Synovate summary of multicultural shopping differences during the recession. How Hispanics and other groups react differently to price, coupons, brands$ type of store when things get tough.
As diverse populations continue to grow and dominate the consumer marketplace, their influence is rapidly creating a "new mainstream culture" that's young, tech-savvy - and worth paying attention to because of its tremendous buying power. In order to sufficiently engage this population, communicators must say goodby to traditional methods and begin developing culturally relevant approaches.
As diverse populations continue to grow and dominate the consumer marketplace, their influence is rapidly creating a "new mainstream culture" that's young, tech-savvy - and worth paying attention to because of its tremendous buying power. In order to sufficiently engage this population, communicators must say goodby to traditional methods and begin developing culturally relevant approaches.
The Website Globalization and E-Business Series includes a series of brief reports on country-specific website globalization and e-business topics. This series of reports is meant to be a primer on e-commerce as well as a collection of language, culture and website globalization facts by country.
Marketing to Hispanic shoppers is rapidly changing. This deck outlines key trends for reaching the Hispanic shopper on mobile and social, as well as key demographic insights.
The Multicultural Customer Experience: Localizing Your Marketing Campaign for...Lionbridge
The Hispanic population is the fastest growing, most connected audience on the planet. In today’s digital world, consumers expect a consistent and well branded omni- channel experience. The Hispanic population are early digital adopters, meaning your brand needs to be ahead of the curve when targeting this population.
You will learn:
-Why you should localize your marketing campaigns
-The media mix the Hispanic population is responding to
- How to assemble a strategy for and manage a multilingual campaign
Hispanic Shopper Insights - POPAI University on the Web Jan. 2009Mercury Mambo
This presentation provides a broad overview of the U.S. Hispanic market, trends, insights and observations as they pertain to Hispanic Shopper Marketing behaviors. This presentation was given as part of POPAI University on the Web seminar series. January 2009.
#multiculturalspeaker #hispanicheritagemonth
How do you engage diverse groups so that your business maximizes its ROI? It all gets down to Cultural Intelligence! This presentation provides the rationale, the data and the appropriate strategy to really understanding and connecting with diverse groups so you can engage and gain trust and credibility for better business results.
Hispanic marketing is delivering culturally relevant communications to a specific target audience. BARD has put together some key insights based on marketing trends to help you out when building a marketing campaign to Hispanics.
This presentation was given by Environics Research Group (www.environics.ca) Environics Analytics (www.environicsanalytics.ca) and Maple Diversity (www.maplediversity.ca) at the Direct Marketing Breakfast Seminar August 2013
The Website Globalization and E-Business Series includes a series of brief reports on country-specific website globalization and e-business topics. This series of reports is meant to be a primer on e-commerce as well as a collection of language, culture and website globalization facts by country.
Marketing to Hispanic shoppers is rapidly changing. This deck outlines key trends for reaching the Hispanic shopper on mobile and social, as well as key demographic insights.
The Multicultural Customer Experience: Localizing Your Marketing Campaign for...Lionbridge
The Hispanic population is the fastest growing, most connected audience on the planet. In today’s digital world, consumers expect a consistent and well branded omni- channel experience. The Hispanic population are early digital adopters, meaning your brand needs to be ahead of the curve when targeting this population.
You will learn:
-Why you should localize your marketing campaigns
-The media mix the Hispanic population is responding to
- How to assemble a strategy for and manage a multilingual campaign
Hispanic Shopper Insights - POPAI University on the Web Jan. 2009Mercury Mambo
This presentation provides a broad overview of the U.S. Hispanic market, trends, insights and observations as they pertain to Hispanic Shopper Marketing behaviors. This presentation was given as part of POPAI University on the Web seminar series. January 2009.
#multiculturalspeaker #hispanicheritagemonth
How do you engage diverse groups so that your business maximizes its ROI? It all gets down to Cultural Intelligence! This presentation provides the rationale, the data and the appropriate strategy to really understanding and connecting with diverse groups so you can engage and gain trust and credibility for better business results.
Hispanic marketing is delivering culturally relevant communications to a specific target audience. BARD has put together some key insights based on marketing trends to help you out when building a marketing campaign to Hispanics.
This presentation was given by Environics Research Group (www.environics.ca) Environics Analytics (www.environicsanalytics.ca) and Maple Diversity (www.maplediversity.ca) at the Direct Marketing Breakfast Seminar August 2013
This version is the PowerPoint Note Pages of the presentation I created for the AMA Houston Seminar: Hispanic Millennials - Best Practices on May 8, 2014
You will learn:
1.- The importance of the Hispanic Millennial Influence Power
2.- Key best practices to leverage the Influence Power to influence older generations’ purchase decisions
Acknowledgement:
I would like to thank Jorge Zapien for the slide design. Also, Leonardo Basterra, Gustavo Foldvari, Henry Cadena and Alex Lopez Negrete for their contribution in the content
Is one of your business goals to reach the Latino consumer? Last October, I was asked to speak at the BBB Networking Luncheon on this topic. This presentation covers consumer insights as well as quick actionable tactics you can implement today to reach this profitable segment.
Today marks the last day of Hispanic heritage month, but the first time that digital media across ethnicity and race has been reported in the United States.
Today is an important day for all of us in marketing, not just multicultural marketing. It is a day when the Mainstream ad spend will begin to be measured by ethnicity and race. Up to now, the mainstream has been synonymous with non-Hispanic Whites. But, given the dramatic changes in our demographic landscape over the last 20-years, the Mainstream or should I say, the New Mainstream is becoming a multicultural majority, and needs to be measured across ethnicity and race, moving forward.
The Multicultural Digital Report 2018 is a 100+ page resource for brands, media companies, publishers, and researchers that uncovers new data on digital media and total market population. This report, whose data is provided by MAGNA and ThinkNow, is extensive in that it measures digital media usage across Latinos, Asian and African-American consumers in addition to non-Latino Whites, showcases the results of an empirical test comparing in-culture and non in-culture content, and measures digital media ad spend by ethnicity and race.
What Top-Tier Industries Are Telling Us About Building Relationships Through Social Media, Mobile Solutions, Big Data, Interactive Technology and Online Marketing.
Admirable, for non-traditional media campaigns among Hispanics Marilyn Santiago
"Admirable, is a leading provider of non-traditional media campaigns among the Hispanic market nationwide. Over 15.0 million Hispanics visit more than 3,500 restaurants on a monthly basis all around this country; true ethnic restaurants in which the main customers and regulars are exclusively Hispanics.
Admirable has created a network with over 3,500 restaurants, covering the top 25 DMA’s to consistently deliver a captive Hispanic audience that reflects all age and demo groups.
Some types of programs that are being executed in them include things such as: Digital signage solutions, Print advertising, POS, Product Sampling, Promotions, Grassroots activities and even Lead Generation & Research programs. For more information, please feel free to contact yours truly, Marilyn Santiago at Marilyn@latinentertainmentconsultants.com thank you very much!!!
Census data segmented over time showing how the Hispanic populations of Orlando, Tampa/St. Petersburg and Miami/Ft. Lauderdale DMAs have become more diverse from 2000 to 2010 and into 2020. Specifically, the data shows how the share of the Cuban population is declining, even though the Cuban population continues to grow.
ESPN 2014 World Cup Viewership Results (Versailles Breakfast Club)Dan Austin
Marketing overview from ESPN of 2014 Brazil World Cup viewership results including consumer insights on the passion of football, brand association, viewing habits by device, game, time, etc. Also, includes associated social media results, influencers, etc.
"The Economic Outlook & Emerging Growth Trends for Miami-Dade County" Hosted by Robert D. Cruz, Ph.D, Chief Economist Miami-Dade County on Friday, March 4 at Versailles Breakfast Club
Geoscape 2010 Census (Versailles 101008)Dan Austin
Highlights from Geoscape\'s 2010 Census presentation at Versailles Breakfast Club on Friday, October 8. The deck focuses on the multicultural population as the driver of future growth and consumption.
Abridged version of Luis Miguel Messianu\'s "We\'re in the Business of Optimism" presented at the Versailles Breakfast Club on February 5, 2010 in Miami, FL.
Latest Borrell media panel from Q3 2009 reflecting panel\'s views on changing media environment and channels--bleak outlook on phone directories while mobile applications and Google continue strong.
Low Carbon Future The Rise Of Green MarketingDan Austin
Synopsis of the need for carbon responsibility among consumers and corporations, how to establish goals and appropriate culture and an action plan from the business and communications standpoints.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.