Magazines & Social Media: Challenges & Opportunities for Publishers

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Closing keynote for Digital Innovators Summit 2012 - Berlin March 13, 2012.

Feedback welcome: sree@sree.net or #sreetips or @sree on Twitter

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Magazines & Social Media: Challenges & Opportunities for Publishers

  1. 1. Social Media Talk @DISummit #disummit Prof. SREE SREENIVASAN Columbia Journalism SchoolSocial- & digital-media blogger, CNET News | bit.ly/sreetips sree@sree.net | www.sree.net Twitter: @sree Facebook.com/sreetips | Facebook.com/sreenet Social Media Guide: bit.ly/sreesoc Track on Twitter: #sreetipsTV: Wednesday mornings at 6:50 am on WCBS-TV in NYC 
  2. 2. @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  3. 3. bit.ly/shortycards@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  4. 4. Sign ofthe times:Is themostdigitalcoverever?@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  5. 5. Sign ofthe times:Hashtagson magcovers@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  6. 6. The Dirty Secret of  Social Media: Almost everyone will miss almost everything you do on social media@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  7. 7. Hashtracking  #smwknd bit.ly/smwkndht@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  8. 8. Facebook.com/sreetips Facebook.com/james.stavridis Admiral James Stavridis, commander of NATO’s operations in Libya@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  9. 9. Social Media Trends Prof. Sree Sreenivasan Columbia Journalism School sree@sree.net Twitter: @sree Facebook.com/sreetips@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  10. 10. @sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  11. 11. Social Media Keeps Going Global@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  12. 12. Source: CheckFacebook.com
  13. 13. Source: CheckFacebook.com
  14. 14. @sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  15. 15. bit.ly/sreesoc for this map@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  16. 16. Hey, Are You Listening?@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  17. 17. Hey, Are You Listening?@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  18. 18. @sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  19. 19. @sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  20. 20. New World of Hiring@sree * facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  21. 21. New Facebook (again)This time: Timeline, cover image, subscribers, smarter lists@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  22. 22. New Facebook (again)@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  23. 23. New Facebook (again) Facebook.com/zuck@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  24. 24. New Facebook (again)Going back in Zuckerbergs Timeline@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  25. 25. New Facebook (again)@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  26. 26. New Facebook (again)@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  27. 27. New on LinkedIn: LinkedIn Today@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  28. 28. LinkedIn Maps  - LinkedInLabs.com@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  29. 29. LinkedIn Maps  - LinkedInLabs.com@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  30. 30. LinkedIn Maps  - LinkedInLabs.com@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  31. 31. Pinterest & Magazines Is it for you? It depends.@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  32. 32. Pinterest & Magazines• Fastest independent social network to 10 million unique users• Driving more referral traffic to many publishers than Google+, YouTube and LinkedIn combined• A top driver of traffic to some womens and food magazines. Eg, Already drives three times the amount of traffic to Cooking Light compared to Facebook@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  33. 33. Change Your Media Diet • Mashable • PaidContent & GigaOm • ReadWriteWeb • LifeHacker • BusinessInsider o10 Things Your Need to Know This Morning • CNET News & SreeTips Social- Media Blog: bit.ly/sreetips@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  34. 34. Sustainable Social Media • Use HootSuite or Tweetdeck to manage various accounts • NutshellMail to get your social media alerts via email@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  35. 35. Social Media Success Formula helpful All your useful Tweets, informative Facebook relevantposts, etc, practicalshould have as actionable many of these timely attributes as generous possible… credible  brief  entertaining  fun  occasionally funny@sree * Facebook.com/sreetips * bit.ly/sreesoc * #sreetips
  36. 36. Social Media Talk @DISummit #disummit Prof. SREE SREENIVASAN Columbia Journalism SchoolSocial- & digital-media blogger, CNET News | bit.ly/sreetips sree@sree.net | www.sree.net Twitter: @sree Facebook.com/sreetips | Facebook.com/sreenet Social Media Guide: bit.ly/sreesoc Track on Twitter: #sreetipsTV: Wednesday mornings at 6:50 am on WCBS-TV in NYC 

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