A pitch on my festival proposal

1. Unit 15 Pitch Presentation
Musique Festival

2. ProposalWhat is the product being advertised?
The product being advertised is a brand new music festival. Aimed at the younger generation as school leavers.
What are the Aims and Objectives you are trying to achieve?
Aims:
The aim of the poster is to advertise effectively to their target audience, thus leading to more awareness and ticket sales.
Objectives:
The objective is to increase the ticket sales of the festival; this can be done through effective advertising of the festival through the poster.
Target Audience
Maslow – this would target mainly the social climbers as this is a well attended festival and also target explorers as it is a new festival that has not been around long. This will appeal to
these types of audience as there a new and exciting feel around it.
Katz –
Uses and Gratifications
Hartley – there will mainly be those aged between 16 and 26, this is the younger generation who would enjoy the festival and therefore should be targeted adverts at. There is no specific
gender or class that Musique would target their festival at.
Psychographics – they would have to be mainstreamers, explorers and reformers. This is because they would have to enjoy attending something new that would be popular, but also enjoy
the feel of a pop music festival as well as being outdoors for the entire festival.
Socio-economic needs – this would mainly be from C1 to E, this is because the students that the festival is aimed at would have limited disposable income and could not even have a job.
What is the campaign message?
The message I am trying to get across to the audience about this festival is that it is the new best festival for the younger people and this will be the new place to go when students finish
their exams and school time. The campaign is aimed at teenagers who have finished their time at school, these school leavers would usually go to a festival, as this is the normal thing for
teenagers of this age. However, this is a brand new festival and so there is more appeal here, especially if there are well-known artists playing their sets here.
The slogan is “The Best Music Is at Musique”. This uses the similarity between the words to advertise and also means that the audience is more aware of the name of the festival. This
increases awareness of the name and therefore the festival in itself.
The unique selling point of the festival is that there will be lots of different artists in a large festival. There will be different sub-genres of pop music, including upbeat, slow and viral, etc.
Style or approach
The poster will be bright and bold to grab the audience’s attention and make them intrigued into what the festival is. As it is a pop music festival, the colours need to be happy colours and
exciting to create a pop music feel.
Content
The main content will be the title, slogan, dates, artists and venue. There will be mainly graphics rather than images, this is because this is a new festival and there wouldn’t be many
photos that could be used to correctly advertise the festival to the general public.

3. Hand Drawn Drafts

4. Graphic Layouts

5. Mood Board

6. Campaign Message
The unique selling points of Reading festival is the artists performing at
the festival on each day. They all have similar feel at atmosphere to
their music, this will help to add variety and change while keeping the
festival’s atmosphere the same.
The festival’s poster’s message is to advertise the festival and create a
buzz around the idea of the Reading festival. The loud colours on the
poster relates to the loud and exciting music that will be at the festival.

7. Photo Shoot Plan
I had recently been to Sweden recently and took pictures of the sunset
across the skyline, this would be good to have on the poster as it
relates to the idea of the city. The warm colours create the feel of a
calm and happy time at the Musique festival.

8. House styles
The house styles in this poster will be warm bright colours to go with
the atmosphere in the festival. The festival poster will be organised and
easy to read in simple fonts and easily contrasting colours of the images
and text.

9. Logo Designs
I want my logo to be simplistic and mainly just text. This should be of
just the festivals name and all the text needs to be the same font and
design.

10. Font Used
I will get the magazine’s fonts from www.dafont.com because the
website allows fonts to be downloaded and used.
The font I will use is ‘Couture Bold’. This is because it looks similar to
my inspiration magazine and is clear to see what the magazine is called.
This allows for easy reading of the name and masthead.

11. Finalise Layouts/Styles for Poster

12. Proof-Reading/Sub-Editing
The importance of proof reading the work that has been completed is
clear. If there are issues and problems with the poster and it is not
picked up on until the mass print of all of them, this can mean that
there are more issues as it makes the festival and the company look
unprofessional and not a legit festival. This can decrease the amount of
ticket sales for the festival and therefore not be able to produce a
profit.
There was some spelling errors of artists names, this was easily
changed through a search of the artists’ names into a search engine.

13. Production Plan

14. Key Dates/Timescale
This festival will occur in August, this is because it is in the summer and
therefore more people will be willing to participate and attend the
festival if there is a higher chance of the weather being warm and nice.
Also, these dates are within the summer holidays for school meaning
that those who still attend school/college/university or other form of
education style work can still attend the festival.

15. Budget/Equipment/Resources
This poster will be advertised in
the magazine, this will cost £1,155
if it is in full colour which would be
best for the festival poster.
To advertise the festival in full
page in colour makes it seem more
prominent and therefore would
increase ticket sales.
https://www.sheengate.co.uk/adv
ertising/rates/

16. Budget/Equipment/Resources
In order for the poster to be printed as a
poster it needs to be sent to a specialised
printing service. The rates are shown here.
https://www.alocalprinter.co.uk/a4-and-a3-
posters

17. Risk Assessment

18. Location Recce
The poster will be placed
all over London. This is
where the festival will
occur and therefore will
be relevant to the local
peoples lives. This will
increase the awareness
of the festival and
therefore the increased
buzz and excitement of
the upcoming festival.

19. Feedback
Please fill out my Survey Monkey on this pitch and the posters.
https://www.surveymonkey.co.uk/r/SB766KL

20. Final Posters