December 2011 - Marketing Roundtable - Kim Kachadoorian
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Have you ever attempted to figure out why some people appear to live their brand without seeming to be “brand preachy”? At this session you will be able to engage with a panel that defines living their brand as “loving their brand” and that, helps bring in business. If you have an interest in branding yourself or a desire to better understand the whole “living your brand” concept – this Marketing Roundtable session is for you. Bring your questions to this panel – they love to talk!
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Movimientos de la tierra rotacion y traslación
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Selling Smart Workshop - Why Have a System for Selling?
This document summarizes workshops from the Selling Smart Workshop Series. The first workshop discusses why having a systematic sales process is important. The second workshop features a panel on applying sales processes to different business contexts. The third workshop outlines the agenda which includes a training session on common sales challenges, a panel Q&A, and small group discussions. Key topics discussed include the need for trust-based relationships with customers, understanding customer emotions, and using a systematic approach tailored to each unique situation.
Michigan Marketing Minds - January 13, 2015 - Marketing 101: Your Marketing Plan
One of the keys to success for any business is to develop a strategic marketing plan. It can be a comprehensive, integrated plan or a one-pager. Pavan Muzumdar of PSI Insight kicks off this session by presenting a strategic framework that will help you align your thinking for the year. Don Hart then follows up to help you with a homework assignment of crafting your own One-Pager 2015 Plan.
Michigan Marketing Minds - December 9, 2014 - Joy, Inc.: Building your Brand ...
The document is from Menlo Innovations and promotes building a brand with joy. It discusses creating a workplace people love by adding joy. It provides tips for organizations such as seeing teamwork, embracing learning, daily stand-ups, and running experiments to fight fear and embrace change. The document encourages downloading a free chapter of the book "Joy, Inc." and registering for upcoming tours or workshops from Menlo Innovations.
Selling Smart - December 3, 2014 - Identifying Personality Styles and Adaptin...
The document summarizes an upcoming workshop on selling smart and identifying personality styles. The workshop will have a morning session from 9-10 am on identifying personalities and adapting sales approaches. This will be followed by a panel Q&A from 10-11 am where attendees can ask the panel of sales experts questions about applying the techniques in their own businesses. The workshop will provide practical sales strategies and exercises to help sellers identify different personality types and tailor their approach using proven DISC communication methods.
Michigan Marketing Minds - November 11, 2014 - Maximizing your Data
The document summarizes an event hosted by Michigan Marketing Minds called "Maximize Your Data". The event featured a panel discussion on harnessing the power of data with panelists from Envision Health, Eastern Michigan University, and Siemens PLM Software. The objective of the event was to discuss how organizations can use data through trends, dashboards, and other tools to help grow their business. The format included an open panel discussion and Q&A with the audience.
Michigan Energy Forum - November 6, 2014 - Energy Jobs and Education
The document summarizes a presentation on energy jobs and education in Michigan. It discusses how the energy cluster is an important part of Michigan's economy, currently employing 89,000 people and expected to grow by 7.1% by 2020. It faces challenges in attracting new and more diverse talent as the current workforce ages, and keeping skills up to date. In-demand jobs include mechanical engineers and construction laborers, which require degrees or on-the-job training respectively. Data on job postings and skills are also presented.
Selling Smart - November 5, 2014 - Verbal Up Front Contracts to Shorten the S...
This document outlines an agenda for a Selling Smart Workshop featuring an interactive training session on using Up Front Contracts (UFC) in sales, followed by a panel Q&A. The workshop will teach attendees how to verbally set ground rules for healthy business relationships through UFCs, which involve agreeing with prospects on purpose, agenda, expectations, time, and outcomes before interactions. Attendees will then have a chance to ask the sales expert panelists questions. The goal is for attendees to learn a skill to gain more momentum in sales by using UFCs to avoid dangers like free consulting or being asked all the questions.
Business Law & Order - October 20, 2014 - Financing your Startup
This document provides an overview of considerations for financing a startup, including sources of funds, goals, and types of financing. It discusses equity financing versus debt financing, noting that equity financing involves giving up ownership stake, control, and founder equity in exchange for investment, while convertible financing allows retaining full equity initially. The document recommends leveraging networks to find investors, educating oneself on industry trends, being prepared for a lengthy fundraising process, prioritizing good long-term partners over specific terms, and utilizing resources like blogs and books to learn about pitching investors.
Selling Smart Workshop - September 10, 2014 - Pitching Your Business for Emot...
Most people blather-on to prospective customers about all of the stuff they love about their product or service, and then wonder why the prospect doesn’t “get it”. This session will demonstrate and then help you to state your business in a brief, targeted way so a prospective customer will appreciate your value, and get emotionally involved enough to want to know more about your offerings.
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...
This document summarizes a presentation about content marketing strategies. It discusses Atomic Object's use of content marketing to build its brand and attract clients and employees. Atomic Object publishes a company blog called Atomic Spin with various types of content related to software development. The blog aims to provide useful information even to non-clients. Managing the blog requires substantial time from employees for content creation, editing, promotion and more. However, the blog has helped Atomic Object attract prospective clients and employees and has received recognition from peers.
Selling Smart Workshop - August 6, 2014 - Selling Services by a Proven Process
This document summarizes a workshop on selling services with a proven process. It includes:
- An interactive training session in the morning addressing common challenges in selling services.
- A panel discussion in the afternoon where professionals discuss applying the tactics in their real-world businesses and answer questions about specific challenges.
- The workshop teaches a 5-step proven process for selling services: opportunity identification, qualification, solution development, proposing, and service delivery. It aims to help "accidental salespeople" overcome common problems through establishing a new systematic approach.
Selling Smart Workshop - July 9, 2014 - Get to More Customers by High Finesse...
The document outlines an agenda for a networking workshop. The workshop will provide coaching and tools to help attendees achieve their networking goals and feel more comfortable asking for referrals. It will include an interactive training session in the morning followed by a panel Q&A in the afternoon where attendees can ask the panelists questions about applying networking strategies to their specific business challenges. The panelists are professionals in the fields of sales, networking and business coaching. The workshop will cover topics like identifying referral opportunities, effectively sharing requests, and following up to build relationships. The overall goal is to help attendees get more customers through high-finesse networking.
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Selling Smart - June 3, 2015 - How to keep your 6-year-old and your mother ou...
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Selling Smart Workshop - May 6, 2015 - The Psychology of Building Trust with ...
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Michigan Marketing Minds - April 14, 2015 - Creating Customers
Michigan Marketing Minds - April 14, 2015 - Creating Customers
Balancing BEMS - April 2, 2015 - Michigan Energy Forum
Balancing BEMS - April 2, 2015 - Michigan Energy Forum
Selling Smart Workshop - April 1, 2015 - People Buy Emotionally, Justify Inte...
Selling Smart Workshop - April 1, 2015 - People Buy Emotionally, Justify Inte...
Michigan Marketing Minds - March 10, 2015 - Field notes on brand positioning ...
Michigan Marketing Minds - March 10, 2015 - Field notes on brand positioning ...
Michigan Marketing Minds - February 10, 2015 - Entrepreneur's Workshop
Michigan Marketing Minds - February 10, 2015 - Entrepreneur's Workshop
Selling Smart Workshop - Why Have a System for Selling?
Selling Smart Workshop - Why Have a System for Selling?
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Michigan Marketing Minds - January 13, 2015 - Marketing 101: Your Marketing Plan
Michigan Marketing Minds - December 9, 2014 - Joy, Inc.: Building your Brand ...
Michigan Marketing Minds - December 9, 2014 - Joy, Inc.: Building your Brand ...
Selling Smart - December 3, 2014 - Identifying Personality Styles and Adaptin...
Selling Smart - December 3, 2014 - Identifying Personality Styles and Adaptin...
Michigan Marketing Minds - November 11, 2014 - Maximizing your Data
Michigan Marketing Minds - November 11, 2014 - Maximizing your Data
Michigan Energy Forum - November 6, 2014 - Energy Jobs and Education
Michigan Energy Forum - November 6, 2014 - Energy Jobs and Education
Selling Smart - November 5, 2014 - Verbal Up Front Contracts to Shorten the S...
Selling Smart - November 5, 2014 - Verbal Up Front Contracts to Shorten the S...
Business Law & Order - October 20, 2014 - Financing your Startup
Business Law & Order - October 20, 2014 - Financing your Startup
Selling Smart Workshop - September 10, 2014 - Pitching Your Business for Emot...
Selling Smart Workshop - September 10, 2014 - Pitching Your Business for Emot...
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...
Selling Smart Workshop - August 6, 2014 - Selling Services by a Proven Process
Selling Smart Workshop - August 6, 2014 - Selling Services by a Proven Process
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Selling Smart Workshop - July 9, 2014 - Get to More Customers by High Finesse...
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December 2011 - Marketing Roundtable - Kim Kachadoorian
- 6. Bill Ford Ford Motor Company
- 9. Charlie Wollberg Curve Detroit, TEDx Detroit….
- 11. Each Panelist • Replied quickly - didn’t hesitate • Had a bio and photo ready • Excited • Happy • Subtle branding – just part of the DNA • WORK isn’t a 4-letter word!
- 12. Rich Sheridan – Menlo Innovations • First met… • Menloites • Evangelists • “you know CEO?” • Bringing joy to the workplace • Unique work environment • Shares their process • Unique project mangement • High-tech Anthropologists®
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