Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media & Teens

954 views

Published on

Social Media for YoungLife

Published in: Education
  • Be the first to comment

Social Media & Teens

  1. 1. SOCIAL MEDIA AND TEEN CULTURE
  2. 2. A FEW FACTSTeen Internet Use93% of teens ages 12-17 go online69% of teens have their own computer63% of teen internet users go onlineevery day27% of teens use their phone to getonline
  3. 3. A FEW FACTSTeen Social Networking Use73% of teens are on a social network37% send messages to friends everyday
  4. 4. A FEW FACTSWhat Teens do on Social Media86% of social network-using teens commenton a friends wall83% comment on friends’ content66% send private messages to friends58% send IM or text messages using the site52% send group messages
  5. 5. DIGITAL NATIVESMILLENNIALS – ADOPTED DIGITAL MEDIA(MYSPACE, SMARTPHONES, DIAL-UP)DIGITAL NATIVES – BORN WITH IT(MOBILE APPS, 4 DEGREES, LIFE IN THESTREAM, FREE MEDIA)
  6. 6. “I’d rather give up my kidney thanmy phone. How did you managebefore? Carrier pigeons? Letters?Going round each others houseson BIKES?” – Phillipia Grogia 16
  7. 7. "We went to Wales for a week athalf term to revise. There was nomobile, no TV, no broadband. Wehad to drive into town just to get asignal. It was really hard, knowingpeople were texting you, writingon your Wall, and you couldntrespond.” – Emily Hooley 16
  8. 8. DIGITAL NATIVES• MULTIPLE PLATFORMS• ANONYMITY• AFFIRMATION• CREATIVE COMMUNITY
  9. 9. Jeremiah Anthony@westhighbros5,159 Followers You stand up for what you believe in and give great advice. An awesome friend and person to be around. @kennedyyy12 @Marictdude just about the chillest and funniest dude at West. Youve won countless awards for being funny, something no other Trojan can say
  10. 10. A GOOD START• WHAT DO I SAY? (voice)• WHERE DO I SAY IT? (platforms)• HOW DO I SAY IT? (tone)
  11. 11. WHAT DO I SAY?1. THE GOOD NEWS2. COMMUNITY3. EXPERIENCES4. LIFE CHANGE
  12. 12. WHAT DO I SAY?CONTENT CALENDAR HELPS TO KEEP YOU CONSITENT &FOCUSED.SUN – CLUB TOMORROWMON – CLUB TONIGHTTUES – CELEBRATE LIFE CHANGEWED – INFORM THE COMMUNITYTHURS – BIG EVENTSFRI & SAT – BEING GOOD NEWS
  13. 13. WHAT DO I SAY?SEASONS OF CONTENTFALL KICK OFFBANQUETCAMPINGRECRUITMENT
  14. 14. SOCIAL MEDIA PLATFORMSPLATFORMS TEENS USEFACEBOOKINSTAGRAMTUMBLRooVoo & TINYCHATYOUTUBESNAPCHATTWITTERTEXTING
  15. 15. SOCIAL MEDIA PLATFORMSPLATFORMS ADULTS USEEMAILBLOGFACEBOOKTWITTERPINTERESTLINKEDIN
  16. 16. FACEBOOKBEST PRACTICESHOW TO SETUP A FANPAGE:http:www.//mashable.com/2011/05/22/how-to-facebook-page/• USE A FANPAGE TO INFORM STUDENTS & ADULTS / PROFILE FOR CONVERSATION• FOCUS ON YOUR CONTENT CALENDAR• ORGANIZE CLUB PHOTOS INTO ALBUMS• AUTOMATE YOUR POSTS TO TWITTER/LINKEDIN• TAG YOUR LEADERS ON EVENT FLYERS
  17. 17. FACEBOOKTIMELINE TIPS FOR BRANDShttp://mashable.com/2012/05/17/facebook-timeline-brand-tips/SOCIAL MEDIA IMAGE SIZESFacebook, Twitter, Youtube, Pinterest, Linkedin,http://www.lunametrics.com/blog/2012/11/12/final-social-media-sizing-cheat-sheet/
  18. 18. FACEBOOK APPSRSS GRAFFITIhttp://www.rssgraffiti.com/AUTOMATICALLY POSTS TO A FANPAGE ORPROFILE PUBLISHED POSTS FROM A BLOGOR SITE
  19. 19. FACEBOOK APPSWOOBOX CUSTOM TABShttp://woobox.com/customtabALLOWS YOU TO CREATE A CUSTOM TABON A FANPAGE THAT LINKS ANYWHEREGIVING PAGESIGNUP FORMSUBSCRIPTION
  20. 20. FACEBOOK APPSWUFOO ONLINE SIGNUPShttp://www.wufoo.com/BUILD ONLINE FORMS FOR EVENTREGISTRATION & NEWSLETTERSLINK TO IT ON YOUR FACEBOOK CUSTOMTABS
  21. 21. TUMBLRMICRO BLOGGING PLATFORMhttp://www.tumblr.com1. NO ADVERTISING2. A COMMUNITY OF IMAGERY, ARTS, AND DEPTH3. UNIQUE DASHBOARD TO VIEW CONTENT, LIKE, & REBLOG4. HIGH LEVEL OF AFFIRMATION & INTERVENTION5. MOM AND DAD ARE NOT ON IT
  22. 22. TUMBLRBEST PRACTICES TIPS1. USE IMAGES2. KEEP IT SHORT3. FOLLOW YOUR KIDS4. BE PREPARED FOR WHAT YOU WILL SEE5. MESSAGE KIDS IN PRIVATE OVER DISRUPTIVE CONTENT6. LIKE WHAT YOU CAN AND REBLOG WITH COMMENTARY
  23. 23. TUMBLRMORE RESOURCES ON TUMBLRhttp://www.tumblr.comHOW TO CREATE A TUMBLR ACCOUNThttp://www.wikihow.com/Create-a-Tumblr-AccountHOW TO USE TUMBLRhttp://www.wikihow.com/Use-Tumblr
  24. 24. TWITTERA COMMUNITY CONNECTED BYIDEAS, NEWS, & CONVERSATIONhttp://www.twitter.com1. 140 CHARACTERS OR LESS2. SHORTLINKS3. HASHTAGS4. RE-TWEETS5. *PRIVACY FOR TEENS6. DIRECT MESSAGING7. 8% TEEN SATURATION IN 2010 16% IN 2011
  25. 25. TWITTERBEST PRACTICES TIPS1. USE A PERSONAL PROFILE TO INTERACT WITH STUDENTS2. USE THE AREA PROFILE TO INFORM STUDENTS, DONORS, ETC.3. USE #HASHTAGS TO ORGANIZE CONTENT4. DIRECT MESSAGE KIDS ON SENSITIVE CONTENT5. FOCUS ON CONVERSATION & AFFIRMATION
  26. 26. TWITTERMORE RESOURCES ON TWITTERTWITTER FOR YOUNGLIFEhttp://yldigital.com/social-media/young-life-twitter/TEENS ON TWITTERhttp://www.huffingtonpost.com/2012/01/30/teens-on-twitter_n_1241109.html
  27. 27. SNAPCHATPHOTO MESSAGING MOBILE APPhttp://www.snapchat.me/1. TEENS SNAP A PHOTO AND SEND IT TO A FRIEND2. THEY CAN EDIT THE PHOTO WITH TEXT3. THEY CAN DETERMINE HOW LONG THE PHOTO WILL BE VISIBLE.4. TO VIEW THE PHOTO YOU PRESS AND HOLD5. ONCE THE PHOTO HAS BEEN VIEWED IT’S GONE.
  28. 28. SNAPCHATBEST PRACTICES1. KEEP IN MIND THAT IT HAS RECEIVED CRITICISM FOR SEXTING2. SNAP A PHOTO AND WRITE TEXT THAT ENCOURAGES YOUR KIDS3. BE CREATIVE
  29. 29. INSTAGRAMPHOTO SHARING APPhttp://instagram.com/1. USERS SHARE CREATIVE PHOTOS INTEGRATING PHOTO FILTERS2. HASHTAGS AND MENTIONS3. MULTIPLE PLATFORM SHARING TO SOCIAL SITES4. GEO LOCATION WITH FOURSQUARE5. LIKE AND COMMENT AFFIRMATION
  30. 30. INSTAGRAMBEST PRACTICES1. SETUP AN AREA OR CLUB PROFILE TO SHARE IMAGES, ANNOUNCEMENTS, ETC.2. INFORM YOUR COMMUNITY OF THE ACCOUNT AND THE HASHTAGS YOU WILL USEINSTAGRAM RESOURCESBEGINER’S GUIDEhttp://mashable.com/2012/05/29/instagram-for-beginners/
  31. 31. APPS TEENS USE WITH INSTAGRAMOVER – TEXT OVER IMAGEPICSTITCH – MULTIPLE IMAGES & FRAMESMONTAGE – PHOTO SHAPES AN LAYERS
  32. 32. CHAD SWANZYchad.swanzy@gmail.com@chadswanzy(512) 660-1390youthleaderstash.commakeitworkfor.us

×