Discover, explore and learn new ways to position your brand for customer engagement and advocacy. Session leader Scott Hauman will share and review real world brand definition methods and strategies that will help you shape your company, product or service brand for success.
We had the pleasure of presenting at the Opportunity Green (http://opportunitygreen.com) conference this year about Guerilla Marketing. Given our stance and emphasis at Mark & Phil on making sure that all good causes don’t spend their time, energy, and budgets wastefully – we put together a pretty comprehensive workshop that defines Guerilla Marketing, outlines its ingredients, provides real-world examples.
What is Guerrilla Marketing? w/ Red Bull and Coke Case StudiesBrad Wollman
This is a brief overview of Guerrilla Marketing. What is it? Where did it come from? How have some of the biggest companies executed Guerrilla Marketing? What are the main ways your business can benefit?
BigHeads uses open-source collaboration and crowdsourcing principles to bring companies together with sources from DIVERSE disciplines, experiences, talents and interests to uncover the unique inspiration, unexpected connections and lateral wisdom needed to create truly GAME CHANGING ideas.
UNDERCOVER MARKETING- INDIAN PERSPECTIVESimran Soni
UNDERCOVER MARKETING- ALSO KNOWN AS BUZZ MARKETING, STEALTH MARKETING IS A NEW TREND IN THE MARKETING TECHNIQUES ADOPTED BY INDIAN MARKETING ATMOSPHERE.
this presentation showcases the classification, types, examples of undercover marketing in india.
We had the pleasure of presenting at the Opportunity Green (http://opportunitygreen.com) conference this year about Guerilla Marketing. Given our stance and emphasis at Mark & Phil on making sure that all good causes don’t spend their time, energy, and budgets wastefully – we put together a pretty comprehensive workshop that defines Guerilla Marketing, outlines its ingredients, provides real-world examples.
What is Guerrilla Marketing? w/ Red Bull and Coke Case StudiesBrad Wollman
This is a brief overview of Guerrilla Marketing. What is it? Where did it come from? How have some of the biggest companies executed Guerrilla Marketing? What are the main ways your business can benefit?
BigHeads uses open-source collaboration and crowdsourcing principles to bring companies together with sources from DIVERSE disciplines, experiences, talents and interests to uncover the unique inspiration, unexpected connections and lateral wisdom needed to create truly GAME CHANGING ideas.
UNDERCOVER MARKETING- INDIAN PERSPECTIVESimran Soni
UNDERCOVER MARKETING- ALSO KNOWN AS BUZZ MARKETING, STEALTH MARKETING IS A NEW TREND IN THE MARKETING TECHNIQUES ADOPTED BY INDIAN MARKETING ATMOSPHERE.
this presentation showcases the classification, types, examples of undercover marketing in india.
Consumers are bored of big budget, star-studded advertisements. Guerrilla Marketing provides a convenient, inexpensive and creative way to make a lasting impact on the target audience.
Business competition is at an all-time high these days. Businesses want consumers to spend their money on their products, so consumers receive a lot of junk mail, spam email and unwanted phone calls.
Consumers are so used to these traditional tactics that businesses sometimes have to think of other ways to get their attention. Thus, companies today have to find new and different ways to influence the decisions of the customers.
Today’s digital landscape can be overwhelming. The rise of the social web is an evolution in how people and brands communicate and interact. It has fundamentally changed our economy, our culture and communication. How can we leverage the power of co-creation and communities in building brand value with our clients – marketing with them instead of at them to create higher levels of engagement and advocacy? This highly interactive game-like session will establish the core principles for building brand influence.
Der rasante technologische und wirtschaftliche Wandel der letzten Jahre konfrontiert Brands heute mit einer neuen Generation von Konsumenten: Die Reset Generation ist anspruchsvoll, fordernd und gleichzeitig mächtig. In einer weltweit durchgeführten Studie hat sich die Mediaagentur Initiative auf die Suche danach gemacht, wie Marken dieser Generation begegnen sollten.
Consumers are bored of big budget, star-studded advertisements. Guerrilla Marketing provides a convenient, inexpensive and creative way to make a lasting impact on the target audience.
Business competition is at an all-time high these days. Businesses want consumers to spend their money on their products, so consumers receive a lot of junk mail, spam email and unwanted phone calls.
Consumers are so used to these traditional tactics that businesses sometimes have to think of other ways to get their attention. Thus, companies today have to find new and different ways to influence the decisions of the customers.
Today’s digital landscape can be overwhelming. The rise of the social web is an evolution in how people and brands communicate and interact. It has fundamentally changed our economy, our culture and communication. How can we leverage the power of co-creation and communities in building brand value with our clients – marketing with them instead of at them to create higher levels of engagement and advocacy? This highly interactive game-like session will establish the core principles for building brand influence.
Der rasante technologische und wirtschaftliche Wandel der letzten Jahre konfrontiert Brands heute mit einer neuen Generation von Konsumenten: Die Reset Generation ist anspruchsvoll, fordernd und gleichzeitig mächtig. In einer weltweit durchgeführten Studie hat sich die Mediaagentur Initiative auf die Suche danach gemacht, wie Marken dieser Generation begegnen sollten.
Mary Kay Cosmetics - "Because We Know You" Campaign BookJillian Koehnken
For my Intro to Strategic Communications class, we created a strategic communications marketing plan for Mary Kay Cosmetics. My team, Refresh Media, created the "Because We Know You" campaign to stress the importance and value of Mary Kay's Independent Beauty Consultants (IBC). IBC's help people achieve their perfect look to feel confident both inside and out.
The Creative Business Idea Book: Lessons Learned from Ten Years of Breakthrou...Havas
In 2000, as the advertising industry embarked on a new century of marketing communications, Havas Worldwide (then known as Euro RSCG Worldwide) made a promise to our clients: In every office around the world, in every discipline, we would maintain a single-minded focus on delivering breakthrough business ideas—ideas so powerful they have the capacity to transform businesses and revitalize brands, create entirely new categories, and alter consumer perceptions. We called this offering Creative Business Ideas® (CBIs), and CBIs have since become our mantra, our mission, and our mandate.
In the years since we established this new point of focus, Havas Worldwide has grown to be the largest agency in the world by number of global clients. We have been named Global Agency of the Year by Advertising Age and Agency Network of the Year by Campaign, and we have seen years in which we held more spots in The Gunn Report’s annual list of top 10 campaigns than any other agency, large or small.
In 2011, we marked our first decade of Creative Business Ideas with a gorgeous coffee-table book celebrating examples of the brilliant thinking the agency has produced for clients since 2000. Intended for creativity-focused people inside and outside our own industry, The Creative Business Idea Book: Ten Years of Breakthrough Thinking showcases more than two dozen campaigns created for clients around the globe and in industries ranging from finance to publishing, automobiles to FMCG. It includes fresh insights into the future of marketing communications and business in general, exploring, among other topics, the vital importance of the smart use of social media and the business benefits to be gained from driving social change.
The Creative Business Idea Book is available on Amazon.
5 Factors for Engaging and Building Brand Loyalty With Millennial ConsumersCult Collective
Spark a genuine dialogue with Millennials. By discovering what matters to them most (and why), you’ll be one step closer to earning true, long-term customer buy-in from this elusive demographic.
3 Lessons for Brands
Technology killed cheating.
Weaknesses are your greatest strengths.
Brands with purpose do better.
3 Lessons for Agencies
Agencies need more diversity.
Strategy is knowing what not to do.
Modern creativity demands collaboration.
Bonus Lesson
Take risks to stand out.
Mattering as the new brand building framework Bela Szabo
What is the new brand building framework nowadays which mirrors the recent cultural change? It is all about the new digital techniques, innovative products and brand utility. Why to spend a dime on dishonest ads when you can step up and solve real societal problems as part of the brand strategy.
Love Your Brand, Set it Free - Branding in the Digital AgeClaravon Group
The social world has shattered the idea of a brand as something that can be controlled. Technology and social media have forever changed relationships between customers, companies and their brands. This presentation explores branding in the digital age, including how to influence brand perceptions and inspire passionate advocacy for your brand. Learn who really owns your brand, how letting go creates value and why liberated brands succeed.
Michigan Marketing Minds - April 14, 2015 - Creating CustomersAnnArborSPARK
Great concept. Perceived need. Solid technology.
Now your challenge is: getting people to try it.
How will you identify your best prospects? How will you open the door? How will you get them hooked? How will you keep them engaged? In sum: What’s your plan to find, win, and grow profitable customer relationships?
Often the process starts with highly targeted prospecting – that is: Choose who you want to do business with. And get the conversation started.
Successful entrepreneurs will tell how they tightly focused on strategic beachheads – then grew out from them – to establish market leadership.
Selling Smart Workshop - April 1, 2015 - People Buy Emotionally, Justify Inte...AnnArborSPARK
In this session, you will learn how to define a prospect’s needs, wants, challenges, and/or problems, or “pain.” You will learn the three components of pain and how to use specific questioning techniques to prompt the prospect’s internal motivation. Additionally, you will learn how to qualify or disqualify the opportunity based on whether your product or service could solve the problems identified.
Michigan Marketing Minds - January 13, 2015 - Marketing 101: Your Marketing PlanAnnArborSPARK
One of the keys to success for any business is to develop a strategic marketing plan. It can be a comprehensive, integrated plan or a one-pager. Pavan Muzumdar of PSI Insight kicks off this session by presenting a strategic framework that will help you align your thinking for the year. Don Hart then follows up to help you with a homework assignment of crafting your own One-Pager 2015 Plan.
Selling Smart Workshop - September 10, 2014 - Pitching Your Business for Emot...AnnArborSPARK
Most people blather-on to prospective customers about all of the stuff they love about their product or service, and then wonder why the prospect doesn’t “get it”. This session will demonstrate and then help you to state your business in a brief, targeted way so a prospective customer will appreciate your value, and get emotionally involved enough to want to know more about your offerings.
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...AnnArborSPARK
The Three Keys to Modern Marketing: Content, Content, Content...
Panelists will tell how their companies’ innovative content marketing strategies have helped them:
-establish thought leadership within their industries,
-get found by the right kinds of customers,
-build strong brands that stand apart from the competition,
-increase preference among customers ready to buy.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
9. Challenger Stance Core Role and Crusade
The People’s Champion Takes a conscious position on the side of the customer/consumer, often against the
category Gorilla
The Scrappy David Head-to-head assault on the category Gorilla
The Enlightened Zagger Deliberately swims against the prevailing cultural tide
The Real and Human
Challenger
Portrays a “real” and “honest” approach in a faceless category
The Missionary A brand fired up with a view about the world it has to share – often looking to “put the
category right”
The Democratizer Takes something that was previously exclusive, misunderstood or controlled and makes it
available to the masses
The Irreverent Maverick Counter cultural attitude in a box
The Visionary Sets out a much higher vision that transcends the category nature
The Next Generation That was then and this is now
The Game Changer A brand with an entirely new perspective on the possibilities of the category
The Value Changer A brand offering a proposition focused on superior value for money
Adapted from Adam Morgan, author, Eating the Big Fish, Vol. 2.
10. Have a
Purpose
“A funny thing
happened when we
actually communicated
(our purpose) to our
employees.
We found that
suddenly employees
were a lot more
passionate about the
company, a lot more
engaged, and when
customers called they
could sense the
personality at the other
end of the phone
wasn’t there just for a
paycheck.”
Tony Hsieh, CEO, Zappos
11. What is the fundamental reason you are in
business beyond making money?
21. is the only
From ZAG by Marty Neumeier
Cirque du Soleil is the only circus
that combines acrobatics with theatre.
that .
22. NewFoundry is the only idea manufacturing company that
fuses brand strategy, design, and software engineering to
create next-generation products and services.
25. Transcend your care
• By definition: to rise
above or go beyond;
overpass; exceed in
excellence; elevate
• Acts as a true
challenge statement/
call-to-action to
skilled nursing,
assisted living, home
health and hospice
groups
• Symbolizes
partnership and
connects powerfully
with the brand vision
• Short, memorable,
and unique in the
marketplace
26. “We believe in individualism, we hate
conformism, we believe in a civil courage.
We believe you have the responsibility to
make up your own opinion.”
- Dieter Mateschitz, CEO
29. Pull
Agent of change
Redefine behavior
Admired intent
Disrupt
Advocacy
Push
Maintain status quo
Reinforce behavior
Trusted competence
Reassure
Satisfaction
vs.
Differentiation and stance
inspire new actions
30. “Your brand is what
other people say
about you when you’re
not in the room.”
- Jeff Bezos
31. Be a lighthouse brand and
guide customers to you.
A “connected” stance, name, and
visual identity will help you do this.