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Social Media Simplified:
        The Benefits and Getting Started

                By Emily Miethner
       Community Manager // RecordSetter
    Founder // President of NY Creative Interns



@WixLounge // #SMSimplified   @EmilyMiethner of @RecordSetter & @NYCinterns
What I Do




@WixLounge // #SMSimplified    @EmilyMiethner of @RecordSetter & @NYCinterns
What I Do

•  Community Manager at RecordSetter, the new
   home for world records with 13,000+ world
   records from 60+ countries
•  Founder, President of NY Creative Interns,
   the largest Meetup for interns and recent grads
   in New York City
•  Lover of peanut butter
@WixLounge // #SMSimplified    @EmilyMiethner of @RecordSetter & @NYCinterns
The Benefits of Social Media




@WixLounge // #SMSimplified   @EmilyMiethner of @RecordSetter & @NYCinterns
You Can’t Afford to Not Use Social Media




@WixLounge // #SMSimplified   @EmilyMiethner of @RecordSetter & @NYCinterns
You Can’t Afford to Not Use Social Media

•  Once you learn how to find value in social
   media, you will save time and money
•  It’s a marathon, not a sprint
•  Be like Nike and just do it




@WixLounge // #SMSimplified   @EmilyMiethner of @RecordSetter & @NYCinterns
“Meet” People at Scale




@WixLounge // #SMSimplified   @EmilyMiethner of @RecordSetter & @NYCinterns
“Meet” People at Scale

•  Create a personal support network
•  Keep track of connections on multiple levels
•  Easily get on the radar of new contacts




@WixLounge // #SMSimplified   @EmilyMiethner of @RecordSetter & @NYCinterns
Have Better Conversations Offline




@WixLounge // #SMSimplified   @EmilyMiethner of @RecordSetter & @NYCinterns
Have Better Conversations Offline

•  Learn about people you want to work with
•  Decide what events to attend by checking out
   the guest list, searching Twitter, etc
•  If you can’t make events…attend virtually




@WixLounge // #SMSimplified   @EmilyMiethner of @RecordSetter & @NYCinterns
Getting Started with Social Media




@WixLounge // #SMSimplified   @EmilyMiethner of @RecordSetter & @NYCinterns
Define Your Goals




@WixLounge // #SMSimplified   @EmilyMiethner of @RecordSetter & @NYCinterns
Define Your Goals

•  What are you trying to accomplish by adding
   social media into your routine?
     •    Examples:
     •    Sell products
     •    Increase traffic
     •    Enhance customer service
     •    Meet people and gain contacts

@WixLounge // #SMSimplified   @EmilyMiethner of @RecordSetter & @NYCinterns
Investigate Niche Communities




@WixLounge // #SMSimplified   @EmilyMiethner of @RecordSetter & @NYCinterns
Investigate Niche Communities

•  It’s wise to be on Twitter, Facebook, and
   LinkedIn due to their sheer size, but…
•  Smaller niche communities can have a better
   target audience
•  Although most social media is free, your time
   is valuable, spend it wisely

@WixLounge // #SMSimplified   @EmilyMiethner of @RecordSetter & @NYCinterns
Try Many, Stick to a Few




@WixLounge // #SMSimplified   @EmilyMiethner of @RecordSetter & @NYCinterns
Try Many, Stick to a Few

•  Try platforms before you discount them
•  Find out what’s adding the most value to your
   business to determine which platforms to use
•  Once you decide, being consistent is key




@WixLounge // #SMSimplified   @EmilyMiethner of @RecordSetter & @NYCinterns
My Favorite Social Media Tools

•    Rapportive – learn about contacts
•    Eventbrite – event planning
•    Meetup – group management
•    37signals– task management and CRM
•    Hootsuite – social network management
•    Mailchimp – email newsletter creation

@WixLounge // #SMSimplified   @EmilyMiethner of @RecordSetter & @NYCinterns
Thank you!

                emilymiethner.com
                 recordsetter.com
               nycreativeinterns.com


@WixLounge // #SMSimplified   @EmilyMiethner of @RecordSetter & @NYCinterns

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Social Media Simplified: Benefits and Getting Started

  • 1. Social Media Simplified: The Benefits and Getting Started By Emily Miethner Community Manager // RecordSetter Founder // President of NY Creative Interns @WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
  • 2. What I Do @WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
  • 3. What I Do •  Community Manager at RecordSetter, the new home for world records with 13,000+ world records from 60+ countries •  Founder, President of NY Creative Interns, the largest Meetup for interns and recent grads in New York City •  Lover of peanut butter @WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
  • 4. The Benefits of Social Media @WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
  • 5. You Can’t Afford to Not Use Social Media @WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
  • 6. You Can’t Afford to Not Use Social Media •  Once you learn how to find value in social media, you will save time and money •  It’s a marathon, not a sprint •  Be like Nike and just do it @WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
  • 7. “Meet” People at Scale @WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
  • 8. “Meet” People at Scale •  Create a personal support network •  Keep track of connections on multiple levels •  Easily get on the radar of new contacts @WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
  • 9. Have Better Conversations Offline @WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
  • 10. Have Better Conversations Offline •  Learn about people you want to work with •  Decide what events to attend by checking out the guest list, searching Twitter, etc •  If you can’t make events…attend virtually @WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
  • 11. Getting Started with Social Media @WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
  • 12. Define Your Goals @WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
  • 13. Define Your Goals •  What are you trying to accomplish by adding social media into your routine? •  Examples: •  Sell products •  Increase traffic •  Enhance customer service •  Meet people and gain contacts @WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
  • 14. Investigate Niche Communities @WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
  • 15. Investigate Niche Communities •  It’s wise to be on Twitter, Facebook, and LinkedIn due to their sheer size, but… •  Smaller niche communities can have a better target audience •  Although most social media is free, your time is valuable, spend it wisely @WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
  • 16. Try Many, Stick to a Few @WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
  • 17. Try Many, Stick to a Few •  Try platforms before you discount them •  Find out what’s adding the most value to your business to determine which platforms to use •  Once you decide, being consistent is key @WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
  • 18. My Favorite Social Media Tools •  Rapportive – learn about contacts •  Eventbrite – event planning •  Meetup – group management •  37signals– task management and CRM •  Hootsuite – social network management •  Mailchimp – email newsletter creation @WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns
  • 19. Thank you! emilymiethner.com recordsetter.com nycreativeinterns.com @WixLounge // #SMSimplified @EmilyMiethner of @RecordSetter & @NYCinterns