social media marketing tools presentation

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Slide presentation by Julie Penner on social media marketing tools for Page Moreau's Entrepreneurial Marketing Class at the Leeds School of Business.

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  • -there are good ideas out there, but even “best practices” are still fuzzy
    -notes on Zeo sweepstakes
  • -there are good ideas out there, but even “best practices” are still fuzzy
    -notes on Zeo sweepstakes
  • -there are good ideas out there, but even “best practices” are still fuzzy
    -notes on Zeo sweepstakes
  • -there are good ideas out there, but even “best practices” are still fuzzy
    -notes on Zeo sweepstakes
  • -what is social media?
    --New Media = more ways to “get found”
  • -defensive versus offensive social media
    -defensively, your customers are talking about you online, you can ignore it, but that might not be the best thing when one person can have such an effect
    -offensively it’s less clear, more people in your funnel should equal more sales, but like other marketing, it’s difficult to measure “awareness” and “branding” goals, especiallly when you only have the resources of a startup
  • -don’t forget the jetblue story
  • Best Practices
    Catchy Titles
    Call to Action
    Layout (white spaces, bold, italic)
    Content (graphics, videos)
    Sharability
  • demo a blog entry
  • -using an embed code
  • social media marketing tools presentation

    1. 1. Shi! Happens
    2. 2. Agenda FIRST HALF - Introduction to Social Media - Micro-blogging (Twitter) - Guest Blogging - Blogging -Everything Else SECOND HALF - Old vs. New Media - POST Framework - Social Media ROI - Hiring for Social Media
    3. 3. MBA/JD
    4. 4. MBA/JD www.juliepenner.com/blog
    5. 5. MBA/JD www.juliepenner.com/blog @pennerj
    6. 6. MBA/JD www.juliepenner.com/blog @pennerj
    7. 7. MBA/JD www.juliepenner.com/blog @pennerj
    8. 8. MBA/JD www.juliepenner.com/blog @pennerj
    9. 9. MBA/JD www.juliepenner.com/blog @pennerj
    10. 10. MBA/JD www.juliepenner.com/blog @pennerj Ustream: http://www.ustream.tv/ channel/entrepreneurial- marketing---social-media
    11. 11. No One Is an Expert Assume 10,000 hours to be an expert 40 hours a week x 50 weeks a year = 5 years to be an expert
    12. 12. No One Is an Expert
    13. 13. No One Is an Expert Encourage Experimentation
    14. 14. No One Is an Expert Encourage Experimentation Copy Good Ideas, Ruthlessly
    15. 15. No One Is an Expert Encourage Experimentation Copy Good Ideas, Ruthlessly The World is Your Oyster
    16. 16. Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques
    17. 17. Why Social Media http://www.youtube.com/watch?v=5YGc4zOqozo
    18. 18. Tools/Tactics/Technology
    19. 19. Twitter Examples www.twitter.com/southwestair www.twitter.com/Jetbluecheeps www.twitter.com/zappos www.twitter.com/37signals
    20. 20. Learning by Doing Everyone join Twitter
    21. 21. Learning by Doing Everyone join Twitter Seriously, right now go to www.twitter.com
    22. 22. Learning by Doing Everyone join Twitter Seriously, right now go to www.twitter.com Use this hashtag: #shiftmedia
    23. 23. Finding a Username http://namechk.com/
    24. 24. http://oreilly.com/catalog/9780596802820
    25. 25. Twitter #? @? RT? DM?
    26. 26. Twitter Interfaces www.cotweet.com www.tweetdeck.com www.seesmic.com Tweetdeck or Tweetie
    27. 27. Twitter Tracking http://bit.ly/
    28. 28. Guest Blogging
    29. 29. How we read online: http://www.slate.com/ id/2193552/ Eye-scanning online: http://www.useit.com/ alertbox/ reading_pattern.html
    30. 30. Blogs http:// blog.hubspot.com/
    31. 31. http://www.juliepenner.com/blog/wp-login.php
    32. 32. Facebook Groups http://www.facebook.com/group.php? gid=69467455116 http://www.facebook.com/myZeo
    33. 33. Video http://www.youtube.com/user/ColoradoLeeds
    34. 34. Linked-In http://www.linkedin.com/answers/
    35. 35. Slideshare http://www.slideshare.net/
    36. 36. BREAK

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