September 2011 - Marketing Roundtable - Son Tran

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The document discusses creating an engaged digital presence for a business. It lists various social media channels and components of a thriving digital ecosystem, including monitoring, discovering influencers, curating content, and competitive analysis. It emphasizes listening to customers, influencers, competitors and using quality over quantity content to build trust, reputation, and engagement.

Technology Business

THE ENGAGED DIGITAL SPACE Website Email Marketing Organic Search On-line Advertising (OLA) Flickr Youtube Twitter Blogs Facebook

A THRIVING DIGITAL ECOSYSTEM Monitoring Discover Influencers Content Curation Competitive Analysis LISTEN

A LITTLE TOLD ME The Competitor The Competitor The ROI The Complaint / Expressed Need The Compliment / The Influencer

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A THRIVING DIGITAL ECOSYSTEM Content SharingContent CreationReview Concept + IdeationMeasurement ENGAGE

SOCIAL MEDIA CHANNELS BlogsBookmarking/taggingBrand monitoringContent aggregationCrowdsourcing/votingDiscussion boards and forumsEvents and meetupsMashupsOnline VideoOrganization and staffing Outreach programsPhotosharingPodcastingPresentation sharingPublic relations - sm releasesRatings and reviewsSN - apps, fan pages, groupsSponsorshipsVirtual WorldsWidgetsWikis

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