This is the keynote presentation that I gave at the Millennial 20:20 conference in London on Wednesday March 13th 2016 that seeks to debunk some of the cliches and myths that limit our understanding of the millennial generation.
Emerging platforms are using an evocative form of storytelling, called long form or immersive storytelling experiences, to effectively communicate information with readers. Built specifically for digital consumption, these immersive experiences have gained prominence as a result of The New York Times’ enormously successful piece Snow Fall that covered the 2012 Tunnel Creek avalanche. The piece won a Webby award and the author John Branch won the 2013 Pulitzer for feature writing. Snow Fall was praised as “the future of journalism.” But it’s not all positive; Snow Fall garnered heavy criticism too. Read on to find out what the pattern of modern media consumption reveals about the future of journalism.
There is no question the world has gone digital. This has
greatly impacted consumers’ lives and brought about
dramatic changes in marketing. For women, who still
do the majority of household purchasing in America,
digital communications fulfill unique needs, which in
turn offer marketers more engaging ways to connect
buyers with their brands. So we set out to understand
how marketers can make best use of all that the digital
realm has to offer.
ONA San Diego presentation on the top 10 trends to watch in 2017 by Tom Mallory of San Diego Union-Tribune and Amy Schmitz Weiss of San Diego State University (Presented Jan. 26, 2017).
Emerging platforms are using an evocative form of storytelling, called long form or immersive storytelling experiences, to effectively communicate information with readers. Built specifically for digital consumption, these immersive experiences have gained prominence as a result of The New York Times’ enormously successful piece Snow Fall that covered the 2012 Tunnel Creek avalanche. The piece won a Webby award and the author John Branch won the 2013 Pulitzer for feature writing. Snow Fall was praised as “the future of journalism.” But it’s not all positive; Snow Fall garnered heavy criticism too. Read on to find out what the pattern of modern media consumption reveals about the future of journalism.
There is no question the world has gone digital. This has
greatly impacted consumers’ lives and brought about
dramatic changes in marketing. For women, who still
do the majority of household purchasing in America,
digital communications fulfill unique needs, which in
turn offer marketers more engaging ways to connect
buyers with their brands. So we set out to understand
how marketers can make best use of all that the digital
realm has to offer.
ONA San Diego presentation on the top 10 trends to watch in 2017 by Tom Mallory of San Diego Union-Tribune and Amy Schmitz Weiss of San Diego State University (Presented Jan. 26, 2017).
Consumption of news, information and entertainment has radically changed, and not just online. Lee Rainie, director of the Pew Internet & American Life Project, presents the latest data and trends.
This report is the ninth in an annual series of publications, dating back to 2012, showcasing the latest developments in social media across the Middle East and North Africa (MENA) region.
This year’s study is produced in partnership with the New Media Academy. The New Media Academy was inaugurated in June 2020, by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister, and ruler of Dubai, to work within the space of development, with a focus on harnessing opportunities in the digital space.
Using a broad range of industry, academic and media sources, we dive into the trends - and biggest stories - which shaped MENA’s relationship with social media during the past year. Not surprisingly, this study is heavily influenced by the impact of
COVID-19. The novel coronavirus impacted on everyone’s lives around the world, including the Middle East. One by-product of the pandemic could be seen in our changing media habits. Social media usage - across all platforms - increased during the early stages of the outbreak.
More widely, given the importance of social media in our media diets, platforms, industry and governments alike sought to use these networks to promote public health messages, as well as counter misinformation related to the COVID crisis.
Alongside these developments, we have also seen continued investment in content on social media platforms - especially during Ramadan - and growing partnerships between traditional media players and social media channels and influencers. These developments reflect the popularity of high quality digital content consumed on social media, and a desire to reach audiences on these platforms, or bring existing social
audiences onto other networks.
We expect that this synergy will only rise, not least because many media habits developed during the pandemic may well continue post-COVID. As a result, social networks will become an increasingly important source for talent spotting, as well as a
key avenue for content and information consumption.
This trend, as we outline at the end of this report, matters for brands, creators and influencers, as well as governments and other public entities. Social media is already an important part of digital media habits and digital marketing strategies. In 2021,
that importance looks set to continue and grow even further.
Drafted first chapter of Welcome to the Fifth Estate by Geoff Livingston before editorial review. This document discusses Fifth Estate, Long Tail and social media control theories.
A presentation about the impact of social media advocacy & activism on politics & public policy, by Jonathan Kopp, Chief Interactive Strategist & Managing Director, The Glover Park Group [ gloverparkgroup.com ], at the Washington, DC office of McKenna Long & Aldridge on 03 June 2014.
The way we consume TV shows has evolved in the digital age. We no longer follow linear schedules set by networks, but watch shows on-demand and on the go, with online viewing becoming increasingly prevalent. Moreover, the TV experience has evolved beyond the TV screen to become a multi-screen, social experience in which viewers share content before, during and after the shows they consume. Because of this evolution, we did a Social TV Research Study, to be released tomorrow (5/6) at 7am PT / 10am ET. We coupled our 1st party social data (46 Million users and 153 Million TV social signals per month) with Nielsen 3rd party TV viewing data and found correlations between sharing and viewing that demonstrates users who share content about shows are more likely to watch those shows.
Digital Challenges - Communicating in the Era of the Social WebThe Glover Park Group
Opening keynote presentation by Jonathan Kopp, Partner & Global Director of Ketchum Digital, to kickoff the Ketchum Pleon "Inspiration Day" conference in Berlin, Germany, 28 June 2012.
http://spiral16.com It’s no secret that web and social media monitoring can be useful for any business looking to monitor their brand or competitors, but how does this game-changing form of communication relate to politics and government agencies?
This presentation explores:
* How crucial social media monitoring is for tracking political campaigns
* How social media can be leveraged at all levels of government
Future of journalism online & mobile mediastereodan
Online and Mobile Media Presentation : Week 12, The Future of Journalism.
Examination of the Future of Journalism with reference to this weeks readings:
Conboy, M & Steel, j 2008 ‘The Future of Newspapers: historical perspectives,’ Journalism Studies, vol. 9, no. 5, pp. 650-661
Life in the Clickstream: The Future of Journalism [www.alliance.org.au/documents/foj_report_final.pdf ]
1. Summary of the way newspapers (up until now) have combined economic, technological and cultural issues to represent systems of shared beliefs through differentiation.
2. How news/debates about “information society” should be considered a continuation of socio-economic trends emerging in the 17th Century.
3. Debates on how current trends (“hyper-differentiation”) might impact on the political formations of the future.
Reinventing Journalism: Trends, Innovations and Unanswered QuestionsDamian Radcliffe
A round-up of some key recent developments in the world of journalism related to evolving and emerging business models. These slides outline changes in consumption and advertising, as well as innovations in content creation, consumption and distribution. Finally, it also explores whether our concepts of journalism need to evolve and how the sector might move forward.
Americans have drastically expanded their active communities online and offline. Their world is expanding and narrowing at the same time because of social media’s hyperlocalization quotient. And “cyberdisinhibition”—being more willing to behave online in ways they wouldn’t in person—has both emboldened users and led them to inappropriate behavior. These are among the findings from a nationwide study on social media conducted by Euro RSCG Worldwide. Despite buzz to the contrary, online social networking is having the effect of enhancing, not deteriorating, relationships among Americans. This new study, of 1,228 American social media users, found that by interacting through online media, consumers are more connected than ever.
Associate Director for Research Kristen Purcell will be discussing Pew Internet's groundbreaking data on local news information ecosystems at Ohio State's Journal of Law and Policy for the Information Society's 2012 symposium, “The Future of Online Journalism: News, Community and Democracy in the Digital Age.”
MBA in Social Media by @JoeyShepp of @EarthsiteEarthsite
The Internet is having a profound impact on all areas of business. In this presentation, learn a to leverage social media media technology to power all aspects of your start-up or small business.
Alilea Fitzgerald is a junior at Columbus South High School in Columbus, OH. After graduation she wants to pursue a career in forensic science. This is her first year competing in the BDPA IT Showcase. Her research was entitled, ‘Social Media: Let’s Get Conn_Ected’.
Communication right now is the best way to get into people’s heads. Communication has been used by rulers to gain control and power and attention of the readers or listeners. Today we use social media to communicate, control, gossip and grab people’s attention with marketing. People can be anywhere in the world and look at Facebook, Twitter, Yahoo and so forth.
Ms. Fitzgerald’s research gave information on how social media works, how it is used in society, its impact and the barriers that confront it in the future. Ms. Fitzgerald is another ‘future face of technology’ brought out into the world by the works of BDPA.
Let’s Start The Conversation - March 24, 2009Marc Nathan
Presentation to CEO's of successful companies about the use of internet marketing in the their business. It covers social networks, social media and tips for using them properly. This presentation was put together as a last minute substitute for the original speaker, Gene McCubbin, the CEO of http:/www.poplabs.com
Consumption of news, information and entertainment has radically changed, and not just online. Lee Rainie, director of the Pew Internet & American Life Project, presents the latest data and trends.
This report is the ninth in an annual series of publications, dating back to 2012, showcasing the latest developments in social media across the Middle East and North Africa (MENA) region.
This year’s study is produced in partnership with the New Media Academy. The New Media Academy was inaugurated in June 2020, by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister, and ruler of Dubai, to work within the space of development, with a focus on harnessing opportunities in the digital space.
Using a broad range of industry, academic and media sources, we dive into the trends - and biggest stories - which shaped MENA’s relationship with social media during the past year. Not surprisingly, this study is heavily influenced by the impact of
COVID-19. The novel coronavirus impacted on everyone’s lives around the world, including the Middle East. One by-product of the pandemic could be seen in our changing media habits. Social media usage - across all platforms - increased during the early stages of the outbreak.
More widely, given the importance of social media in our media diets, platforms, industry and governments alike sought to use these networks to promote public health messages, as well as counter misinformation related to the COVID crisis.
Alongside these developments, we have also seen continued investment in content on social media platforms - especially during Ramadan - and growing partnerships between traditional media players and social media channels and influencers. These developments reflect the popularity of high quality digital content consumed on social media, and a desire to reach audiences on these platforms, or bring existing social
audiences onto other networks.
We expect that this synergy will only rise, not least because many media habits developed during the pandemic may well continue post-COVID. As a result, social networks will become an increasingly important source for talent spotting, as well as a
key avenue for content and information consumption.
This trend, as we outline at the end of this report, matters for brands, creators and influencers, as well as governments and other public entities. Social media is already an important part of digital media habits and digital marketing strategies. In 2021,
that importance looks set to continue and grow even further.
Drafted first chapter of Welcome to the Fifth Estate by Geoff Livingston before editorial review. This document discusses Fifth Estate, Long Tail and social media control theories.
A presentation about the impact of social media advocacy & activism on politics & public policy, by Jonathan Kopp, Chief Interactive Strategist & Managing Director, The Glover Park Group [ gloverparkgroup.com ], at the Washington, DC office of McKenna Long & Aldridge on 03 June 2014.
The way we consume TV shows has evolved in the digital age. We no longer follow linear schedules set by networks, but watch shows on-demand and on the go, with online viewing becoming increasingly prevalent. Moreover, the TV experience has evolved beyond the TV screen to become a multi-screen, social experience in which viewers share content before, during and after the shows they consume. Because of this evolution, we did a Social TV Research Study, to be released tomorrow (5/6) at 7am PT / 10am ET. We coupled our 1st party social data (46 Million users and 153 Million TV social signals per month) with Nielsen 3rd party TV viewing data and found correlations between sharing and viewing that demonstrates users who share content about shows are more likely to watch those shows.
Digital Challenges - Communicating in the Era of the Social WebThe Glover Park Group
Opening keynote presentation by Jonathan Kopp, Partner & Global Director of Ketchum Digital, to kickoff the Ketchum Pleon "Inspiration Day" conference in Berlin, Germany, 28 June 2012.
http://spiral16.com It’s no secret that web and social media monitoring can be useful for any business looking to monitor their brand or competitors, but how does this game-changing form of communication relate to politics and government agencies?
This presentation explores:
* How crucial social media monitoring is for tracking political campaigns
* How social media can be leveraged at all levels of government
Future of journalism online & mobile mediastereodan
Online and Mobile Media Presentation : Week 12, The Future of Journalism.
Examination of the Future of Journalism with reference to this weeks readings:
Conboy, M & Steel, j 2008 ‘The Future of Newspapers: historical perspectives,’ Journalism Studies, vol. 9, no. 5, pp. 650-661
Life in the Clickstream: The Future of Journalism [www.alliance.org.au/documents/foj_report_final.pdf ]
1. Summary of the way newspapers (up until now) have combined economic, technological and cultural issues to represent systems of shared beliefs through differentiation.
2. How news/debates about “information society” should be considered a continuation of socio-economic trends emerging in the 17th Century.
3. Debates on how current trends (“hyper-differentiation”) might impact on the political formations of the future.
Reinventing Journalism: Trends, Innovations and Unanswered QuestionsDamian Radcliffe
A round-up of some key recent developments in the world of journalism related to evolving and emerging business models. These slides outline changes in consumption and advertising, as well as innovations in content creation, consumption and distribution. Finally, it also explores whether our concepts of journalism need to evolve and how the sector might move forward.
Americans have drastically expanded their active communities online and offline. Their world is expanding and narrowing at the same time because of social media’s hyperlocalization quotient. And “cyberdisinhibition”—being more willing to behave online in ways they wouldn’t in person—has both emboldened users and led them to inappropriate behavior. These are among the findings from a nationwide study on social media conducted by Euro RSCG Worldwide. Despite buzz to the contrary, online social networking is having the effect of enhancing, not deteriorating, relationships among Americans. This new study, of 1,228 American social media users, found that by interacting through online media, consumers are more connected than ever.
Associate Director for Research Kristen Purcell will be discussing Pew Internet's groundbreaking data on local news information ecosystems at Ohio State's Journal of Law and Policy for the Information Society's 2012 symposium, “The Future of Online Journalism: News, Community and Democracy in the Digital Age.”
MBA in Social Media by @JoeyShepp of @EarthsiteEarthsite
The Internet is having a profound impact on all areas of business. In this presentation, learn a to leverage social media media technology to power all aspects of your start-up or small business.
Alilea Fitzgerald is a junior at Columbus South High School in Columbus, OH. After graduation she wants to pursue a career in forensic science. This is her first year competing in the BDPA IT Showcase. Her research was entitled, ‘Social Media: Let’s Get Conn_Ected’.
Communication right now is the best way to get into people’s heads. Communication has been used by rulers to gain control and power and attention of the readers or listeners. Today we use social media to communicate, control, gossip and grab people’s attention with marketing. People can be anywhere in the world and look at Facebook, Twitter, Yahoo and so forth.
Ms. Fitzgerald’s research gave information on how social media works, how it is used in society, its impact and the barriers that confront it in the future. Ms. Fitzgerald is another ‘future face of technology’ brought out into the world by the works of BDPA.
Let’s Start The Conversation - March 24, 2009Marc Nathan
Presentation to CEO's of successful companies about the use of internet marketing in the their business. It covers social networks, social media and tips for using them properly. This presentation was put together as a last minute substitute for the original speaker, Gene McCubbin, the CEO of http:/www.poplabs.com
Social media in a global economy (for distribution)Nick Blunden
I presented this deck at a Social Media Leadership Forum event in London in February 2012 to put some context around what The Economist is doing in the social media space.
NYU Integrated Marketing Campaign Project. Client: The EconomistPatty Yunen Latour
As part of the core curriculum for the M.S. in Integrated Marketing at NYU-SCPS, students are required to take two campaign classes, one covering everything related to media buying and another covering creative strategy and execution. These two courses are designed to equip students with the needed skills to thrive in the "agency life".
This deck is my team's final project for these two classes. The client for the Summer 2012 semester was the "The Economist", the world news publication.
ATEED & The Economist Group - Innovation summitLuigi Wewege
The Innovation Summit was created with the primary objective of being able to showcase the very best in New Zealand’s design, innovation and technology industries to the world.
Mark Johnson - @majohns
Community Editor, The Economist
CMPF Summer School 2013 for Journalists and Media Practitioners
http://cmpf.eui.eu/training/summer-school-2013.aspx
We are well known as a Damage Restoration Company, but did you know that we can do it all? We offer all sorts of exterior services backed by the restoration company that you already know and love!
From roofing to decks, windows and patios, we do it all!
Presentation during seminar organised by HCA and RIBA exploring how to ensure design quality. Looks at how issues such as communication techniques that foster ownership in all members of the design team.
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing. Check out the UK results.
Introducing thegen-narrators - Good RebelsGood Rebels
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing.
Introducing the Gen-Narrators, research by The Economist among 90,000 Millennials worldwide. One sub-segment of the millennials has an extraordinary ability to influence. They are effective at sharing. The Economist called them the ‘gen-narrators.’
This group of millennials were characterised with traits that disproved all previous stereotypes and millennial clichés. Gen-narrators had a focused audience, were specialists, had interest networks, and they paid in knowledge rather than in cash.
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But an Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing. Check out the study's global results,
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing.
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
Generation Z and major events such as the pandemic are leading the change. Our world is becoming a global, multicultural and digitalized village. Vanksen expert teams used their analytical skills to look into the main shifts impacting worldwide content creators lately.
https://www.vanksen.com/en/insights/content-drivers-for-global-brands
Social Media Trends & Best Practices: The Millennial GenerationGerri Baum
Learn what young people ages eight to 18 are doing on social media: What are their favorite social media platforms; who are they following; what are their goals on social media; and how to keep young people safe.
Finding and engaging minority influencers on social mediaElon iMedia
Reach your whole potential audience. This white paper from Elon University's graduate program in Interactive Media describes best practices for reaching minority influencers on social media.
This presentation showcases some of the results from a 45-minute Real-Time Large-Scale Focus Group™ run on August 6, 2014 with 153 MIllennials to understand their perceptions of news today, how they get their news (including the impact of social media) and how they react to different reporting styles (comedic, op-ed and straightforward).
In addition to asking general questions about news attitudes and consumption, respondents were also randomly exposed to 1 of 3 different newscasts (The Daily Show, CNN and the O'Reilly Factor) and asked to use a Dialsmith Perception Analyzer to indicate interest on a moment-to-moment basis. Then these respondents were asked a series of questions to gain more depth. Results were also analyzed by political stance (Liberal, Neutral, Conservative) to understand how this plays into attitudes and perceptions.
Understanding Social+Digital Strategies For Your HNW Wealth Management PracticeApril Rudin
It is no longer a choice but now "table stakes" to maintain a digital/social media presence to provide content to your clients, prospects and referrals while also attracting end HNW investors and potential referral sources.
Here is how...
Heroes are known to be bold problem solvers who fight for good. Why then are Millennials known as the “hero” generation? And why does that answer matter to companies?
Millennials are the largest generation yet and are poised to change the world. Increasingly acting as agents of change, they not only expect to succeed at having an impact on the world, but also seek out brands with the same goals in mind.
Millennial expert Todd Metrokin, Vice President and Creative Strategist, Ogilvy & Mather Washington D.C., shares a deeper look at Millennial behaviors and how to market to this “hero” generation.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
INTRODUCING THE GEN-NARRATORS
1. A global research project exploring the media habits, attitudes and
behaviours of influential Millennials in 2015 - Global findings and data
INTRODUCING THE
GEN-NARRATORS
3. THE GENESIS OF THE RESEARCH
Source: Bloom Worldwide
3
The largest group buying print only
subscriptions to The Economist are
Millennials.
Meanwhile The Economist
continues to grow exponentially
on social media.
4. WE STARTED WITH TWO HYPOTHESIS
§ NOT ALL MILLENNIALS ARE THE SAME
§ TRADITIONAL MEDIA BRANDS STILL PLAY A
ROLE IN THEIR LIVES
Source: Bloom Worldwide
4
5. WE USED 2 DIFFERENT RESEARCH
APPROACHES TO TEST THIS HYPOTHESIS
For the purposes of this research, Millenials are defined as 18-33, Gen X as 34- 49, and Baby Boomers as 50-68 (although GWI data goes to age 65 only)
5
1. Quantitative survey data
§ Global sample total size 89,100
(Millennials, Gen X & Baby Boomers)
§ Global Millennials 37,189
§ Global influential Millennials (Gen-
narrators) 11,283
§ 3 waves Q1, Q2, Q3 2014
§ Habits, attitudes and behaviours
§ GlobalWebIndex
2. Qualitative research panel
§ Global sample of Gen-narrators
recruited
§ Realtime online research community
§ Activity-based
§ 128 participants
§ Sample spans full Millennial age
ranges, location and gender split
§ January – April 2015
§ Bloom HARK
6. QUANT SAMPLE: 89,100
QUAL PARTICIPANTS: 128
TIMING: JAN-APR 2015
GLOBAL SCOPE
6
CLICK TO ADD SIGNPOST
Source: Bloom Worldwide
USA
BRAZIL
EU
RICH
ASIA
UK
INDIA
CHINA
France, Spain, Germany,
Netherlands, Italy Poland, Sweden
Singapore, Hong Kong, Japan,
Taiwan, South Korea, Australia
7. WE RAN SOME INITIAL RESEARCH INTO
THE MEDIA HABITS OF MILLENNIALS
Source: Bloom Worldwide
7
8. WE FOUND INTERESTING PATTERNS WHEN
WE SEGMENTED BY PSYCHOGRAPHIC
Source: Bloom Worldwide
8
9. ONE PARTICULAR GROUP OF
INFLUENTIAL MILLENNIALS STOOD OUT
Our sub-segment of Millennials are defined by:
• Their topics of interest (technology, politics,
business, finance, environment)
• Their ability to influence (they must regularly
be asked for their opinion on above topics)
• Their ability to share (they must be vocal
online about above topics)
• We call them Gen-narrators
Source: Bloom Worldwide
9
10. GEN-NARRATORS HOLD A SPECIFIC TYPE
OF INFLUENCE – THEY ARE AUTHORITIES
Source: Bloom Worldwide
10
• Huge audience
• High popularity
• Viral potential
• Mainstream
• Pay in cash
• e.g. YouTube stars
• Focused audience
• Specialists
• Interest networks
• Pay in knowledge
• e.g. tech blogger
• Well connected
• Consumers
• Share opinions with
close network
• e.g. everyone else
AMPLIFIERS GEN-NARRATORS FOLLOWERS
1% 29% 70%
11. WE CROSS-REFERENCED TO INFLUENTIAL
SEGMENTS OF OTHER GENERATIONS
Source: GlobalWebIndex, global data, audience profiling raw numbers, Q1, Q2, Q3 2014
11
29%
21%
12%
MILLENNIALS GEN X BOOMERS
% of generation audience classified as ‘influential’ according to
same criteria used for ‘Gen-narrators’ quant analysis
13. GEN-NARRATORS CONSUME MORE
NEWS MEDIA ONLINE
Source: GlobalWebIndex, Global data, time spent reading online print/press, Q1, Q2, Q3 2014
13
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Gen-narrators Millennials Generation X Baby Boomers
Percentageuseofonline
news
14. AND CONSUME MORE THAN
INFLUENCERS IN OTHER GENERATIONS
Source: GlobalWebIndex, global data, time spent reading online print/press, Q1, Q2, Q3 2014
14
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Millennials Generation X Baby Boomers
Percentageuseofonline
news
INFLUENTIAL
ALL
15. THEY ALSO ENGAGE MORE REGULARLY
WITH BRANDS
40
50
60
70
80
90
100
40 50 60 70 80 90 100
Percentagewhoregularly
engagewithbrandsonline
Percentage who regularly consume online print/press
Source: GlobalWebIndex, Global data, time spent reading online print/press & brand activation, Q1– Q3 2014
15
Gen-narrators
Millennials
Gen X
Boomers
16. WE IDENTIFIED 4 STANDOUT TRAITS OF
GEN-NARRATORS
Source: Bloom Worldwide
16
Fact Finders Cultural DJs
Personal Brand
Managers
Influential
Advocates
17. 1. GEN-NARRATORS ARE FACT FINDERS
Source: Bloom Worldwide
§ GEN-NARRATORS USE TRADITIONAL MEDIA BRANDS TO VALIDATE THE CREDIBILITY
OF INFORMATION
§ GEN-NARRATORS TRUST TRADITIONAL MEDIA FOR AN UNBIASED PERSPECTIVE
§ GEN-NARRATORS INSTANTLY CHECK TRADITIONAL MEDIA WHEN SOMETHING
‘BIG’ HAPPENS
§ THEY ACTIVELY SEEK THE TRUTH
17
18. CASE STUDY: UK GEN-NARRATORS
VALIDATE CHARLIE HEBDO ATTACK NEWS
Source: HARK real-time online research community, Bloom Worldwide, UK, Forum discussion, January 2015
18
“I saw a few videos
pop up on Facebook,
however I did turn to
the TV for more info”
19. 2. GEN-NARRATORS ARE CULTURAL DJS
§ GEN-NARRATORS REMIX CONTENT TO GIVE IT THEIR OWN TWIST
§ THEY FAVOUR VISUAL MEDIA TO EVOKE A REACTION
WHEN TELLING THEIR STORY
§ GEN-NARRATORS CAREFULLY CONSIDER WHAT THEY REMIX
IN THEIR ROLE AS CURATOR
19
22. 3. GEN-NARRATORS ARE PERSONAL
BRAND MANAGERS
§ GEN-NARRATORS TAKE THEIR PERSONAL ONLINE BRAND
SERIOUSLY
§ THEY WANT TO CHANGE MINDS AND INSPIRE ACTION FOR
CAUSES THEY ARE PASSIONATE
ABOUT BUT ARE VERY MINDFUL OF TROLLING
AND CYBER BULLYING
Source: Bloom Worldwide
22
23. Tamara
Russell
GEN-NARRATORS USE THEIR INFLUENCE
TO BOOST PERSONAL BRAND
Source: HARK real-time online research community, Bloom Worldwide, Global, April 2015
23
“Sharing good content helps you to
be better positioned (personal
branding) in your sector
(as a reference).”
“I share my opinions and interests
pretty readily, but do so knowing that
I am influencing and sharing my
personal (online) 'brand’.”
24. GEN-NARRATORS VALUE THE INTERNET
FOR CHANGING PEOPLE’S OPINIONS
Source: GlobalWebIndex, global data, internet usage motivations – ‘important to change other people’s opinions', Q1, Q2, Q3 2014
24
68% 62% 55% 38%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Gen-narrators Millennials Generation X Baby Boomers
Percentagewhobelieve
theinternetisimportant
forchangingother
people’sopinions
26. HOW DO THEY INFLUENCE?
Source: HARK real-time online research community, Bloom Worldwide, Global, April 2015
26
“Whenever I try to impact people’s
opinions I make sure it’s more about
raising their awareness on a subject
that I am interested in.”
“(with my) YouTube channel I’m in a
position where I could mislead for
potential self gain but I don't, I like to
educate and share knowledge not
abuse my identity.”
Aaron
Anaelle
27. GEN-NARRATORS LOVE TO POST THEIR
OPINIONS ABOUT PRODUCTS
Source: GlobalWebIndex, global data, influence and advocacy – ‘posted opinion online about product or service bought in past month’, Q1, Q2, Q3 2014
27
0%
20%
40%
60%
80%
100%
Gen-narrators Millennials Generation X Baby Boomers
Regularlypostopinions
aboutproductsor
servicesonline
28. Ally
Joash
BRAND ADVOCACY HAS TO BE
AUTHENTIC AND FIT THEIR OWN BRAND
Source: HARK real-time online research community, Bloom Worldwide, Global, April 2015
28
“For me, it’s more about content. If you
talk about a brand that’s doing
something really interesting in a
campaign and the content is interesting
then I would share that.”
“I believe that it’s important to support the
brands that you trust and you feel
comfortable promoting.”