The document discusses social media and its importance. It provides statistics on social media usage in Portugal, including that Facebook has over 2.6 million users. It also shares insights from the book Socialnomics on the impact of social media and how it is changing how people communicate and do business. Tools for analyzing social media are presented, along with recommendations for additional resources on the topic.
Marketer must continue to create content professionally to deliver your brand story
Unlike info heavy text media, video media could touch hearts and souls of audiences creating inspiration for brand
Marketer must utilize voice of consumer
UCC is double edged sword, It can be a hit or worst nightmare for brand. Creating participation of loyal customers will mitigate negative impact
This document summarizes the state of the digital media industry based on a presentation given by Jody Brannon at AEJMC in 2012. Some key trends highlighted include the continued growth of mobile platforms, partnerships between media companies and technology firms, efforts to streamline workflows and embrace new skills in newsrooms, and the need to provide engaging experiences for audiences across multiple platforms and devices. Questions are also posed about best practices for allocating resources, using social media effectively, and addressing challenges in monetizing online content and platforms.
Social media has become deeply ingrained in our lives and influences many aspects of communication and business. Statistics show that social networking sites could soon have more users than India's population, and people spend around 6 hours per month on social platforms. Social media is now used across various sectors for tasks like public policy, marketing, health outreach, and more. It has become an important tool for public figures, organizations, and individuals to engage with audiences.
Consumption of news, information and entertainment has radically changed, and not just online. Lee Rainie, director of the Pew Internet & American Life Project, presents the latest data and trends.
Beyond Media, Beyond Delivery and Beyond Borders
Date: Thursday, July 31, 2008
Time: 10:00 AM Pacific, 11:00 AM Mountain, 12:00 PM Central, 1:00 PM Eastern
Duration: 1 hour
Description:
The Internet is the great leveler of information-it has removed barriers and made information ubiquitous. Today, with social media and Web 2.0, information can be targeted to precise audiences that exist anywhere-in your own backyard or 5,000 miles away. Communications professionals can now harness the power for emerging media technology to reach mass audiences or target very niche audiences and encourage an exchange of ideas and conversation.
Join PR Newswire for a free webinar and learn how to leverage the new media to take your communications programs Beyond Media, Beyond Delivery and Beyond Borders.
Presenter:
Michael Pranikoff
This document discusses the rise of the internet and social media as dominant communication platforms. Some key points:
- The internet has caused a democratization of information by enabling widespread, cheap publishing and distribution of content. It has transformed the traditional top-down mass media model.
- Social networks like Facebook and YouTube did not exist 10 years ago but now have over a billion users each. Nearly 40% of the world's population is now online.
- The internet and mobile devices have enabled citizen journalism and user-generated content to a degree never seen before. Billions of photos, videos, tweets and emails are shared daily on various platforms.
- As internet access continues to grow globally, especially via
The document discusses trends in social media and provides ideas for how businesses and organizations can utilize various social media platforms and tools. It outlines predicted trends for 2010 including increased mobile usage and niche social networks. It then provides examples of how to engage audiences through social networks, mobile apps, wikis, online communities and goal setting. Security considerations for social media usage are also mentioned.
The document discusses social media and its importance. It provides statistics on social media usage in Portugal, including that Facebook has over 2.6 million users. It also shares insights from the book Socialnomics on the impact of social media and how it is changing how people communicate and do business. Tools for analyzing social media are presented, along with recommendations for additional resources on the topic.
Marketer must continue to create content professionally to deliver your brand story
Unlike info heavy text media, video media could touch hearts and souls of audiences creating inspiration for brand
Marketer must utilize voice of consumer
UCC is double edged sword, It can be a hit or worst nightmare for brand. Creating participation of loyal customers will mitigate negative impact
This document summarizes the state of the digital media industry based on a presentation given by Jody Brannon at AEJMC in 2012. Some key trends highlighted include the continued growth of mobile platforms, partnerships between media companies and technology firms, efforts to streamline workflows and embrace new skills in newsrooms, and the need to provide engaging experiences for audiences across multiple platforms and devices. Questions are also posed about best practices for allocating resources, using social media effectively, and addressing challenges in monetizing online content and platforms.
Social media has become deeply ingrained in our lives and influences many aspects of communication and business. Statistics show that social networking sites could soon have more users than India's population, and people spend around 6 hours per month on social platforms. Social media is now used across various sectors for tasks like public policy, marketing, health outreach, and more. It has become an important tool for public figures, organizations, and individuals to engage with audiences.
Consumption of news, information and entertainment has radically changed, and not just online. Lee Rainie, director of the Pew Internet & American Life Project, presents the latest data and trends.
Beyond Media, Beyond Delivery and Beyond Borders
Date: Thursday, July 31, 2008
Time: 10:00 AM Pacific, 11:00 AM Mountain, 12:00 PM Central, 1:00 PM Eastern
Duration: 1 hour
Description:
The Internet is the great leveler of information-it has removed barriers and made information ubiquitous. Today, with social media and Web 2.0, information can be targeted to precise audiences that exist anywhere-in your own backyard or 5,000 miles away. Communications professionals can now harness the power for emerging media technology to reach mass audiences or target very niche audiences and encourage an exchange of ideas and conversation.
Join PR Newswire for a free webinar and learn how to leverage the new media to take your communications programs Beyond Media, Beyond Delivery and Beyond Borders.
Presenter:
Michael Pranikoff
This document discusses the rise of the internet and social media as dominant communication platforms. Some key points:
- The internet has caused a democratization of information by enabling widespread, cheap publishing and distribution of content. It has transformed the traditional top-down mass media model.
- Social networks like Facebook and YouTube did not exist 10 years ago but now have over a billion users each. Nearly 40% of the world's population is now online.
- The internet and mobile devices have enabled citizen journalism and user-generated content to a degree never seen before. Billions of photos, videos, tweets and emails are shared daily on various platforms.
- As internet access continues to grow globally, especially via
The document discusses trends in social media and provides ideas for how businesses and organizations can utilize various social media platforms and tools. It outlines predicted trends for 2010 including increased mobile usage and niche social networks. It then provides examples of how to engage audiences through social networks, mobile apps, wikis, online communities and goal setting. Security considerations for social media usage are also mentioned.
Notes from a presentation at the University of Oregon on 3rd March 2016 exploring take up of social media and key questions this poses for news publishers and journalists.
The document discusses the rise of networked individualism and its consequences. As societal forces weaken group boundaries and connectivity increases, people are building social networks rather than belonging to tightly bound groups. This has consequences for entrepreneurs, who now operate in a creative ecology where ideas are shared and feedback is important, and who must market in a social media environment where word of mouth and social networks are influential. The constant connectivity brought about by mobile devices and wireless technology is also changing how information flows and is accessed.
The CES Social Report has been developed by Oxford Communications to capture and catalogue what brands are doing to energize the influential social media socialites at CES; how they are creating branded experiences worth talking about; and which trends set the tone at the International CES.
This report is the ninth in an annual series of publications, dating back to 2012, showcasing the latest developments in social media across the Middle East and North Africa (MENA) region.
This year’s study is produced in partnership with the New Media Academy. The New Media Academy was inaugurated in June 2020, by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister, and ruler of Dubai, to work within the space of development, with a focus on harnessing opportunities in the digital space.
Using a broad range of industry, academic and media sources, we dive into the trends - and biggest stories - which shaped MENA’s relationship with social media during the past year. Not surprisingly, this study is heavily influenced by the impact of
COVID-19. The novel coronavirus impacted on everyone’s lives around the world, including the Middle East. One by-product of the pandemic could be seen in our changing media habits. Social media usage - across all platforms - increased during the early stages of the outbreak.
More widely, given the importance of social media in our media diets, platforms, industry and governments alike sought to use these networks to promote public health messages, as well as counter misinformation related to the COVID crisis.
Alongside these developments, we have also seen continued investment in content on social media platforms - especially during Ramadan - and growing partnerships between traditional media players and social media channels and influencers. These developments reflect the popularity of high quality digital content consumed on social media, and a desire to reach audiences on these platforms, or bring existing social
audiences onto other networks.
We expect that this synergy will only rise, not least because many media habits developed during the pandemic may well continue post-COVID. As a result, social networks will become an increasingly important source for talent spotting, as well as a
key avenue for content and information consumption.
This trend, as we outline at the end of this report, matters for brands, creators and influencers, as well as governments and other public entities. Social media is already an important part of digital media habits and digital marketing strategies. In 2021,
that importance looks set to continue and grow even further.
1) Over 50% of the global population is active on social media, with platforms like social networks and video/photo sharing sites growing rapidly while more traditional sites decline.
2) Microblogging and social networking are the fastest growing forms of social contribution, indicating a shift to real-time sharing over static or long-form content creation.
3) Social media adoption is highest in emerging markets like Brazil, China, Russia, Philippines, and India, where over 50% of internet users participate monthly on social platforms.
This document discusses social media usage in Spain. It notes that Spain has a population of 47 million, over 90% are Catholic, and the median age is 40. Facebook is the most popular social media site with 69% of internet users, followed by YouTube, Tuenti, and Twitter. Tuenti is a Spain-based, invitation-only social network popular among students and young people that is considered the "Spanish Facebook". The document outlines some differences between Tuenti and Facebook and notes that Tuenti is gaining popularity in Spain and other countries.
For over 170 years, The Economist has been in the media business. However, the rise of social media has profoundly changed the media landscape. Social media is a fundamental shift in user behavior rather than just a new distribution channel, as people now discover news themselves through social media rather than waiting to be told. This represents an opportunity for The Economist to directly connect its journalists to readers and build trust in its brand. The Economist harnesses the power of social media platforms to share content, reach new audiences through word-of-mouth, and reward loyal fans.
The document discusses social media and its importance for non-profits. It defines social media as tools that help users connect, converse, and create content. It then provides several reasons why social media matters for non-profits: 1) A large portion of the internet population uses social media; 2) Social media allows for greater access and mobility; 3) Online donations increased 43% in 2008; 4) Social media leverages the power of word-of-mouth promotion exponentially; 5) Social media is low-cost to use. The document provides examples of successful social media campaigns for charity:water on Twitter and the Humane Society on Facebook. It concludes with points for non-profits to consider in using
Richard Edelman discusses how PR is changing in a world with new media. The traditional top-down model of PR is giving way to a hybrid model where companies engage in both top-down messaging and peer-to-peer conversations. Trust in institutions has declined so companies must work to build trust through transparency, dialogue and participation with consumers online. PR professionals now facilitate conversations rather than just pitch stories to traditional media.
Technology across the Generations: Using Educational Technologies to Engage M...sondramilkie
This document provides an overview of how different generations use technology based on data from the Pew Research Center. It finds that younger generations such as Gen Y (Millennials) and Gen X engage more with social media, entertainment, and communication technologies, while older generations focus more on activities like email, searching, banking, and getting health information online. The document discusses implications for professionals working with multiple generations, such as those in UWEX, and provides examples of technologies that different generations commonly use.
Social Media Webinar to Association of Canadian AdvertisersLuc-Andre Cormier
Communications firm, People from Cossette, conducted a large study on social media last fall, interviewing 3,247 Internet users in Canada, the U.S. and UK. On February 4th, 2010, Luc-André Cormier, who conducted the survey at Impact Research, and Ian Barr, a social media practitioner at Rocket XL, gave a webinar to 80 members of the Canadian Association of Advertisers. This is their presentation deck.
- PR in a Changing World discusses how the media landscape and trust in institutions has shifted from a top-down model to a more horizontal, peer-to-peer model with the rise of technologies like the internet and social media.
- Mainstream media is facing challenges adapting to this new landscape where audiences fragment across various platforms and have come to trust peer recommendations more than traditional advertising or news coverage.
- This has implications for how PR and media companies must operate, focusing more on engagement with consumers across both top-down and peer-to-peer channels to build trust and influence in this new media environment.
Wave 1 - Web 2.0 The Global Impact | UM | Social Media TrackerUM Wave
Wave 1 - Web 2.0 The Global Impact, demonstrated that social media was living up to the hype, there was a large and active community communicating online.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
ONA San Diego presentation on the top 10 trends to watch in 2017 by Tom Mallory of San Diego Union-Tribune and Amy Schmitz Weiss of San Diego State University (Presented Jan. 26, 2017).
Lee Rainie, Director of Internet and Technology Research at the Pew Research Center, presented this material on October 14, 2020 at a gathering sponsored by the International Institute of Communications. He described the most recent Center public opinion surveys since mid-March, covering the impact of the COVID-19 outbreak, racial justice protests that began in the summer, and the final stages of the 2020 presidential election campaign. He particularly examined how and why people are using the internet in the midst of multiple national crises and their concerns about digital divide and homework gap issues. And he covered how the Center has researched the impact of misinformation in recent years.
This is the keynote presentation that I gave at the Millennial 20:20 conference in London on Wednesday March 13th 2016 that seeks to debunk some of the cliches and myths that limit our understanding of the millennial generation.
Can SMEs ignore social media?
Find out why your organization could not afford to stay out of social networks. Some interesting figures and examples of social media adoption.
The document provides an overview of Facebook including:
- Facebook has over 1.23 billion monthly active users globally and generates over $7 billion in annual revenue primarily from advertising.
- Key executives and leaders at Facebook include Mark Zuckerberg, Sheryl Sandberg, and Mike Schroepfer.
- Facebook has acquired companies like Instagram, WhatsApp, and Oculus VR to expand its user base and services.
- While Facebook dominates the social media market, it faces challenges around monetizing mobile users, competing with Google, and ensuring continued growth.
www.vzivo.si - neposredni spletni prenos v živo - livestreaming servicesv zivo.si
The document discusses the rise of online video and livestreaming. It notes that 60% of the best future jobs have yet to be invented, and that livestreaming technology is maturing to allow real-time sharing of video content. The document promotes vŽIVO.si as a way to livestream local events and develop engaging content in order to activate audiences and support communities.
- Social media are online platforms that allow people to connect, share content, and have conversations. They include social networks, blogs, wikis, and sites for photos, videos, and bookmarks.
- Social media have become very popular, with over 2/3 of internet users visiting social networks. Time spent on social networks is growing 3 times faster than overall internet use.
- While initially thought to be mostly for younger people, over 80% of Twitter users and the fastest growing demographic on Facebook are over age 25.
- Social media present opportunities for businesses to engage with customers, get feedback, and spread their brand through existing
Latest Borrell media panel from Q3 2009 reflecting panel\'s views on changing media environment and channels--bleak outlook on phone directories while mobile applications and Google continue strong.
Geoscape 2010 Census (Versailles 101008)Dan Austin
Highlights from Geoscape\'s 2010 Census presentation at Versailles Breakfast Club on Friday, October 8. The deck focuses on the multicultural population as the driver of future growth and consumption.
Notes from a presentation at the University of Oregon on 3rd March 2016 exploring take up of social media and key questions this poses for news publishers and journalists.
The document discusses the rise of networked individualism and its consequences. As societal forces weaken group boundaries and connectivity increases, people are building social networks rather than belonging to tightly bound groups. This has consequences for entrepreneurs, who now operate in a creative ecology where ideas are shared and feedback is important, and who must market in a social media environment where word of mouth and social networks are influential. The constant connectivity brought about by mobile devices and wireless technology is also changing how information flows and is accessed.
The CES Social Report has been developed by Oxford Communications to capture and catalogue what brands are doing to energize the influential social media socialites at CES; how they are creating branded experiences worth talking about; and which trends set the tone at the International CES.
This report is the ninth in an annual series of publications, dating back to 2012, showcasing the latest developments in social media across the Middle East and North Africa (MENA) region.
This year’s study is produced in partnership with the New Media Academy. The New Media Academy was inaugurated in June 2020, by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister, and ruler of Dubai, to work within the space of development, with a focus on harnessing opportunities in the digital space.
Using a broad range of industry, academic and media sources, we dive into the trends - and biggest stories - which shaped MENA’s relationship with social media during the past year. Not surprisingly, this study is heavily influenced by the impact of
COVID-19. The novel coronavirus impacted on everyone’s lives around the world, including the Middle East. One by-product of the pandemic could be seen in our changing media habits. Social media usage - across all platforms - increased during the early stages of the outbreak.
More widely, given the importance of social media in our media diets, platforms, industry and governments alike sought to use these networks to promote public health messages, as well as counter misinformation related to the COVID crisis.
Alongside these developments, we have also seen continued investment in content on social media platforms - especially during Ramadan - and growing partnerships between traditional media players and social media channels and influencers. These developments reflect the popularity of high quality digital content consumed on social media, and a desire to reach audiences on these platforms, or bring existing social
audiences onto other networks.
We expect that this synergy will only rise, not least because many media habits developed during the pandemic may well continue post-COVID. As a result, social networks will become an increasingly important source for talent spotting, as well as a
key avenue for content and information consumption.
This trend, as we outline at the end of this report, matters for brands, creators and influencers, as well as governments and other public entities. Social media is already an important part of digital media habits and digital marketing strategies. In 2021,
that importance looks set to continue and grow even further.
1) Over 50% of the global population is active on social media, with platforms like social networks and video/photo sharing sites growing rapidly while more traditional sites decline.
2) Microblogging and social networking are the fastest growing forms of social contribution, indicating a shift to real-time sharing over static or long-form content creation.
3) Social media adoption is highest in emerging markets like Brazil, China, Russia, Philippines, and India, where over 50% of internet users participate monthly on social platforms.
This document discusses social media usage in Spain. It notes that Spain has a population of 47 million, over 90% are Catholic, and the median age is 40. Facebook is the most popular social media site with 69% of internet users, followed by YouTube, Tuenti, and Twitter. Tuenti is a Spain-based, invitation-only social network popular among students and young people that is considered the "Spanish Facebook". The document outlines some differences between Tuenti and Facebook and notes that Tuenti is gaining popularity in Spain and other countries.
For over 170 years, The Economist has been in the media business. However, the rise of social media has profoundly changed the media landscape. Social media is a fundamental shift in user behavior rather than just a new distribution channel, as people now discover news themselves through social media rather than waiting to be told. This represents an opportunity for The Economist to directly connect its journalists to readers and build trust in its brand. The Economist harnesses the power of social media platforms to share content, reach new audiences through word-of-mouth, and reward loyal fans.
The document discusses social media and its importance for non-profits. It defines social media as tools that help users connect, converse, and create content. It then provides several reasons why social media matters for non-profits: 1) A large portion of the internet population uses social media; 2) Social media allows for greater access and mobility; 3) Online donations increased 43% in 2008; 4) Social media leverages the power of word-of-mouth promotion exponentially; 5) Social media is low-cost to use. The document provides examples of successful social media campaigns for charity:water on Twitter and the Humane Society on Facebook. It concludes with points for non-profits to consider in using
Richard Edelman discusses how PR is changing in a world with new media. The traditional top-down model of PR is giving way to a hybrid model where companies engage in both top-down messaging and peer-to-peer conversations. Trust in institutions has declined so companies must work to build trust through transparency, dialogue and participation with consumers online. PR professionals now facilitate conversations rather than just pitch stories to traditional media.
Technology across the Generations: Using Educational Technologies to Engage M...sondramilkie
This document provides an overview of how different generations use technology based on data from the Pew Research Center. It finds that younger generations such as Gen Y (Millennials) and Gen X engage more with social media, entertainment, and communication technologies, while older generations focus more on activities like email, searching, banking, and getting health information online. The document discusses implications for professionals working with multiple generations, such as those in UWEX, and provides examples of technologies that different generations commonly use.
Social Media Webinar to Association of Canadian AdvertisersLuc-Andre Cormier
Communications firm, People from Cossette, conducted a large study on social media last fall, interviewing 3,247 Internet users in Canada, the U.S. and UK. On February 4th, 2010, Luc-André Cormier, who conducted the survey at Impact Research, and Ian Barr, a social media practitioner at Rocket XL, gave a webinar to 80 members of the Canadian Association of Advertisers. This is their presentation deck.
- PR in a Changing World discusses how the media landscape and trust in institutions has shifted from a top-down model to a more horizontal, peer-to-peer model with the rise of technologies like the internet and social media.
- Mainstream media is facing challenges adapting to this new landscape where audiences fragment across various platforms and have come to trust peer recommendations more than traditional advertising or news coverage.
- This has implications for how PR and media companies must operate, focusing more on engagement with consumers across both top-down and peer-to-peer channels to build trust and influence in this new media environment.
Wave 1 - Web 2.0 The Global Impact | UM | Social Media TrackerUM Wave
Wave 1 - Web 2.0 The Global Impact, demonstrated that social media was living up to the hype, there was a large and active community communicating online.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
ONA San Diego presentation on the top 10 trends to watch in 2017 by Tom Mallory of San Diego Union-Tribune and Amy Schmitz Weiss of San Diego State University (Presented Jan. 26, 2017).
Lee Rainie, Director of Internet and Technology Research at the Pew Research Center, presented this material on October 14, 2020 at a gathering sponsored by the International Institute of Communications. He described the most recent Center public opinion surveys since mid-March, covering the impact of the COVID-19 outbreak, racial justice protests that began in the summer, and the final stages of the 2020 presidential election campaign. He particularly examined how and why people are using the internet in the midst of multiple national crises and their concerns about digital divide and homework gap issues. And he covered how the Center has researched the impact of misinformation in recent years.
This is the keynote presentation that I gave at the Millennial 20:20 conference in London on Wednesday March 13th 2016 that seeks to debunk some of the cliches and myths that limit our understanding of the millennial generation.
Can SMEs ignore social media?
Find out why your organization could not afford to stay out of social networks. Some interesting figures and examples of social media adoption.
The document provides an overview of Facebook including:
- Facebook has over 1.23 billion monthly active users globally and generates over $7 billion in annual revenue primarily from advertising.
- Key executives and leaders at Facebook include Mark Zuckerberg, Sheryl Sandberg, and Mike Schroepfer.
- Facebook has acquired companies like Instagram, WhatsApp, and Oculus VR to expand its user base and services.
- While Facebook dominates the social media market, it faces challenges around monetizing mobile users, competing with Google, and ensuring continued growth.
www.vzivo.si - neposredni spletni prenos v živo - livestreaming servicesv zivo.si
The document discusses the rise of online video and livestreaming. It notes that 60% of the best future jobs have yet to be invented, and that livestreaming technology is maturing to allow real-time sharing of video content. The document promotes vŽIVO.si as a way to livestream local events and develop engaging content in order to activate audiences and support communities.
- Social media are online platforms that allow people to connect, share content, and have conversations. They include social networks, blogs, wikis, and sites for photos, videos, and bookmarks.
- Social media have become very popular, with over 2/3 of internet users visiting social networks. Time spent on social networks is growing 3 times faster than overall internet use.
- While initially thought to be mostly for younger people, over 80% of Twitter users and the fastest growing demographic on Facebook are over age 25.
- Social media present opportunities for businesses to engage with customers, get feedback, and spread their brand through existing
Latest Borrell media panel from Q3 2009 reflecting panel\'s views on changing media environment and channels--bleak outlook on phone directories while mobile applications and Google continue strong.
Geoscape 2010 Census (Versailles 101008)Dan Austin
Highlights from Geoscape\'s 2010 Census presentation at Versailles Breakfast Club on Friday, October 8. The deck focuses on the multicultural population as the driver of future growth and consumption.
The document discusses optimism in times of economic downturn. It notes that while many things may be lacking currently, such as prosperity, jobs, credit, and confidence, consumers will continue to consume, just changing what they consume. Certain products and services will thrive in bad economies by being substitutes or dealing directly with the downturn. Optimism is more associated with success and happiness than any other quality, and can help people better cope with life's stressors and shape their own destinies through their actions. The business discussed is in the business of optimism, aspirations, and dreams.
The document discusses marketing to affluent consumers and the luxury goods market. It notes that 2010 and 2011 were good years for personal luxury spending. There are now approximately 18.5 million affluent individuals worldwide, with 31% living in the United States. Younger generations from places like China, India, and the Middle East are driving growth in affluent consumers and luxury spending. The luxury goods market is close to 1 trillion euros globally.
The document discusses strategies for effectively navigating today's fragmented media environment. It suggests that advertising should focus on modifying behavior, choice, and opinion rather than relying on specific media channels. Additionally, it emphasizes the importance of high reach, low frequency media strategies to continuously expose audiences to brands' messages in a simple but not simplistic way. Finally, it stresses tailoring messaging and media selection to match brands' objectives, target audiences, and available budgets.
PR has become integrated into marketing as technology has changed how information is shared. PR provides third party credibility that builds trust while blurring the lines between advertising, PR and other techniques. As media has shifted online, content can now be used across various marketing channels. This has resulted in an information revolution where audiences now contribute to expanding content through comments and discussions.
Pharmaceutical Companies Are Not Yet a Meaningful Part of the ConversationOlivier LAURENT
The document discusses the growing role of social media in healthcare conversations and how pharmaceutical companies have yet to meaningfully participate. It notes that consumers increasingly use social media to research health topics and trust discussions with other patients more than traditional advertising. While pharmaceutical companies hold important health information, they have largely stayed out of social media discussions, risking a loss of brand control and influence over the information shared. The document argues that pharmaceutical companies should find ways to appropriately join and listen to social media conversations in order to provide valuable information to patients and build trust in their brands.
Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...Clive Maclean
The opportunity is clear. Forget about continuing to structure your agency in silos like brand, direct, digital and social marketing, and start to think about People2People marketing.
If you can integrate your marketing efforts and succeed in motivating customers not only to interact with you, but to share their personal networks with you, you will have created a powerful channel for your brand in the marketplace.
HOW AUDIENCES USES TECHNOLOGY AND ITS IMPACT IN THEIR LIVES.architectadetutu
explains how the impact of technology on Consumers has evolved overtime with the Internet.
the Video contents discussed are as follows:
~Evolution of the Internet
~Access to the Internet
~Digital devices used by audiences
~How customers search for information
~What consumers buy online
~Online video consumption
~Consumer trends
~Summary
~Reference List
Social Media: Strategic Shift or Tactical Tool?craig lefebvre
Overview of social and mobile media with an emphasis on how the communication paradigm we use has to change to use them most effectively. This version was presented in the course "Pass It On – Health Communication and Marketing in a New Age" and Institute 2010 on 4 October 2010 in Atlanta GA. It is based on an earlier version presented at the International Nonprofit and Social Marketing Conference in Brisbane, Australia in July 2010.
An article I undertook pertaining to on line marketing strategy for audiology practices. The article appeared in Audiology Practices, the official publication of The Academy of Doctors of Audiology
Following Uncle Sam: National Social Media MarketingLiam Dowd
The document discusses differences between how North American and European companies utilize social media. It finds that while most companies now use social media across departments like customer service, only a third leverage analytics tools. North American companies are more effective at using "big data" insights. Additionally, European businesses lag behind US companies in transforming their organizations into social enterprises that fully integrate social media.
23 page briefing on social media uptake both sides of the pondharry-rollason
The document discusses differences between how North American and European companies utilize social media. It finds that while most companies now use social media across departments like customer service, only a third use specialist tools to manage social media. Additionally, three-quarters of companies have changed internal structures for social media but still struggle with integration. The document also notes that while the US leads in social media development and business transformation, the gap with Europe is narrowing as rules are refined.
Social media has become a major cultural force and is changing how people communicate and interact online. Advertisers initially struggled to adapt to new media like the web and social networks, but are now using more sophisticated tactics like social games, video, and mobile to engage audiences. Effective social advertising meets user needs by being non-interruptive, valuable, and entertaining rather than just promoting products. The future of social media will see more integration across platforms and greater accountability and targeting capabilities for advertisers.
My BFF Social: Capturing the Consumer in a Constant Stream of ContentMatt Gentile
The beauty of social media and mobility is in the expanded universe of opportunities to reach consumers with a branded message. The good news is that digital campaign metrics are much more quantifiable than traditional advertising media such as print ads or television.
IMG Digital Group (http://imgdigit.com/) was founded by Matt Gentile, former Global Director of Social Media for the CENTURY 21 brand, Matt is a seasoned marketing professional with extensive experience in developing and leading PR and Social Media teams as well as developing and executing brand marketing strategies.
Services: Executive Coaching, Social Media Consulting and Management, Digital Advertising, Public Relations. Marketing services available in both English / Spanish.
Matt is a professional presenter who has spoken at industry events including #CZLNY, #CSMNY, #ICNY, #SMMW. To book Matt Gentile to speak at your next event, please email imgdigitalgroup@gmail.com.
Forbes Jim Think Big Presentation Final 3 6 07 OpaSergey Galyonkin
The document discusses opportunities for growth in digital media and online advertising. It notes that technology advances have led to an "entwined" media environment where consumers access information online on demand. While media consumption is shifting online, advertising spending has not shifted as quickly, representing an opportunity for digital media. The document then outlines strategies Forbes.com is taking to capitalize on these trends, like expanding its video offerings, improving targeting of advertisements, and growing internationally.
The document discusses the shift from traditional public relations "push" strategies to new "pull" strategies of public engagement. It argues that PR must evolve from pitching to informing, from control to credibility, and from influencing elites to engaging new influencers. It outlines three acts: 1) the accelerating media revolution, 2) introducing public engagement strategies, and 3) how public engagement works in practice through case studies of companies engaging audiences through new media.
The document is a summary of the 2016 Sensis Social Media Report, which surveyed 800 Australian consumers and 1,100 Australian businesses about their social media usage. Some key findings:
- Australians now own an average of 3 internet-enabled devices, with smartphones overtaking laptops as the most commonly owned device at 76%.
- 69% of Australians have a social media profile, and half access social media daily. Nearly half check social media as one of their first daily activities.
- Facebook maintains its popularity with 95% of users, who now spend over 12.5 hours per week on the site on average.
- Smartphones are the most common way to access social media, used by over 90
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media TrackerUM Wave
Wave 3 - When did we Start Trusting Strangers charted the democratisation of influence, how social media was driving greater means and opportunity for consumers to influence their peers.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Social Media: How To Overcome The Growing Generation Gapbraveheart430
This document discusses how event planners can overcome generational gaps with social media and new technologies. It notes that younger generations are heavy users of social media and mobile technologies. It provides statistics on social media usage rates and demographics. It recommends that event planners engage younger audiences through social media, embrace emerging trends, and relinquish some control of messaging to encourage conversation.
This document discusses emerging trends in communications and marketing. It is divided into 8 sections that each explore a trend in more depth. Some of the key trends discussed include:
- Brands will need to establish social relevance through purpose-driven communications and humanitarian initiatives to attract customers and talent.
- Consumers will gain more insights into their own data and behaviors through wearable devices and data aggregation platforms and will make more data-driven choices.
- Video content will continue to rise in popularity and importance across websites, apps and social media as attention spans decrease.
- The sharing economy will continue to grow and disrupt traditional models in various industries like transportation, hospitality and finance through companies like Uber and AirBnB.
This presentation describes the disconnect existing between baby boomer business leaders and social media networking. Includes Pews Research statistics and possible explanations for the disconnect. Also explores the value of the presenter's new book, "The Boomer's Guide to Social Media Success: Harnessing Your Inner Expert to Promote Your Business."
Singapore has very high rates of internet and broadband penetration, with over 4.8 million broadband connections. The majority of online users are aged 25-44 and earn moderate incomes. Singaporeans spend much of their online time using search engines like Google, social networks like Facebook, and engaging in online shopping and product research. Digital advertising is growing rapidly in Singapore, especially display advertising, and new forms of online and mobile media are expected to continue integrating and converging in the coming years.
Slides accompanying a conversation by Jonathan Kopp, Partner & Global Director, Ketchum Digital, about global digital, social and mobile media trends and their impact on the practice of public relations at the XII Fórum Internacional de Comunicação Corporativa of the Associação Brasileira de Anunciantes (Brazilian Association of Advertisers) in Sao Paulo, Brazil, on 18 November, 2010.
Census data segmented over time showing how the Hispanic populations of Orlando, Tampa/St. Petersburg and Miami/Ft. Lauderdale DMAs have become more diverse from 2000 to 2010 and into 2020. Specifically, the data shows how the share of the Cuban population is declining, even though the Cuban population continues to grow.
ESPN 2014 World Cup Viewership Results (Versailles Breakfast Club)Dan Austin
Marketing overview from ESPN of 2014 Brazil World Cup viewership results including consumer insights on the passion of football, brand association, viewing habits by device, game, time, etc. Also, includes associated social media results, influencers, etc.
This document discusses audience based planning using digital data. It involves profiling audiences based on their behaviors, characteristics, purchases and interests in order to target them across websites with relevant messages. This is made possible by the proliferation of data sources and decreasing data costs, as well as dynamic optimization technologies that allow intelligent bidding. The opportunity is to apply data and technology to improve the value and performance of media inventory for advertisers, agencies, publishers and consumers.
Geoscape Capturing Business Growth In The 21st Century (What The Coo Needs ...Dan Austin
This document is a presentation by Geoscape, a company that provides market intelligence and data analytics. It discusses the growth of the Hispanic population in the US and the opportunity it presents for businesses. Some key points made include:
- The Hispanic population in the US is growing rapidly and will account for over half of total US population growth. Their annual buying power exceeds $1 trillion.
- By 2040, non-Hispanic whites will make up less than half of the US population as Hispanics and Asians become an increasingly large share.
- Capturing the Hispanic market requires more than just marketing - companies may need to realign organizationally to serve new consumer segments effectively. Geoscape resources can help
The document discusses copyright and trademark information for a presentation by Wasserman Media Group on the sports landscape. It covers: [1] The sports, media, athletes, and brands involved; [2] Key takeaways from discussions on these topics; [3] Demographic data and statistics on Hispanic fan and viewer growth in sports. The document contains trivia questions and data presented at the Versailles Breakfast Club meeting on July 6, 2012.
This document provides an introduction and overview of TGI (Target Group Index), a global marketing and media research survey. It discusses how TGI data can be used by clients for consumer profiling, brand positioning, strategic planning, segmentation, tactical marketing and media analysis, and trend analysis. The document then reviews TGI's geographical coverage of 67 markets across 6 continents. It identifies some important trends in Latin America, including the rise of the middle class, sports opportunities around upcoming World Cup and Olympics events, the online/offline media shift and growth, the role of mobile phones as a new media platform including smartphone usage, and new digital opportunities such as deal-of-the-day websites and online banking and social networks.
The document discusses opportunities for marketing to US Hispanics in the digital space. It notes that 86% of Hispanics in the US now have broadband access and are key to growth, representing 50 million people and 16% growth from 2010-2014. Hispanics are more likely than other groups to own smartphones, tablets, and e-readers. The document outlines Google's partnership approach for marketers to integrate brands into US Hispanic video and lifestyle content and connect with relevant searches across Google platforms including YouTube, Google Display Network, and search. Upcoming innovations discussed include Google Wallet, Google Offers, and new social search features like +1.
Synovate Diversity Versailles Breakfast Club Presentation June 10th 2011 ...Dan Austin
Synovate summary of multicultural shopping differences during the recession. How Hispanics and other groups react differently to price, coupons, brands$ type of store when things get tough.
"The Economic Outlook & Emerging Growth Trends for Miami-Dade County" Hosted by Robert D. Cruz, Ph.D, Chief Economist Miami-Dade County on Friday, March 4 at Versailles Breakfast Club
This document provides an overview and introduction to the "Real Truth About Beauty" global study commissioned by Dove. The study surveyed 3,200 women across 10 countries to understand how women define beauty, their satisfaction with their own beauty, and how beauty affects well-being. It found that only a minority see themselves as above average in appearance and just 2% feel beautiful. The study aims to expand definitions of female beauty beyond narrow physical standards and showcase more diversity in images of beauty.
Low Carbon Future The Rise Of Green MarketingDan Austin
Synopsis of the need for carbon responsibility among consumers and corporations, how to establish goals and appropriate culture and an action plan from the business and communications standpoints.
2008 Marketing & Media Megatrends030609Dan Austin
The document discusses various topics related to marketing and media trends. It outlines 7 major marketing megatrends, including the evolution of online advertising and rise of social media/crowdsourcing. It also covers prognostications on demographic and lifestyle changes and provides feedback from advertisers on using new media technologies versus traditional media. Key challenges for 21st century media mentioned are a more diverse and fragmented marketplace with constant changes in form factors and measuring return on information.
The document discusses how America is becoming increasingly culturally diverse and how businesses can capitalize on this trend. It notes that minority populations, especially Hispanics, accounted for most of the population growth in the US from 2000 to 2009. It provides data on household income and expenditures among different ethnic groups. Specifically, it shows that over 37% of Hispanic households earn over $50,000 annually and that Hispanic consumer spending is substantial across categories. The document advocates that embracing cultural diversity can provide strategic advantages for businesses and the US economy overall.
3. Ourhistory July 2002: TarjetasTelefonicas.com September2005: TarjetasBubba.com December2005: CumpleAlerta.com October2006: TuPostal.com March2007: Flodeo.com 28th July2007: Sonico's team became expert in technology and online marketing
4. The audience Fukuda precisa refazer gráfico com esses novos dados More than 45 millionusersregistered # Users 9,506,575 7,514,721 Brasil Mexico Colombia Peru Argentina Venezuela Spain Chile USA 5,522,868 4,074,247 # Users 3,847,900 3,259,397 2,037,123 1,720,237 1,312,813 www.sonico.com
6. Sonico Timeline New Privacy System Global Reach With English Version Portuguese Speaking Countries Reach Spanish Speaking CountriesReach
7. Sonico in the media Ranked by the BusinessWeek magazine and YouNoodle.com as the 5th most promissory startup with worldwide projection. Sonico is one of the two Latin-American companies mentioned in this ranking. 29th June, 2009 “La crisis económica acentuó la caída de la publicidad en radio, prensa y TV pero ha incrementado ventas en Internet. Preocupación para algunos, oportunidad para otros, para poder desarrollar herramientas en redes sociales como Sonico” Sonico was also recognized by the Great Place to Work Institute, which placed it 19th in its ranking of the 50 best places to work. 3rd February, 2009 26th November, 2009 Otherrepercussions
12. It´s easy to communicate and share Previously, when Social Media wasn´t a phenomenon, people used to share everything by email To a great extent, people's experience of news, especially on the Internet, is becoming a shared social experience Most people use between two and five online news sources, and 65 percent don't have a single favorite Web site for news, unlike social networking sites, which are visited by this people at least once a day 37% of Internet users have contributed to the creation of news, commented about it, or disseminated it via postings on social media sites Source: Pew Internet and American Life Project/March 2010 The report was based on a daily tracking survey of 2,259 adults age 18 or older.
13. And that´s how most of people get news nowadays More people get their news via updates on social media sites than from newspapers or radio Social networking sites have made news a more participatory experience than ever before People share links to news stories by email, post articles on their profiles on social networking sites and tweet them on Twitter, often following up by discussing the articles on message boards Source: Pew Internet and American Life Project/March 2010 The report was based on a daily tracking survey of 2,259 adults age 18 or older.
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15. 72% of Internet users are part of at least one social network, which translates to 940 million users worldwide
16. South America has the highest usage in terms of percentage (95%)Source: Nielsen Online/December 2009
31. Usage for theregion is, in many cases, considerablyhigherthanthe WW averageSource: comScore Media Metrix/September 2009
32. Most popular social networks byregion Source: comScore Media Metrix/September 2009
33. And what people expect from social networking sites nowadays?
34.
35. Public: We are citizens of the world. We see and we are seen. We are all the time making new contacts and wanting to share with the world our ideas and our work. This profile is ideal for sharing these and all other information that we believe will be of general interest
36. Professional: it works like a contact book keepinginformationaboutyour work connections andalso works as anattractive virtual business card, funcione como uma agenda de contatos de trabalho, além de um atraente cartão de visitas virtual, openingnew business opportunitiesandjoboffersPERSONAL (Friends & Family) PROFESSIONAL (Recruitment, workrelationships) PUBLIC (Brands, polititians and more) PPP system
46. Rules toadvertise in social media Understand the rules of this peculiar network Select effective ways to communicate with users Useful + Entertaining + Not scream! Create relevant content to the community Long-term thinking Consult agencies in the field Virality x push content
47. Top Tips for Social Marketing Create community around your brand Keep content fresh, new, engaging (usually funny) Make it participatory – have a point Create incentives for viral adoption/growth Use it to gather customer feedback – good and bad Experiment with different programs – learn/change fast Think globally Be willing to give up control Get clarity on goals/objectives
48. Top Marketer Mistakes Build it and they will come Promotion rather than relationship One-way pitch rather than two-way dialog Over-exploiting the social graph Interrupting the customer use case Pretending to be someone you’re not Ignoring limitations of your brand/category