SOCIAL MEDIA: WHAT IS IT & HOW DOES IT
               MATTER?




      Image By fredcavazza; CC BY-NC-SA 2.0

     Colleg...
YOU ARE A PART OF
      THIS!



            Image By luc legay; CC BY-NC-SA 2.0
        2
LET’S HAVE A SHOW OF HANDS!




            3
LET’S HAVE A SHOW OF HANDS!
 • Familiarity   with social media




                          3
LET’S HAVE A SHOW OF HANDS!
 • Familiarity   with social media

 • Presence/participation     in social media




        ...
WHAT IS SOCIAL
Social Media: Tools
that help you
Connect, Converse,
Create content, build




           5
WHY DOES IT
 MATTER?
REASON #1: AUDIENCE
 2/3 of world Internet
 population visits social
 network or blogging
 site.
 Source: Global Faces and...
work and
                  REASON of#2: ACCESSby 566%
                Figure 3: The total amount time spent on Facebook in...
REASON #3: MOBILITY
Social Networking is               Figure 15: Social networks have the greatest mobile web reach in th...
REASON #4: ONLINE
    DONORS
Online gifts in 2008
increased 43% over
2007, with total
dollars raised online
increasing 26%...
REASON #6: PRICE IS RIGHT




    Image By Leo Reynolds; CC BY-NC-SA 2.0
                                     11
REASON #7:
Leverage
the power
of word-
of-mouth
exponential
ly.

          12
SUCCESS STORIES: TWITTER
Twestival raised over
$250,000 for
charity:water, a non-
profit organization
bringing clean, safe
...
WHY TWITTER WORKS
• Twitter’sviral, real-time nature allows for a
 fast (and relatively low-cost) way to raise
 funds.

• ...
SUCCESS STORIES:




  Humane Society on Facebook


                15
POINTS TO PONDER




       16
POINTS TO PONDER
• Strategize




               16
POINTS TO PONDER
• Strategize

• Listen




               16
POINTS TO PONDER
• Strategize

• Listen

• Participate/Commit/Get   involved




                    16
POINTS TO PONDER
• Strategize

• Listen

• Participate/Commit/Get    involved

• Be   authentic, be you.




             ...
POINTS TO PONDER
• Strategize

• Listen

• Participate/Commit/Get    involved

• Be   authentic, be you.

• Think    long-...
CONNECT WITH ME
           Email:
  vidya@digitalsparx.com
Tel: 210.381.0043
Twitter: mapetite
Facebook: mapetite13




  ...
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Social Media For Non-Profits & Educators

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  • What is social media? I know, I think I know, don’t have a clue!

    I am present on: FAcebook, Twitter, Flickr, YouTube, MySpace, Del.icio.us...
  • What is social media? I know, I think I know, don’t have a clue!

    I am present on: FAcebook, Twitter, Flickr, YouTube, MySpace, Del.icio.us...
  • Social media are platforms for interaction and relationships - http://mashable.com/2008/11/18/social-media-defined/

    Social Media is a term that encompasses the platforms of New Media, but also implies the inclusion of systems like FriendFeed (FriendFeed), Facebook, and other things typically thought of as social networking. The idea is that they are media platforms with social components and public communication channels. - http://mashable.com/2008/11/18/social-media-defined/

    Social Media is the ability and desire to easily share with each other, to build upon that which is shared and to discover people, places and things that are of interest to you, because the sharing of these things with these new tools, is making visible that which was previously unknown. - http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/

    The “Greater Significance” of Social Media is a newfound understanding of the importance of Context, Communications and Collaboration. The context of what we are trying to accomplish and why we are passionate about it is the starting point for our conversations and the basis of everything else. Communications in its traditional and emerging forms, references how we come to understand and connect with each other. Collaboration is about how we work together for our common and individual interests within the various contexts in which we invest our attention. - http://www.socialmediaclub.org/2007/02/28/what-is-social-media-no-really-wtf/
  • Social Media For Non-Profits & Educators

    1. 1. SOCIAL MEDIA: WHAT IS IT & HOW DOES IT MATTER? Image By fredcavazza; CC BY-NC-SA 2.0 College & Community Mini-conference: Partners In Service July 17, 2009 1
    2. 2. YOU ARE A PART OF THIS! Image By luc legay; CC BY-NC-SA 2.0 2
    3. 3. LET’S HAVE A SHOW OF HANDS! 3
    4. 4. LET’S HAVE A SHOW OF HANDS! • Familiarity with social media 3
    5. 5. LET’S HAVE A SHOW OF HANDS! • Familiarity with social media • Presence/participation in social media 3
    6. 6. WHAT IS SOCIAL
    7. 7. Social Media: Tools that help you Connect, Converse, Create content, build 5
    8. 8. WHY DOES IT MATTER?
    9. 9. REASON #1: AUDIENCE 2/3 of world Internet population visits social network or blogging site. Source: Global Faces and Networked Spaces, Nielsen, 2009 7
    10. 10. work and REASON of#2: ACCESSby 566% Figure 3: The total amount time spent on Facebook increased over 3x et growth only half e social e time rks is also e globally ecember the same of time y’ sites utes; and Source: Nielsen Online, Global Index, December 2007 – December 2008 6% – from 1 ‘Global’ refers to AU, BR, CH, DE, ES, FR, IT, UK & USA only . Facebook’s he ninth Figure 4: Switzerland has seen the greatest increase in share of time d having accounted for by Member Community websites person ongst the Member Community 8 Member Community Relative Change Country
    11. 11. REASON #3: MOBILITY Social Networking is Figure 15: Social networks have the greatest mobile web reach in the UK and US Off n Japan shows, the increasing y of social networks has n increasing demand to access the move. Mobile is a natural fit networks, as consumers are onnecting with friends via alls and text. Using the phone social networks doesn’t require ange in consumer mindset. ers access social networks on bile through three primary y browsing over mobile Web, downloaded applications and text-messaging). e web users have the greatest ty to visit a social network heir handset with 23% of them n people) doing so, compared to he US (10.6 million people). The of people doing so are a big on last year – 249% in the UK % in the US. Source: Nielsen Online, Mobile Media View, Q4 2008. E.g. 23% of UK Mobile Web users (1.96 million people) popular social networks via visited a social network through their mobile phone in Q4 08 ops tend to be the most popular e too. Facebook is the most n five of the six countries where 9
    12. 12. REASON #4: ONLINE DONORS Online gifts in 2008 increased 43% over 2007, with total dollars raised online increasing 26%. Source: NTEN’s 2009 eNonprofit Benchmarks Study as reported on Elainegantzwright’s Blog 10
    13. 13. REASON #6: PRICE IS RIGHT Image By Leo Reynolds; CC BY-NC-SA 2.0 11
    14. 14. REASON #7: Leverage the power of word- of-mouth exponential ly. 12
    15. 15. SUCCESS STORIES: TWITTER Twestival raised over $250,000 for charity:water, a non- profit organization bringing clean, safe drinking water to people in developing nations. Source: Telegraph.co.uk 13
    16. 16. WHY TWITTER WORKS • Twitter’sviral, real-time nature allows for a fast (and relatively low-cost) way to raise funds. • Hashtags make it easy to search and identify a particular trend. • Easy to set up follower-challenges. • Fun way to engage with potential donors. 14
    17. 17. SUCCESS STORIES: Humane Society on Facebook 15
    18. 18. POINTS TO PONDER 16
    19. 19. POINTS TO PONDER • Strategize 16
    20. 20. POINTS TO PONDER • Strategize • Listen 16
    21. 21. POINTS TO PONDER • Strategize • Listen • Participate/Commit/Get involved 16
    22. 22. POINTS TO PONDER • Strategize • Listen • Participate/Commit/Get involved • Be authentic, be you. 16
    23. 23. POINTS TO PONDER • Strategize • Listen • Participate/Commit/Get involved • Be authentic, be you. • Think long-term 16
    24. 24. CONNECT WITH ME Email: vidya@digitalsparx.com Tel: 210.381.0043 Twitter: mapetite Facebook: mapetite13 17

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