Social Media in spain
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This document discusses social media usage in Spain. It notes that Spain has a population of 47 million, over 90% are Catholic, and the median age is 40. Facebook is the most popular social media site with 69% of internet users, followed by YouTube, Tuenti, and Twitter. Tuenti is a Spain-based, invitation-only social network popular among students and young people that is considered the "Spanish Facebook". The document outlines some differences between Tuenti and Facebook and notes that Tuenti is gaining popularity in Spain and other countries.
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Social Media in spain
- 1. Social Media in Spain By Harrison Steele
- 2. Culture of Spain Population: 47 million (2011) Versus roughly 311 million in the U.S. Median Age: 40 Versus 37 in the U.S. More than 90% of Spain is Roman Catholic Main Industries Machinery & Metals Textiles (Clothing, Shoes) Food & Drink
- 3. Digital Background Total online population (2012): 30,654,678 users Median age of Internet users: between 25 and 34 Number of Internet users continues to grow 2013: 31.1 million 2014: 32.2 million 2015: 33.1 million Over 3 billion videos were viewed online in Spain in March 2011, according to ComScore.com
- 4. Social Media Background Most popular sites in 2011 (% of internet users) - Facebook: 69% - YouTube: 10% - Tuenti: 10% - Twitter: 5% - Google+: 3% - LinkedIn: 1% Spain users (June 2012) 16,629,560 on Facebook 13 million on Tuenti
- 5. Social Media Background Meneame – social news website where users can share stories, post links and leave comments.
- 6. Tuenti is Spain-based Invitation only 10 invites to send Mainly for students and young people Known as the “Spanish Facebook”
- 8. Differences from Facebook Cleaner interface No banner ads Tighter security features Friends vs. contacts Invitation only Available in different languages Seamless Group Chat Video Chat
- 11. Tuenti goes mobile Data plans Available on smartphone and tablets.
- 12. Tuenti for Businesses Advertising platform Hypersegmentation Broad Coverage of platform New advertising formats Social Advertising Stonger engagement Branded Content Co-marketing Campaigns
- 14. Conclusion Privacy is key Tuenti continues to gain popularity in Spain and other countries “the easiest way to communicate with everyone and share experiences with the people who matter most at all times”
Editor's Notes
- Spain has about 1/6 the population of the U.S. and the median age is approximately the same as the U.S.
- The online population is roughly 30 million which means that 65% of the country is active on the internet. Users in Spain tend to be younger. New Media Trend. Com predicts that the online population will only continue to grow. Here’s an interesting statistic: Over 3 billion videos were viewed online, so apparently Spaniards like their online video streaming.
- As you can see, Facebook is the most popular social networking site in Spain. Followed by Youtube; as I mentioned earlier, the Spaniards really like their online videos. Looking at the data, it seems that Tuenti is gaining popularity against Facebook in Spain and I will discuss some of these reasons in a moments.
- Meneame is translated into “shake me” or “move me”. So people are looking for interesting news stories to shake them up or break them out of their daily routine. Meneame is similar to Digg if your familiar in that It allows people to vote web content up or down. The most popular show up at the top.
- If you’re a college student Tuenti would be the social networking site for you in Spain other than Facebook. It is especially popular among graduate students. It is mainly directed toward young people although with it’s recent global expansion, it is attracting a broader audience.
- Here is an example of a Tuenti profile, which looks very similar to Facebook. You have your profile picture, friends, photos, notifications, a wall or timeline to make posts and a chat feature. You can create events and link videos.
- The interface of Tuenti is much cleaner and easier to navigate (go back to previous slide), probably because they do not use banner ads on their site pages. Tuenti has a feature where you can designate real friends from mere contacts in case you want to share personal photos or posts with only your real friends, but at the same time maintain contact with important people. All users have their default settings at maximum privacy and protection level for their personal information, being only visible to people identified as “your friends.”Tuenti is now available in more than 10 different languages (including German, French, Italian, and English) due to their recent global expansion.
- This is Tuenti’s start page very clean and appealing
- Here is an example of their group chat feature, where you can share private photos with your group or invite friends who were not connected to the realtime chat to read the conversation later.
- Tuenti wasn’t always available on mobile phones, but with their recent global expansion they now are and even have data and phone service plans available though Tuenti. They offer 1GB of data or 3GB for smartphones and tablets and calls cost 3 cents a minute.
- Tuenti is a great way to develop relationships between companies and user because of a couple different reasons. 1. Hypersegmentation is the targeting of specific audiences (sex, age, location) 2. With 14 million users and the majority between the ages of 14-35 years old there is a huge potential audience for companies. 3. New ad formats (a. Social Advertising – visual material is especially highlighted, and links to external pages are allowed. B. Stronger engagement – New pages, games and apps have been designed to give users the best experience C. Branded Content – Tuenti provides content advertisers with exclusive, uping the value to the customer. Co-marketing campaigns – Development campaigns in which companies work to gether as partner to better promote and growth their business faster. I didn’t find muhc about how journalists in Spain use Tuenti but I would they use it the same way journalists use Facebook: as a way to promote their stories or their blogs either on their wall or on their business page. They probably also use it a source of infromation
- Just like on facebook, Businesses can create their own pages in which users can follow and receive updates when the business promotes a product.
- 1. Which can make sharing a little difficult because of its tight privacy. 2. due to its global expansion beyond Spain. 3. This quote was taken from Tuenti’s corporate blog and basically sums up the social network.