Geoscape hispanic florida growth v2

1 (888) 211-9353
www.geoscape.com
Hispanic South Florida – Past, Present
and Future:
The Changing Face of the Hispanic Consumer
February 6, 2015
Versailles Breakfast Club
Geoscape Presentation
Contact: Raul Lopez
rlopez@geoscape.com

1 (888) 211-9353 | www.geoscape.com | geoscape@geoscape.com
• Background
• Geoscape
• Marketscape
• MdxReports
• Retail Target
• Findings
• National
• Florida
• Orlando
• Tampa
• Miami
Agenda

U.S. Hispanic Map by DMA 2000
3
Tot pop = 281M; Hisp pop = 35.3M; 12.5% Hispanic

U.S. Hispanic Map by DMA 2014
4
Tot pop = 318M; Hisp pop = 56.5M; 18% Hispanic

Florida has one of the largest shares
of Hispanic populations in the country
5
2000 2010 2014 2019
12.5%
16.3% 17.7% 19.3%16.8%
22.5% 24.9%
27.8%
US Florida

Florida Map by DMA by County 2000
Tot pop = 15.9M; Hisp pop = 2.7M; 17% Hispanic

Florida Map by DMA by County 2014
7
Tot pop = 19.5M; Hisp pop = 4.9M; 25% Hispanic

Florida’s Largest Hispanic DMAs
8
Top 5 DMAs Ranked by % Hispanic
Source: AMDS 2014
Rank DMA State
Hispanic
Population
Total
Population
Hispanic
Population %
1 Miami-Ft. Lauderdale FL 2,279,023 4,444,599 51.3
2 Ft. Myers-Naples FL 281,482 1,234,036 22.8
3 Orlando-Daytona Beach-Melbourne FL 832,273 3,874,059 21.5
4 West Palm Beach-Ft. Pierce FL 399,194 1,982,088 20.1
5 Tampa-St. Petersburg (Sarasota) FL 806,573 4,526,463 17.8

Orlando DMA- Top 5 Hispanic
Population by Country of Origin
9
Puerto
Rican, 46%
Mexican,
20%
Dominican,
8%
Cuban,
6%
Colombian ,
4%
All Other
Hispanic,
17%
Orlando-Daytona Beach-Melbourne
Hispanic COO Counts 1990 2000
Ranking
2014 2019
Puerto Rican 66,053 171,138 383,597 480,728
Mexican 20,292 48,219 162,369 204,616
Dominican 3,131 11,287 63,128 78,669
Cuban 13,929 24,443 50,478 63,857
Colombian 6,087 14,463 38,317 48,458
2000 2014
Top pop 2.9M 2.9M
Hisp pop 344K 832K
Hisp % 12% 21%

Orlando DMA Top 5 Hispanic by Country
of Origin Trend
10
Orlando-Daytona Beach-Melbourne
Ranking
2014 2019
Puerto Rican 66,053 171,138 383,597 480,728
Mexican 20,292 48,219 162,369 204,616
Dominican 3,131 11,287 63,128 78,669
Cuban 13,929 24,443 50,478 63,857
Colombian 6,087 14,463 38,317 48,458
0.0
10.0
20.0
30.0
40.0
50.0
Puerto Rican Mexican Dominican Cuban Colombian
1990 2000 2014 2019

Orlando DMA-Hispanic Population by
Zip Code 2000
11
Few zip codes show as heavily Hispanic; Total pop = 2.9M; Hisp pop = 344K; 12% of the DMA

Orlando DMA-Hispanic Population
by Zip Code 2014
12
That population has spread to the bordering zip codes
Total pop = 3.9M; Hisp pop = 832K; 21% of the DMA

Orlando DMA-Puerto Rican
Population by Zip Code 2000
13
Hisp pop = 344K; 12% of the DMA; Puerto Rican = 50% of Hisp pop

Orlando DMA-Puerto Rican
14
While the total PR population is growing, it is shrinking as a percentage of the Hisp pop.

Orlando DMA-Mexican Population by
Zip Code 2000
15
This is due to the even faster growth of the Mexican population.
Hisp pop = 344K; 12% of the DMA; Mexican = 14% of Hisp pop

Orlando DMA-Mexican Population by
Zip Code 2014
16

Tampa DMA- Top 5 Hispanic
Population by Country of Origin
17
Tampa-St. Petersburg (Sarasota)
Ranked
2014 2019
Mexican 46,636 113,383 271,733 328,247
Puerto Rican 40,949 96,257 253,546 312,082
Cuban 37,145 47,794 88,063 106,093
Dominican 2,022 5,844 42,046 50,719
Colombian 4,676 9,236 30,033 36,977
Mexican ,
34%
Puerto
Rican , 31%
Cuban ,
11%
Dominican
, 5%
Colombian
, 4%
All Other
Hispanic,
15% 2000 2014
Top pop 3.7M 4.5M
Hisp pop 356K 806K
Hisp % 10% 18%

Tampa DMA Top 5 Hispanic by Country
of Origin Trends
18
Tampa-St. Petersburg (Sarasota)
Ranked
2014 2019
Mexican 46,636 113,383 271,733 328,247
Puerto Rican 40,949 96,257 253,546 312,082
Cuban 37,145 47,794 88,063 106,093
Dominican 2,022 5,844 42,046 50,719
Colombian 4,676 9,236 30,033 36,977
0.0
10.0
20.0
30.0
40.0
50.0
Mexican Puerto Rican Cuban Dominican Colombian
1990 2000 2014 2019

Tampa DMA-Hispanic Population by
Zip Code 2000
19

Tampa DMA-Hispanic Population by
Zip Code 2014
20

Tampa DMA-Mexican Population by
Zip Code 2000
21

Tampa DMA-Mexican Population by
Zip Code 2014
22

Tampa DMA-Puerto Rican Population
by Zip Code 2000
23

Tampa DMA-Puerto Rican Population
by Zip Code 2014
24

The Miami DMA
25
Year Total Pop
(million)
Hisp Pop
(million)
Cuban Pop
(000)
1990 3.3 1.1 593
2000 4.0 1.6 709
2014 4.4 2.3 836
Year Hisp % Cuban %
1990 33% 54%
2000 40% 45%
2014 52% 37%

Miami DMA- Hispanic Population by
Country of Origin
26
Miami-Ft. Lauderdale
% Hispanic 1990 2000
Ranked
2014 2019
Cuban 592,862 708,683 836,434 933,599
Puerto Rican 95,161 135,860 222,228 260,281
Colombian 66,038 100,389 198,824 232,951
Mexican 31,249 58,865 162,867 191,442
Nicaraguan 75,627 73,147 155,125 171,868
Dominican 26,973 46,996 149,978 171,480
Honduran 19,777 30,889 85,376 96,360
Peruvian 20,484 33,461 83,374 97,007
Venezuelan 30,418 80,974 97,156
Salvadoran 9,115 12,964 59,455 67,994
Argentinean 17,418 53,653 63,280
Guatemalan 9,286 12,452 40,728 46,743
Ecuadorian 10,690 15,500 33,616 39,527
Panamanian 7,955 8,110 24,837 29,018
Chilean 10,131 20,727 24,191
Costa Rican 6,516 18,307 21,316
Uruguayan 2,850 11,247 13,131
Bolivian 3,048 6,660 7,710
Paraguayan 568 1,424 1,603
Other Central American 5,440 4,170 497 539
Top 10 Hispanics by
Country of Origin

Miami DMA Top 10 Hispanics by
Country of Origin by % Hispanic
27
Cuban
37%
Puerto Rican
10%Colombian
9%
Mexican
7%
Nicaraguan
7%
Dominican
6%
Honduran
4%
Peruvian
4%
Venezuelan
3% All Other
Hispanic
13%
Miami-Ft. Lauderdale
% Hispanic 1990 2000
Ranked
2014 2019
Cuban 592,862 708,683 836,434 933,599
Puerto Rican 95,161 135,860 222,228 260,281
Colombian 66,038 100,389 198,824 232,951
Mexican 31,249 58,865 162,867 191,442
Nicaraguan 75,627 73,147 155,125 171,868
Dominican 26,973 46,996 149,978 171,480
Honduran 19,777 30,889 85,376 96,360
Peruvian 20,484 33,461 83,374 97,007
Venezuelan 30,418 80,974 97,156
Salvadoran 9,115 12,964 59,455 67,994

Miami DMA Top 10 Hispanic by Country
of Origin Trends
28
Cuban
Puerto Rican
Colombian
Mexican
Nicaraguan
Dominican
Honduran
Peruvian
Venezuelan
Salvadoran
45
9
6
4
5
3
2
2
2
1
37
10
9
7
7
7
4
4
4
3
2000 2014
South American Ancestry
Populations that have gained share

Miami DMA-Hispanic Population by
Zip Code 2000
29
Total pop = 4.0M; Hisp pop = 1.58M; 40% of the DMA; Cuban = 45% of Hisp pop

Miami DMA-Hispanic Population by
Zip Code 2014
30
Total pop = 4.4M; Hisp pop = 2.28M; 52% of the DMA; Cuban = 37% of Hisp pop

Miami-Ft. Lauderdale DMA- Puerto
Rican Population by Zip Code 2000
31

Miami-Ft. Lauderdale DMA- Puerto
Rican Population by Zip Code 2014
32

Miami-Ft. Lauderdale DMA- Colombian
33

Miami-Ft. Lauderdale DMA- Colombian
34

Miami-Ft. Lauderdale DMA- Mexican
35

Miami-Ft. Lauderdale DMA- Mexican
36

Miami-Ft. Lauderdale DMA- Venezuelan
37

Miami-Ft. Lauderdale DMA-
Venezuelan Population 2014
38

Miami-Ft. Lauderdale DMA- Nicaraguan
39

Miami-Ft. Lauderdale DMA- Nicaraguan
40

Miami-Ft. Lauderdale DMA- Cuban
41

Miami-Ft. Lauderdale DMA- Cuban
42

Versailles 1 mile, 3 mile and 5 mile
Cuban Population by Zip 2000
43

Versailles 1 mile, 3 mile and 5 mile
Cuban Population by Zip 2014
44

Geoscape hispanic florida growth v2

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