La primera persona que decide participar en la atención de un lesionado. Puede o no ser un profesional de la salud. Es el encargado de evaluar la escena, comenzar la revisión del lesionado y activar al servicio médico de urgencia, conocido en los medios urbanos como Sistema de Atención Médica Pre hospitalaria de Urgencias o Servicio Metropolitano de Urgencias.
Las obligaciones del primer respondiente son:
• Tener el primer contacto con el lesionado.
• Pedir ayuda porque no siempre se puede trabajar adecuadamente solo.
• Realizar la evaluación primaria del paciente. (Revise)
• Solicitar el apoyo de los cuerpos de emergencia adecuados. (Llame)
• Liberar la vía aérea. (Atienda)
• En caso necesario iniciar RCP (básico).
• Dar datos del padecimiento o atención a los servicios de Emergencia al llegar.
PRIMEROS AUXILIOS
1. conserve la calma
2. revise el lugar y asegure eliminando los riesgos tanto para el accidentado como para el primer respondiente.
3. verificar el nivel de conciencia de la persona golpeando los hombros y con el llamado de la voz.
4. active la alarma de emergencia llamando al 123 dando las indicaciones del lugar del accidente, condiciones de la persona y pidiendo un desfibrilador manual.
5. Inicio RCP
Cyber Espionage and Insider Threat: House of Commons Panel DiscussionDr. Lydia Kostopoulos
Presentation from panel discussion at the House of Commons on "Rethinking Cybersecurity: Threats and Challenges in 2016".
Presentation was on "Cyber Espionage and Insider Threat: The impact of the Human Factor". (December 16, 2015)
Presentation on personal digital security for the Overseas Security Advisory Council (OSAC) Bureau of Diplomatic Security - United States Department of State.
Here in this Presentation you will find about the "use of internet as marketing medium"
and types of internet marketing with complete data and analysis .....
I hope, it will be helpful
Hiubang marketing communication - Company ProfileIshak Tanoto
#HMC is a digital marketing consultancy which specialize in digital communication, social media marketing, online PR and online advertising.
Building the bridge to Challenger Brands’ consumers/target market
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadsowmyavibhin
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Social Media Marketing (SMM) training in Hyderabadmadhupriya3zen
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
Discover the art of social media management with our specialized course tailored for aspiring professionals seeking to excel in the digital world. Our Social Media Manager Course offers a hands-on learning experience, enabling you to master the latest techniques used by industry experts. From crafting compelling content to mastering the art of community management and leveraging social media analytics, our comprehensive curriculum covers every aspect of successful social media management
3. El uso de las redes sociales en el Marketing
• Two Broke Girls
• Season 4, episode 1
• http://www.seriesflv.net/ver/dos-chicas-sin-
blanca-4x01.html
4. Qué es social media marketing
• Social media marketing is the process of gaining website
traffic or attention through social media sites.
• Social media marketing programs usually center on efforts
to create content that attracts attention and encourages
readers to share it across their social networks. The
resulting electronic word of mouth refers to any statement
consumers share via the Internet (e.g., web sites, social
networks, instant messages, news feeds) about an event,
product, service, brand or company. When the underlying
message spreads from user to user and presumably
resonates because it appears to come from a trusted,
third-party source, as opposed to the brand or company
itself, this form of marketing results in earned media rather
than paid media.
5. Major findings
• Marketers place very high value on
social media: A significant 92% of marketers
indicate that social media is important for their
business, up from 86% in 2013.
• Facebook and LinkedIn are the two
most important social networks for
marketers. When forced to only select one
platform, 54% of marketers selected Facebook,
followed by LinkedIn at 17%.
7. Google+
• Google+ allows for more
direct and personal
relationships.
• Unique functionality of
hangouts (live video chats).
• G+ profiles helps you to get
potential big impact on
search engine page results.
• It allows to join communities
to discuss about business .
8. Linkedin • This helps you to find Business
Partners, Clients and Service
Providers.
• LinkedIn Recommendation is the
ultimate way to boost your
company’s credibility and gain
new clients.
• LinkedIn allows you to make your
profile information available for
search engines to index.
• LinkedIn Groups represent a
fantastic opportunity for
businesses to network and grow.
10. Pinterest • Pinterest is a virtual pin board
incorporated within a social
network, think of it as a digital
scrapbooking.
• Organize your pin boards in
categories that define the
products and services that you
offer.
• Pinterest is an amazing source
of traffic, leads and sales.
• Allows you to Interact and
engagement with targeted
audience.
11. Categories
Social Media
C to C review Websites
Yelp, Tripadvisor
Social commerce
Pinterest,
Facebook
Images
Instagram, Vine
Conversation
Twitter, Facebook,
Tumblr
12. SEO
• Search engine optimization (SEO), es el proceso
de mejorar la visibilidad de un sitio web en los
resultados orgánicos de los diferentes buscadores.
• En los últimos años, la generalización de las
estrategias de posicionamiento en buscadores y
su implementación en un mayor número de
websites, han logrado generar la consciencia que
ocupar los primeros puestos en las páginas de
resultados puede ser crucial para un sitio.
13. SEO (Search engine optimization)
The actual search terms or
keywords typed into
search engines
What people
search for
Which search
engines are
preferred by
their targeted
audience
How search engines work
Las
consideraciones
de SEO
A
D B
C
14. Cookie
• Cookie is a small piece of data sent from a website and
stored in a user's web browser while the user is
browsing that website. Every time the user loads the
website, the browser sends the cookie back to the server
to notify the website of the user's previous activity.
Cookies were designed to be a reliable mechanism for
websites to remember stateful information (such as
items in a shopping cart) or to record the user's
browsing activity (including clicking particular
buttons, logging in, or recording which pages were
visited by the user as far back as months or years ago).
17. Two-way conversation
Free platform
One-on-one marketing
Informal language
Active involvement
One-way conversation
Paid platform
Mass marketing
Formal language
Passive involvement
Social media Traditional media
Social media vs Traditional media
18. Why social media are taken
by business people?
5
4
3
2
1
To get a wide exposure
Spread a message professional manner.
Build a tremendous relationship even with
unknown people
The customer can interact directly
with the companies
“Word of mouth” – this is maximum business
people concentrated on.
19. The benefits of social media
Word-of-mouth advertising
Improved audience
reach and influence
Increased customer
loyalty and trust
Company branding
Improved brand
awareness
Improved social signals
Social media
20. Remove Unpaid Plugs in User News Feeds
• From January 2015, advertisers on
Facebook now have to buy ads for every
post that they want to display on their fans’
newsfeed.
• Apparently, this step was taken by
Facebook to cater to thousands of their
users who reported being unhappy by the
amount of promotional posts appearing on
their newsfeed.
21. Rolling out the Facebook ‘Buy’ button.
• This feature will
allow buyers to
purchase goods
directly on
Facebook without
landing onto some
other websites.
Facebook is
partnering with
‘Stripe’ to power
this feature.
22. The Ad preferences option
• Ad preferences will
allow people on
Facebook to share
what they are and
they are not
interested in, which
means advertisers will
be able to reach
audiences more
accurately.
23. Trends
• Investment in Social Media Will Become a
Necessity, Not a Luxury
• Google+ Will Become a Major Factor
• Image-Centric Networks Will See Huge
Success
• We’ll Witness the Rise of Micro-Video
• Foursquare Will Decline Sharply
• MySpace, Love it or Hate it, Will Grow
• LinkedIn Will Become a Major Player for B2B
Business Growth