The Future Of Marketing Is HR
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Slides for The TEDxULg http://www.ted.com/tedx/events/3576 Connect and build conversation will lead you to a better understanding of your customers needs and expectations. It will enhance your value co-creation. But you won’t be able to build this conversations from a corporate marketing departement. You’ll need the active participation and commitment of all your co-workers. That’s the reason why the future of marketing lays in HR. You can enhance it, by building a strong and adequate culture, knowing and working on engagement drivers, gamifiying your processes, putting people first, developping talents, strenghts and autonomy.
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The Future Of Marketing Is HR
- 1. why FUTUREof MARKETINGHR is
- 9. what does it mean for your COMPANY?
- 11. & StrOng WEAKTIES http://www.brucemacvarish.com
- 15. tell STORIES
- 16. your STORYn ow
- 17. be REACHABLE
- 18. beTRANSPARENT
- 19. BUILDaround your COMMUNITIES ORGANISATION
- 20. « FellowNation organizations is a web BUILDaround your COMMUNITIES toolkit that helps to share and promote their ORGANISATION values by engaging employees » to tell their stories
- 21. PARTICIPATE TO open IRL COMMUNITIES
- 22. WHO?
- 23. YES EACH OF THEM
- 25. ENGAGE ! them to do more...
- 26. the latent VALUE of a CONNECTION is the potential to INTERACT
- 27. HOW? but
- 28. this is me.
- 29. this is me.
- 30. SO I LOOSE EVERY TIME. WHY REPLAY? this is me.
- 31. FOR THIS?
- 32. fun? FOR THIS?
- 33. SIMPLICITY.
- 34. CHALLENGE & SKILLS flow & AUTONOMY MASTERY
- 35. CHALLENGE ABILITY evolutive. COMPETENCE DEVELOPMENT ACHIEVEMENT
- 36. FEEDBACK.
- 38. IS IT FUN ? IS IT SIMPLE ? IS IT IN FLOW ? IS IT EVOLUTIVE ? IS THERE INSTANT FEEDBACK ? DID YOU BUILD YOU OWN STORY ?
- 39. newWORLD OFbased on THE WORK
- 40. STRENGTHBASED WORKDESIGN ORGANISING WORK MATCHING INDIVIDUAL STRENGTHS AND ORGANISATIONAL OBJECTIVES AUTONOMY BY MINIMIZING HIERARCHICAL STRUCTURES AND RULES COLLABORATION AMPLIFYING COLLABORATION BY STIMULATING DIALOGUE, INTERACTION AND KNOWLEDGE SHARING
- 41. STRENGTHBASED WORKDESIGN ORGANISING WORK MATCHING INDIVIDUAL STRENGTHS AND ORGANISATIONAL OBJECTIVES AUTONOMY BY MINIMIZING HIERARCHICAL STRUCTURES AND RULES COLLABORATION AMPLIFYING COLLABORATION BY STIMULATING DIALOGUE, INTERACTION AND KNOWLEDGE SHARING DIALOGUE, INTERACTION AND KNOWLEDGE SHARING • AGREEMENTS • ACTIONS • OUTCOME
- 42. drivers ENGAGEMENT drivers GAMIFICATION mechanics GAME MISSION GOAL TO SOLVE PROBLEMS CULTURE RULES SELF EXPRESSION VIRTUAL PLACES JOB COMPETITION LEADERBOARD RECOGNITION REWARDS POINTS | PRAISE FEEDBACK SYSTEM SUPPORT ALTRUISM GIFT | SHARING GROW STATUS LEVELS ACHIEVEMENT CHALLENGES
- 43. GAMIFY YOUR HR PROCESSES PUT PEOPLE FIRST DESIGN STRENGTH BASED CROSS BMS WITH HMS {©HRMEETUP.ORG} ENCOURAGE AUTONOMY AND CONNECTIVITY...
- 44. GAMIFY YOUR HR PROCESSES PUT PEOPLE FIRST DESIGN STRENGTH BASED CROSS BMS WITH HMS {©HRMEETUP.ORG} ENCOURAGE AUTONOMY AND CONVERSATION CONNECTIVITY...
- 45. Frédéric Williquet http://frederic.williquet.net @fredericw +32 478 888 322