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Social Networking
This document discusses the use of social networking for advocacy and recovery. It provides examples of popular social networking applications and websites across several categories, including relationship sites, blogs, microblogs, community/rating sites, and aggregators. The document also outlines how social networking can be used as a tool for advocacy, such as finding help, building energy, and mobilizing momentum. Additionally, it discusses how social networking provides support and opportunities for recovery, including becoming part of online communities and finding jobs. Resources on using social networking for nonprofits are also included.
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Social Networking
- 1. Social Networking ANew Path of Advocacy and Recovery
- 2.
- 3. The Basics ofMost SN Applications Set up an Account/Profile Connect with People/Groups Share Away!
- 4. Example One: Twitter@ http://www.twitter.com
- 5. Example Two: Facebook@ http://www.facebook.com
- 6. The SN UniverseRelationship Sites Blogs Microblogs Community Ratings Sites Aggregators Miscellaneous Tools
- 7. Relationship Sites FacebookMySpace Friendster Linkedin
- 8. Facebook @ http://www.facebook.com
- 9. MySpace @ http://www.myspace.com
- 10. Friendster @ http://www.friendster.com
- 11. Linkedin @ http://www.linkedin.com
- 12. Blogs All Free!!Blogger Typepad Wordpress
- 13. Blogger @ http://bit.ly/c614Df
- 14. Typepad @ http://www.typepad.com/
- 15. Wordpress @ http://wordpress.org/
- 16. Microblogs Twitter Identi.ca Posterous
- 17. Twitter @ http://www.twitter.com
- 18. Identi.ca @ http://identi.ca/
- 19. Posterous @ http://posterous.com
- 20. Community Rating SitesVimeo Technorati Reddit Stumbleupon Newsvine Mixx Digg YouTube Last.fm Flicker
- 21. Vimeo @ http://www.vimeo.com/
- 22. Technorati @ http://technorati.com
- 23. Reddit @ http://www.reddit.com/
- 24. Stumbleupon @ http://www.stumbleupon.com/
- 25. Newsvine @ http://www.newsvine.com/
- 26. Mixx @ http://www.mixx.com/
- 27. Digg @ http://digg.com/
- 28. YouTube @ http://www.youtube.com/
- 29. Last.fm @ http://www.last.fm/
- 30. Flickr @ http://www.flickr.com/
- 31. Aggregators Hootsuite Ping.fmFriendfeed Netvibes
- 32. Hootsuite @ http://hootsuite.com/
- 33. Ping.fm @ http://ping.fm/
- 34. Friendfeed @ http://friendfeed.com/
- 35. Netvibes @ http://www.netvibes.com/
- 36. Other SN ToolsGoogle Ning Elgg WackWall CrowdVine Flock More tools at http://bit.ly/dtdecq
- 37.
- 38. Ning @ http://www.ning.com/
- 39. Elgg @ http://elgg.org/
- 40. Wackwall @ http://wackwall.com/
- 41. CrowdVine @ http://www.crowdvine.com/
- 42. Flock @ http://flock.com/
- 43. More Tools @ http://bit.ly/dtdecq
- 44. Focused or SpecializedSN Sites Complete list @ http://bit.ly/ddGKwA
- 45. SN as anAdvocacy Tool Finding Help Allies Answers Building Energy Mobilizing Momentum Getting It Done Planning Collaborating
- 46.
- 47.
- 48.
- 49. SN as aRecovery Tool Support Friends Answers and help Becoming a part of communities Joining groups Attending Events Building a Future Nurturing Hope Finding a Job
- 50.
- 51. Becoming a Partof Communities
- 52.
- 53. Resources Nonprofits andthe Social Graph at http://bit.ly/9vIfAo Eight Secrets at http://bit.ly/9uzgS7 Inside Obama's Social Media Toolkit at http://bit.ly/9uzgS7 Build Buzz for Your Cause at http://bit.ly/9ydqcA Five Minute Guide at http://bit.ly/bc4WnW Using Facebook in Your Nonprofit at http://bit.ly/bOrz5w MySpace Best Practices at http://bit.ly/bn0tQr Social Networking for Campaigns at http://bit.ly/a45Ow5 Weave Smarter Networks at http://bit.ly/cDlkdL Social Networking Tutorial at http://bit.ly/azMgoU 10 most beautiful social networks at http://bit.ly/crnb4t
- 54. Your Presenter Name: Norm DeLisle Position: Director, MDRC Email: [email_address] Twitter: http://twitter.com/mdrcngd Blogs: Norman Learned at http://normlearned.blogspot.com/ LTC Reform at http://ltcreform.blogspot.com/ The Recovering Life at http://therecoveringlife.blogspot.com/
- 55. Last Thoughts “Social media should improve your life, not become your life!” -- Patrick Driessen “ If Facebook were a country, it would now be the 6th most populous in the world.” -- from InsideFacebook.com “ It's all about people. It's about networking and being nice to people and not burning any bridges.” -- Mike Davidson
- 56. Thank You!!! IAppreciate Your Interest
Editor's Notes
- #2 I am Norm DeLisle, the Director of Michigan Disability Rights Coalition. "With Liberty and Access for All" is our motto, and :Feisty and Non-Compliant" is our attitude. The funny looking square in the lower right is a QR code, like a barcode, only it can hold more info. If you have a smart phone, you can use a bar code scanner app and your phone's camera to find out what info is stored there. Social Networking (SN) is the general term for our communication with one another on the Internet. SN has exploded in popularity over the last few years, and it represents an important set of tools for our advocacy and our recovery.
- #3 While SN is not a substitute for face-to-face contact, it can expand our personal advocacy and recovery support systems greatly. It allows us to keep in touch with family, friends, events, ideas, co-workers, you name the group, you can stay in touch with them. As you can see in the diagram, the SN system includes many different tools, such as Reslationship sites, blogging, Microblogging, Community Rating sites, Aggregators, and other support tools.
- #4 SN tools can be very busy visually when you first see one, but they all have a similar system for joining and using: Set up an account. usually, you will give a username, password, and email, sometimes a name. These days, you have to validate your email address by clicking on a link in a message the SN sends to that email address. Most SNs have a way of checking to see if your email contacts are members of the SN. You can also search for people you know, and ask them to connect with you. Most SNs also have groups, events, and other kinds of social gathering systems. Start sharing! Just be careful about sharing personal information.
- #5 Twitter is microblogging site, in which people send short messages (140 characters/spaces or less) to the world at large. People follow other people's messages, some famous, some friends, some spammers. I follow Pee Wee Herman, for example.
- #6 Facebook is a relationship site. People send messages, pictures, game results, events, and a wide variety of other things to their friends. Being a friend is voluntary, but facebook can deliver a huge amount of useless information, so control over what you get is important. FAcebook just made control of info and privacy a lot easier to understand and change.
- #7 Relationship Sites, like Facebook, all allow you to connect with people and the things that people do. Blogging is long form writing and publishing on the web. People read your blog or subscribe to it so they know when you publish something new. Somebody blogs about just anything you can think of. Microblogging is small scale blogging, such as 140 characters in Twitter Community Rating Sites allow members to rate just about everything-movies, music, books, restaurants, businesses, news-you name it. Aggregators help you tie all your SN accounts into one handy location or application There are many other SN Tools that focus or specialize your SN activities.
- #8 All relationship sites focus on connecting people for a wide range of purposes. The 4 we will look at are Facebook, MySpace, Friendster, and Linkedin
- #9 The largest relationship site (400 million members), Facebook has a huge following for its games. It allows organizational and cause pages, and too many other things to count. Recently Facebook has simplified the use of its privacy settings.
- #10 MySpace is focused on a younger audience, and has many applications about music and youth cultural events.
- #11 Friendster was, in many ways, the original relationship site. It focuses primarily on relationships.
- #12 Linkedin is a relationship site focused on career and work. People use the relationships to reach businesses or people they don't know through people they do. The profile system is work oriented and includes resume like information, references, and so on.
- #13 Blogs are self-publishing systems. You write what you want and the software creates a web page out of it. People subscribe to blogs to see the titles of each new item, so they can decide whether to read it or not. The systems we will discuss also have plug-in capabilities, so the sky's the limit on capabilities and there are too many possibilities to even discuss. You can automatically publish short messages on Twitter and Facebook when you publish a blog item, as well. Since they are free, you can try them out and see what you like.
- #14 Blogger is owned by Google, and if you have a google email address, you can sing right in to blogger and start your first blog. If you want more than one blog, it is very easy to do with blogger.
- #15 Typepad is a very capable blogging application that can be easily used by people without much technical background. It is often used by people in business or enterprise companies.
- #16 Wordpress is a very sophisticaded blogging application. In fact, you can run a whole website with it. The basic blog is pretty easy to use, and has many plugins
- #17 Microblogs are a relatively recent application, but have exploded since the arrival of twitter. They allow for easy updating from any device, and can be used with links like a newspaper. That is, there is a headline with a link for more. I put Posterous here because it really doesn't fit anywhere else.
- #18 Twitter has the distinction of getting people to use the number 140 in more names, applications, and messages than one would have ever thought possible. Twitter is just so easy to use that everyone is using it.
- #19 Identi.ca is a kind of classy, elegant twitter.
- #20 Posterous' claim to fame is that it is dead simple. You email what you want posted (text, photos, files), and Posterous will post it correctly where you told them to send it. It works. I've tried it. You can take a picture with your phone, email it to Posterous and have it posted on Facebook, twitter, and your blog automatically. Posterous is really a combination of a blog, microblog, and aggregator.
- #21 Community rating sites ask members to rate things. Any kind of thing, from restaurants to contractors to movies, to people, ti books, to music-you name it. Some one has a site for rating it. The primary use of these sites is to allow people to read or look at the most popular of what ever the site is about.
- #22 Focuses on rating video.
- #23 Focuses on rating blog entries
- #24 Focuses on rating news items of all kinds.
- #25 Focuses on rating web sites of all kinds as well as other things.
- #26 Focuses on newws and journalism (as opposed to tidbits at reddit).
- #27 Mixx is a little bit of everything (hence the name).
- #28 Another one that "focuses" on everything, and lists how many "diggs" the item got.
- #29 Videos with channels (MDRC has one), and now captioning, though not always accurate.
- #30 Music, radio, concerts, charts, music fans.
- #31 All things pictures.
- #32 Aggregators are meant to help you pull together all this social networking, and they can do that, if your SN applications match their capabilities. These four each have something generally useful about them.
- #33 Hootsuite can handle a lot of SN services and give each one a column so that you can go through them quickly. It also allows posting on multiple SN applications.
- #34 ping,fm allows you to post most anything to most anywhere. You either use the web site or you use a client on your phone. You can't really review items from ping.
- #35 Frindfeed is the original aggregator and still very good though it has lost out to some of the newer apps. It allows people to subscribe to you, and get all your published stuff in their inbox.
- #36 Netvibes uses a well thought out dashboard so you can track many things, including but not limited to SNs.
- #38 The list on the slide is about one-third of the services that Google offers for free. Many services have a social component. I use Google for most everything except SNs, so Google is also very flexible about what it requires of you.
- #39 Ning is an excellent website for setting up a social network, EXCEPT that it is moving to a paid model in July. The lowest cost plan then will be $4.00 a month. Lots of tools and easy to use once you get past the initial overwhelming set of possibilities.
- #40 Got a geek in your group? Elgg is a great free software package that most geeks could set up for you if you have a website account on a server. Not that hard to do unless you've never done it before. All the tools you'll need to run the site, membership, etc.
- #41 Currently free, and trying to get people on Ning. Looks to be as easy as Ning.
- #42 Crowdvine is aimed at recurring groups and events like conferences. You get a package that can be used for the duration with everything saved. They have free and other p[aid packages. I'm thinking about trying it for a conference down the line.
- #43 Flock is the Foxfire browser with SN on steroids. A very good browser, that can use the vast majority of foxfire extensions and add-ons, the browser is organized around SNs with special add-ons that make it very usable with your network. Consider if you want to do a lot of SN stuff easily.
- #44 As if the above were not enough, there is a web site that has endless ways for you to build your own social network.n Check the links, cause these tools arise and disappear with some regularity.
- #45 And finally, if you have been looking for a group of Scottish nose-pickers who have an annual log tossing contest in kilts, this may be the page for you.
- #46 SNs can help us find help, build energy, and get things done.
- #47 One of the most amazing aspects of the Internet is the ease with which we can find help. Not only can we search for answers, but we can ask our friends, experts, or the world at large for the right direction. We can also use SNs to find allies in our cause. We can create groups and pages around issues and values and invite people to join. Getting good at search and building campaigns for our issues are important skills and we need to all work on them as part of our advocacy.
- #48 SNs can be used to mobilize existing groups for instant action better than any email campaign or phone tree there is. SNs also make it easier to maintain momentum in a campaign that takes time. It is just easier to reach people who are already interested in our issues and values.
- #49 Planning and implementing projects is always hard, but a mix of fun, gossip, and real planning and collaboration make working across large groups from many different organizations and places a real plus for SNs.
- #51 Friends and real help with managing symptoms are only a message away in an SN
- #52 Being a member of a community was one of the things that was very difficult before the Recovery Movement and SNs. Now, it is surprisingly easy. Events can be a great place to cement relationships and deepen commitment, and are the core of SN activity
- #53 Hope and work are the two cores of a long term life plan, and SNs maintain hope and provide leads and support for work. It's often who you know that matters in getting a chance at a job.
- #54 A collection of sites that have a wide variety of information and perspectives.
- #55 I have served as Director of MDRC since 1997. Before that I worked in a wide variety of environments-schools, medical clinics, State Councils, substance abuse programs, and I worked for 13 years at Michigan Protection and Advocacy. I am married to Goddess Jill, and have a daughter, Loree, and a grandson, Nevin. We also have 3 dogs, Wrigley, Jersey, and Ferd.
- #56 Any last questions?
- #57 I am Norm DeLisle, the Director of Michigan Disability Rights Coalition. "With Liberty and Access for All" is our motto, and :Feisty and Non-Compliant" is our attitude. The funny looking square in the lower right is a QR code, like a barcode, only it can hold more info. If you have a smart phone, you can use a bar code scanner app and your phone's camera to find out what info is stored there. Social Networking (SN) is the general term for our communication with one another on the Internet. SN has exploded in popularity over the last few years, and it represents an important set of tools for our advocacy and our recovery.