What Does the BOOMin Pinterest Mean to  Travel Marketers    http://slidesha.re/ETS12pinterest       Chris Bennett         ...
great age demographics                         2
good education                 3
great income demographics                            4
April 2012Sept. 2012   sex demographics *male users on the rise                                              5
most popular categories*http://www.repinly.com/stats.aspx   6
most popular categories*http://www.repinly.com/stats.aspx*everyone likes Travel, the interest is much more than this.   7
Campaigns & Conversions- Best practices forviral success- Idea generation- Case Studies         what I will cover
Not Your Ordinary Strategy             Our Process & Methodology                                         9
don’t need a pinterest account to have success...but you should.                         10
Because...             11
strategically create viral images that live on your site            the best social traffic since...ever
traditional infographics get no love on Pinterest
lets call them SUPERPINS                           16
incorrectly sized graphic
???only 3k in traffic??
< 5,000 pixelsmake them have to go to your website
Pinterest eats it up!http://socialsiteexplorer.com/search/11160
right size. right traffic.
ideas        22
DIY & how to’s have shown the most success
How To Travel The World on aTeachers Salary         Airline Hacks: How To Get         First Class for FreeEat Like a Local...
anyone could make this in 5 minshttp://iwastesomuchtime.com/on/?i=16814
anyone could make this in 5 minshttp://iwastesomuchtime.com/on/?i=16814
use Pinterest to mine for ideas                                  27
use Other social sites to mine for ideas                                           28
got the idea from Redditwww.visamapper.com         29
use ubersuggest to mine for ideas
DIY & crafts                        People                        Photography                        Technology           ...
push 2-3 times per day during peak hours
the key to successful, visual content
stop thinking “linkbait”http://selnd.com/SEL-linkbait
case studies               35
large titleeasy toread steps              get your format right
40k repins – over 80k uniques
make it helpful. make it useful.
social sharing home run
40
Pin it to Win ItNeed big followingLeverage FB & Twitter   41
42
Doesn’t have to be relatedto Women.                    43
44
social sharing home runhttp://socialsiteexplorer.com/search/11136
BEST!1ST piece
2nd & 3rdsocial traffic that converts
10increased growth month-over-month
SEO for Pinterest: Pin Ranked #1 for 3 weeksbrought over 500 new followers to Pinterestaccount
use tineye to check for attribution
and they build links, too!
http://slidesha.re/ETS12pinterestChris Bennettchris@97thfloor.com@chrisbennett
Chris Bennett 97th Floor eTourism Summit 2012 Pinterest for Travel Marketers
Chris Bennett 97th Floor eTourism Summit 2012 Pinterest for Travel Marketers
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Chris Bennett 97th Floor eTourism Summit 2012 Pinterest for Travel Marketers

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Why Travel Marketers need to use Pinterest to market their CVB's, destinations and services. Case Studies and best practices for going Viral on Pinterest.

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Chris Bennett 97th Floor eTourism Summit 2012 Pinterest for Travel Marketers

  1. What Does the BOOMin Pinterest Mean to Travel Marketers http://slidesha.re/ETS12pinterest Chris Bennett @chrisbennett 97thfloor.com @97thfloor
  2. great age demographics 2
  3. good education 3
  4. great income demographics 4
  5. April 2012Sept. 2012 sex demographics *male users on the rise 5
  6. most popular categories*http://www.repinly.com/stats.aspx 6
  7. most popular categories*http://www.repinly.com/stats.aspx*everyone likes Travel, the interest is much more than this. 7
  8. Campaigns & Conversions- Best practices forviral success- Idea generation- Case Studies what I will cover
  9. Not Your Ordinary Strategy Our Process & Methodology 9
  10. don’t need a pinterest account to have success...but you should. 10
  11. Because... 11
  12. strategically create viral images that live on your site the best social traffic since...ever
  13. traditional infographics get no love on Pinterest
  14. lets call them SUPERPINS 16
  15. incorrectly sized graphic
  16. ???only 3k in traffic??
  17. < 5,000 pixelsmake them have to go to your website
  18. Pinterest eats it up!http://socialsiteexplorer.com/search/11160
  19. right size. right traffic.
  20. ideas 22
  21. DIY & how to’s have shown the most success
  22. How To Travel The World on aTeachers Salary Airline Hacks: How To Get First Class for FreeEat Like a Local: LocalMust Eats in Every Country DIY & how to’s have shown the most success Tie that into TRAVEL.
  23. anyone could make this in 5 minshttp://iwastesomuchtime.com/on/?i=16814
  24. anyone could make this in 5 minshttp://iwastesomuchtime.com/on/?i=16814
  25. use Pinterest to mine for ideas 27
  26. use Other social sites to mine for ideas 28
  27. got the idea from Redditwww.visamapper.com 29
  28. use ubersuggest to mine for ideas
  29. DIY & crafts People Photography Technology Weddingscreate them with multiple categories in mind
  30. push 2-3 times per day during peak hours
  31. the key to successful, visual content
  32. stop thinking “linkbait”http://selnd.com/SEL-linkbait
  33. case studies 35
  34. large titleeasy toread steps get your format right
  35. 40k repins – over 80k uniques
  36. make it helpful. make it useful.
  37. social sharing home run
  38. 40
  39. Pin it to Win ItNeed big followingLeverage FB & Twitter 41
  40. 42
  41. Doesn’t have to be relatedto Women. 43
  42. 44
  43. social sharing home runhttp://socialsiteexplorer.com/search/11136
  44. BEST!1ST piece
  45. 2nd & 3rdsocial traffic that converts
  46. 10increased growth month-over-month
  47. SEO for Pinterest: Pin Ranked #1 for 3 weeksbrought over 500 new followers to Pinterestaccount
  48. use tineye to check for attribution
  49. and they build links, too!
  50. http://slidesha.re/ETS12pinterestChris Bennettchris@97thfloor.com@chrisbennett

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