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Delphi Panel Results Q3 R2 2009 Summary


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Latest Borrell media panel from Q3 2009 reflecting panel\'s views on changing media environment and channels--bleak outlook on phone directories while mobile applications and Google continue strong.

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Delphi Panel Results Q3 R2 2009 Summary

  1. 1. q1 q2 q3 q4 q5 q6 q7 q8 q9 q10 Summary Analysis: Print Media Results from : Questionnaire 3, Round 2 Probability 10 More people access the Web via mobile devices than desktop computers. 8 Metro phone books are no longer published in the Top 20 cities. The majority of today's major daily 2 10 newspapers become weeklies, published on Sundays only 6 Two to three major national interactive networks form, each creating alliances with local affiliates. Local interactive units without a national network No local market has more than two locally affiliation struggle to survive. produced TV news programs. 0 2 4 6 41 8 10 12 14 16 18 20 7 6 m 4 O 5 A single interactive media operation emerges as the traffic u o T c e r t i 3 and revenue leader in every local market; all others are a The predicitions of distant second. banner advertising's demise go unrealized; After years of training, legacy banner-type advertising media print and broadcast sales 8 Feeling disconnected, people unplug their iPods and MP3 experiences a reps are hihgly successful selling 9 players and tune into radio stations that have droped music resurgence. online advertising; "online-only" 2 formats and now offer news, comedy, traffic, sports and local sales reps basically become discussion. Radio experiences a resurgence. support staff to them. Google becomes a "has been" and sees revenues go flat. 0