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SOFT
POWER
INFLUENCING PEOPLE WITH INTEGRITY IN
NETWORKS & MATRIX ORGS

NICK JANKEL, WECREATE
BASEL
JUNE 2011
I HOPE THAT OUR WISDOM WILL GROW
WITH OUR POWER, AND TEACH US, THAT
THE LESS WE USE OUR POWER THE
GREATER IT WILL BE.

THOMAS JEFFERSON
12 YEARS
AGO
AT A WARM & INVITING CAMPUS IN
REDMOND, WA
IF YOU WANT PEOPLE TO



MOVE
(OR CHANGE OR CHOOSE WHAT YOU WANT)

YOU HAVE 3 OPTIONS
SET DOWN



RULES
AND PUNISH PEOPLE WHEN THEY
TRANSGRESS
OFFER



REWARDS
OR MOTIVATE THEM TO



RESPOND
TO AN INSIGHT, IDEA, INVITATION OR
INTENTION
AND WITHOUT AUTHORITY THIS IS THE
ONLY LEVER WE HAVE LEFT ANYWAY
WHICH MEANS INSTILLING IN YOURSELF &
THEM



RESPONSE
ABILITY
HUMANITY
THEREFORE INFLUENCE IS ABOUT BEING
MORE REAL, AUTHENTIC & EMPOWERING
THAN EVER BEFORE
OPEN
SENSING & HONORING OTHERS
INVESTING ENERGY & TIME
SHARING YOURSELF
MONITORING YOUR DESIRE TO CONTROL
ETC.
#1
RECOGNISE THAT SOFT POWER DEMANDS
MORE OF YOU ALL OF THE TIME
7 YEARS
AGO
AT A LITTLE COMPANY CALLED TESCO
MATRIX
ORGS CAN BE MORE FRUSTRATING THAN
THE SEQUELS TO THE MOVIE
CRACK
BUT WITH THE MATRIX COMES THE SOUND
OF OLD FIEFDOMS & WORKING CULTURES
CRUMBLING
NETS
WORK
OFTEN MORE POWERFULLY THAN
HIERARCHIES (ITS NO WONDER GM -
INVENTOR OF LINE MANAGEMENT & THE KPI
- STRUGGLES IN THE NETWORK)
PEER
POWER DISPLACES HIERARCHY TO BECOME
THE MOST IMPORTANT FORCE IN SOCIETY
FROM THE OCCURRENCE OF OBESITY TO
THE ARAB SPRING
PROOF
WHEN WE SEE OTHERS DOING SOMETHING -
CALLED SOCIAL PROOF - WE WANT TO DO
IT TOO
USED IN THE MIDDLE EAST TO REASSURE
CITIZENS THAT OTHERS WERE PROTESTING TOO
AGENDAS
IN NETWORKS OF PEERS THERE ARE
OFTEN HIDDEN AGENDA - SO KNOWING
WHO INFLUENCES WHO IN THE NETWORK
IS KEY
GRAPH
PLOTTING WHO THE MAJOR INFLUENCERS
ARE - AS WELL AS WHETHER THEY ARE
FRIEND OR FOE - CAN BE VITAL
ACCOMPLICES          ALLIES


AGREEMENT                       FENCE SITTERS

                        ADVERSARIES        OPPONENTS



                                   TRUST
SOURCE: THE EMPOWERED MANAGER
#2
KNOW WHO IS WHY IN YOUR NETWORK
ACTIVELY BUILD YOUR STRONG & WEAK
TIES
MOTIVES
WE NEED TO KNOW THEM IN ORDER TO USE
THE RIGHT LEVERS TO GAIN THE
AGREEMENT OF OTHERS
SIGNALING
                     & CAREER                                 STATUS
                    CONCERNS
                                  SIGNALING
                                 AND CAREER
                                                          STATUS         FUN &
                                                                       ENJOYMENT
                MONEY             CONCERNS
                                                                    FUN AND
                                                                   ENJOYMENT
                                          REPUTATION
  EXTRINSIC             MONEY                    REPUTATION
                                                                       AUTOMONY       INTRINSIC
  MOTIVATIONS                                                 PROFESSIONALS         MOTIVATIONS
                                         RECIPROCITY           AND PERSONAL
                USER NEEDUSER
                         NEED
                                                                 IDENITY
                                                                     PROFESSIONAL
                                        RECIPROCITY
                                                                      & PERSONAL
                                                                   AUTONOMY
                                LEANING AND
                                                                        IDENTITY
                     LEARNING
                            SKILLS DEVELOPMENT         INTELLECTUAL
                      & SKILLS                           CHALLENGE
                                                         INTELLECTUAL
                        DEVELOPMENT                       CHALLENGE


                !


SOURCE: IDEO
THE BIG 5
FEAR
FAME
FORTUNE
FRUSTRATION
FREEDOM (REALISATION, GROWTH ETC)
INSIDE
INTRINSIC MOTIVATIONS APPEAR TO TRUMP
OUR EXTRINSIC MOTIVATIONS
VALUES
ARE MORE IMPORTANT THAN THINGS OF
VALUE
INTRINSICALLY MOTIVATED BEHAVIOR
OFTEN DROPS OFF WHEN PEOPLE ARE
REWARDED WITH ‘THINGS’
FORGET
COARSE FINANCIAL INCENTIVES. TAP INTO
THE REAL REASON PEOPLE WANT TO
CONTRIBUTE TO YOUR VISION
GROWTH
IS THE KEY MOTIVE FOR COLLABORATIING
IN A NETWORK

LEARNING, MASTERING, EXPLORING,
EXPERIENCING, EXPANDING
TREAT
PEOPLE AS IF THEY HAVE ALREADY DONE
WHAT YOU THINK IS BEST
(PEOPLE WILL WANT TO ACT IN
CONGRUENCE WITH HOW THEY ARE SEEN)
#3
GAUGE PEOPLE’S VALUES
FULFILL THE INTERNAL BEFORE THE
EXTERNAL
CHANGE
HOW DO WE TAP INTO PEOPLE’S
MOTIVATIONS & VALUES TO CREATE
CHANGE?
*INSIGHT
CONSUMER DATA, TREND ANALYSIS,
MARKET MAPS, SYSTEMS THINKING,
APPRECIATIVE INQUIRY
EXPERT
INSIGHTS PROVIDE AUTHORITY WHEN YOU
DON’T HAVE AUTHORITY OF POSITION
SEDUCE
INSIGHTS (& STRATEGY TOOLS) CAN WIN
OVER ANY LEFT-BRAINER
CONSENSUS
INSIGHTS - WHEN DEVELOPED
COLLECTIVELY - CAN GENERATE MUCH
NEEDED AGREEMENT ON THE UNDERLYING
PROBLEM / QUESTION / REALITY
*INVITE
START A PILOT, CONVENE A MEETING OF
MINDS, CREATE A WORKING GROUP OR
FACEBOOK PAGE AND ENABLE PEOPLE TO
GET INVOLVED
MATCH
PEOPLE ARE MORE LIKELY TO DO THINGS
FOR YOU ONCE YOU HAVE DONE
SOMETHING FOR THEM
RECIPROCITY AN INSANCELY POWERFUL
FORCE
MIRROR
WE WANT TO DO THINGS FOR PEOPLE WE
FEEL ‘GET’ US
LOVE?
IRRESPECTIVE OF WHETHER WE LIKE THEM
OR NOT
*IMAGINE
IDEAS
STORIES
VISIONS
STORIES
WHAT IS POSSIBLE IF WE DO X?
WHAT WE MIGHT LOSE IF WE DON’T DO Y?
WHAT MISTAKES WE MADE DOING Z?
WHAT IS THE CONTEXT OF OUR REQUEST?
WHAT IS THE TEAM GREAT AT ALREADY?
MOON
WHEN JFK GAVE HIS MOON SHOT SPEECH IN
1961 WE DIDN’T HAVE THE METALS,
PROPULSION POWER, COMPUTERS, NAV
SYSTEMS OR ASTRONAUTS TO GET US
THERE
8 YEARS
LATER
EMOTE
EMOTION IS CRITICAL FOR ALL DECISION-
MAKING
NEUROSCIENCE SHOWS WHEN WE HAVE NO
EMOTION, WE CAN’T DECIDE ANYTHING
PERFORM
BODY LANGUAGE SAYS MORE THAN MANY
WORDS
#4
VITAL TO DEVELOP OUR CAPACITY TO
WIELD INSIGHTS, INVITES & IMAGINATION

AND THEN EMBODY THEM
PRINCIPLE
OF HOW WE ‘ORGANISE’ OUR
ORGANISATIONS IS CHANGING RADICALLY
HIERARCHIES /
                                      NETWORKS
           BUREAUCRACIES
TRIBES /
                            MARKETS
 CLASS
TRIBE / CLASS       HIERARCHY           MARKET             NETWORK




                                                 REWARDS GAINED        EMERGENCE
CENTRAL STRENGTH THROUGH RULES DICTATED BY
                                                    THROUGH           THROUGH CO-
  IDEA      SOLIDARITY        ELITES
                                                   COMPETITION          CREATION



  KEY                           IDEOLOGIES OF    PROFIT MOTIVE OF   RESPONSIBILITY OF
           KIN TIES OF GROUP
 FORCE                              SILOS          INDIVIDUALS        COMMUNITIES


                                                                       GROWTH &
             LOYALTY AND       FEAR AND VESTED    GREED & SELF-      REALISATION OF
MOTIVES
           GROUP WELLBEING        INTEREST          INTEREST           COLLECTIVE
                                                                       POTENTIAL


TYPES OF                                                            COLLABORATOR /
                 HERO             AUTOCRAT         TECHNOCRAT
 LEADER                                                               INFLUENCER
DESIGN
FOR CO-CREATION
NUDGE
PEOPLE TOWARDS SUCCESS WITH CRITERIA,
CHECKLISTS, RESPONSIVE WORKFLOWS,
SMART AGREEMENTS, MEETING DESIGN ETC
THUMB
REPLACE RULES OF GOOD AND BAD WITH
RULES OF THUMB (HEURISTICS)
DIVERSE
TEAMS MORE LIKELY TO CREATE BRILLIANCE
THAN INDIVIDUAL GENIUSES
CULTURES
OF COLLABORATION ARE GEARED FOR
INFLUENCING
#5
IN NETWORKS, INDIVIDUALS CAN INFLUENCE
LARGE TEAMS TO GENERATE A CULTURE OF
INNOVATION FROM THE BOTTOM-UP
(WITHOUT MASSIVE INVESTMENT)
INSTANT
IS GREAT IN COFFEE BUT UNREALISTIC IN
THE DEVELOPMENT OF GREAT INFLUENCING
SKILLS
JOURNEY
TOGETHER WITH PEERS
SHARE SUCCESSES
LAUGH ABOUT FAILURES
LIFELONG
LEARNING
FAILURE
DOES NOT EXIST
UNLESS
YOU GIVE UP LEARNING HOW TO INFLUENCE
#6
SETTLE IN FOR A LIFELONG JOURNEY TO
DEVELOP A SKILL THAT WILL PUT YOU
STEPS AHEAD OF OTHERS IN THE
NETWORKED ECONOMY
1 MONTH
AGO

PITCHING A TV SHOW IN NEW YORK
SECRET
SAUCE
WHAT IS IT?
A CERTAIN...



JE
NE SAIS QUOI
THE INFLUENCER’S



PARADOX
HUMILITY WITH HUGE AMBITION
MODESTY WITH MAGIC
LISTENING WITH LIONIZING
*INTENT
IS EVERYTHING
MORAL
COMPASS NEEDS CONSTANT TUNING
SERVE
ASK YOURSELF THESE...
1) HOW CAN I BEST SERVE WHAT IS SEEKING
TO EMERGE?
2) HOW CAN I GENERATE A CONTEXT THAT
CREATES THE BEST RESULT FOR...?
WHO?
THAT IS THE QUESTION TO CONTEMPLATE
ONGOINGLY

WHO DO WE WANT TO WIN?
WIN WIN
AND ABOVE ALL, WHAT IS THE WIN WIN
WIN THAT HAS THE ORG, OURSELF AND
SOCIETY WIN?
ALWAYS
EXIST IF WILLING TO ABANDON
ASSUMPTIONS AND SEARCH FOR HIGHEST
VALUES SHARED BY ALL
BELIEVE
IF WE HAVE THE MORAL IMAGINATION THAT
STEMS FROM THE RIGHT INTENT THEN
THERE IS ALWAYS A WIN WIN WIN
#7
LEVERAGING HONED INTENT IS THE KEY TO
SOFT, STRONG & LONG LASTING POWER
ALL POWER IS A TRUST; WE ARE
ACCOUNTABLE FOR ITS EXERCISE; THAT
FROM THE PEOPLE, AND FOR THE PEOPLE
ALL SPRINGS, AND ALL MUST EXIST

DISRAELI
N.B.
GREAT INFLUENCERS PLAY A KEY ROLE -
PERHAPS SOON THE KEY ROLE - IN THE
GROWTH OF ANY NETWORKED BUSINESS
CONNECT
NICK@WECREATE.CC
@MIND_MAVERICK

WECREATE.CC
ULTIMATETRIP.TV

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