The document discusses copyright and trademark information for a presentation by Wasserman Media Group on the sports landscape. It covers: [1] The sports, media, athletes, and brands involved; [2] Key takeaways from discussions on these topics; [3] Demographic data and statistics on Hispanic fan and viewer growth in sports. The document contains trivia questions and data presented at the Versailles Breakfast Club meeting on July 6, 2012.

1. Versailles Breakfast Club
July 6, 2012

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3. Background
Sports Landscape
The Sports
The Media
The Athletes
The Brands
Key Takeaways

5. Source: Censusthenandnow.wordpress.com

6. Source: Kaiser Family Foundation

7. Source: AlmaDDB Yellow Paper

9. The Brands The Sports
The Athletes The Media

10. TRIVIA QUESTION:
What are the top revenue generating leagues
around the world?

11. Top Hispanic
Markets
Fastest Growing
Hispanic Markets

13. MLS

15. MLB

16. Trending Sports
Paul Rodriguez Jr.
Anderson Silva

17. TRIVIA QUESTION:
How many Hispanics tuned in to watch
Super Bowl XLVI?

18. 80
70
60
50
Hispanic Growth
40 (in millions)
30
20
10
0
1989 1994 1996 1998 2000 2002 2004 2010 2015

19. English-language Rights Spanish-language Rights
$600
Average Number
$600 of Viewers
2010 World Cup:
ABC = 41% increase 3.3M on ABC;
$500 Univision = 15% increase
2.4M on Univision $425
Average Number
$400 of Viewers $325
2006 World Cup:
2.3M on ABC;
$300 2.1M on Univision
$200 $125
$100
$100 $40
$0
($ in
2002 & 2006 2010 &2014 2018 & 2022
Millions) World Cups World Cups World Cups

21. TRIVIA QUESTION:
How many Hispanic (including International) players
currently play in the NBA?

22. 2000 2010
NBA ~1.5% NBA ~7%
MLB ~24% MLB ~30%
NFL <1% NFL <1%
NHL <1% NHL <1%
NASCAR 0 NASCAR <1%
MLS ~12% MLS ~17%

26. TRIVIA QUESTION:
How much did Toyota spend on sports-related
sponsorships in 2011?

34. 34
PERSONAL IMMEDIATE LOYAL
RECURRING INTERACTIVE EVOLVING

35. What does this mean for you?