Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Delphi Panel Results Q3 R2 2009 Summary

406 views

Published on

Latest Borrell media panel from Q3 2009 reflecting panel\'s views on changing media environment and channels--bleak outlook on phone directories while mobile applications and Google continue strong.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Delphi Panel Results Q3 R2 2009 Summary

  1. 1. q1 q2 q3 q4 q5 q6 q7 q8 q9 q10 Summary Analysis: Print Media Results from : Questionnaire 3, Round 2 Probability 10 More people access the Web via mobile devices than desktop computers. 8 Metro phone books are no longer published in the Top 20 cities. The majority of today's major daily 2 10 newspapers become weeklies, published on Sundays only 6 Two to three major national interactive networks form, each creating alliances with local affiliates. Local interactive units without a national network No local market has more than two locally affiliation struggle to survive. produced TV news programs. 0 2 4 6 41 8 10 12 14 16 18 20 7 6 m 4 O 5 A single interactive media operation emerges as the traffic u o T c e r t i 3 and revenue leader in every local market; all others are a The predicitions of distant second. banner advertising's demise go unrealized; After years of training, legacy banner-type advertising media print and broadcast sales 8 Feeling disconnected, people unplug their iPods and MP3 experiences a reps are hihgly successful selling 9 players and tune into radio stations that have droped music resurgence. online advertising; "online-only" 2 formats and now offer news, comedy, traffic, sports and local sales reps basically become discussion. Radio experiences a resurgence. support staff to them. Google becomes a "has been" and sees revenues go flat. 0

×