unit 15

Content
• Draft layouts ( slide 3-5)
• Moodboards ( slide 6)
• Campaign message ( slide 7)
• Plan for the images (Photo-shoot plan) ( slide 8)
• House style (fonts, colours, graphics) (slide 9)
• Test Photography ( slide 10-11)
• Step by Step on how you created advert ( slide 12-13)
• Proof-reading, sub-editing ( slide 14)
• Production Plan ( slide 15- 17)
• Budget/summary/resources/equipment and staff needed. (slide 18-19)
• Risk Assessment ( slide 20)
• Location Recce(slide 21-22)
• Photoshop work ( slide 23)
• Conclusion ( slide 24)

Proposal
What is the product being advertised?
For my festival poster it is going to be called “Disco” festival as I based my magazine on the name disco so it could be a sponsor, by that magazine.
What are the Aims and Objectives you are trying to achieve?
On the poster it will hold the artists that are going to play at the festival. It will also have the dates of each festival and who will be playing when,
the main aim is to get people to experience the life of the festival and make them want to come to our festival where they will get an experience
of a life time.
Target Audience
The festival will also have social media icons like twitter and instagram. The target audiences will be from ages 15-18 (Hartley) , as this is the
audience that would have read the “Disco” magazine. Due to the ages it mean that they wont have a high paying job or rank so they will have a
low ‘spending power'. Not only will the poster inform (Kats) the audiences of what the festival has to offer but also what type of music that will
be playing , as it may be directed to a certain group of people for example ‘Young alts’ or even ‘Hypebeasts’ (Maslow
What is the campaign message?
For this festival poster in will be using the slogan ‘ you only live once’ as our positive message . Due to the fact that a festival in a once
in your life experience if it is your first time , it helps you deiced if you will go to future festivals or avoided them.
Style or approach and content
The poster will be printed on a format of A4 paper , as it is the regular size a poster and will capture peoples attention when
walking along in the street. Featuring on the poster will be a girl (Grace) at the festival with her sunglasses on , the poster will be
using a green pallet

Hand drawn layout
For my print bases
advertisement
posters I will have the
masthead in multiple
coloures like my
poster inspired. Also
the slogan and maybe
the logo too. The
background will
consist of a min
image either a group
of friends or a teepee
not sure yet . It also
consists of the social
media sites logo and
the festival dates and
artist as well .

Graphic layouts
Background
image
Masthead
Logo
Festival
dates
and
artists
Instagram
Twitter
Slogan
Masthead
Festival dates
and artists
Twitter Instagram
Logo
Slogan
For the graphic
layout I have placed
the different colors
on the masthead,
slogan and logo. I
may go with the
blue theme or even
a charcoal gray
theme as it would
be similar to my
inspirational poster.

Draft logo design
As my festival will be sponsored by
disco magazine , I will be using their
logo on my poster. But I may change
the font to make it more of a festival
vibe. The font that I like the most is
the top one as it flows well and gives
of the vibe of a festival . I will try and
change the font colour to multicolor,
as it was inspired by the
‘Glastonbury’ festival poster , which
will make it stand out.

Mood board
I have chosen these images
because my festival poster
will not only contain the
latest music, but also the
latest fashion trends and
what works well together. I
have also added the type of
attractions that can be found
at the festival as well as what
can be expected regarding
the weather.

Campaign Message
The campaign message with any festival event is to grab the
attention of fellow loving music fans, to come to the festival
and see there favorite music genre and possible there favorite
artists as well. Also the campaign message to gain awareness,
by making the news of the festival travel quickly by using social
media. For example on my festival poster there are the social
medias that they use to help promote the festival is ‘Instagram ’
and ‘twitter’. By using a light background it helps the text to
stand out more , as it use contrasting colors . By raising
awareness of the festival and convincing people to go, this will
help them to distress and take a break. Also in the long run it
will help them re-socialize with people and not talk about
stressing topics.

Photoshoot plan
project This photo-shoot will be for a festival poster. So the main aim is to capture photos that link
back to the festival vibes and experiences.
Photographer? The photographer will be me as I need to find either ,object that hold the same purpose as a
festival or a group of people to represent the festival vibes.
Casting ? For the poster if I go with a group of people I will need to find five or six people male or
female to pose as if they are at a festival and just hanging out . If I was to go with an object I’d
have to make sure it something cute and will persuade people to come to the festival.
Model
requirements?
The model requirements was to not show her face in the picture so I will work with the back of
her head or pull her hair round to the side so it covers her face .
Wardrobe and
look?
The models would have to wear casual clothing they type they find would best suite a festival.
I would advices the my model to wear something cute but also trendy, just something she
feels comfortable inn .
Hair & Make-
up
The girls would have there hair in a up/down style or they could even have it in different types
of breading . The make- up would not be to heavy but colorful and maybe some face
decoration added on the side of the face or even the forehead.
Where & when
?
The photo-shoot will take place at a park or some type of nature inspired place . I would like it
to take place on a warm day so I could get the natural sunlight to stream down to create a light
effect , but fingers crossed for good weather if it is not on our side I’ll adapted my idea to fit
around the weather.

House style
The types of colors I'm considering to be using on the text will be big, bright and bold,
using colors like orange, green, yellow , blue ,purple, red and many more. The reason
why is that it follows my poster of inspiration at it helps make the poster unique to
anyone else's. The social media I am considering placing on the poster are twitter and
instagram as, many people will be using these sites when at the festival taking photos
to help remember what a great time they have had. It will also help to promote the
festival and get more people involved or persuade them to go to the festival. As for
the font which will be sponsored by disco magazine , I may change the font to make it
more of a festival vibe. The font that I like the most is the top one as it flows well and
gives of the vibe of a festival . I will try and change the font colour to multicolor, as it
was inspired by the ‘Glastonbury’ festival poster , which will make it stand out.
Colour
sample
Font
samples

Test photography
For my test photography I took arrange of different photos that are relevant,
to a festival poster. For the background I took a landscape photo with
featured nature scenery . I also took some close up images of the grass which
, I thought would make a good background . For my model I went with one of
my friends grace , as her hair colour is very striking and would work well on
my festival poster . I have two different photos that I can choose between ,
one of her back and the other of her side profile wearing sunglasses. She
gave me the ok with the side profile as she said before that she didn’t want
her face in the photo. I also have images of the sunglasses on it own in case I
don’t go with the image of grace with the sun glasses. The purpose of the
sun glasses if not used in the image with grace , I will place them on the
poster and make it look like they have fallen into the grass next to the image
of grace.

Step by Step on poster one
On photo shop I opened up an image I took before creating the
poster and used it as the back ground. I chose blurred image of
blades of grass with water droplets as it tends to rain a lot at
concerts. Before placing the other images on my background I
used the ruler tool to bring up the line which will help keep the
text and certain images in line with one another .Next I got my
image of my model who was going to represent the type of
people who would be going to these concerts. Wide big hair ,
flower crowns and sunglasses as there will be some signs of
sunshine. On the image of my model I got rid of the background
by using the ‘quick selection tool’ and went around each strand
of her hair which was out of place before place the image on the
poster. The next thing I did was open the logo images of twitter
and instagram and used the ‘quick selection tool’ again to get rid
of the white background before placing it onto my poster. Next I
used the text tool and used the fonts ‘Pony Maker’ which I used
on my magazine for ‘Disco’ and ‘ HFF Whirly Whorl’ for the
‘festival’ , artist , dates and slogan font . Around the text with the
festival artist I have placed a light green rectangle by using the
‘rectangular tool’ , ‘paint bucket tool and ‘eyedropper tool’ and
lower the opacity of the shape .On the disco font I change the
colour to an umbra colour , which follows my poster of
inspiration as it used lots of colours in its masthead. Finally I
picked an image of sunglasses that used a lighter light effect and
had a reflection in the lens to create my logo. I used the ‘ quick
selection tool’ to get rid of the background before placing it on
the poster, I then used the text tool and typed in my slogan using
the ‘HFF Whirly Whorl’ font before placing it on top of the sun
glasses .
Quick selection tool Eyedropper tool
Paint bucket tool Text tool

Step by Step on poster two
Quick selection tool Eyedropper tool
Paint bucket tool Text tool
On photo shop I opened up an image I took before
creating the poster and used it as the back ground. I
chose a focused image of blades of grass with the
water droplets which again helps to represents the
type of weather that will take places at the concert.
Before placing the other images on my background I
used the ruler tool again to bring up the line which
will help keep the text and certain images in line with
one another. The next thing I did was open up a
different image of sunglasses which had different
lighting, and some reflection in the glasses . To
remove the background I used the ‘quick selection
tool’ and went around the edges of the sunglasses.
Next I used the text tool and used the fonts ‘Pony
Maker’ which I used on my magazine for ‘Disco’ and ‘
HFF Whirly Whorl’ for the ‘festival’ , artist , dates and
slogan font. Around the text with the festival artist I
have placed a light green rectangle by using the
‘rectangular tool’ , ‘paint bucket tool and ‘eyedropper
tool and lower the opacity of the shape .On the disco
font I change the colour to an umbra colour , which
follows my poster of inspiration as it used lots of
colours in its masthead. Finally I picked another image
of sunglasses that used a lighter light effect and had a
reflection in the lens to create my logo. I used the ‘
quick selection tool’ to get rid of the background
before placing it on the poster, I then used the text
tool and typed in my slogan using the ‘HFF Whirly
Whorl’ font before placing it on top of the sun glasses
.

Proof-reading, sub-editing
For proof reading I will be looking over my work to see if there is and
incorrect grammar or spelling mistakes. I will then ask a third party to
read over my posters to make sure I have not missed anything out .
Before
After

Production plan : Print advertising / Audio visual
Week beginning: April 2-8 2018
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Plan the
masthead or
main headline
that will be
featured on
the poster and
also the
slogan
design the
layout of the
poster with
colour
scheme
which applies
to the target
audiences .
Also find a
model and
location for
photo-shoot
Create and
design poster
for the festival
as it will be
released
Saturday. Edit
photo-shoot
images ready for
the poster.
The poster will
be sent to
printing
companies
after being
checked over.
The poster
will be
printed
The poster
will be
released for
the public to
see the
headliners of
the festival
Complete by: Complete
by:
Complete by: Complete by: Complete by: Complete by: Complete by:
2th
April
2018
3rd
April
2018
4th
April
2018
6th
April
2018
7th
April
2018
Today

Start
planning
what will be
in the audio
advertiseme
nt
Start
auditions for
the cast
Auditions Auditions Final
auditions
Get in
contact
with the
chosen cast
by:
9th
April
2018
10th
April
2018
11th
April
2018
12th
April
2018
13th
April
2018
14th
April
2018

Find a
location
Start
filming
Filming Start editing Editing Finish up
editing
Release audio
advertising to
the public
through the
website
by:
16th
April
2018
17th
April
2018
18th
April
2018
19th
April
2018
20th
April
2018
21th
April
2018
22th
April
2018

Budget summary
These are all the costs that my business will need to make in order to create my festival
advertisement. The staff’s salary will be on the low end as they will all be in or out of university and
therefore they will want the experiences of working in the media industry. However, when the
business starts making more money , their salary will increase as they will be able to afford the profit
the company is making. The equipment are also an important investment as they will be needed in
order to create the poster and audio advertisement. The posters and flyers will be placed and hand
out in places like London, Dorking, Guildford and Epsom as they have lost of people from all over
coming over to do shopping or to visits.
Staff Salary
Editor £20,000
Photographer £12,000
Designer £19,000
Marketing £20,000
Finance 18,270
Human
resource
£19,000
Month Quantity Price
April 800 (A3) £172 (A4) £108
May 1,500 (A3) £271 (A4) £ 168
June 1,000 (A3) £177 (A4) £100
Posters
Month Quantity Price
April 500 £23
May 1,250 £62
June 1,000 £39 ( used to be £54)
Flyers

Equipment and cost
Chairs
https://www.amazon.co.uk/d/
u4f/Office-executive-computer-
Leather-function-ergonomic-
armchair/B00A64V1HQ/ref=sr_
1_17?ie=UTF8&qid=148759870
2&sr=8-
17&keywords=office+chair
£37.99 each
£341.91
(9 chairs)
Table
https://www.amazon.co.uk/Pop
amazing-Computer-Office-
Furniture-
Station/dp/B01IGNMKCS/ref=sr
_1_22?s=kitchen&ie=UTF8&qid
=1487598919&sr=1-
22&keywords=office+table
£32.99 each
£296.91
(9 tables)
Board room
https://www.amazon.co.uk/Offi
ce-Boardroom-Meeting-
2440mm-
1220mm/dp/B01M8MANO7/ref
=sr_1_20?s=kitchen&ie=UTF8&
qid=1487688628&sr=1-
20&keywords=office+table
£171.18 each
£171.18
Computer
https://www.amazon.co.uk/d/C
omputers-Accessories/APPLE-
Macbook-A1181-Wireless-
Bluetooth-Certified-
Refurbished/B01KA18618/ref=s
r_1_7?s=electronics&ie=UTF8&
qid=1487599169&sr=1-
7&keywords=computer
£199.99 each
£1,799.91
(9 computers)
Camera
https://www.parkcameras.com/
p/1010084N/bridge-
cameras/canon/powershot-
sx60-hs
£349 each
£349
Pens
http://www.theworks.co.uk/p/s
tationery/assorted-ball-point-
pens---pack-of-
12/5052089124905
£1 each
(pack of twelve)
£9
Paper
http://www.euroffice.co.uk/pro
duct/euroffice-a4-paper-ream-
wrapped-80gsm-white-ream-
%5B500-sheets%5D/ABE987
500 sheets
£2.99
£5.98
(2 packs)
Object link Amount total

Risk assessments
You can see that I have completed two risk assessment as I have two different locations
, as I need to make sure that the location is safe for me to shoot there and has no risks.

Location recce
For taking the photos I will be working in the studio with
the model , using the stage lighting and natural lighting
to see the differences . I will also be working in a park to
capture a natural background image to place my model
over it. When on location I will need to check for any
hazards that could put my model or me in danger or
cause an accident. For example in the studio lose wires ,
or another obstacles that we could trip on.

Location recce
Location:
Time?
Date?
Why?
The photo shoot had taken place on the 4th January
2018 and between the hours of 10 am and 4 pm .
The reason why is because it is a flexible
time for me and my photographer to
work around, and get all the photos
required for the poster in one day.
Picture needed/Required
Shot type
Props/equipment
Lighting
Costume
Person/people
Why?
The shots I used where a different arrange of close
up , mid-shots and long shots. The only prop that was
used was the flower crown and a pair of sunglasses.
We used arrange of natural lighting and studio
lighting to get the right shots . During the shoot the
model change her positions to portray her mood or
anything that made her feel comfy while being
photographed.
The reason why I am using a range of
different shots ,is because I can choose
the best images that will make the front
cover and DPS. With these different
angles you will be able to see her facial
features and outfit.
Permission needed
Contact needed to evidence
of this?
The photoshoot took place in a studio that belonged
to the artists so permission was given by the artists.
We also took some images in a park which I did a risk
assessment before letting my model onto location.
The reason why I used a studio is because
it is an environment that the artists is
comfy with. Also with shooting in the
park was the main purpose of the poster
Potential hazards/ Risks
Location specific why?
While on location the only hazards that could come
up are lose wires or any hair products, that will be
used to style the models hair e.g. curling wand.
The reason why having lose wires can be
classed as an hazard is because someone
could trip over them and hurt themselves
. Also the curling wand can be a hazard as
it can over heat or if not used and they
could burn someone.

Conclusion
From this LO we learned how to construct a media poster based on a
festival of our choice. Also the process of how long it would take to
make as well as audio visual at the same time.

unit 15

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