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Brighton SEO 2019: How events can secure earned media, links and social buzz

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Digital marketing is all about online activity, right? But offline, face-to-face events, with real human beings (and maybe some dogs in fancy dress – more on that in the talk), and decent wifi can provide a whole host of opportunities that purely online comms can’t match.

Find out how to implement a successful PR events strategy to create content, generate social buzz and secure online media coverage and links, with actionable tips and examples including a pug dressed as a dinosaur.

Published in: Marketing

Brighton SEO 2019: How events can secure earned media, links and social buzz

  1. 1. Let’s take this offline Claire Gamble // Unhooked Communications SLIDESHARE.NET/CLAIREGAMBLE5 @ClaireEGamble | @WeAreUnhooked
  2. 2. #BrightonSEO | @ClaireEGamble | @weareunhooked
  3. 3. How did this guy help us secure earned media coverage, links and social buzz through offline activity? #BrightonSEO | @ClaireEGamble | @weareunhooked
  4. 4. Face-to-face events: ü Before ü During ü After #BrightonSEO | @ClaireEGamble | @weareunhooked
  5. 5. Fail to plan? Fail to plan… #BrightonSEO | @ClaireEGamble | @weareunhooked
  6. 6. Fail to plan? PRE-EVENTBEFORE… #BrightonSEO | @ClaireEGamble | @weareunhooked
  7. 7. Use your website Use your website #BrightonSEO | @ClaireEGamble | @weareunhooked
  8. 8. Don’t forget third-party websites #BrightonSEO | @ClaireEGamble | @weareunhooked
  9. 9. Find your hook #BrightonSEO | @ClaireEGamble | @weareunhooked
  10. 10. Make it easy for event partners #BrightonSEO | @ClaireEGamble | @weareunhooked
  11. 11. Influence your influence #BrightonSEO | @ClaireEGamble | @weareunhooked
  12. 12. DURING… #BrightonSEO | @ClaireEGamble | @weareunhooked
  13. 13. Media relations #BrightonSEO | @ClaireEGamble | @weareunhooked
  14. 14. Capture your content #BrightonSEO | @ClaireEGamble | @weareunhooked
  15. 15. Instagrammable #BrightonSEO | @ClaireEGamble | @weareunhooked
  16. 16. Fail to plan?AFTER… #BrightonSEO | @ClaireEGamble | @weareunhooked
  17. 17. MediaShout about it ü Media ü Own ü Third parties ü Attendees #BrightonSEO | @ClaireEGamble | @weareunhooked
  18. 18. 1. Work 2. Value 3. Simple #BrightonSEO | @ClaireEGamble | @weareunhooked
  19. 19. Let’s take this offline Claire Gamble // Unhooked Communications SLIDESHARE.NET/CLAIREGAMBLE5 @ClaireEGamble | @WeAreUnhooked

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