@Sree Social Media One-night Stand #Sreeattle Hosted by UW's @commlead @spjwash @aajaseattle@sajaHQ @seattletimes - March 18, 2013.

1. @Sree's Social Media One-night Stand
#sreeattle
these slides: bit.ly/sreeattle
live video: livestream.com/mcdm
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2. Social Media One-night Stand
#sreeattle
these slides: bit.ly/sreeattle
SREE SREENIVASAN
Chief Digital Officer, Columbia University
Professor, Columbia Journalism School
Social- & digital-media blogger, CNET News | bit.ly/sreetips
Twitter: @sree
sree@sree.net |www.sree.net
Facebook.com/sreetips | Facebook.com/sreenet
Social Media Guide: bit.ly/sreesoc

3. My profession,
education,
is one of many
being disrupted
right now. My
other profession,
journalism,
has been
disrupted for
a decade now.
[This is
@salkhanacademy]

4. Graphic by @GKofiAnnan

6. Lots of Media Experimentation
Below: Ads in AP's Twitter feed; left: AP
news printed on restaurant receipts

7. Lots of
media
changes

10. Because of RTs by @jack & @nickkristof

13. Tech trends to keep an eye on in 2013:
●Social
●Mobile
●Video
●Geolocation/local
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips

14. What Social Media Can Do for Media Pros
● Find new ideas, trends, sources
● Connect with readers and viewers in
new, deeper ways
● Bring eyeballs, traffic and attention
to their work
● Help create, craft and enhance their
brands
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips

16. Facebook.com/sreetips
Facebook.com/james.stavridis
Admiral James Stavridis, commander of
NATO’s operations in Libya
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips

23. Social Media Trends
Prof. Sree Sreenivasan
Columbia Journalism School
sree@sree.net
Twitter: @sree
Facebook.com/sreetips
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips

24. @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips

25. @sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips

26. @sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips

27. @sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips

28. Social Media Keeps Going Global
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips

29. Source: CheckFacebook.com

30. Digital ckFacebook.com
Source: Che Skill Set
Source: CheckFacebook.com

31. @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips

32. vincos.it for this map
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips

33. vincos.it for this map
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips

34. Hey, Are You Listening?
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips

35. Hey, Are You Listening?
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips

36. @sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips

37. @sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips

38. New Tools I'm Using Regularly: Instagram
@sree * facebook.com/sreetips * bit.ly/soctravel * #sreetips

39. New Tools I'm Using Regularly: Tout
@sree * facebook.com/sreetips * bit.ly/soctravel * #sreetips

40. New Tools I'm Using Regularly: SoundCloud
@sree * facebook.com/sreetips * bit.ly/soctravel * #sreetips

41. New Tools I'm Using Regularly: RebelMouse
@sree * facebook.com/sreetips * bit.ly/soctravel * #sreetips

42. Pinterest: Fastest growing independent
social network * my take: bit.ly/sreepint

43. Not just
WHAT you
post, but
HOW you
post can
affect what
gets seen...

44. New World of Hiring
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips

45. Who would you say yes to?
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips

46. Newish on LinkedIn:
LinkedIn Today
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips

47. LinkedIn Maps
- LinkedInLabs.com
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips

48. LinkedIn Maps - LinkedInLabs.
com
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips

49. LinkedIn Maps
- LinkedInLabs.com
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips

50. New World of Hiring
Vizualize.me
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips

51. New World of Hiring
Re.vu
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips

52. New World of Hiring
Brazen Careerist
Facebook app
@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips

53. Newish Facebook (again)
This time: Timeline, cover image, subscribers, smarter lists
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips

54. Newish Facebook (again)
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips

55. Newish Facebook (again)
Facebook.com/zuck
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips

56. Newish Facebook (again)
Going back in Zuckerberg's Timeline
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips

57. Pinterest: Fastest growing independent
social network * my take: bit.ly/sreepint

58. Change Your Media Diet
● Mashable
● ReadWriteWeb
● LifeHacker
● BusinessInsider
○ 10 Things You Need to Know
This Morning
● CNET News & SreeTips Social-
Media Blog: bit.ly/sreetips
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips

59. Sustainable Social Media
● Use HootSuite or Tweetdeck to manage
various accounts
● NutshellMail to get your social media
alerts via email... also try Twilert
● BlissControl helps you keep up with
changes
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips

60. @Sree's Social Media Success Formula
helpful
useful
Your tweets, timely
Facebook informative
postings, etc, relevant
should have practical
as many of actionable
these generous
attributes credible
as possible... brief
entertaining
fun
occasionally funny
@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips

62. Social Media Today
SREE SREENIVASAN
Chief Digital Officer, Columbia University
Professor, Columbia Journalism School
Social- & digital-media blogger, CNET News | bit.ly/sreetips
Twitter: @sree
sree@sree.net
www.sree.net
Facebook.com/sreetips | Facebook.com/sreenet
Social Media Guide: bit.ly/sreesoc