Sophie Angus Unit 15 LO3

–
Level 3 Cambridge Introductory Diploma in Media
Unit 15:
Sophie Angus
Candidate Number: 1006
Print Based Advertising

Contents for LO3
Titles Slides
Final Idea 4-5
Mood Board 6-9
House Style 10
Main Headliners 11
Photography Plan 12
Own Photos 13
Hand Drawn Draft Layout 14
Graphic Draft Layout 15
Proof-reading and sub-editing 16
Risk Assessment 17
Location Recce 18
Production Plan 19-23
Budget Summary 24
Step by Step 25-32
Final Poster and Flyer 33
Conclusion 34

Final Idea
For my final ideas I am creating a poster and flyer to advertise the EXCLUSIVE festival. The reason why I have chosen to
use the name EXCLUSIVE festival because my my magazine will sponsors my festival. The target audience who will pay
and go to my festival will be ‘explorers’ (Maslow) as they will be to explore new music as my festival will provide that
need for people as it will be popular event and therefore they want to go for a good experience. In addition , they will
want to go to my festival because of ‘diversion’ (Katz) because they will want to escape their reality and go for to my
festival for a 1-5 days to have a good time and forget about their trouble in the everyday life. The average age of
people who will go to my festival are people between the age of 17-54 because all age are welcome to come to my
festival because their will be music that everyone will like and want to listen to. This is important on the socio-economic
need lots of people who are in E (students) will want to go and have a good experience however, they will but be able
to afford it however older people who are higher in the socio-economic will be able to afford to go to my festival
because they will have extra money to spend. Moreover, relating to psychographic people who go to my festival will be
‘aspirers’ as will be go to my festival because other image and to show off their festival's fashion at the festival.
The spending power of my festival will increase because people want to see their favourite artist and band performing
live for them. This is important as more people will likely buy tickets for my festival if singers and bands who they know
are performing live. This will target people wh are over 23 becuase they will be able to afford to buy the tickets as they
will be in the categories of C2, C1 and B.
The colour scheme for my m will increase poster mist be eye catching and also bold so that it will stand out for the
audience and therefore they will more likely see the poster. This is important as I will want to use a range of colour such
as red, blue, green pink and orange of they will represent lots of different meaning and therefore the music festival will
be energetic and fun .
Finally, the layout for my poster and flyer will be simple and easy to read. At the top will be the design of the moon as
this will add more personality to the festival. Then, there will important information about the festival will be included
such as the date and the location of where the festival will be. Afterward, there will be some the the singers and bands
that will be performing at the festival so that it will add ‘star appeal’ (Richard Dyer) as more people will want to go to
the festival just by who is performing. Finally, at the bottom there will be information about who is supporting the
festival.

Final Idea
The slogan for my festival is ‘LIVE FOR THE MUSIC’ as my festival is all about the music
and people will want to know what kind of, music that my festival will play. In addition,
the festival will turn into a yearly festival as people will live for the festival and
therefore go to the festival yearly. Moreover, the campaign message for my festival is
to have fun by the colour scheme that I have use on both of my poster and flyer. On
the poster will have put the best known artists and band such as Adele and Coldplay in
a larger front. This will add ‘star appeal’ ( Richard Dyer) as more people will want to
see their favourite artists or band live at the festival. On the poster and flyer will
feature the moon on it as it will represent the night life of the festival of the festival
and how much fun they will be having at the festival.
The frequency of release will be released one year to seven months before the festival
will happen because the target audience will he fully aware of all of the important that
they will need to know such as the date, the location and the main headliner so that
they can decide of they want to go or if the dates doesn’t fit in with their life because
they could be busy that day. The different type of marketing that my festival will be
using a poster and also advertisement in music magazine such as Q . This is important
if anyone walk past the poster or read the magazine they will be able to read about my
festival. In addition, it will be making an audio-visual so that people will be able to see
the advert on TV as it will connect to more people across the UK.

Mood Board
These are the two Glastonbury of inspiration, which I will use for my festival
poster. Both of these poster will reveal Glastonbury’s creativity as both of
these posters will have unique selling point that will appeal people to go to
Glastonbury. Both of these posters are colourful and therefore the lineup of
artists that will be performing will standout on the poster as this will add ‘star
appeal’ (Richard Dyer). If the target audience are able to see what artists will
be performing, they will more likely go to the festival.
For the poster for
Glastonbury 2015 I
will like to use the
moon to be included
in my festival poster
because it will
represent the night
life of my festival and
the colours will
represent all of the
happy emotion that
my festival will bring
to people.
For the poster for
Glastonbury 2016 I will
want to copy the for
festival because the
layout is clearly shown
and therefore the
target audience will
able to understand the
information fully.
For the poster for
Glastonbury 2016 I will
want to us the pointing
finger because I think it
is a nice detail that is
added to poster.

Mood Board
These are two of festival flyer that festivals will have in order to promote
their festivals. This is important as a flyer are smaller than a poster and also it
will contain less information on it. Both of these flyers are colourful and
therefore it will stand out and appeal to the target audience of the festival. In
addition, the flyers will need to have important information such as the date
of the festival, the location and maybe some of the main and the most
famous artist or bands who will be performing such as in Glastonbury 2016
the main artists and bands who were performing are Adele and Coldplay.

House Style
The house style of the festival is important as it will reflect my festival mood and
also it is a way to grab the viewers attention. The colours that will be used will
be bright multi colours such as red, blue, green and pink as it will stand out for
people to see and also it will represent what type of people that will be going to
the festival. The festival will have a black background and use different colours
on the background as it is a way to stand out and also they will be able to see
the the artists or bands that will be performing. This will be similar to my logo
for the festival as their are lots of different colours that will be included on the
logo as it will stand out to the indented target market. The front that I have used
is from defront.com and then created the logo design on Photoshop as it was
able to change the colours logo and stretch the lettering of the logo.

Main Headliners
EXCLUSIVE magazine will be
sponsoring my music festival as
my music festival will have mix
genre, which will relate to the
magazine’s genre. The type of
artists will be performing at my
festival will be Adele, Rihanna,
Justin Timberlake, Kayne West,
Coldplay, Madness, Cyndi Luper,
Lady Leshurr, Years & Years and
more bands/artists. This is
important as these artists/bands
are well known and therefore
this will add ‘star appeal’
(Richard Dyer) fort he festival as
it will cater for people who have
a different age range.

Photography Plan
This is the photography
plan for my festival’s
poster and flyer. This
reveal the planning of
what I need when
taking the image of the
night sky and also the
moon.

Own Photos
These are my own images that could be included for my festival’s poster and flyer. this give my a range
of images that I will be able to chose for print based advertisement. I will most likely use is the photo on
the bottom middle of the moon as I will be able to use the image of the moon as a star instead of the
moon because in the image you are unable to see the moon’s craters. In addition, I used a better camera
so that I am able to take a clear image of the moon so that I can use the image on my festival as my main
image. Therefore, I will need to find another way to find a moon with their crust on it. In addition, I
might use the image of the tree to be included in the poster as I can change the colour of the tree from
a colour tree to a black tree by photoshop.

Hand Drawn Draft Layout
This is the hand drawn drafts layout for the poster and for
the flyer. The design of my poster will not be complex but
simple however the design with the moon will be the
only complex design for my design for my poster and
flyer.
Poster Flyer

Graphic Draft Layout
The graphic draft layout is the same as the hand drawn draft layout as
the it have the same format. This mean I will know where to place all
of the important detail that will need to be mention on the poster and
flyer.
FlyerPoster

Proof-reading and sub-editing
After making my poster and flyer for my print based product, I will read
through everything so that it will make sense. This will be one of the last
stages that I will have to do before finalising the product to be release to the
public. This will mean that I will be able to check if I have put the correct
information on the poster and flyer about the festival for my audience to
know. Some of the potential mistake that I could make on the poster are
spelling mistake, date or the location of the festival. This will reflect badly on
the company because this could lead to big confusion about the festival and
therefore it will make them look unprofessional
This is an example of one mistake I have made as I
miss spelt the word EXCLUSIVE as I forgotten to
add a C in the first draft of my poster.

Risk Assessment
You will be able to see that I have completed the risk assessment form
for the photoshoot as I will need to know the surroundings of the
photoshoot and also what risk will it bring.

Location Recce
Location
Time
Date
Why?
The date of the photography will be taken on 16th
October between the time of 10pm and afterward.
This is important as their will be a full moon on that
date and therefore I can only take the image at
night. https://www.timeanddate.com/moon/phases/uk/london
Picture Needed/Required
Shot Type
Props/Equipment
Lighting
Costume
Person/People
Why?
For instead, there will be lots of long shots and try to
make short shot (if it possible). The sky will be clear and
must be able to see the moon. The outside will be low
key as it will reveal the darkness of the sky however, in
the inside of the room it will be high key as it will make
the image to better. the props that I will need for this
photo-shoot is a good camera to take the image of the
sky and moon with. I will need no costumes and
person(s) as they won’t be included in the poster or
flyer.
Permission Needed
Contact needed to be made
Evidence of this?
I don’t need any permission need when taking a
picture of the night sky and the moon as it is
outside and doesn’t belong to anyone.
Potential Hazards/Risks
Location specific
Why?
The potential hazard or risk that could happen
when taking the photos of the night sky and the
moon. I will be taking the photoshoot of the flat
roof of my house as I will be able to get a good
image of the night sky and the moon. Some of the
potential risk that could happen is to fall of the roof
as it will be dark. To prevent this of happening the
light will be on in a room so I will be able to see
where I am going.

Production Plan
Week beginning: 27th Monday February 2017- 5th March 2017
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Plan the main
headliner that
will be feature
on the poster
and also the
main
headliners
Then, to design
the layout of
the poster and
also the colour
scheme of the
poster as well
to appeal to
the target
audience
Then to design
and create the
poster for the
festival as it will
be released on
Saturdays.
The poster will
be sent to the
printing
company after
it has been
check for any
mistake and
keep within the
guideline.
The posters are
being printed.
The posters
have been
released
revealing the
headliners of
the festival will
be.
Complete by: Complete by: Complete by: Complete by: Complete by: Complete by: Complete by:
27th Monday
February 2017
28th Monday
February 2017
1st March 2017 2nd March 2017 3rd March 2017 4th March 2017 5th March 2017

Production Plan
Week beginning: 6th March 2017-12th March 2017
Plan the main
headliner that
will be feature
on the flyer and
think about
what
information
should be
included.
Then, to design
the layout of
the flyer and
also the colour
scheme of the
flyer as well to
appeal to the
target audience
Then to design
and create the
flyer for the
festival as it will
be released on
Saturdays.
The flyer will be
sent to the
printing
company after
it has been
check for any
mistake and
keep within the
guideline.
The flyers are
being printed.
The flyers have
be released
revealing the
headliners of
the festival will
be.
6th March 2017 7th March 2017 8th March 2017 9th March 2017 10th March
2017
11th March
2017
12th March
2017

Production Plan
Start to discuss
what the
audiovisual
advertisement
should be
about.
The finalized
on the final
two ideas for
the audiovisual
advertisement.
Afterward
make two
storyboards for
the audiovisual
advertisement
and the
present them
to the people
in charge of
the festival.
After, they
have chose
one, the team
will focus to
make that
storyboards
into an advert.
The
audiovisual
advertisement
are looking at
the correct
place to be
filmed and also
looking for
actors to be
part of the
video. They
also will need
to find a good
location for the
advert as well.
Once the
actors ad the
location have
been found,
they will start
to film the
audiovisual
advertisement,
as this should
take two days.
They will be
filming for the
audiovisual
advertisement.
13th March
2017
14th March
2017
15th March
2017
16th March
2017
17th March
2017
18th March
2017
19th March
2017

Production Plan
Once all of the
filming has
been done, the
editing team
will edit the
films into an
advert, as they
will have to
take the best
pieces for the
advert.
They will have
another day of
editing for the
audiovisual
advertisement.
The final check
for the official
audiovisual
advertisement
will be done.
The official
audio visual
advertisement
will be released
to the public
20th March
2017
22th March
2017
23th March
2017
24th March
2017
25th March
2017
26th March
2017
27th March
2017
This is the production plan for my festival poster, flyer and audiovisual advertisement as everyday for 3 weeks and 4
days there as all of the tasks will need to be completed by 24th March 2017. The poster and flyers will take a week to
design and create as it is an easy task to do. This I decided to created the poster, flyer and audiovisual advertisement
during March as it will keep the target audience aware that they will have 3 months to go until the festival will start.
This mean that they won’t have to buy their tickets last minute and have a chance to buy the tickets because the
festival have advertise themselves 3 months ago.
Source:
http://smallbusiness.chron.com/advertising-production-process-45162.html

Production Plan
Month Quantity Price
March 500 (A3) £94 (A4) £68
April 800 (A3) £172 (A4) £108
May 1,000 (A3) £177 (A4) £100
June 2,000 (A3) £354 (A4) £280
I have estimated dates that the poster, flyer and audiovisual advertisement will be
released to the public as it will inform the target audience about the main headliner, the
location and the date of my the festival. The audiovisual advertisement will be released
to the public on 24th March 2017, as the target audience will physically see the main
headliner perform as this will excited them about the festival and the people that will be
performing. The poster will be released to the public on the 4th March 2017 and the flyers
will be released to the public on the 11th March 2017.
The poster will be place around London
and also in Epsom as the festival will be
hosted in the Epsom Downs because there
is a big green area that isn’t used behind
the horse races (Epsom Derby). Therefore,
lots of people will look at the poster and
know it is near by because it is easy to get
to Epsom by train. In addition, the flyer will
be placed inside different music magazine
such as Q or Kerrang! As they will be able
to keep the flyer and still know all of the
detail of the festival without keep the
music magazines.Source: http://www.alocalprinter.co.uk/a4-and-a3-posters

Budget Summary
Equipment Cost
Apple MacBook Pro 15 inch
screen with Retina display
(X6) £9,594
Office Space (1 year) £4,200
Adobe Creative Suite 6
Master Collection
£2,533.92
Canon EOS 1300D Digital (X4) £1,479
Staff Salary
Editor £20,000
Photographer £12,000
Designer £19,000
Marketing £20,000
Finance £18,270
Human Resource £19,000
These are all the costs that my business will need to make in order for create my festival
advertisement. The staffs’ salary will be on the low end as they will all in or just got out of
University and therefore they will want the experience of working in the media industry.
However, when the business is making more money, their salaries will be growing as well
because they will be able to afford increase their salary as well for the business to be making
profit. The equipment are very important of the creation of the advertisement as it will
determine the quality of the advertisement and therefore it will ensure more people will
come to the festival.
Source:
http://www.apple.com/uk/macbook-pro/
http://www.flexioffices.co.uk/surrey/leatherhead/thorncroft-drive_kt22_id3758
http://www.johnlewis.com/canon-eos-1300d-digital-slr-camera-with-ef-18-55mm-f-3-5-5-6-iii-lens-ef-50-mm-f-1-8-lens-hd-1080p-18mp-wi-fi-nfc-3-lcd-
screen/p2739525#media-overlay_show
http://shop.adobe.com/store/adbehme/en_IE/pd/ThemeID.29250800/productID.249257200
https://adremgroup.com/guidance/graphic-design-salary-guide/
http://www.indeed.co.uk/Junior-Marketing-Assistant-jobs
https://www.glassdoor.co.uk/Salaries/junior-financial-analyst-salary-SRCH_KO0,24.htm
http://www.payscale.com/research/UK/Job=Human_Resources_(HR)_Coordinator/Salary

Step by Step- Background
1) Go on Photoshop and then go
on File- new- then on the drop
caption go on International
paper. Then click OK.
2) After the layout of the A4 page
is presented, do the rule tool
around the edges.
3) To make the background of the
magazine to have a different
colour and effect with the
bucket tool you will colour the
background black. After if you
are adding effect to the
background click onto the
bucket tool

Step by Step- Main Moon
1) To add a image of the moon for
the design You will go on file
and then place.
2) After place you will go on your
files so you can find the image of
the moon .
3) After finding the moon, click
place and then use the magic
wand tool to get rid of the
background.
4) Then use the eraser tool to get
rid of some of the background
near the moon
5) Finally, resize the image so that
it will be suitable for the design.

Step by Step- Main Moon
1) File and then place then click on
the image for the moon craters.
2) Then place you will go on your
files so you can find the image of
the moon craters.
3) After finding the moon, click place
and click on opacity so the moon
craters will be faded.
4) Then use marquee select tool to
get rid of most of the image of
moon craters and then use the
eraser tool to make the moon
craters the same size than the
moon.
5) Then use the eraser tool to create
mountain and a person looking up
to the moon.

Step by Step- Other Moon
1) Firstly, duplicate layer of the main moon by
right clicking on the the main moon layer
and then click duplicate layer.
2) Then resize the image of the other moon to
be smaller and place the image somewhere
else on the design.
3) Once the image of the moon have been
place, create a new layer be
4) By clicking on a button next to the
character section and then click on new
layer.
5) With the paintbrush tool make it the same
size as the moon on the new layer. Then
paint over the moon.
6) Then click place and click on opacity so the
colour of moon will be faded.
7) Use the eraser tool to make the moon the
same size than the moon colour.
8) Do this stage lots of time in different sizes
and in different colour as well.

Step by Step- Moon Background
1) To add a image of the stars
background for the design You
will go on file and then place.
2) After place you will go on your
files so you can find the image
of the stars background.
3) Then size the star background
to make it suitable.
4) Then duplicate layer by right
clicking on the the star
background layer and then
click duplicate layer.
5) Afterward, drag the copy of
star background layer and put
it somewhere else.

Step by Step- Title
1) To get a different text for the title, you first
have to go on http://www.dafont.com/ and
pick out the best suited font.
2) When found the font, you should download
the font of you chose.
3) On you download area, you should find the
font name, click and then install it.
4) Then go on photoshoot, and on the font
drop down, you should find the font from
the website.
5) After finding the font, you click on the text
tool and then write out the word
EXCLUSIVE in different text box. Then
change the colour of the letters in different
colour by highlighting the letter and use
the background colour tools to change the
letter.
6) Afterward go on Window and then
character so that the width and the height
of the each letter are able to be changed.
Then double click on the layer so that you
can add affect to the title

Step by Step- Lineup
1) Firstly, use the ruler tool to line up three
different column so that the width of the can be
equal. Also with the the ruler tool make two
squares at the bottom of the column.
2) Then use the text to drag the text box from one
of the middle column to another end and then
write the artists’ name.
3) Then chose the front that you want to be used
by selection of front that Photoshop have to
offer.
4) Afterward, change the colour of the letters in
different colour by highlighting the letter and
use the background colour tools to change the
letter.
5) Then double click on the text box layer so that it
will be able to add effect the letters such as
strokes.
6) Afterward go on Window and then character so
that the width and the height of the each letter
are able to be changed
7) Do this process again until all of the columns are
filled up and also use different front as well.

Step by Step- Star
1) File and then place for the
image of the star.
2) Then resize the image of
the star so that it will fit
into the squares that the
bottom left and right
column that haven’t been
filled. Then use the
bucket tool to change the
image from back to white.
3) Then, duplicate layer of
the main moon by right
clicking on the the main
moon layer and then click
duplicate layer onto the
other side of the column.

Final Poster and Flyer
Final Poster Design Final Flyer Design

Conclusion
Overall, I have looked at different way I am able to advertise my festival by poster
and flyer and the design that I could use in order to make it appeal to my target
audience. This is why I though up the name, slogan and colour scheme that will be
well suited for my festival and appeal to the target audience to spend their money
and go. This is why I have created a mood board of inspiration so that I will know
what a good poster and flyer look like so that I can make professional look design
for my festival. Also, I will be able to use similar feature on the poster and use
them for my poster and flyer so that it ill look like a professional music festival. In
addition, I have created a production plan so that will be able to keep to deadline
and also know what tasks that will need to do in order to advertise my festival on
time.

Sophie Angus Unit 15 LO3

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