1. MASTERING SOCIAL MEDIA.
SAMPLE WORKSHOP AGENDA
JON BERNSTEIN
@jon_bernstein

2. THE AGENDA
1. Understanding the power of social networks
2. How to tweet
3. Getting the most out of Facebook, LinkedIn and Google+
4. Putting social media into action
5. How to blog

3. THE AGENDA
1. Understanding the power of social networks
 Social media by numbers
 2 tales from the newsroom that demonstrate the power of social
 6 ways journalists use social networks

4. THE AGENDA
2. How to tweet
 The Twitter audit
 The Twitter glossary (from @ to RT)
 EXERCISE #1: How to tweet
 EXERCISE #2: How not to tweet

5. THE AGENDA
3. Getting the most out of Facebook, LinkedIn and Google+
 The Facebook audit
 The LinkedIn audit
 The Google+ audit

6. THE AGENDA
4. Putting social media into action
 When to post: how online habits are changing
 How to manage a social footprint all in one place
 EXERCISE #3: The campaign
 10 real-life examples of social media in action

7. THE AGENDA
5. How to blog
 Blogging: the basics
 What kind of blogger are you? Introducing 4 archetypes
 Establishing a tone of voice
 EXERCISE #4: Writing a blog post
 8 blogging dos and don’ts

8. MASTERING SOCIAL MEDIA.
FOR MORE INFORMATION CONTACT ME AT:
jon@jonbernstein.co.uk