This session will demonstrate how using Socratic questioning technique, attendees can qualify prospective customers while leading them to discover the value of your product or service. Attendees will learn how to apply reversing strategies and softening statements to get more information, overcome stalls and objections or problems that they encounter with prospects. By using these strategies, they can gain deeper trust and subtly persuade prospects to open up and discuss the real problems they are trying to solve. The panelists will answer questions and offer real examples of how educating prospects by asking good questions makes for shorter sales cycles and deeper client relationships.