Synopsis of the need for carbon responsibility among consumers and corporations, how to establish goals and appropriate culture and an action plan from the business and communications standpoints.
The document discusses the need for a transition to a low carbon future given projections of increased global population, energy demand, and carbon emissions by 2025 if business continues as usual. It also examines strategies for companies to reduce their carbon footprints, such as assessing emissions, creating carbon strategies, pursuing carbon trading, switching to alternative energies and low carbon products/services. Finally, the document outlines practical steps for companies to leverage carbon credits and green marketing while avoiding greenwashing.
The document discusses carbon emissions trading as an EU environmental policy to control climate change. It provides background on the EU Emissions Trading Scheme (ETS), which uses a cap-and-trade model to incentivize reductions in greenhouse gas emissions. The ETS allocates emissions allowances that can be traded, with the goal of decarbonizing the economy over the long term. However, the system has faced criticisms over weaknesses like over-allocation of quotas and lack of certainty about future rules.
The document compares carbon taxes and cap-and-trade programs. It notes that carbon taxes provide predictable carbon prices and are easier to understand than cap-and-trade, while also encouraging alternatives through higher carbon emission prices. Cap-and-trade is argued to not drive voluntary market innovation or development and requires a complex market structure. Both policies can work to reduce carbon emissions if designed well, but carbon taxes are assessed to have advantages in providing predictable prices and encouraging low-carbon innovation and alternatives.
The Carbon Pollution Reduction Scheme is Australia's plan to reduce carbon emissions and mitigate climate change. It aims to reduce Australia's emissions by 60% by 2050 through a cap-and-trade system. The scheme would cover 75% of Australia's national emissions and require the largest 1000 polluting firms to buy permits to emit carbon. It aims to reduce emissions in a cost-effective way while providing assistance to households, businesses, workers and regions most affected.
The 3 Percent Solution: Driving Profits Through Carbon ReductionsAaron Sobel
A new report from WWF and CDP—The 3% Solution: Driving Profits Through Carbon Reductions—helps U.S. businesses chart a new path forward. This path is tremendously profitable, practical and helps curb climate change.
Sonya Bhonsle From disclosure to collaborationAnthony Day
CDP collects climate change and water data from over 8000 suppliers on behalf of 89 member companies with over $95 trillion in assets and $1 trillion in purchasing power. CDP aims to move suppliers along a journey from unaware of environmental impacts to actively managing them and collaborating on solutions. Members set goals such as having a majority of strategic suppliers report greenhouse gas emissions and goals by 2015. Suppliers reported over 3000 collaborative suggestions in 2015, including a courier switching to push bikes to save 476 tons of CO2.
Ford is working to reduce greenhouse gas emissions from its supply chain. It plans to survey its top 35 suppliers on their energy use and emissions, representing $20 billion in procurement. This will help Ford understand its supply chain carbon footprint and create a carbon management approach. Ford aims to reduce its overall emissions by 30% by 2020 in response to pressure from investors. By collaborating with suppliers on efficiency, Ford hopes to put pressure on low performers and gain cost reductions as suppliers improve operations.
The document discusses the need for a transition to a low carbon future given projections of increased global population, energy demand, and carbon emissions by 2025 if business continues as usual. It also examines strategies for companies to reduce their carbon footprints, such as assessing emissions, creating carbon strategies, pursuing carbon trading, switching to alternative energies and low carbon products/services. Finally, the document outlines practical steps for companies to leverage carbon credits and green marketing while avoiding greenwashing.
The document discusses carbon emissions trading as an EU environmental policy to control climate change. It provides background on the EU Emissions Trading Scheme (ETS), which uses a cap-and-trade model to incentivize reductions in greenhouse gas emissions. The ETS allocates emissions allowances that can be traded, with the goal of decarbonizing the economy over the long term. However, the system has faced criticisms over weaknesses like over-allocation of quotas and lack of certainty about future rules.
The document compares carbon taxes and cap-and-trade programs. It notes that carbon taxes provide predictable carbon prices and are easier to understand than cap-and-trade, while also encouraging alternatives through higher carbon emission prices. Cap-and-trade is argued to not drive voluntary market innovation or development and requires a complex market structure. Both policies can work to reduce carbon emissions if designed well, but carbon taxes are assessed to have advantages in providing predictable prices and encouraging low-carbon innovation and alternatives.
The Carbon Pollution Reduction Scheme is Australia's plan to reduce carbon emissions and mitigate climate change. It aims to reduce Australia's emissions by 60% by 2050 through a cap-and-trade system. The scheme would cover 75% of Australia's national emissions and require the largest 1000 polluting firms to buy permits to emit carbon. It aims to reduce emissions in a cost-effective way while providing assistance to households, businesses, workers and regions most affected.
The 3 Percent Solution: Driving Profits Through Carbon ReductionsAaron Sobel
A new report from WWF and CDP—The 3% Solution: Driving Profits Through Carbon Reductions—helps U.S. businesses chart a new path forward. This path is tremendously profitable, practical and helps curb climate change.
Sonya Bhonsle From disclosure to collaborationAnthony Day
CDP collects climate change and water data from over 8000 suppliers on behalf of 89 member companies with over $95 trillion in assets and $1 trillion in purchasing power. CDP aims to move suppliers along a journey from unaware of environmental impacts to actively managing them and collaborating on solutions. Members set goals such as having a majority of strategic suppliers report greenhouse gas emissions and goals by 2015. Suppliers reported over 3000 collaborative suggestions in 2015, including a courier switching to push bikes to save 476 tons of CO2.
Ford is working to reduce greenhouse gas emissions from its supply chain. It plans to survey its top 35 suppliers on their energy use and emissions, representing $20 billion in procurement. This will help Ford understand its supply chain carbon footprint and create a carbon management approach. Ford aims to reduce its overall emissions by 30% by 2020 in response to pressure from investors. By collaborating with suppliers on efficiency, Ford hopes to put pressure on low performers and gain cost reductions as suppliers improve operations.
This document compares and contrasts carbon taxes and cap-and-trade policies for reducing greenhouse gas emissions. A carbon tax sets a fee per ton of carbon emissions to make polluting more expensive and encourage energy efficiency and cleaner energy. Cap-and-trade sets a limit on total emissions and allows companies to trade permits to emit. It provides an economic incentive to reduce emissions. Both approaches aim to lower emissions over time, but a carbon tax provides more predictability while cap-and-trade may face fewer political obstacles. An ideal solution would involve international cooperation on carbon pricing and flexible allowance prices with a focus on developing alternative energy sources.
Leading player in Energy and Sustainability Services
Led more than 500 sustainability service offerings( CSR, EIAs, LCAs, CDM, Environmental Finance etc.)
Sectors( Energy and Infrastructure, Mines and Metals, Manufacturing, Habitats, Forestry, Agriculture) and
Geographies (India, Srilanka, Thailand, Philippines, Indonesia, Nigeria, Kenya, Tanzania)
Clients (Governments, Multilaterals, UN, Business groups, NGOs)
Delivered more than 500 million USD benefits to clients
Operating across India, South East Asia and Africa
The document summarizes a new automotive technology called Synthos 2000 that uses artificial photosynthesis to produce fuel from water and carbon dioxide. It eliminates 95% of vehicle carbon emissions while boosting fuel efficiency to over 55 mpg. The system includes a water gas shift reactor, photosynthetic chamber, and glucotic battery. The company behind Synthos 2000 expects to have no direct competitors due to its patents and sees potential to equip 20 million vehicles annually. It projects strong financial performance and sales growth.
This document summarizes upcoming changes to UK energy taxation and carbon reporting requirements. Existing energy taxes like road fuel duty, climate change levy (CCL), and EU emissions trading scheme will increase in coming years. The carbon reduction commitment will be scrapped in 2019. A new single reporting framework is proposed to consolidate various energy and carbon reporting mandates, requiring annual reporting signed off by boards and public disclosure. This will impact more organizations as the scope is widened to include all large UK entities from industry, commerce, and public sectors. While these changes may lower costs for some, overall energy costs are expected to continue rising due to increasing pass through charges for renewable subsidies and grid upgrades.
This document outlines Red Bull's plan to green their distribution network and increase profits. They will regionalize distribution and reduce shipping weights through tablet form cans to cut costs and emissions. Red Bull will promote sustainable fuels and electric vehicles, retrofit facilities for efficiency, and launch a "Green Edition" drink. Their "Greening Your Wings" campaign aims to cut greenhouse gas emissions by over 75% through more sustainable distribution practices.
Julian Walker-Palin - What motivates retailers to become more sustainable?Anthony Day
This document summarizes Julian Walker-Palin's experience and expertise in corporate sustainability. It outlines his leadership roles in sustainability at ASDA and Tesco over 17 years. In 2014, he started ETANTE to help businesses unlock competitive advantage and mitigate risks through sustainability. The document then discusses several trends impacting retailers, including new markets, product development needs, power shifts to producers, and new competitors. It also notes the business case for sustainability given factors like climate change impacts, resource constraints, and evolving consumer and community expectations. Overall, the document positions corporate sustainability strategy and expertise as increasingly important for business success.
This document outlines the topics to be covered in a course on business and sustainability, including discussions on society, the environment, and climate economics. It provides an overview of key concepts related to cap-and-trade climate policy such as establishing a carbon cap and trading permits, pricing carbon, and reducing emissions over time. It also notes several issues that could arise with cap-and-trade approaches like leakage, offsets, safety valves, and concerns around equity and auctioning versus allocating permits.
Varma has set ambitious climate targets for its investment portfolio including:
1) Achieving carbon neutrality by 2035.
2) Increasing climate-aligned investments to 20% of the portfolio by 2025.
3) Reducing emissions from listed equities and corporate bonds by 50% by 2027.
This guide provides practical advice on reducing a business' carbon emissions through various initiatives in areas like energy efficiency, waste management, business travel, and more. Some key tips include conducting energy audits, improving insulation, setting efficient temperature controls, installing occupancy sensors for lighting, implementing recycling programs, combining meetings, using video conferencing when possible, and choosing more carbon efficient travel options like trains over planes for short trips. Tracking emissions and setting ambitious reduction targets can help save money while differentiating a business from competitors and engaging employees.
The document proposes implementing a $100 per ton carbon tax on fossil fuels in Vermont to replace existing energy taxes. This would simplify the tax system, encourage reduced fossil fuel consumption and emissions, and generate revenue to invest in energy efficiency and economic growth. It estimates the tax would generate $364.5 million annually, reduce energy use by 4.98 trillion BTUs and emissions by 386,000 tons. It also discusses using some revenue and trading offsets to support carbon sequestration in agriculture and forests.
5th International Conference : Workshop - Businessicarb
This document outlines a workshop on making carbon information work for business. It discusses how measuring carbon can help businesses identify inefficiencies, engage staff, enhance reputation, and manage supply chain pressures. Carbon information can improve profitability by focusing investment on opportunities with high returns. The workshop will include table discussions on how carbon measurement adds value for business objectives and processes. It will also discuss how policy could encourage SME carbon reporting and use of carbon budgets in procurement.
Analyst presentation: Business Plan to 2024Hera Group
This document summarizes Hera Group's business plan to 2024. Some key points:
- Hera aims to grow EBITDA to €1.3 billion by 2024 through organic growth, M&A, and efficiencies. Capex will total €3.2 billion over this period, focusing on regulated assets.
- Growth will be sustainable and aligned with the EU's Green Deal and digital strategies, with 88% of EBITDA growth supporting these.
- Hera will strengthen its leadership in ESG through initiatives like increasing renewable energy, carbon neutrality, circular economy programs, and digitalization.
- The strategy positions Hera to create long-term shared value for stakeholders and strengthen
Oportunidades para el sector privado en el marco de la ecoeficiencia. Casos e...Libelula
Oportunidades para el sector privado en el marco de la ecoeficiencia. Casos exitosos alrededor del mundo.
Presentado por Alessandro Casoli, Asociado Estratégico en Política y Mercados - The Carbon Trust.
CN has earned a leadership position for the quality of climate change data it has submitted to CDP, the world's only global environmental disclosure system. For the fourth consecutive year, CN has earned a position in CDP's Canada 200 Climate Disclosure Leadership Index, which highlights the largest 200 companies listed on the Toronto Stock Exchange that have displayed a strong approach to disclosing climate change information. CN's CEO said they are proud of their achievements over the past year and recognition from CDP, as environmental sustainability is a strategic priority for CN.
Which climate and energy policies can most cost-effectively drive down China's carbon emissions? Energy Innovation, together with two Chinese government advisory groups, built a computer model to assess the combined effects of 35 climate, energy, and environmental policies on a variety of metrics. The model's results indicate that China can peak emissions by or around 2030 using a set of well-known policies, and the transition will be cost-effective and economically beneficial with large public health benefits. This presentation highlights some of the project's key findings.
Global warming is occurring due to greenhouse gas emissions. While some populations are growing wealthier and consuming more, resources are becoming more constrained. If current energy use patterns continue, CO2 levels will rise dangerously in the next 45 years. This will likely cause feedback loops and temperature increases beyond 2°C, with severe environmental consequences. Peak oil production has already occurred in some countries. Higher energy prices, carbon pricing schemes, new technologies and changing preferences will drive increased efficiency, clean energy adoption and reduced emissions. However, meeting technical needs to avoid runaway climate change will be challenging with more people consuming more with fewer resources.
This presentation covers carbon trading, including what it is, its key features, history, criticisms, examples, and carbon credit trading in India. Carbon trading allows countries that exceed their emission limits to purchase credits from countries that emit less. It began as a response to the Kyoto Protocol to limit greenhouse gas emissions. However, critics argue that carbon trading does not effectively address climate change and benefits corporate polluters. Major carbon trading schemes exist in countries like Australia, the EU, and Japan. In India, over 30 million carbon credits have been generated and traded.
A document discusses how Telegraph media moved its 1,400 employees to Google applications like Google Docs to cut software costs by 80% over 3 years, showing the major benefits companies can see from using Google tools to become greener. The total expenditure for the project discussed was £5438.22 excluding VAT with £6562.88 remaining in the budget.
PlaceEXPO: Low Carbon: Bill Chandler, Hill DickinsonPlace North West
The document outlines the key policies and regulations in the UK aimed at reducing carbon emissions and transitioning to a low carbon economy. It notes targets for achieving zero carbon homes by 2016 and non-residential buildings by 2019, as well as generating 20% of energy from renewables by 2020 and reducing overall emissions 80% by 2050. It then lists over 20 specific policies, regulations, schemes, and directives that are part of this effort to comply with climate targets, ranging from building energy performance standards to carbon pricing mechanisms to renewable energy incentives.
This document discusses audience based planning using digital data. It involves profiling audiences based on their behaviors, characteristics, purchases and interests in order to target them across websites with relevant messages. This is made possible by the proliferation of data sources and decreasing data costs, as well as dynamic optimization technologies that allow intelligent bidding. The opportunity is to apply data and technology to improve the value and performance of media inventory for advertisers, agencies, publishers and consumers.
"The Economic Outlook & Emerging Growth Trends for Miami-Dade County" Hosted by Robert D. Cruz, Ph.D, Chief Economist Miami-Dade County on Friday, March 4 at Versailles Breakfast Club
This document compares and contrasts carbon taxes and cap-and-trade policies for reducing greenhouse gas emissions. A carbon tax sets a fee per ton of carbon emissions to make polluting more expensive and encourage energy efficiency and cleaner energy. Cap-and-trade sets a limit on total emissions and allows companies to trade permits to emit. It provides an economic incentive to reduce emissions. Both approaches aim to lower emissions over time, but a carbon tax provides more predictability while cap-and-trade may face fewer political obstacles. An ideal solution would involve international cooperation on carbon pricing and flexible allowance prices with a focus on developing alternative energy sources.
Leading player in Energy and Sustainability Services
Led more than 500 sustainability service offerings( CSR, EIAs, LCAs, CDM, Environmental Finance etc.)
Sectors( Energy and Infrastructure, Mines and Metals, Manufacturing, Habitats, Forestry, Agriculture) and
Geographies (India, Srilanka, Thailand, Philippines, Indonesia, Nigeria, Kenya, Tanzania)
Clients (Governments, Multilaterals, UN, Business groups, NGOs)
Delivered more than 500 million USD benefits to clients
Operating across India, South East Asia and Africa
The document summarizes a new automotive technology called Synthos 2000 that uses artificial photosynthesis to produce fuel from water and carbon dioxide. It eliminates 95% of vehicle carbon emissions while boosting fuel efficiency to over 55 mpg. The system includes a water gas shift reactor, photosynthetic chamber, and glucotic battery. The company behind Synthos 2000 expects to have no direct competitors due to its patents and sees potential to equip 20 million vehicles annually. It projects strong financial performance and sales growth.
This document summarizes upcoming changes to UK energy taxation and carbon reporting requirements. Existing energy taxes like road fuel duty, climate change levy (CCL), and EU emissions trading scheme will increase in coming years. The carbon reduction commitment will be scrapped in 2019. A new single reporting framework is proposed to consolidate various energy and carbon reporting mandates, requiring annual reporting signed off by boards and public disclosure. This will impact more organizations as the scope is widened to include all large UK entities from industry, commerce, and public sectors. While these changes may lower costs for some, overall energy costs are expected to continue rising due to increasing pass through charges for renewable subsidies and grid upgrades.
This document outlines Red Bull's plan to green their distribution network and increase profits. They will regionalize distribution and reduce shipping weights through tablet form cans to cut costs and emissions. Red Bull will promote sustainable fuels and electric vehicles, retrofit facilities for efficiency, and launch a "Green Edition" drink. Their "Greening Your Wings" campaign aims to cut greenhouse gas emissions by over 75% through more sustainable distribution practices.
Julian Walker-Palin - What motivates retailers to become more sustainable?Anthony Day
This document summarizes Julian Walker-Palin's experience and expertise in corporate sustainability. It outlines his leadership roles in sustainability at ASDA and Tesco over 17 years. In 2014, he started ETANTE to help businesses unlock competitive advantage and mitigate risks through sustainability. The document then discusses several trends impacting retailers, including new markets, product development needs, power shifts to producers, and new competitors. It also notes the business case for sustainability given factors like climate change impacts, resource constraints, and evolving consumer and community expectations. Overall, the document positions corporate sustainability strategy and expertise as increasingly important for business success.
This document outlines the topics to be covered in a course on business and sustainability, including discussions on society, the environment, and climate economics. It provides an overview of key concepts related to cap-and-trade climate policy such as establishing a carbon cap and trading permits, pricing carbon, and reducing emissions over time. It also notes several issues that could arise with cap-and-trade approaches like leakage, offsets, safety valves, and concerns around equity and auctioning versus allocating permits.
Varma has set ambitious climate targets for its investment portfolio including:
1) Achieving carbon neutrality by 2035.
2) Increasing climate-aligned investments to 20% of the portfolio by 2025.
3) Reducing emissions from listed equities and corporate bonds by 50% by 2027.
This guide provides practical advice on reducing a business' carbon emissions through various initiatives in areas like energy efficiency, waste management, business travel, and more. Some key tips include conducting energy audits, improving insulation, setting efficient temperature controls, installing occupancy sensors for lighting, implementing recycling programs, combining meetings, using video conferencing when possible, and choosing more carbon efficient travel options like trains over planes for short trips. Tracking emissions and setting ambitious reduction targets can help save money while differentiating a business from competitors and engaging employees.
The document proposes implementing a $100 per ton carbon tax on fossil fuels in Vermont to replace existing energy taxes. This would simplify the tax system, encourage reduced fossil fuel consumption and emissions, and generate revenue to invest in energy efficiency and economic growth. It estimates the tax would generate $364.5 million annually, reduce energy use by 4.98 trillion BTUs and emissions by 386,000 tons. It also discusses using some revenue and trading offsets to support carbon sequestration in agriculture and forests.
5th International Conference : Workshop - Businessicarb
This document outlines a workshop on making carbon information work for business. It discusses how measuring carbon can help businesses identify inefficiencies, engage staff, enhance reputation, and manage supply chain pressures. Carbon information can improve profitability by focusing investment on opportunities with high returns. The workshop will include table discussions on how carbon measurement adds value for business objectives and processes. It will also discuss how policy could encourage SME carbon reporting and use of carbon budgets in procurement.
Analyst presentation: Business Plan to 2024Hera Group
This document summarizes Hera Group's business plan to 2024. Some key points:
- Hera aims to grow EBITDA to €1.3 billion by 2024 through organic growth, M&A, and efficiencies. Capex will total €3.2 billion over this period, focusing on regulated assets.
- Growth will be sustainable and aligned with the EU's Green Deal and digital strategies, with 88% of EBITDA growth supporting these.
- Hera will strengthen its leadership in ESG through initiatives like increasing renewable energy, carbon neutrality, circular economy programs, and digitalization.
- The strategy positions Hera to create long-term shared value for stakeholders and strengthen
Oportunidades para el sector privado en el marco de la ecoeficiencia. Casos e...Libelula
Oportunidades para el sector privado en el marco de la ecoeficiencia. Casos exitosos alrededor del mundo.
Presentado por Alessandro Casoli, Asociado Estratégico en Política y Mercados - The Carbon Trust.
CN has earned a leadership position for the quality of climate change data it has submitted to CDP, the world's only global environmental disclosure system. For the fourth consecutive year, CN has earned a position in CDP's Canada 200 Climate Disclosure Leadership Index, which highlights the largest 200 companies listed on the Toronto Stock Exchange that have displayed a strong approach to disclosing climate change information. CN's CEO said they are proud of their achievements over the past year and recognition from CDP, as environmental sustainability is a strategic priority for CN.
Which climate and energy policies can most cost-effectively drive down China's carbon emissions? Energy Innovation, together with two Chinese government advisory groups, built a computer model to assess the combined effects of 35 climate, energy, and environmental policies on a variety of metrics. The model's results indicate that China can peak emissions by or around 2030 using a set of well-known policies, and the transition will be cost-effective and economically beneficial with large public health benefits. This presentation highlights some of the project's key findings.
Global warming is occurring due to greenhouse gas emissions. While some populations are growing wealthier and consuming more, resources are becoming more constrained. If current energy use patterns continue, CO2 levels will rise dangerously in the next 45 years. This will likely cause feedback loops and temperature increases beyond 2°C, with severe environmental consequences. Peak oil production has already occurred in some countries. Higher energy prices, carbon pricing schemes, new technologies and changing preferences will drive increased efficiency, clean energy adoption and reduced emissions. However, meeting technical needs to avoid runaway climate change will be challenging with more people consuming more with fewer resources.
This presentation covers carbon trading, including what it is, its key features, history, criticisms, examples, and carbon credit trading in India. Carbon trading allows countries that exceed their emission limits to purchase credits from countries that emit less. It began as a response to the Kyoto Protocol to limit greenhouse gas emissions. However, critics argue that carbon trading does not effectively address climate change and benefits corporate polluters. Major carbon trading schemes exist in countries like Australia, the EU, and Japan. In India, over 30 million carbon credits have been generated and traded.
A document discusses how Telegraph media moved its 1,400 employees to Google applications like Google Docs to cut software costs by 80% over 3 years, showing the major benefits companies can see from using Google tools to become greener. The total expenditure for the project discussed was £5438.22 excluding VAT with £6562.88 remaining in the budget.
PlaceEXPO: Low Carbon: Bill Chandler, Hill DickinsonPlace North West
The document outlines the key policies and regulations in the UK aimed at reducing carbon emissions and transitioning to a low carbon economy. It notes targets for achieving zero carbon homes by 2016 and non-residential buildings by 2019, as well as generating 20% of energy from renewables by 2020 and reducing overall emissions 80% by 2050. It then lists over 20 specific policies, regulations, schemes, and directives that are part of this effort to comply with climate targets, ranging from building energy performance standards to carbon pricing mechanisms to renewable energy incentives.
This document discusses audience based planning using digital data. It involves profiling audiences based on their behaviors, characteristics, purchases and interests in order to target them across websites with relevant messages. This is made possible by the proliferation of data sources and decreasing data costs, as well as dynamic optimization technologies that allow intelligent bidding. The opportunity is to apply data and technology to improve the value and performance of media inventory for advertisers, agencies, publishers and consumers.
"The Economic Outlook & Emerging Growth Trends for Miami-Dade County" Hosted by Robert D. Cruz, Ph.D, Chief Economist Miami-Dade County on Friday, March 4 at Versailles Breakfast Club
Synovate Diversity Versailles Breakfast Club Presentation June 10th 2011 ...Dan Austin
Synovate summary of multicultural shopping differences during the recession. How Hispanics and other groups react differently to price, coupons, brands$ type of store when things get tough.
The document discusses how America is becoming increasingly culturally diverse and how businesses can capitalize on this trend. It notes that minority populations, especially Hispanics, accounted for most of the population growth in the US from 2000 to 2009. It provides data on household income and expenditures among different ethnic groups. Specifically, it shows that over 37% of Hispanic households earn over $50,000 annually and that Hispanic consumer spending is substantial across categories. The document advocates that embracing cultural diversity can provide strategic advantages for businesses and the US economy overall.
ESPN 2014 World Cup Viewership Results (Versailles Breakfast Club)Dan Austin
Marketing overview from ESPN of 2014 Brazil World Cup viewership results including consumer insights on the passion of football, brand association, viewing habits by device, game, time, etc. Also, includes associated social media results, influencers, etc.
This document provides an overview and introduction to the "Real Truth About Beauty" global study commissioned by Dove. The study surveyed 3,200 women across 10 countries to understand how women define beauty, their satisfaction with their own beauty, and how beauty affects well-being. It found that only a minority see themselves as above average in appearance and just 2% feel beautiful. The study aims to expand definitions of female beauty beyond narrow physical standards and showcase more diversity in images of beauty.
2008 Marketing & Media Megatrends030609Dan Austin
The document discusses various topics related to marketing and media trends. It outlines 7 major marketing megatrends, including the evolution of online advertising and rise of social media/crowdsourcing. It also covers prognostications on demographic and lifestyle changes and provides feedback from advertisers on using new media technologies versus traditional media. Key challenges for 21st century media mentioned are a more diverse and fragmented marketplace with constant changes in form factors and measuring return on information.
The document discusses strategies for effectively navigating today's fragmented media environment. It suggests that advertising should focus on modifying behavior, choice, and opinion rather than relying on specific media channels. Additionally, it emphasizes the importance of high reach, low frequency media strategies to continuously expose audiences to brands' messages in a simple but not simplistic way. Finally, it stresses tailoring messaging and media selection to match brands' objectives, target audiences, and available budgets.
The document discusses optimism in times of economic downturn. It notes that while many things may be lacking currently, such as prosperity, jobs, credit, and confidence, consumers will continue to consume, just changing what they consume. Certain products and services will thrive in bad economies by being substitutes or dealing directly with the downturn. Optimism is more associated with success and happiness than any other quality, and can help people better cope with life's stressors and shape their own destinies through their actions. The business discussed is in the business of optimism, aspirations, and dreams.
The document discusses marketing to affluent consumers and the luxury goods market. It notes that 2010 and 2011 were good years for personal luxury spending. There are now approximately 18.5 million affluent individuals worldwide, with 31% living in the United States. Younger generations from places like China, India, and the Middle East are driving growth in affluent consumers and luxury spending. The luxury goods market is close to 1 trillion euros globally.
Census data segmented over time showing how the Hispanic populations of Orlando, Tampa/St. Petersburg and Miami/Ft. Lauderdale DMAs have become more diverse from 2000 to 2010 and into 2020. Specifically, the data shows how the share of the Cuban population is declining, even though the Cuban population continues to grow.
Geoscape 2010 Census (Versailles 101008)Dan Austin
Highlights from Geoscape\'s 2010 Census presentation at Versailles Breakfast Club on Friday, October 8. The deck focuses on the multicultural population as the driver of future growth and consumption.
The document discusses copyright and trademark information for a presentation by Wasserman Media Group on the sports landscape. It covers: [1] The sports, media, athletes, and brands involved; [2] Key takeaways from discussions on these topics; [3] Demographic data and statistics on Hispanic fan and viewer growth in sports. The document contains trivia questions and data presented at the Versailles Breakfast Club meeting on July 6, 2012.
This document provides an introduction and overview of TGI (Target Group Index), a global marketing and media research survey. It discusses how TGI data can be used by clients for consumer profiling, brand positioning, strategic planning, segmentation, tactical marketing and media analysis, and trend analysis. The document then reviews TGI's geographical coverage of 67 markets across 6 continents. It identifies some important trends in Latin America, including the rise of the middle class, sports opportunities around upcoming World Cup and Olympics events, the online/offline media shift and growth, the role of mobile phones as a new media platform including smartphone usage, and new digital opportunities such as deal-of-the-day websites and online banking and social networks.
The Carbon Trust's mission is to accelerate the move to a low carbon economy. They help cut carbon emissions now by providing expert advice, finance and accreditation to stimulate low carbon products and services. They also help cut future emissions by developing new low carbon technologies through project funding, investment and collaboration. The document then discusses various benefits businesses can realize from more sustainable manufacturing practices such as reducing energy costs, complying with legislation and improving public image.
Intro slides cm sustainable manufacture 23 sept 2010mikegolfbravo1
The Carbon Trust's mission is to accelerate the move to a low carbon economy. They help cut carbon emissions now by providing expert advice, finance and accreditation to stimulate low carbon products and services. They also help cut future emissions by developing new low carbon technologies through project funding, investment and collaboration. The document then discusses various benefits businesses can realize from more sustainable manufacturing practices such as reduced energy costs, compliance with regulations, improved competitiveness and company image.
The document discusses the Carbon Trust's mission to accelerate the transition to a low carbon economy. It does this by providing advice, finance, and accreditation to help businesses and the public sector cut carbon emissions now and develop new low carbon technologies. The Carbon Trust believes the low carbon transition presents economic opportunities and that low carbon growth can boost economic recovery through investment that delivers both environmental and economic benefits.
A proposal for an advertising agency to consider how to differentiate itself in the market, set a standard in environmental awareness and conservation.
Towards a Low Carbon Future – Opportunities for BusinessAJCBI
This document summarizes a presentation given by the Carbon Trust about opportunities for businesses in moving to a low carbon future. The Carbon Trust was established by the UK government to accelerate the transition to a low carbon economy. It helps businesses and the public sector cut carbon emissions now through advice and financing, and cut future emissions by developing new technologies. Significant carbon savings and cost savings have already been achieved. Moving forward requires support for low carbon innovation, developing opportunities like offshore wind, and overcoming barriers to deployment of new technologies. The transition presents both risks and opportunities for companies to gain value by preparing for a low carbon economy.
The document discusses climate change, carbon markets, and opportunities for corporations. It notes that while climate change poses a major challenge, carbon markets under the Kyoto Protocol provide opportunities for cost-effective emissions reductions. Most large Indian corporations are currently unprepared to engage with carbon markets and view climate change as a non-strategic issue. The document recommends that corporations view carbon as a strategic opportunity, build internal capacity on carbon issues, and lobby for supportive policies and regulations to harness benefits from carbon markets.
n recent months the media has been
whipping up a storm over how a carbon
tax will send us all into poverty. The view
has been that a carbon tax is yet another
lever for the government to pull to grab
more revenue and everyone and every
business is going to suffer from a price
being put on carbon.
Here are some realities:
• Australia has commitments under
the UN to reduce national greenhouse
gas emissions;
• Australia won’t be leading the world if it
introduces a carbon tax. Many countries
have already implemented a tax or
scheme for putting a price on carbon;
• A critical issue for businesses will be
keeping a competitive advantage in a
new tax regime.
The bottom line is that a carbon price
will be another risk for businesses to
manage. BUT in some instances, a price
on carbon will provide an opportunity,
both in forcing businesses to review and
update their operations to become more
efficient, and in providing new industries
and products to service a new carbon
regime. How can your business take
advantage of these opportunities?
In this article, I propose that SME leaders
(if they haven’t already) ought to consider
getting a view of how carbon flows
through their business. This will enable
an understanding of how a carbon price
is likely to impact your balance sheet.
Richard Ellis at the Asia Pacific Summit 2011Telstra Global
AllianceBoots recognizes the importance of stakeholder dialogue in developing successful and sustainable CSR strategies. They use a "Wheel of Fortune" process that involves ongoing dialogue with stakeholders from various groups to ensure their CSR activities remain relevant. This includes discussions with NGOs, media, academics, government, investors and employees. AllianceBoots has also taken several practical steps to reduce their environmental impact, such as decreasing air freight and packaging to cut costs and emissions.
This document discusses carbon footprints and carbon credits. It defines carbon footprints as the total greenhouse gas emissions for which an individual or organization is responsible, usually expressed in tons of carbon dioxide equivalent. It describes how to calculate a carbon footprint by quantifying sources of direct and indirect emissions. The document also explains carbon credits, which are certificates issued for reducing greenhouse gas emissions, and how carbon credits can be traded to help organizations limit their emissions.
Webinar: Carbon capture through innovative comercial structuring in the canad...Global CCS Institute
North West Redwater Partnership (NWR) is building the world’s first direct to fuels bitumen refinery to combine gasification technology with an integrated carbon capture and storage program. The project was proposed to meet the rising demand for upgrading of increasing bitumen production from the Alberta oil sands and for production of low-carbon fuels with reduced greenhouse gas emissions. The project will be built in three phases, each converting approximately 50,000 barrels per day of bitumen plus diluent to produce a range of refined petroleum products and petrochemical feedstocks with the advantage of having both higher added value and a lower carbon footprint than traditional upgraders or refineries. This presentation will profile the NWR project and discuss the innovative technological approach to incorporate large scale carbon capture in a greenfield Canadian bitumen refinery development.
Interpreting Results of Product Carbon Footprinting Analysisc3ventures
This document summarizes a session on interpreting carbon emissions data and applying it practically. It discusses how BrandGreen helps companies implement sustainability strategies. It then details a case study of Walker's Crisps measuring their product carbon footprint, finding manufacturing and raw materials as largest contributors. Walker's implemented strategies like improving efficiency, sourcing locally, and engaging suppliers to reduce footprint by 7% and save close to $1 million annually.
A carbon footprint is the amount of greenhouse gases—primarily carbon dioxide—released into the atmosphere by a particular human activity. A carbon footprint can be a broad meaasure or be applied to the actions of an individual, a family, an event, an organization, or even an entire nation.
Delighted to be sharing this interactive, 10 practical action points for SMEs.
Developed by the Climate Change Forum of the Franco-British Chamber of Commerce in London, with key contributions from Renault, EDF Energy, Veolia and PwC, and initially exclusively shared with our members of the Chamber, before this summer 2016.
What are the revenue opportunities, costs and regulatory challenges, and business interruption risks? Exclusively with SMEs in mind.
Clink on the links within the leaflet for more independent sources, practical references and action lists.
This document discusses the design and environmental performance of the iCon building in Daventry. It was designed to have an extremely low carbon footprint of 12.2kgCO2/m2 per year, well below typical office buildings. This was achieved through passive ventilation, super insulation, an exhaust air heat pump for heat recovery, and daylight-linked lighting controls. The building is monitored to learn from its performance. The document argues that exemplar green buildings can reduce carbon emissions cost-effectively, and dispels myths that low-carbon designs are too expensive.
Over 1000 companies now disclose using or planning to use internal carbon pricing to address climate change risks and opportunities. The number of companies reporting an internal carbon price has tripled since last year, with especially large increases in the US, Canada, Asia, and Africa. Companies apply internal carbon prices ranging from $2-150/ton to inform investment decisions and transition to low-carbon operations. Growing use of carbon pricing signals it is now standard practice for mainstream business decision-making.
Unlocking the Potential of Carbon Management Platforms: A Comprehensive GuideCarbon Minus
Explore the intricate world of carbon management platforms with our comprehensive guide. Discover the essential features, uncover the transformative benefits, and delve into the profound business impact of adopting carbon management solutions. Gain insights into how these platforms empower organizations to measure, mitigate, and manage their carbon footprint effectively, paving the way for a sustainable future.
Similar to Low Carbon Future The Rise Of Green Marketing (20)
4. Integrated ApproachManaged over 600 emission reduction sites and dozens of industrial gas mitigation projects Unique approach combining carbon expertise with engineering, technologies, operations, and finance
5. ClimeCo The Carbon Operations Company The Challenge
10. ClimeCo The Carbon Operations Company Lowering Carbon Emissions The Tax or Trade Debate Cap-and-Trade Taxes Provide certainty Ensure predictable increase in energy price No incentive to reduce emissions Difficult to calibrate Global harmonization? Utilization of tax revenues? Provides incentive for a specific environmental outcome Ensures lowest-cost emission reduction Prices self-adjust Balances compliance and policy flexibility Linkages can lead to global systems Provides opportunities for private sector
11. ClimeCo The Carbon Operations Company The Changing Role of “Green” in the Enterprise
12. ClimeCo The Carbon Operations Company From CSR to the C-Suite