This document outlines Sophie Angus' plans for creating promotional materials for a music festival. It includes mood boards, draft layouts, and production schedules for a poster, flyer, and audiovisual advertisement. The target audience is ages 18-54 across socioeconomic classes E-B who want to explore new music or escape daily life. Headlining artists include Adele, Rihanna, and Coldplay. The poster and flyer will feature these artists and provide location, dates, and logo. They will use bright colors and be released 7 months before the event. The advertisement will tell a storyboard-designed narrative over 2 weeks of filming and editing to promote the festival 3 months in advance.
This document provides details on the planning and production process for a poster and flyer advertising an exclusive music festival. It includes mood boards highlighting inspiration from Glastonbury festivals, proposed designs for the house style, main headliners like Adele and Coldplay, photography plans, draft layouts, and proofreading steps. The goal is to create eye-catching advertisements that showcase the festival's music and experience through vibrant colors and prominent artist listings.
The document outlines a plan for an advertising campaign featuring print-based advertisements to promote a music festival. The festival will be sponsored by EXCLUSIVE magazine and feature good music, opportunities to meet people and have a good experience. The aims are to create a poster and flyer informing people of the date, location and lineup. The target audience is people seeking to explore new music and escape their daily lives between ages 17-54 of all genders from socioeconomic classes that can afford it. The campaign message is "Live for the Music" to appeal to people's love of music and encourage loyalty. The advertisements will use bright colors reflecting the positive mood and feature a mix of genres to appeal to more people.
The document provides a production plan for advertising an exclusive music festival over 4 weeks. It includes designing posters and flyers, printing and distributing them, and creating an audiovisual advertisement. The plan schedules tasks such as choosing headliners, designing layouts, sending materials to print, filming footage, and editing the advertisement together. The goal is to reveal information about performers and release promotional materials to publicize the festival.
This document provides information about a print-based advertising campaign for the Glastonbury music festival. It includes a mood board, aims and objectives, analysis of the target audience using several theories, representation considerations, and details about ticket pricing and attendance numbers. The target audience is identified as being ages 18-54, from socioeconomic classes C2, C1, and B, who want to explore new music genres and experience the festival lifestyle. Over 45,000 people aged over 45 attend, spending over £6 million on tickets.
This document outlines Sophie Angus's plans for creating promotional materials for a music festival, including a poster, flyer, and audiovisual advertisement. It includes inspiration pieces, target audiences, logos, color schemes, layout designs, production schedules, and plans. The poster and flyer will feature main headliners like Adele and Coldplay to attract audiences. They will be designed over one week in February/March and launched 11 March. An audiovisual ad will then be filmed and edited over two weeks in March to promote the festival starting in June. The materials aim to inform audiences 7 months in advance and appeal to a wide age range through bright colors and well-known artists.
This document contains information about Sophie Angus's Level 3 Cambridge Introductory Diploma in Media unit on print-based advertising, including a mind map, house style, proposal, discussion of legal and ethical issues, and details on registering a trademark. It includes slides on developing a logo, slogan, color scheme, and release frequency for a music festival advertisement. Legal and ethical considerations discussed are avoiding misleading information, offensive or harmful content, and following copyright and children's advertising guidelines. The trademark registration process involves checking design uniqueness, applying online, and allowing time for examination and potential opposition before final approval.
The document discusses plans for advertising a music festival. It will feature top artists and have sponsors like Foot Asylum, Monster Energy, and Burger King. The advertisement aims to make people aware of the event and want to attend with friends. The target audience is ages 16-27 as the music genres appeal most to younger adults. The campaign message is that "the party never stops." Colors used will be bright and vibrant. When people attend, they will enjoy performances from well-known artists.
The document discusses planning for a music festival advertisement campaign. It provides details on the target audience, which is ages 16-27 as the musical genres will primarily appeal to younger adults. The main goals are to make people aware of the event and intrigue them to purchase tickets to experience it fully with friends. Key elements that will be advertised include the headline artists, sponsors, vibrant colors in the design, and the message that "the party never stops." Production plans include creating print, audio-visual and social media ads over a few week period leading up to the festival dates.
This document provides details on the planning and production process for a poster and flyer advertising an exclusive music festival. It includes mood boards highlighting inspiration from Glastonbury festivals, proposed designs for the house style, main headliners like Adele and Coldplay, photography plans, draft layouts, and proofreading steps. The goal is to create eye-catching advertisements that showcase the festival's music and experience through vibrant colors and prominent artist listings.
The document outlines a plan for an advertising campaign featuring print-based advertisements to promote a music festival. The festival will be sponsored by EXCLUSIVE magazine and feature good music, opportunities to meet people and have a good experience. The aims are to create a poster and flyer informing people of the date, location and lineup. The target audience is people seeking to explore new music and escape their daily lives between ages 17-54 of all genders from socioeconomic classes that can afford it. The campaign message is "Live for the Music" to appeal to people's love of music and encourage loyalty. The advertisements will use bright colors reflecting the positive mood and feature a mix of genres to appeal to more people.
The document provides a production plan for advertising an exclusive music festival over 4 weeks. It includes designing posters and flyers, printing and distributing them, and creating an audiovisual advertisement. The plan schedules tasks such as choosing headliners, designing layouts, sending materials to print, filming footage, and editing the advertisement together. The goal is to reveal information about performers and release promotional materials to publicize the festival.
This document provides information about a print-based advertising campaign for the Glastonbury music festival. It includes a mood board, aims and objectives, analysis of the target audience using several theories, representation considerations, and details about ticket pricing and attendance numbers. The target audience is identified as being ages 18-54, from socioeconomic classes C2, C1, and B, who want to explore new music genres and experience the festival lifestyle. Over 45,000 people aged over 45 attend, spending over £6 million on tickets.
This document outlines Sophie Angus's plans for creating promotional materials for a music festival, including a poster, flyer, and audiovisual advertisement. It includes inspiration pieces, target audiences, logos, color schemes, layout designs, production schedules, and plans. The poster and flyer will feature main headliners like Adele and Coldplay to attract audiences. They will be designed over one week in February/March and launched 11 March. An audiovisual ad will then be filmed and edited over two weeks in March to promote the festival starting in June. The materials aim to inform audiences 7 months in advance and appeal to a wide age range through bright colors and well-known artists.
This document contains information about Sophie Angus's Level 3 Cambridge Introductory Diploma in Media unit on print-based advertising, including a mind map, house style, proposal, discussion of legal and ethical issues, and details on registering a trademark. It includes slides on developing a logo, slogan, color scheme, and release frequency for a music festival advertisement. Legal and ethical considerations discussed are avoiding misleading information, offensive or harmful content, and following copyright and children's advertising guidelines. The trademark registration process involves checking design uniqueness, applying online, and allowing time for examination and potential opposition before final approval.
The document discusses plans for advertising a music festival. It will feature top artists and have sponsors like Foot Asylum, Monster Energy, and Burger King. The advertisement aims to make people aware of the event and want to attend with friends. The target audience is ages 16-27 as the music genres appeal most to younger adults. The campaign message is that "the party never stops." Colors used will be bright and vibrant. When people attend, they will enjoy performances from well-known artists.
The document discusses planning for a music festival advertisement campaign. It provides details on the target audience, which is ages 16-27 as the musical genres will primarily appeal to younger adults. The main goals are to make people aware of the event and intrigue them to purchase tickets to experience it fully with friends. Key elements that will be advertised include the headline artists, sponsors, vibrant colors in the design, and the message that "the party never stops." Production plans include creating print, audio-visual and social media ads over a few week period leading up to the festival dates.
The document outlines a proposal for a music festival advertisement poster. It will advertise the PULSE festival, sponsored by PULSE magazine. The poster will be in A3 format and include the lineup of artists over the 3 day festival, as well as the date and location. The target audience is people aged 16-25 who enjoy exploring different music genres. The poster will be distributed around local towns to promote the festival.
The document provides information about planning and advertising a music festival. It discusses the target audience, which is people aged 16-27, as the genres of music will primarily appeal to younger adults. It outlines objectives to make people aware of the event and encourage ticket purchases. Advertising plans include print ads in magazines and posters around bus stops. A production schedule is provided to design ads, print posters, and place ads in the months leading up to the festival. Location is planned for Hyde Park in London. Risk assessments and regulatory considerations for the advertising campaign are also discussed.
The document provides details of a print-based advertising project for a music festival, including witness statements, draft layouts, a production plan, photos used, legal and ethical considerations, risk assessments, final poster and flyer designs, comparisons to existing products, and a conclusion. The production plan outlines a three-week timeline for designing and distributing posters, flyers, and an audiovisual advertisement for the festival. Legal issues around trademarks, copyright, and ensuring the advertisements are not misleading are also addressed.
This document contains a proposal for an advertising campaign for a new music festival sponsored by Redbull. The festival will feature various artists and take place in the summer of 2016. The goals are to encourage festival attendance and make it an annual event through promotional print advertisements. The target audience is 18+ year old social climbers and students who want to escape reality and bond with friends over music. The campaign message is that the festival will be an unforgettable and affordable summer experience. Advertisements will take the form of posters and magazine ads using gender-neutral colors to appeal to both male and female attendees.
This document provides an overview of a unit on print-based advertising for a Cambridge Introductory Diploma in Media course. It outlines the content covered in the unit, which includes topics like aims and objectives, sponsorship, target audiences using various theories, campaign messages, print advertisements, copyright and intellectual property, and legal and ethical issues. It also describes slides for a poster and audio-visual advertisement campaign for an Ultra Music Festival. The campaign aims to promote the music festival through awareness of the event, dates, location, artists, and experience. Legal and ethical considerations for the advertisements are discussed.
This document outlines the content of a presentation for a festival marketing campaign. It includes 59 slides covering various aspects of the campaign such as the proposal, target audience analysis using different theories, mood boards, mind maps, draft designs, and production plans for magazine advertisements, posters, and other promotional materials. It also includes slides on the proposed location, risk assessment, budget, and legal/regulatory considerations. The presentation provides a comprehensive overview and planning of the marketing campaign across multiple channels and touchpoints.
The document outlines the content of a presentation on print-based advertisements for a music festival. It includes mood boards, mind maps, and draft designs for a magazine advertisement and poster. For the magazine advert, hand-drawn drafts show a large festival name header, areas for artist names, and details like dates and contact information. For the poster, a hand-drawn draft depicts palm trees, colorful backgrounds, and shadows of a crowd to set a summer music festival mood. Both drafts aim to attract the target audiences of students aged 18-25 by conveying a sense of freedom and escapism.
The document outlines the content and structure of a presentation related to planning a music festival and corresponding marketing materials. It includes 43 slides covering topics such as mood boards, mind maps, draft designs, and production plans for a magazine advertisement, festival poster, and audiovisual advertisement. Regulatory considerations that may impact the campaign are also discussed in several slides. The presentation aims to provide thorough information to propose and plan marketing initiatives for a music festival event.
- The document provides an overview and proposal for a print-based advertisement for a music festival called the "Top Dolla Festival".
- The proposal discusses the target audience, which is mainly young adults aged 17-30 from socioeconomic categories C1-E.
- Bright, vibrant colors will be used along with contrasting fonts to catch attention. Popular grime and hip-hop artists like Stormzy, AJ Tracey, and Skepta will perform.
- Draft layouts showcase a mix of colors, images, and text positioning the key information and acts to attract the target audience.
This document provides an overview and proposal for a print-based advertisement for a music festival called the "Top Dolla Festival." The summary includes:
- The festival will feature both mainstream and lesser-known hip hop/grime artists to attract different audiences. Bright colors will be used to convey fun and excitement.
- The target audience is people aged 17-30 from socioeconomic classes C1-E who enjoy music festivals as social events.
- Draft layouts show vibrant colors and complex designs with artists, dates, slogans, and a website link to provide information to potential attendees.
Brand identity and mode of address analysisginagoodall
The document analyzes the brand identity and mode of address of different pages from a Billboard magazine. It examines elements such as typography, layout, color, images, and language to understand how each component contributes to conveying the magazine's authoritative yet fun tone for a pop music genre audience. Key aspects noted include the use of bold fonts, bright colors, playful images of artists, and informal language discussing popular singers.
The photographer will take photos for a Jump Festival advertisement, including close-ups of hands, extreme long shots of the sunset, and full-body shots of someone jumping from an eye-level angle. The sunset and jumping photos will be heavily edited to be black shadows. A female model between 16-25 years old with long hair will be used to appeal to younger people and females. Wardrobe will be casual shorts and shirt to portray a normal festival attendee. Makeup is unnecessary as the face won't be visible. The photoshoot will take place on April 20th at the photographer's house.
The document provides details on planning a music festival poster, including target audience, logo, color scheme, frequency of poster distribution, and campaign message. The target audience is those aged 16-21 who enjoy grime/hip hop music. The logo will be called "BEAT" in an easily recognizable font. Bright colors like blue, green and red will be used. Posters will be distributed every week for 3 months before the festival. The campaign message is to immerse oneself in the music festival experience.
The document discusses a magazine advertisement for Gwen Stefani's new album. It notes that Stefani has an established and distinctive style that made creating the ad easy. The ad features Stefani's unique font and Eastern-influenced outfit to portray her star image. It also promotes the song "Rich Girl" featuring Eve to appeal to fans and mainstream listeners. The use of bold red lipstick and blonde hair help portray Stefani's femininity and authority. The unconventional color scheme and simple border design are meant to please consumers and meet audience expectations. The ad also includes Stefani's website to further entice viewers to learn more and buy the album.
This poster advertises a Rihanna concert. It uses a close-up shot of Rihanna's face in blue and black colors to attract attention. Her name is written in large pink glittery letters at the top. Important details like time and place are in bold larger text, while less important details are in smaller text and a different color. The layout clearly presents the information to promote Rihanna's pop music concert to its target audience of those age 16 and older.
This document contains brainstorming ideas for different types of promotional materials that could be created to advertise music events and venues in York for a young audience. Some of the ideas include creating an advert or guide for upcoming artists or shows, a guide to different music venues in York aimed at students, or a leaflet advertising various venues and artists. The document discusses considering elements like colors, fonts, and images that would appeal to and grab the attention of the target 16-21 year old demographic. It also references researching the most popular music genres and evaluating existing similar products for inspiration.
The document provides details about planning and producing a poster and audio-visual advertisement for a music festival called "Sound Wave". Key information includes:
- The poster and advertisement will use bright colors like blue, pink, purple and green to target 16-25 year olds.
- A production schedule is outlined over 4 weeks that includes tasks like research, design, production, and launch.
- Budget details and costs are provided for staff, equipment, and marketing the festival through social media.
- Important dates include releasing the advertisements on April 28th, 3 months before the festival from July 8th-10th.
- Location recces and permission forms are discussed for photographing models to appear
This document summarizes a print-based advertising campaign for a UK band called COASTS who are touring their new album. The campaign uses a poster, social media, merchandising, and a website to promote the tour dates, locations, and ticket sales. The target audience is 16+ males and females who are explorers seeking excitement from the concerts. Legal and ethical considerations include OFCOM and ASA regulations. The campaign aims to build awareness of the tour and make it easy for fans to find tour details and purchase tickets.
The document provides details of the contents for a Level 2 course. It includes sections on inspiration, mood boards, draft designs, target audiences, production plans, budgets and legal/ethical considerations for a poster and advertisement project. Key aspects covered are inspiration sources, color schemes, logo designs, layout concepts, and location planning for the poster and advert. Audience targeting theories address age, gender, interests and socioeconomic factors.
The document discusses conventions of tour posters and magazine advertisements. It analyzes several examples of tour posters from different genres to understand what elements make an effective poster. Key conventions included are the artist name, tour dates and locations, special guests, and website. Magazine advertisements similarly include the artist name and album/song title but may omit release dates as a marketing strategy. Color choice and imagery are also important design elements analyzed across the examples.
The document provides feedback from interviews, surveys, and witness statements regarding a pitch for a print media product. The feedback was overall positive, noting the pitch's thorough coverage of topics, clear explanation of magazine details, and effective use of media theories. Suggested areas for improvement included using clearer language, adding more photos to the presentation, and clarifying publication dates. The feedback will help strengthen future pitches by highlighting strengths to maintain and weaknesses to address.
This document contains planning and pitching materials for a print-based music magazine, including:
1. Mind maps and masthead ideas for two potential magazine titles, focusing on genre, target audience, and branding.
2. Mood boards and inspiration sources exploring font styles, inclusion of both classic and modern music, and use of bold colors.
3. Target audience analysis drawing from Q Magazine and considering demographics, psychographics, and socioeconomic factors to profile 15-30 year old readers.
4. Draft layouts of the magazine's front cover and double page spread, comparing to Q Magazine's style.
The document outlines a proposal for a music festival advertisement poster. It will advertise the PULSE festival, sponsored by PULSE magazine. The poster will be in A3 format and include the lineup of artists over the 3 day festival, as well as the date and location. The target audience is people aged 16-25 who enjoy exploring different music genres. The poster will be distributed around local towns to promote the festival.
The document provides information about planning and advertising a music festival. It discusses the target audience, which is people aged 16-27, as the genres of music will primarily appeal to younger adults. It outlines objectives to make people aware of the event and encourage ticket purchases. Advertising plans include print ads in magazines and posters around bus stops. A production schedule is provided to design ads, print posters, and place ads in the months leading up to the festival. Location is planned for Hyde Park in London. Risk assessments and regulatory considerations for the advertising campaign are also discussed.
The document provides details of a print-based advertising project for a music festival, including witness statements, draft layouts, a production plan, photos used, legal and ethical considerations, risk assessments, final poster and flyer designs, comparisons to existing products, and a conclusion. The production plan outlines a three-week timeline for designing and distributing posters, flyers, and an audiovisual advertisement for the festival. Legal issues around trademarks, copyright, and ensuring the advertisements are not misleading are also addressed.
This document contains a proposal for an advertising campaign for a new music festival sponsored by Redbull. The festival will feature various artists and take place in the summer of 2016. The goals are to encourage festival attendance and make it an annual event through promotional print advertisements. The target audience is 18+ year old social climbers and students who want to escape reality and bond with friends over music. The campaign message is that the festival will be an unforgettable and affordable summer experience. Advertisements will take the form of posters and magazine ads using gender-neutral colors to appeal to both male and female attendees.
This document provides an overview of a unit on print-based advertising for a Cambridge Introductory Diploma in Media course. It outlines the content covered in the unit, which includes topics like aims and objectives, sponsorship, target audiences using various theories, campaign messages, print advertisements, copyright and intellectual property, and legal and ethical issues. It also describes slides for a poster and audio-visual advertisement campaign for an Ultra Music Festival. The campaign aims to promote the music festival through awareness of the event, dates, location, artists, and experience. Legal and ethical considerations for the advertisements are discussed.
This document outlines the content of a presentation for a festival marketing campaign. It includes 59 slides covering various aspects of the campaign such as the proposal, target audience analysis using different theories, mood boards, mind maps, draft designs, and production plans for magazine advertisements, posters, and other promotional materials. It also includes slides on the proposed location, risk assessment, budget, and legal/regulatory considerations. The presentation provides a comprehensive overview and planning of the marketing campaign across multiple channels and touchpoints.
The document outlines the content of a presentation on print-based advertisements for a music festival. It includes mood boards, mind maps, and draft designs for a magazine advertisement and poster. For the magazine advert, hand-drawn drafts show a large festival name header, areas for artist names, and details like dates and contact information. For the poster, a hand-drawn draft depicts palm trees, colorful backgrounds, and shadows of a crowd to set a summer music festival mood. Both drafts aim to attract the target audiences of students aged 18-25 by conveying a sense of freedom and escapism.
The document outlines the content and structure of a presentation related to planning a music festival and corresponding marketing materials. It includes 43 slides covering topics such as mood boards, mind maps, draft designs, and production plans for a magazine advertisement, festival poster, and audiovisual advertisement. Regulatory considerations that may impact the campaign are also discussed in several slides. The presentation aims to provide thorough information to propose and plan marketing initiatives for a music festival event.
- The document provides an overview and proposal for a print-based advertisement for a music festival called the "Top Dolla Festival".
- The proposal discusses the target audience, which is mainly young adults aged 17-30 from socioeconomic categories C1-E.
- Bright, vibrant colors will be used along with contrasting fonts to catch attention. Popular grime and hip-hop artists like Stormzy, AJ Tracey, and Skepta will perform.
- Draft layouts showcase a mix of colors, images, and text positioning the key information and acts to attract the target audience.
This document provides an overview and proposal for a print-based advertisement for a music festival called the "Top Dolla Festival." The summary includes:
- The festival will feature both mainstream and lesser-known hip hop/grime artists to attract different audiences. Bright colors will be used to convey fun and excitement.
- The target audience is people aged 17-30 from socioeconomic classes C1-E who enjoy music festivals as social events.
- Draft layouts show vibrant colors and complex designs with artists, dates, slogans, and a website link to provide information to potential attendees.
Brand identity and mode of address analysisginagoodall
The document analyzes the brand identity and mode of address of different pages from a Billboard magazine. It examines elements such as typography, layout, color, images, and language to understand how each component contributes to conveying the magazine's authoritative yet fun tone for a pop music genre audience. Key aspects noted include the use of bold fonts, bright colors, playful images of artists, and informal language discussing popular singers.
The photographer will take photos for a Jump Festival advertisement, including close-ups of hands, extreme long shots of the sunset, and full-body shots of someone jumping from an eye-level angle. The sunset and jumping photos will be heavily edited to be black shadows. A female model between 16-25 years old with long hair will be used to appeal to younger people and females. Wardrobe will be casual shorts and shirt to portray a normal festival attendee. Makeup is unnecessary as the face won't be visible. The photoshoot will take place on April 20th at the photographer's house.
The document provides details on planning a music festival poster, including target audience, logo, color scheme, frequency of poster distribution, and campaign message. The target audience is those aged 16-21 who enjoy grime/hip hop music. The logo will be called "BEAT" in an easily recognizable font. Bright colors like blue, green and red will be used. Posters will be distributed every week for 3 months before the festival. The campaign message is to immerse oneself in the music festival experience.
The document discusses a magazine advertisement for Gwen Stefani's new album. It notes that Stefani has an established and distinctive style that made creating the ad easy. The ad features Stefani's unique font and Eastern-influenced outfit to portray her star image. It also promotes the song "Rich Girl" featuring Eve to appeal to fans and mainstream listeners. The use of bold red lipstick and blonde hair help portray Stefani's femininity and authority. The unconventional color scheme and simple border design are meant to please consumers and meet audience expectations. The ad also includes Stefani's website to further entice viewers to learn more and buy the album.
This poster advertises a Rihanna concert. It uses a close-up shot of Rihanna's face in blue and black colors to attract attention. Her name is written in large pink glittery letters at the top. Important details like time and place are in bold larger text, while less important details are in smaller text and a different color. The layout clearly presents the information to promote Rihanna's pop music concert to its target audience of those age 16 and older.
This document contains brainstorming ideas for different types of promotional materials that could be created to advertise music events and venues in York for a young audience. Some of the ideas include creating an advert or guide for upcoming artists or shows, a guide to different music venues in York aimed at students, or a leaflet advertising various venues and artists. The document discusses considering elements like colors, fonts, and images that would appeal to and grab the attention of the target 16-21 year old demographic. It also references researching the most popular music genres and evaluating existing similar products for inspiration.
The document provides details about planning and producing a poster and audio-visual advertisement for a music festival called "Sound Wave". Key information includes:
- The poster and advertisement will use bright colors like blue, pink, purple and green to target 16-25 year olds.
- A production schedule is outlined over 4 weeks that includes tasks like research, design, production, and launch.
- Budget details and costs are provided for staff, equipment, and marketing the festival through social media.
- Important dates include releasing the advertisements on April 28th, 3 months before the festival from July 8th-10th.
- Location recces and permission forms are discussed for photographing models to appear
This document summarizes a print-based advertising campaign for a UK band called COASTS who are touring their new album. The campaign uses a poster, social media, merchandising, and a website to promote the tour dates, locations, and ticket sales. The target audience is 16+ males and females who are explorers seeking excitement from the concerts. Legal and ethical considerations include OFCOM and ASA regulations. The campaign aims to build awareness of the tour and make it easy for fans to find tour details and purchase tickets.
The document provides details of the contents for a Level 2 course. It includes sections on inspiration, mood boards, draft designs, target audiences, production plans, budgets and legal/ethical considerations for a poster and advertisement project. Key aspects covered are inspiration sources, color schemes, logo designs, layout concepts, and location planning for the poster and advert. Audience targeting theories address age, gender, interests and socioeconomic factors.
The document discusses conventions of tour posters and magazine advertisements. It analyzes several examples of tour posters from different genres to understand what elements make an effective poster. Key conventions included are the artist name, tour dates and locations, special guests, and website. Magazine advertisements similarly include the artist name and album/song title but may omit release dates as a marketing strategy. Color choice and imagery are also important design elements analyzed across the examples.
The document provides feedback from interviews, surveys, and witness statements regarding a pitch for a print media product. The feedback was overall positive, noting the pitch's thorough coverage of topics, clear explanation of magazine details, and effective use of media theories. Suggested areas for improvement included using clearer language, adding more photos to the presentation, and clarifying publication dates. The feedback will help strengthen future pitches by highlighting strengths to maintain and weaknesses to address.
This document contains planning and pitching materials for a print-based music magazine, including:
1. Mind maps and masthead ideas for two potential magazine titles, focusing on genre, target audience, and branding.
2. Mood boards and inspiration sources exploring font styles, inclusion of both classic and modern music, and use of bold colors.
3. Target audience analysis drawing from Q Magazine and considering demographics, psychographics, and socioeconomic factors to profile 15-30 year old readers.
4. Draft layouts of the magazine's front cover and double page spread, comparing to Q Magazine's style.
The document contains images of a pitch for a print advertisement for EXCLUSIVE Festival. The pitch includes visuals promoting the festival through images and text. The goal is to attract attendees to the event using the print advertisement.
Sophie Angus pitched print-based advertisement ideas for a music festival to her publisher client. She provided an overview of her proposal, including the target audience and meanings behind the title. She outlined her budget breakdown, production plan, and how she would market the product. Her teacher, who witnessed the presentation, noted that Sophie discussed all required aspects of the proposal in detail, including the aims, objectives, target audience, campaign message, and pre-production materials. The teacher concluded it was an excellent pitch that covered all expected areas sufficiently and included creative pre-production samples.
The project aims to take photos of the night sky, including the moon, to use for print advertisements for an exclusive music festival. Sophie Angus will be the photographer and will take various long shots and some short shots of the sky, ensuring the moon is visible. There will be no people included in the images. The photos will be taken in the backyard, where there is a good view of the moon, to reflect the nighttime atmosphere of the festival.
This document outlines a flat plan for a second music magazine, showing which pages will be created in Photoshop using red letters and which will feature pictures in blue boxes, including a double page spread to display photos of music artists and bands being advertised.
This document outlines the planning and pitching of a print-based music magazine called "Exclusive" or "E". It includes details on the proposed format, working title, genre, content, style/approach, target audience, length, and frequency. Market research was conducted through a 10 question survey to help determine the target demographic of 14-30 year olds, as well as content preferences like interviews and photos. Color schemes, house styles, and the use of Photoshop are discussed for visually designing the magazine pages. Sample front covers and double page spreads are presented, along with explanations for the design choices.
Q magazine targets readers ages 15-24, especially males. It contains a variety of music genres to appeal to different musical tastes. The magazine is published monthly with each issue containing in-depth articles on popular artists. It uses a consistent color scheme of red, white, and black throughout for branding. The goal is to provide readers with exclusive music news and content not found elsewhere to explore their interests in music.
The interviewer asks Nicole about winning her first Brit award, how fame affects her daily life, and her musical inspirations like Etta James. Nicole explains that she stays grounded by hanging out with friends and forgetting she's famous sometimes. She also discusses acting roles she's had and hints that her fourth album will be a surprise. Nicole hopes to continue her music career, have a family someday, and become better known internationally. She says she'll never stop singing as long as she lives.
This production plan outlines tasks for the week of June 19th to June 25th 2017 to develop a social media website. On Monday, graphic designers will start layout drafts. On Tuesday, designers will continue work and editors will brainstorm section ideas. On Wednesday, editors will finalize story topics like new album releases and journalists will research for content. Writers will then create stories and visual elements will be added. Throughout the week, teams will complete assigned tasks. The full project is scheduled to be completed by July 2nd 2017.
Sophie Angus is proposing a print music magazine called "Exclusive" targeted towards males ages 14-30. The magazine will have an eclectic mix of music genres. The first issue will feature an interview with Paloma Faith on the cover and double page spread. Sophie will use Photoshop to design the front cover and double page spread, using colors like red, gold, black and white. The magazine will be in A4 size and released monthly.
1) The document is a proposal for a print-based pop music magazine titled "E". It will feature an interview with Paloma Faith on the front cover and double page spread of the first issue.
2) The target audience is 15-30 year olds, especially females, and it will be released monthly to provide a higher quality of information and keep audiences interested with different content about music and artists each month.
3) Photoshop will be used to construct the magazine pages to make the images and design look professional and glossy.
The document provides details on three potential social media ideas for a student project. It includes mind maps outlining the key aspects of each idea such as color schemes, logos, competitors, target audiences, and technological convergences. One idea is presented in further detail with sections on its purpose, homepage features, name and slogan, competitors, layout, and target audience analysis. Font style options are discussed for the logo, and copyright information is addressed.
This flat plan outlines the page layout for a new monthly music magazine, with red numbers indicating which pages will be referenced. It includes 60 pages to accommodate the monthly frequency. Double page spreads are marked on the plan.
The document provides information about several social media platforms, including Facebook, Twitter, and Instagram. It discusses their histories, purposes, content, target users, sources of revenue, and legal/ethical issues. Facebook was launched in 2004 by Mark Zuckerberg and others. It aims to connect users and allow them to share what matters to them. Content includes profiles, posts, photos and videos. Over 1 billion people actively use Facebook. The document also examines Twitter and Instagram in a similar format, discussing their origins and key aspects of how they function as social media sites.
This witness statement provides evidence for Sophie Angus' assessment in OCR Level 3 – Cambridge Technical Introductory Diploma in Media for Units 13 and 30. The witness, Mr. Nicholas Crafts, observed Sophie pitch her ideas for two print-based media products to a publisher on January 12, 2016. Sophie's pitches included proposals, budgets, production plans, target audiences, and samples of front covers and spreads. Mr. Crafts provided positive feedback on Sophie's target audience analysis, marketing plans, pre-production materials, and presentation skills while giving recommendations to improve the pitches. Witness statements provide supplementary evidence of a candidate's performance but cannot be used to prove competency in an
The document contains a witness statement from a teacher who observed a student pitching ideas for a new music magazine as part of an assessment. The student pitched plans for the magazine's proposal, budget, production, target audience, and sample front cover and double page spread. The teacher witnessed the 10-minute presentation and filled out an assessment checklist confirming the student covered all required criteria. The teacher provided positive feedback and some areas for improvement on making the proposal clearer, checking magazine prices and production dates, and considering additional marketing strategies.
1. The document presents proposals and designs for two music magazines called Exclusive and Emagazine. For Exclusive, the target audience is predicted to be students aged 15-24 based on statistics from similar magazine Q. The magazine will feature a variety of artists from different eras to appeal to a broad market.
2. For Emagazine, the target audience is also predicted to be students and those in the E, D, and C2 socioeconomic groups based on Hartley's 7 subjectivities. The magazine aims to appeal to "Explorers" who seek new music. It will feature more female artists to attract more female readers compared to the male-dominated Q magazine.
3. Design elements
Q magazine is a popular monthly music magazine published in the UK. It was founded in 1986 by Mark Ellen and David Hepworth and was originally published by EMAP. In 2008, EMAP sold Q and other magazine titles to Bauer Media Group, which remains the publisher. Q magazine focuses on indie, rock, and alternative music. In addition to the print magazine, Q also operates a website and previously had a radio station and TV channel dedicated to music content. The magazine aims to provide exclusive news and interviews to readers in an engaging visual format through its use of photos, design elements, and conversational language when addressing readers.
The document outlines the content and structure of a presentation on planning and producing a festival poster and audiovisual materials. It includes sections on mind mapping, proposals, mood boards, design drafts, photography plans, inspiration, information on the poster, house style, production planning, budgets, equipment, locations, risk assessments, legal issues, and conclusions.
The document outlines a production plan for creating advertisements for a music festival. It includes slides covering various aspects of the advertising campaign such as a mind map, mood board, logo design, photoshoot plan, and production schedules. The production plan involves designing graphic layouts, drafting the logo, planning a photoshoot, and creating a print advertisement and audio visual to promote the festival. Launch dates for the poster and audio visual are scheduled for early-mid April to promote events happening at the end of April through early May.
The document provides details for planning a poster to advertise a new music festival called "Musique". It includes sections on inspiration, target audience, key messages, design considerations, featured artists, timelines, budgets, and legal/ethical guidelines. The high-level goal is to effectively promote the festival to younger people aged 16-26 to increase ticket sales. Details such as colorful graphics, prominent placement in London, and a multi-pronged advertising campaign are aimed at maximizing awareness and excitement for the upcoming event. Legal protocols will be followed to avoid issues with copyright, intellectual property, and ensuring appropriate representation of artists.
This document provides details for planning and designing a poster and marketing campaign for a drum and bass music festival. It includes sections on the target audience, proposed name and slogans, mood boards for inspiration, draft poster layouts, scheduling of artist announcements, a production plan, budget, launch dates, locations for advertising, plans for an audiovisual trailer, and considerations around legal and ethical issues. The overall goal is to effectively promote the festival and build excitement leading up to the launch date in April.
This document provides details for planning and producing a print advertisement poster for a drum and bass music festival. Key points:
- The target audience is young adults aged 16-25 from socioeconomic classes C1-E, as this type of music wouldn't appeal to older people.
- The poster will use contrasting colors like black and green to make it stand out. It will feature the headlining artists in a different color to draw attention.
- Production plans outline weekly tasks like designing layouts, sending posters to print, and releasing announcements over multiple weeks leading up to the festival launch.
- A budget outlines staff salaries and equipment costs needed like computers and cameras to produce the poster.
This document provides details for planning and producing a print advertisement poster for a drum and bass music festival. Key points:
- The target audience is young adults aged 16-25 from socioeconomic classes C1-E, as this type of music wouldn't appeal to older people.
- The poster will use contrasting colors like black and green to make it stand out. Headlining artists will be in a different color to draw attention.
- A production schedule is outlined over 3 weeks for designing layouts, announcing artists, and printing posters.
- A budget outlines staff salaries and equipment costs like computers and cameras needed to produce the poster.
- Launch dates are set for the poster on March
The document proposes a music festival called Mixer Festival. It will target mainstream audiences aged 16-30 with a socio-economic status of C1 to E. The festival will feature big name grime and R&B artists like Skepta, Stormzy, Drake and Travis Scott. Plans include developing a logo, color scheme, and slogan inspired by other successful festivals. Advertisements and posters will be released leading up to the August 21-23 festival dates to build excitement. The document outlines meetings, locations for advertising, and costs associated with equipment and staff needed to plan and run the event.
The document provides details for a pitch presentation advertising a new music festival called Musique Festival. It outlines the target audience as younger people aged 16-26. The goals are to increase ticket sales and awareness of the festival. Key details in the poster will include the title, slogan "The Best Music is at Musique", dates, artists, and venue. Bright, poppy colors will be used to match the feel of the music. The poster will be advertised in magazines and posted around London to promote the festival locally. Feedback on the pitch and posters will be collected through a Survey Monkey.
This document provides details of a production plan for creating festival posters and advertisements. It includes budgets, equipment needs, job roles, and a three-week production schedule. The budget outlines expected costs for office space, equipment like computers and cameras, and staff salaries. Production is scheduled over three weeks, with tasks including deciding the festival dates and artists, designing layouts, sending designs to print, and releasing posters online and on social media. The plan aims to produce multiple posters and advertisements to market the festival and reveal artists over time.
This document provides details on planning and producing a festival poster. It includes a mind map outlining ideas like logo, target audience, slogans and colour scheme. Hand drawn drafts and graphic layouts are presented. Artists being considered are listed. A production plan outlines tasks over 3 weeks such as finalizing designs, sending to print and releasing. Legal/ethical constraints and references are also noted to ensure compliance. The goal is to create appealing posters that effectively advertise the festival and its lineup.
This presentation summarizes a pitch for a disco festival poster. It includes research, mood boards, test photography, and draft poster designs. The presentation shows hand-drawn layouts with elements like the masthead, logo, dates, and social media icons. Graphic layouts in blue or gray are presented. A mood board displays inspirational images. Test photos were taken of landscapes, grass, a model, and sunglasses. Draft posters include variations of elements placed on colorful backgrounds. Production plans outline the process for the poster and an audio advertisement. Budgets, risks, and legal/ethical considerations are also reviewed. The goal is to effectively promote the festival through attention-grabbing design.
The document outlines the content of a presentation on print-based advertisements for a music festival. It includes mood boards, mind maps, and draft designs for a magazine advertisement and poster. For the magazine advert, hand-drawn drafts show a purple banner, artist names, date, and website/phone number. For the poster, hand-drawn drafts feature a colorful background, palm trees, dates, a large flowing header, slogan, and shadow of a crowd to convey the summer feel and nighttime music. Both designs aim to attract 18-25 year old students and promote the festival's dates, location, and cost.
The document provides a plan for an advertising campaign for the Wireless Festival. The objectives are to introduce people to the festival, list the performing acts, and include appealing visuals. The target audience is 16-25 year olds as the advertisements will use bright colors and bold fonts. The campaign message is to encourage people to enjoy the music and relax at the festival over the summer. Print advertisements will be used featuring the festival dates, artist names in bold fonts, and pictures from past years.
1) The document discusses a proposal for an advertising campaign for the Wireless Festival.
2) The aims are to create advertisements to promote brand awareness and increase sales by appealing to a younger audience with bright colors.
3) The target audience is 16-25 year olds, mainly working class students, who fit the "Reformers" category and are interested in different music genres like pop, hip hop, and rap.
The poster summarizes a music festival taking place on the Cornish coast of England. It lists the headline acts in large text at the top and smaller, lesser-known bands in smaller text at the bottom. The background image shows the Cornish coastline where the festival will take place. Sponsors' logos are listed at the bottom. The poster aims to attract the target audience by informing them of the festival details in an engaging visual design.
This document outlines the production plan for creating promotional materials for a music festival, including a poster, magazine advertisement, and audio-visual advertisement. It includes a schedule spanning several weeks in June 2016, with tasks such as planning photo shoots, designing layouts, and reviewing drafts. The production plan aims to carefully coordinate the various elements needed to complete the promotional campaign on time and on budget.
The document provides details about planning and designing a poster for a drum and bass music festival called Uproar Festival. It discusses the target audience as young adults aged 16-25 from socioeconomic classes C1-E. It also outlines the production schedule, with tasks including deciding on headlining artists, designing layouts, sending designs to print, and distributing posters on certain dates to promote the festival. Budget details and potential risks involving copyrighted images and software tools are also summarized.
The document is a pitch presentation for a Disco festival poster. It includes research, draft designs, target audiences, and a production plan.
The proposal discusses the aims of promoting artists and dates at the festival. Target audiences are ages 15-18 who read Disco magazine. Test photography was taken of the landscape and a model, Grace, for the poster.
The production plan schedules creating the poster design, photo shoot, printing, and release over two weeks in April. It also includes plans for an audio advertisement, with casting and filming the following week.
The document discusses plans for creating and distributing advertisements for a music festival called Mixer Festival. It includes hand drawn drafts of advertisement designs, explanations of why graphic layouts are created, and details on the message, artists, and dates for the festival. Production plans also provide information on audio/visual ads, poster release schedules, and locations for advertising around major cities worldwide.
The document provides information about an advertisement for a band called COASTS. It summarizes the key elements of the advertisement. The name of the band is prominently displayed to convey its importance. The word "COASTS" connotes that the band is open to all audiences and free to perform live music as they love, linking to the seaside as a place to relax. The advertisement aims to present the band's style as warm and free through an image of them on a sunny coast. The target audience is ages 16+ since the lyrics often discuss love, and both genders can relate to and enjoy the music. Social media is used to promote the tour and allow ticket booking online.
The document outlines Sophie Angus' pitch for her music magazine "EXCLUSIVE" which was presented to Bauer Media, including feedback from interviews and surveys that helped Sophie improve various elements of her pitch like the front cover, double page spread, and wording. The pitch provided comprehensive details on the magazine's planned content, design, production process, budgets, and marketing as well as addressing potential legal and ethical issues to convince Bauer Media to publish the magazine. Overall, the feedback helped Sophie strengthen her pitch and magazine proposal.
The document contains planning and pitching details for two print-based music magazines, including mind maps, masthead ideas, target audiences, and graphic layout proposals. For the first magazine called "EXCLUSIVE", the target audience is 15-24 year olds, the genre is eclectic music from different time periods, and the graphic layout proposals include a simple bold front cover and double page interview spread. For the second magazine, the color theme is black, white, red and gold, the target audience is slightly broader at 15-30 years old, and the genre is also eclectic music to attract different types of readers. Both magazines aim to educate audiences about music from various eras through their content and choice of artists
Bauer Media Group is Europe's largest privately owned publishing group founded in 1875 in Germany. They publish over 300 magazines worldwide along with radio stations and TV channels. Q is a monthly music magazine founded in 1986 in the UK and was originally published by EMAP until 2008 when Bauer Media Group acquired it. Q analyzes new music and provides artist interviews. It has a circulation of around 64,000. Bauer Media Group utilizes various platforms like social media, websites, radio and TV to promote their brands and reach audiences across different technologies and devices. Their main competitors in music publishing include The National Magazine Company, Future PLC, and Immediate Media Company.
This document provides draft designs and pages for a proposed social media site called EYE. It includes draft sketches of a sign-in page and homepage. Final designed pages shown include the sign-in, profile, homepage, fashion, and music pages. The pages include features for users to create an account, view and post content, see profiles of other users, and read news and updates within specific categories like fashion and music. Advertisements are also included to generate revenue for the free social media site.
Sophie Angus received feedback from survey responses and witness statements on her pitch, Prezi presentation, and Photoshop work for a magazine project. The feedback highlighted strengths like detailed target audience breakdown and effective viral marketing ideas. It also noted areas for improvement such as changing terminology from "profit/loss" to "income/outgoings" and adding conventions like encouraging readers to watch online interviews. Sophie made corrections to her front cover and double page spread based on the feedback, such as adjusting colors, layout, and fixing spelling errors. She created a SurveyMonkey to collect more feedback on how her pitch went and the quality of information presented.
Sophie Angus presented two music magazine ideas to publishers and received feedback on her pitch. The feedback noted positives like including detailed target audiences and media theories, but identified areas for improvement. Sophie made changes to her Prezi presentation, photoshop designs, and script based on the feedback to strengthen her pitch for the publishers' support. This included modifying terminology to be more professional, adding references to test photography and production plans, and adjusting magazine designs. Sophie documented her pitch, the feedback received, and the improvements made to demonstrate addressing the feedback.
The document provides a production plan and schedule for a music magazine being created over several weeks in May 2016. It includes tasks such as creating a production schedule, flat plan, planning stories and articles, setting deadlines, editing, designing the magazine layout, and final proofreading before sending the magazine to print. The production schedule shows who is responsible for each task and the deadlines. It also provides estimated costs for producing the magazine, including salaries for various roles, office rental costs, equipment costs, and estimated printing costs for one year. The document aims to thoroughly plan the magazine production process and budget costs to determine feasibility and profitability.
1) The document outlines plans for a music magazine project, including mood boards, mind maps, and production plans.
2) It proposes the name "Eclectic Music" for the magazine, with a target audience of 15-30 year olds and a monthly release schedule.
3) Production elements that are planned include the front cover layout, double page spreads, interview formats, photography, budgets, and legal/ethical considerations.
This production plan outlines the process for creating promotional materials for a festival over three weeks in March 2017. It involves designing a poster by February 27th, flyers by March 6th, and creating an audiovisual advertisement. For the advertisement, storyboards will be presented on March 15th and filming takes place from March 16th-17th. Editing occurs from March 20th-24th, with the final advertisement released on March 27th. The poster and flyers are designed the first week, while two additional weeks are devoted to planning, filming, and editing the audiovisual advertisement. Completing all materials by March 24th will advertise the festival three months in advance.
Bauer Media Group is Europe's largest privately owned publishing group founded in 1875 in Germany. They publish over 300 magazines worldwide along with radio stations and television channels.
Q magazine is a monthly music publication founded in 1986 in the UK. It was originally published by EMAP but was acquired by Bauer Media Group in 2008. Q magazine is available in both print and digital formats.
This document provides an analysis of Q magazine and its publisher Bauer Media Group. It examines their ownership structure, brands, competitors, production process, technological convergence and use of social media. Charts are included showing Q's market position and circulation numbers compared to other music magazines.
This document outlines the plans for a photo shoot for a print media product. It includes a title slide, location recce notes identifying potential risks, a photography plan detailing the shots and equipment needed, and a risk assessment. It also covers legal and ethical issues around permissions, watermarks, and health and safety regulations to ensure a safe work environment. The location chosen is a kitchen with a white wall and glass doors to allow natural lighting, meeting the needs of the brief. Watermarks will be added to the images to assert ownership and prevent unauthorized use.
This document provides details of planning and preparation for producing a print-based music magazine. It includes mood boards, mind maps, masthead designs, font choices, and interview planning. Specifically, it outlines plans for the magazine's masthead, which will be "EXCLUSIVE" in a bold gold font. It also details an interview draft with singer Paloma Faith that will be featured on a double-page spread. Overall, the document shows the research, design work, and preliminary writing that went into developing the content and layout for the print music magazine.
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Community pharmacy- Social and preventive pharmacy UNIT 5
Sophie Angus Unit 15 LO2
1. –
Level 3 Cambridge Introductory Diploma in Media
Unit 15:
Sophie Angus
Candidate Number: 1006
Print Based Advertising
2.
3. Contents for LO2
Titles Slides
Advert of Inspiration 4
Proposal 5
Mind Map 6
Mood Board 7-10
Hand Drawn Draft Layout 11
Graphic Draft Layout 12
Logo Design 13
Photography Plan 14
House Style 15
Main Headliners 16
Production Schedule 17
Production Plan 18-22
Launch Dates 23
Location Recce 24
Own Photos 25
Budget Summary 26
Risk Assessment 27
Titles Slides
Legal and Ethical 28
Audio Visual Advertisement 29
Conclusion 30
4. Advert of Inspiration
Target Audience
The target audience for this poster would be
any age between 18-54 and therefore the
socio-economic of E, D, C2, C1 and B. This is
because this festival have included lots of
different different kind of genre and also lots
of artists that will appeal to the different age
group. Therefore, they will appeal to as
much people as they can.
Location
On the top of the poster they will
the location of where the festival
will be held. This is important as
the potential audience will know
more simple information about
the festival and also it will inform
them.
Dates
In addition, on the top of the
poster as they will receive four
dates when they will be
performing. This is important as
they will be able to decide the
dates that will suit them best.
Colour Scheme
For the colour scheme for the poster
there is no main colours that have
been used through the poster as they
have used a range of colours that will
represent themselves as energetic
and fun to the public. However, the
background of the poster is black as
it will help to make the bright colours
stoand out even more. I will like to
‘repeat’ (Steve Neale) the
background as the colours will stand
out even more.
In the poster will be ‘repeat’ and ‘change’ (Steve Neale) items from this Glastonbury for my
poster. This is important as I will ‘repeat’ (Steve Neale) the colour scheme because there are a
range of eye changing colours that I will use so tat my poster will change out. However, I will
change’ (Steve Neale) the top half of the poster as I will want to add a simple design to the poster
as it will implies my festival creativity.
Headliner
The headliner will have to stand out and be
bold on the poster as this will add ‘star
appeal’ (Richard Dyer) as the artists and
bands as the main reason why will go the
festival. Therefore they will need
artists/band that is known to public as they
would want to listen to the artists live. In
addition, the advertisement will have
‘repeat’ (Steve Neale) as they would what to
know who will be performing at the festival
and therefore I will use the same technique
for my poster.
5. Proposal
This is the proposal for both of
my festival poster and flyer. This
mean that I will need to know the
style and design that my poster
and flyer will need to be like and
also the target audience that it
will appeal to.
6. Mind MapTarget Audience
The target audience who will pay and go to my festival will be
‘explorers’ (Maslow) as they will be to explore new music as my
festival will provide that need for people as it will be popular event
and therefore they want to go for a good experience. In addition ,
they will want to go to my festival because of ‘diversion’ (Katz)
because they will want to escape their reality and go for to my
festival for a 1-5 days to have a good time and forget about their
trouble in the everyday life. The average age of people who will go
to my festival are people between the age of 17-54 because all age
are welcome to come to my festival because their will be music
that everyone will like and want to listen to. This is important on
the socio-economic need lots of people who are in E (students) will
want to go and have a good experience however, they will but be
able to afford it however older people who are higher in the socio-
economic will be able to afford to go to my festival because they
will have extra money to spend. Moreover, relating to
psychographic people who go to my festival will be ‘aspirers’ as will
be go to my festival because other image and to show off their
festival's fashion at the festival.
Logo Name
• Bournemouth Festival
• Epsom Festival
• EXCLUSIVE Festival
The reason why I have chose town names is
because it will be like my festival of
inspiration it is one word and also both of
these word have the letter O or U in the
word. Therefore I will be able to place the
year of the festival in the letter like they did
for Glastonbury 2016 poster.
Slogan
• Live for the Music
• Escape in the Music
These slogans will be good for my
music festival as many people will
listen to music to their daily life
and therefore these slogans will
represent that people take a break
for the average life and coming to
the festival for a good experience
and also to listen to music.
Colour Scheme
The colour scheme for my music poster mist be eye catching
and also bold so that it will stand out for the audience and
therefore they will more likely see the poster. This is important
as I will want to use a range of colour such as red, blue, green
pink and orange of they will represent lots of different meaning
and therefore the music festival will be energetic and fun .
Frequency of Release
The frequency of release will be released one year
to seven months before the festival will happen
because the target audience will he fully aware of
all of the important that they will need to know
such as the date, the location and the main
headliner so that they can decide of they want to
go or if the dates doesn’t fit in with their life
because they could be busy that day.
Marketing
The different type of marketing that my festival will be using a poster and
also advertisement in music magazine such as Q . This is important if anyone
walk past the poster or read the magazine they will be able to read about
my festival. In addition, it will be making an audio-visual so that people will
be able to see the advert on TV as it will connect to more people across the
UK.
Print Based
Advertisement
8. Mood Board
These are the two Glastonbury of inspiration, which I will use for my festival
poster. Both of these poster will reveal Glastonbury’s creativity as both of
these posters will have unique selling point that will appeal people to go to
Glastonbury. Both of these posters are colourful and therefore the lineup of
artists that will be performing will standout on the poster as this will add ‘star
appeal’ (Richard Dyer). If the target audience are able to see what artists will
be performing, they will more likely go to the festival.
For the poster for
Glastonbury 2015 I
will like to use the
moon to be included
in my festival poster
because it will
represent the night
life of my festival and
the colours will
represent all of the
happy emotion that
my festival will bring
to people.
For the poster for
Glastonbury 2016 I will
want to copy the for
festival because the
layout is clearly shown
and therefore the
target audience will
able to understand the
information fully.
For the poster for
Glastonbury 2016 I will
want to us the pointing
finger because I think it
is a nice detail that is
added to poster.
10. Mood Board
These are two of festival flyer that festivals will have in order to promote
their festivals. This is important as a flyer are smaller than a poster and also it
will contain less information on it. Both of these flyers are colourful and
therefore it will stand out and appeal to the target audience of the festival. In
addition, the flyers will need to have important information such as the date
of the festival, the location and maybe some of the main and the most
famous artist or bands who will be performing such as in Glastonbury 2016
the main artists and bands who were performing are Adele and Coldplay.
11. Hand Drawn Draft Layout
This is the hand drawn drafts layout for the poster and for
the flyer. The design of my poster will not be complex but
simple however the design with the moon will be the
only complex design for my design for my poster and
flyer.
Poster Flyer
12. Graphic Draft Layout
The graphic draft layout is the same as the hand drawn draft layout as
the it have the same format. This mean I will know where to place all
of the important detail that will need to be mention on the poster and
flyer.
FlyerPoster
13. Logo Design
Even so my EXCLUSIVE magazine is
sponsoring the festival, I don’t want to used
the same font, style and colour because the
font is not right to use for a music festival as
the font will have to be a bit more relax to
reflect the mood of the festival. In addition, it
will be a good idea to used multi-colour font
rather than the colour gold with a black
outline because I want the festival to appeal
to a range of people not a specific target
audience.
Mark My Word
Outstanding
Lobster
14. Photography Plan
This is the photography
plan for my festival’s
poster and flyer. This
reveal the planning of
what I need when
taking the image of the
night sky and also the
moon.
15. House Style
The house style of the festival is important as it will reflect my festival mood and
also it is a way to grab the viewers attention. The colours that will be used will
be bright multi colours such as red, blue, green and pink as it will stand out for
people to see and also it will represent what type of people that will be going to
the festival. The festival will have a black background and use different colours
on the background as it is a way to stand out and also they will be able to see
the the artists or bands that will be performing. This will be similar to my logo
for the festival as their are lots of different colours that will be included on the
logo as it will stand out to the indented target market. The front that I have used
is from defront.com and then created the logo design on Photoshop as it was
able to change the colours logo and stretch the lettering of the logo.
16. Main Headliners
EXCLUSIVE magazine will be
sponsoring my music festival as
my music festival will have mix
genre, which will relate to the
magazine’s genre. The type of
artists will be performing at my
festival will be Adele, Rihanna,
Justin Timberlake, Kayne West,
Coldplay, Madness, Cyndi Luper,
Lady Leshurr, Years & Years and
more bands/artists. This is
important as these artists/bands
are well known and therefore
this will add ‘star appeal’
(Richard Dyer) fort he festival as
it will cater for people who have
a different age range.
17. Production Schedule
Client approval meetings 27th February 2017
Client budget meetings 6th March 2017
Planning and pitching to the client 27th February 2017
Planning and Production 27th Monday February 2017 - 3rd March
2017
Post Production 6th March 2017 - 9th March 2017
Client and focus group screening 6th March 2017
Post Production refinement 7th March 2017
Final client approval 8th March – 9th March 2017
Format and Scheduling 10th March 2017
Launch date 11th March 2017 – FLYER AND POSTER
This is the different stages of the production of my the
advertisement for my festival. This will help me to keep to
deadline when I am creating the advertisement
18. Production Plan
Week beginning: 27th Monday February 2017- 5th March 2017
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Plan the main
headliner that
will be feature
on the poster
and also the
main
headliners
Then, to design
the layout of
the poster and
also the colour
scheme of the
poster as well
to appeal to
the target
audience
Then to design
and create the
poster for the
festival as it will
be released on
Saturdays.
The poster will
be sent to the
printing
company after
it has been
check for any
mistake and
keep within the
guideline.
The posters are
being printed.
The posters
have been
released
revealing the
headliners of
the festival will
be.
Complete by: Complete by: Complete by: Complete by: Complete by: Complete by: Complete by:
27th Monday
February 2017
28th Monday
February 2017
1st March 2017 2nd March 2017 3rd March 2017 4th March 2017 5th March 2017
19. Production Plan
Week beginning: 6th March 2017-12th March 2017
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Plan the main
headliner that
will be feature
on the flyer and
think about
what
information
should be
included.
Then, to design
the layout of
the flyer and
also the colour
scheme of the
flyer as well to
appeal to the
target audience
Then to design
and create the
flyer for the
festival as it will
be released on
Saturdays.
The flyer will be
sent to the
printing
company after
it has been
check for any
mistake and
keep within the
guideline.
The flyers are
being printed.
The flyers have
be released
revealing the
headliners of
the festival will
be.
Complete by: Complete by: Complete by: Complete by: Complete by: Complete by: Complete by:
6th March 2017 7th March 2017 8th March 2017 9th March 2017 10th March
2017
11th March
2017
12th March
2017
20. Production Plan
Week beginning: 13th March 2017-19th March 2017
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Start to discuss
what the
audiovisual
advertisement
should be
about.
The finalized
on the final
two ideas for
the audiovisual
advertisement.
Afterward
make two
storyboards for
the audiovisual
advertisement
and the
present them
to the people
in charge of
the festival.
After, they
have chose
one, the team
will focus to
make that
storyboards
into an advert.
The
audiovisual
advertisement
are looking at
the correct
place to be
filmed and also
looking for
actors to be
part of the
video. They
also will need
to find a good
location for the
advert as well.
Once the
actors ad the
location have
been found,
they will start
to film the
audiovisual
advertisement,
as this should
take two days.
They will be
filming for the
audiovisual
advertisement.
Complete by: Complete by: Complete by: Complete by: Complete by: Complete by: Complete by:
13th March
2017
14th March
2017
15th March
2017
16th March
2017
17th March
2017
18th March
2017
19th March
2017
21. Production Plan
Week beginning: 20th March 2017-27th March 2017
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Once all of the
filming has
been done, the
editing team
will edit the
films into an
advert, as they
will have to
take the best
pieces for the
advert.
They will have
another day of
editing for the
audiovisual
advertisement.
The final check
for the official
audiovisual
advertisement
will be done.
The official
audio visual
advertisement
will be released
to the public
Complete by: Complete by: Complete by: Complete by: Complete by: Complete by: Complete by:
20th March
2017
22th March
2017
23th March
2017
24th March
2017
25th March
2017
26th March
2017
27th March
2017
This is the production plan for my festival poster, flyer and audiovisual advertisement as everyday for 3 weeks and 4
days there as all of the tasks will need to be completed by 24th March 2017. The poster and flyers will take a week to
design and create as it is an easy task to do. This I decided to created the poster, flyer and audiovisual advertisement
during March as it will keep the target audience aware that they will have 3 months to go until the festival will start.
This mean that they won’t have to buy their tickets last minute and have a chance to buy the tickets because the
festival have advertise themselves 3 months ago.
Source:
http://smallbusiness.chron.com/advertising-production-process-45162.html
22. Production Plan
Month Quantity Price
March 500 (A3) £94 (A4) £68
April 800 (A3) £172 (A4) £108
May 1,000 (A3) £177 (A4) £100
June 2,000 (A3) £354 (A4) £280
I have estimated dates that the poster, flyer and audiovisual advertisement will be
released to the public as it will inform the target audience about the main headliner, the
location and the date of my the festival. The audiovisual advertisement will be released
to the public on 24th March 2017, as the target audience will physically see the main
headliner perform as this will excited them about the festival and the people that will be
performing. The poster will be released to the public on the 11th March 2017 and the
flyers will be released to the public on the 11th March 2017.
The poster will be place around London and
also in Epsom as the festival will be hosted in
the Epsom Downs because there is a big
green area that isn’t used behind the horse
races (Epsom Derby). Therefore, lots of
people will look at the poster and know it is
near by because it is easy to get to Epsom by
train. In addition, the flyer will be placed
inside different music magazine such as Q or
Kerrang! As they will be able to keep the
flyer and still know all of the detail of the
festival without keep the music magazines.
Source: http://www.alocalprinter.co.uk/a4-and-a3-posters
23. Launch DatesMeeting Dates Time Purpose
This will be planning the pitch for the
client of the festival with different ideas
for the print based advertisement.
27th February 2017 11:00- 12:30 In this meeting I will be pitching to the client of the festival what
the idea of the print based advertisement will be and also have
the client's opinion about the idea as well.
The client will have the meeting and see
the final print based advertisement of
poster and they will approve.
3rd March 2017 11:00- 1:30 In this meeting I will be revealing the final print based
advertisement to the client during the meeting.
There will be meeting about the client
budget for the print based
advertisement
6th March 2017 11:00- 12:30 In the meeting will be able the budget of the print based
advertisement and also I will finalised the project as well.
The planning and production the
production print based advertisement
27th Monday February 2017 - 3rd March
2017
I will be plaining where I will be deciding where or how I will be
filming my advert.
The post production of print based
advertisement
6th March 2017 - 9th March 2017 The film that have been taken will be edited and created into the
final advert.
There will be client and focus group
revealing the final print based
advertisement
6th March 2017 12:30- 1:00 The products will be done and revealing to a focus group so that I
will know if there need to be any changes to the product.
Meeting Dates Time Purpose
The post production refinements of
the print based advertisement
7th March 2017 I have made the changes that was presented tome at the focus
group.
The final check of the approve from
the clients about the print based
advertisement
8th March – 9th March 2017 11:00-15:00 Once the changes have been made, I reveal the final product
to the client.
The check for the format and
scheduling for print based
advertisement
10th March 2017 11:00-15:00 The client and I decided when the product should be launched.
Launch date of the print based
advertisement
11th March 2017 9:30-11:30 The final stage is when the product have been launched.
24. Location Recce
Location
Time
Date
Why?
The date of the photography will be taken on 16th
October between the time of 10pm and afterward.
This is important as their will be a full moon on that
date and therefore I can only take the image at
night. https://www.timeanddate.com/moon/phases/uk/london
Picture Needed/Required
Shot Type
Props/Equipment
Lighting
Costume
Person/People
Why?
For instead, there will be lots of long shots and try to
make short shot (if it possible). The sky will be clear and
must be able to see the moon. The outside will be low
key as it will reveal the darkness of the sky however, in
the inside of the room it will be high key as it will make
the image to better. the props that I will need for this
photo-shoot is a good camera to take the image of the
sky and moon with. I will need no costumes and
person(s) as they won’t be included in the poster or
flyer.
Permission Needed
Contact needed to be made
Evidence of this?
I don’t need any permission need when taking a
picture of the night sky and the moon as it is
outside and doesn’t belong to anyone.
Potential Hazards/Risks
Location specific
Why?
The potential hazard or risk that could happen
when taking the photos of the night sky and the
moon. I will be taking the photoshoot of the flat
roof of my house as I will be able to get a good
image of the night sky and the moon. Some of the
potential risk that could happen is to fall of the roof
as it will be dark. To prevent this of happening the
light will be on in a room so I will be able to see
where I am going.
25. Own Photos
These are my own images that could be included for my festival’s poster and flyer. this give my a range
of images that I will be able to chose for print based advertisement. I will most likely use is the photo on
the bottom middle of the moon as I will be able to use the image of the moon as a star instead of the
moon because in the image you are unable to see the moon’s craters. In addition, I used a better camera
so that I am able to take a clear image of the moon so that I can use the image on my festival as my main
image. Therefore, I will need to find another way to find a moon with their crust on it. In addition, I
might use the image of the tree to be included in the poster as I can change the colour of the tree from
a colour tree to a black tree by photoshop.
26. Budget Summary
Equipment Cost
Apple MacBook Pro 15 inch
screen with Retina display
(X6) £9,594
Office Space (1 year) £4,200
Adobe Creative Suite 6
Master Collection
£2,533.92
Canon EOS 1300D Digital (X4) £1,479
Staff Salary
Editor £20,000
Photographer £12,000
Designer £19,000
Marketing £20,000
Finance £18,270
Human Resource £19,000
These are all the costs that my business will need to make in order for create my festival
advertisement. The staffs’ salary will be on the low end as they will all in or just got out of
University and therefore they will want the experience of working in the media industry.
However, when the business is making more money, their salaries will be growing as well
because they will be able to afford increase their salary as well for the business to be making
profit. The equipment are very important of the creation of the advertisement as it will
determine the quality of the advertisement and therefore it will ensure more people will
come to the festival.
Source:
http://www.apple.com/uk/macbook-pro/
http://www.flexioffices.co.uk/surrey/leatherhead/thorncroft-drive_kt22_id3758
http://www.johnlewis.com/canon-eos-1300d-digital-slr-camera-with-ef-18-55mm-f-3-5-5-6-iii-lens-ef-50-mm-f-1-8-lens-hd-1080p-18mp-wi-fi-nfc-3-lcd-screen/p2739525#media-
overlay_show
http://shop.adobe.com/store/adbehme/en_IE/pd/ThemeID.29250800/productID.249257200
https://adremgroup.com/guidance/graphic-design-salary-guide/
http://www.indeed.co.uk/Junior-Marketing-Assistant-jobs
https://www.glassdoor.co.uk/Salaries/junior-financial-analyst-salary-SRCH_KO0,24.htm
http://www.payscale.com/research/UK/Job=Human_Resources_(HR)_Coordinator/Salary
27. Risk Assessment
You will be able to see that I have completed the risk assessment form
for the photoshoot as I will need to know the surroundings of the
photoshoot and also what risk will it bring.
28. Legal and Ethical
There are different legal and ethical issues that will need to be carried out throughout my creating my advertisement
for festival. The first legal and ethical issue that will need to address is to make sure that it doesn’t content
misleading advertising. This is mean that my advertisement will need the correct information to be advertise to the
public as it will cause confusion for public. I will have to ensure that my advertisement will have the correct date,
location, lineup and price of the festival. In addition, my festival advertisement will make sure that it doesn’t include
any harm and offence to the public by the images that are used or by the language. This is important as by harm and
offence on the advertisement, it could affect people opinion of the poster and also if children see the advertisement
on TV or on the street, it could cause them to be distress and therefore affected by the advertisement. Finally, when
creating advertisement for the advertisement I will have to follow the correct code when relating with children, as
even so children are allow to go to the festival, they are not in the right age group. Therefore, the promotion of my
festival must ensure that the children will be safe and it is not a dangerous environment for children to be around.
In addition, for the print based advertisement I will use royalties if I was for use artists or bands’ logo or song lyrics.
As my company doesn’t want to break any laws when creating the print based advertisement. Also my company will
don’t use anything copyright unless I have gain permission from the creators. In addition, all of the work that my
company will use will be copyright as I don’t want anyone to steal my ideas and claim it is there.
Throughout the advertisement for my festival, I will have to ensure that the advertisement will not offend someone
and also doesn’t link to any stereotypes as well.
Source:
https://www.cap.org.uk/Advertising-
Codes/Non-Broadcast.aspx
29. Audio Visual Advertisement
When the audio visual advertisement is created for
my festival, I will want the audio visual to included
the most famous headliners who are preforming at
my festival. This will add ‘star appeal’ (Richard
Dyer) to the advert as the people who was
watching the advert will want to go to the festival
as it will grab the viewers’ attention because it is a
chance for them to see them live. By the advert
showing them some of the main headliner such as
Adele, Coldplay and Rihanna, they will be using
their reputation to appeal to people to go to the
festival but without giving anything away such as
the song they will be wearing or the outfit they will
be wearing. The visual advertisement will be
around 1 minute and 20 seconds long (80 seconds)
as it is enough time to promote the festival and the
fun environment that they could potentially be
staying in at the same time. To ensure that my
advert will be watched lots of time, they will go
into partnership with the BBC so that they can play
the adverts on their channel, they will up on
different social media sites such as Twitter,
Facebook and Instagram and also it will be upload
to YouTube. The line up and poster of the festival
will be released on 3rd March 2017 and the advert
will be release a week later on the 10th March 2017
and keep on play the advert until the festival have
started. The flyer of my festival will be released on
the 8th April as it is a way to gather people
excitement for the festival.
30. Conclusion
In conclusion, I have looked at different style and layout of what my
poster and flyer could potentially look like. I have chosen the name of
my festival to be called EXCLUSIVE Festival as it will link with my
magazine that I have created previously. In addition, I have chosen the
house style, the slogan and the target audience and also explain the
importance of them when making advertisement for my festival. Also,
I have created two mood board of inspiration for my poster and flyers
as I will know what they should look like and therefore know what they
should look like. Finally, I have design and created hand drawn draft
layout and graphic draft layout, as I will know what my advertisement
should look like before created it on Photoshop and to know the layout
of my poster and flyer as well.