www.vzivo.si - neposredni spletni prenos v živo - livestreaming services

1. 60% of the best jobs in the ten
next years haven't been
invented yet!
- Thomas Frey

2. Max Headroom - He was introduced
in early 1984. Wikipedia

3. In danes – livestreaming?
Egipt
Ukraine
Ljubljana
Ne TV in reportažni – ena oseba na 3G!

4. Življenje je sedaj! - in ne samo tukaj!
vŽIVO.si dostavi „sedaj“ iz druge lokacije.
 92 percent of mobile video viewers share videos with others. (Invodo)

5. vŽIVO.si komaj sedaj?
Tehnologija oddajanja in sprejemanja video vsebin dozoreva.
Socialna omrežja lovijo trenutke – vŽIVO.si moč trenutka dopolni.

6. Potek
1. Napovednik
2. Prenos
3. Arhiv
4. Produkcija
Vsebina, vsebina, vsebina...
Novice, moda, glasba, šport....
 76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook,
Twitter and blog integration. (Social Media Examiner)

7. VŽIVO.si v akciji!

8. Spletni prenos NE hvala!
Avtorske pravice?!
StandUp – večkratne ponovitve!
-> Jay Leno NE
Predavanja - večkratna ponovitve!
-> Šolski sistem?
Ostali bomo brez obiskovalcev prireditve!
-> Sizget festival 24/7 stream -
-> v enem tednu nabralo kar 415 tisoč obiskovalcev

9. Na strani uporabnika?

10. Kaj nas žene?
Curiosity !!!

13. Dogodek
- napoved
- arhiv
Gledalec
Prenos
-
napoved
- prenos
- arhiv
Socialno
omrežje
 Users sharing video on retail and brand sites chose Facebook 46 percent of
the time, with email accounting
for 40 percent and Twitter capturing 14 percent of shares. (Invodo)

14. CILJI?
Podpreti lokalno okolje – od ljudi za ljudi (sicer naloga večjih).
Dosegati publiko.
Razvijati lastno vsebino.
Aktivirati gledalca.
Razvijati nove uporabniške izkušnje
-> izbira kamere, samodejni sistemi, razširjen pogled, optimizacija prenosa...

15. TV ali PC?
Digital multitasking on the rise
While overall media use among American youth has increased 20% in the past
decade,
the amount of time spent multitasking with media spiked 120% during that period,
the researchers noted.
Things are not much different in the UK.
According to a 2010 Ofcom report, TV, radio and internet take up nearly half our
waking lives.
One reason for this is the rise in ownership of smart phones which increased
by 81% between May 2009 and May 2010,
along with the rise of social networks which now account for 23% of all time spent
online,
compared to 9% in 2007.
The report also found that media multitasking is most popular with 16-24
year olds,
with 29% of them using different types
of media simultaneously, to cram nine and a half hours of media use into six
and a
half hours of actual time. Amazingly 12% of over 55s also practised media
multitasking.

16.  Online video users are expected to double to 1.5 billion in 2016. (Cisco)

17. Here are 15 must-know stats on online video.
 89 million people in the United States are going to watch 1.2 billion online videos today. (ComScore)
 Online video users are expected to double to 1.5 billion in 2016. (Cisco)
 Only about 24 percent of national brands are using online video to market to consumers. (Kantar Media)
 Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain
networks. (Bytemobile Mobile Analytics Report)
 Consumers give up on an online video if it doesn’t load in two seconds. (University of Massachusetts
Amherst and Akamai Technologies)
 Users sharing video on retail and brand sites chose Facebook 46 percent of the time, with email accounting
for 40 percent and Twitter capturing 14 percent of shares. (Invodo)
 Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. (Cisco)
 52 percent of consumers say that watching product videos makes them more confident
in online purchase decisions. (Invodo)
 Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users. (NPD)
 Mobile video ads that include social media buttons drive 36 percent higher engagement. (Rhythm NewMedia).
 Online video production will account for more than one-third of all online advertising spending within
the next five years. (Borrell Associates)
 76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook,
Twitter and blog integration. (Social Media Examiner)
 92 percent of mobile video viewers share videos with others. (Invodo)
 More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos (YouTube).
 2 billion video views per week are monetized on YouTube, and every auto-shared tweet results
in six new YouTube browsing sessions (ReelSEO).
Vir: http://digiday.com/brands/celtra-15-must-know-stats-for-online-video/