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@NICKWECREATE




SCIENCE FOR
CHANGE
AGENTS
NICK JANKEL, WECREATE
KAOS PILOTS
FEB 2013
DAY 1
THE USE AND MISUSE
OF SCIENCE
TODAY
A FAST FORWARD THROUGH HISTORY, PARADIGMS AND COMPETING
SCHOOLS OF SCIENCE, STARTING OUT WITH ”NATURAL SCIENCE”,
PROVABILITY/REPEATABILITY, MOVING THROUGH VARIOUS SCHOOLS/
PHILOSOPHIES LIKE POSITIVISM, BEHAVIOURISM, ENDING UP WITH
QUANTUM PHYSICS AND CHAOS-THEORY. MOVING THROUGH SOCIAL
SCIENCE, PSYCHOLOGY, ETC.

A CHOICE OF LENSES AND METHODS
WHY SCIENCE?
WHAT SCIENCE?
WHO SCIENCE?
5
“Problems cannot be solved by
the same level of consciousness
that created them.”

ALBERT EINSTEIN
UNKNOWN
SCIENTIFIC RESEARCH INTO CAUSES
COMPLEX / ADAPTIVE SYSTEMS
AR / AL / AI
SCENARIO PLANNING
ETHNOGRAPHY
“If we knew what we were
doing, it wouldn’t be called
‘research’.”

ALBERT EINSTEIN
A BRIEF
HISTORY OF SCIENCE
“The hunt for the origins of modern science has
long been a favourite occupation of historians. They
differ widely about the key moment which saw
science’s birth, tracing it to the philosophers of
Classical Greece, or celebrating the canonical
achievements of 17th-century heroes such as
Galileo, Bacon, Descartes, Boyle and Newton, or
insisting with great plausibility that until at least the
early 19th century, the typical institutions and
techniques of the natural sciences simply didn’t
exist. These different stories depend on widely
divergent versions of what distinguishes the
scientific enterprise, whether method, personnel,
hardware or expertise.”


SIMON SCHAFFER
XMAS, 1758
(53 YEARS LATER)
“This year the world is witnessing
the most satisfying phenomenon
that astronomy has ever provided,
an event unique to this day,
changing our doubts into
certainties, and our hypotheses
into demonstrations.”

THE ACADEMY OF SCIENCES
“Science originated from the
fusion of two old traditions, the
tradition of philosophical thinking
that began in ancient Greece and
the tradition of skilled crafts that
began even earlier and flourished
in medieval Europe. Philosophy
supplied the concepts for science,
and skilled crafts provided the
tools.”
FREEMAN DYSON
ARISTOTLE
SCHOLASTICS
TELESCOPE
GALILEO
MICROSCOPE
HOOK, LEEUWENHOEK
MACHINES
PENDULUMS, CALCULUS ETC.
“The wonder is, not that the
field of stars is so vast, but
that man has measured it.”


ANATOLE FRANCE
COPERNICUS
GIORDANO
  BRUNO
GALILEO
EMPIRICAL
OBSERVATION
“Truth is sought for its own sake. And
those who are engaged upon the quest
for anything for its own sake are not
interested in other things. Finding the
truth is difficult, and the road to it is
rough.”



IBN AL-HAYTHAM
INDUCTION
FRANCIS BACON
“There are and can be only two ways of
searching into and discovering truth.
The one flies from the senses and
particulars to the most general axioms,
and from these principles, the truth of
which it takes for settled and
immoveable, proceeds to judgment and
to the discovery of middle axioms. And
this way is now in fashion. The other
derives axioms from the senses and
particulars, rising by a gradual and
unbroken ascent, so that it arrives at the
most general axioms last of all. This is
the true way, but as yet untried.”
FRANCIS BACON
DESCARTES
RATIONALISM / DEDUCTION
CERTITUDE
AVOID BIASES OF MIND & SENSES
“Nature and Nature's laws lay hid in
the night: 
God said, Let Newton be! and all
was light.”


ALEXANDER POPE
CLOCKWORK
UNIVERSE
“We may regard the present state of the
universe as the effect of its past and the
cause of its future. An intellect which at
any given moment knew all of the forces
that animate nature and the mutual
positions of the beings that compose it,
if this intellect were vast enough to
submit the data to analysis, could
condense into a single formula the
movement of the greatest bodies of the
universe and that of the lightest atom;
for such an intellect nothing could be
uncertain and the future just like the
past would be present before its eyes.”
PIERRE SIMON LA PLACE
ENLIGHTENMENT
VOLTAIRE, JEAN-JAQUES ROUSSEAU, LOCKE,
HUME ETC
AUTHORITY
SCIENCE & REASON
VS.
TRADITION & RELIGION
REASON
BECOMES MORE AND MORE LIKE
MECHANISTIC MATERIALISM
19TH C
SCIENCE GETS PROFESSIONAL
CHEMICAL
DEMISE OF PHLOGISTON THEORY
ACCURATE MEASUREMENT
PERIODIC TABLE
MENDELEEV
ELECTRO
MAGNETISM

FARADAY & MAXWELL
EVOLUTION
DARWIN VS. PALEY
EVOLUTION
DARWIN VS. PALEY
FINCHES
GRADUAL CHANGE (NO LEAPS)
SOCIAL
DARWINISM
“In the long history of
humankind (and animal kind,
too) those who learned to
collaborate and improvise
most effectively have
prevailed.”
CHARLES DARWIN
GERM THEORY
PASTEUR, KOCH
“[I]t seems probable that most of
the grand underlying principles have
now been firmly established and
that further advances are to be
sought chiefly in the rigorous
application of these principles to all
the phenomena which come under
our notice…. An eminent physicist
has remarked that the future truths
of physical science are to be looked
for in the sixth place of decimals.”
ALBERT MICHELSON, 1894
20TH C
SCIENCE GETS SPOOKY/ED
RELATIVITY
EINSTEIN
CHEMIST’S
WAR
QUANTUM
THEORY
ENTANGLEMENT
147 MILES
UNCERTAINTY
LOCATION OR MOMENTUM BUT NOT BOTH
INCOMPLETENESS
CONSISTENT OR COMPLETE BUT NOT BOTH
BIOLOGIST’S
EUGENICS: NAZI ‘SCIENCE’
LYSENKOISM
SOVIET ‘SCIENCE’
“He is responsible for the
shameful backwardness of Soviet
biology and of genetics in
particular, for the dissemination
of pseudo-scientific views, for
adventurism, for the degradation
of learning, and for the
defamation, firing, arrest, even
death, of many genuine
scientists”
ANDREI SAKHAROV
HOLOCAUST
INDUSTRIAL SCALE RATIONALISM
“Evil is the product of the ability
of humans to make abstract that
which is concrete.”


JEAN-PAUL SARTRE
PHYSICIST’S
WAR
HIROSHIMA
MANHATTAN PROJECT
ARMY
INJECTING DISEASE IN 1950
COMPLEX
INDUSTRIAL-MILITARY
WWW
SOCIAL MEDIA, SOCIAL REVOLUTIONS...
WHAT IS
SCIENCE?
BODY
OF KNOWLEDGE
METHOD
ACQUIRING KNOWLEDGE
“Science is the systematic,
rational acquisition of new
knowledge.”



HAAPARANTA & NIINILUOTO
“[I]f you are going to teach
people to make observations,
you should show that
something wonderful can
come from them.”

RICHARD FEYNMAN
PROCESS
FIND CURIOUS PHENOMENA / QUESTIONS
PROCESS
FIND CURIOUS PHENOMENA / QUESTIONS
OBSERVE A LOT
MAKE UP A THEORY
DESIGN EXPERIMENT TO TEST THEORY
ANALYSE
TELL EVERYONE ABOUT IT
REPEAT (BY OTHERS)
“Science is an inherent contradiction —
systematic wonder — applied to the
natural world. In its mundane form, the
methodical instinct prevails and the
result, an orderly procession of papers,
advances the perimeter of knowledge,
step by laborious step… Who knows
how many scientific revolutions have
been missed because their potential
inaugurators disregarded the whimsical,
the incidental, the inconvenient inside
the laboratory?”

THE GENERAL THEORY OF LOVE
“Science is not formal logic - it needs
the free play of the mind in as great
a degree as any other creative art. It
is true that this is a gift which can
hardly be taught, but its growth can
be encouraged in those who already
possess it.”


MAX BORN
MYTHOS
LOGOS
“The most beautiful experience
we can have is the mysterious -
the fundamental emotion which
stands at the cradle of true art
and true science.


EINSTEIN
“Science is the most exquisite tool that
we’ve developed for measuring that hard,
physical, material world. Then there is the
world of ideas which is inside our head. I
would say that both of these worlds are
equally real – they’re just real in different
ways.”



ALAN MOORE
Mystery kidney disease in Central America
WHAT MIGHT YOU WANT TO OBSERVE?
WHAT DATA MIGHT YOU WANT?
OBSERVE
INDUCE A THEORY
DEDUCE A PREDICTION
THEORY
THEORY NEEDS TO CREATE HYPOTHESES TO
TEST / VERIFY
FALSIFICATION
SCIENCE NEEDS TESTABLE PREDICTIONS
DEDUCT
FROM GENERAL TO SPECIFIC
INDUCT
FROM SPECIFIC TO GENERAL
WHAT PREDICTIONS MIGHT YOUR THEORY
HOLD TRUE?
WHAT EXPERIMENTS COULD YOU RUN?
AVOID
SUBJECT BIAS
EXPERIMENTER BIAS
SELECTION BIAS
RCT
IN DEVPT
WHAT RCTS COULD YOU RUN?
CRITERIA
TESTABLE
REPEATABLE
OBSERVABLE
PREDICTABLE
CRITERIA
OBJECTIVITY
PUBLICITY
CRITICAL THINKING
SELF-CORRECTIVENESS
AUTONOMY
PROGRESSIVENESS
VALUE-FREE?
AGENDA-LESS?
“Science can (potentially at least)
explain everything because its
ways of trying to understand the
universe by asking questions of it
should not leave any areas off-
limits. The methods of openness,
inquiry, curiosity, theory building,
hypothesis testing and so on can
be adapted and developed to
explore and try to explain
anything.”
SUE BLACKMORE
GRAND
NARRATIVE
PROGRESS!
TELEOLOY
GEIST
CONTROL!
PLANET
PEOPLE
DEFINE!
IQ
BMI
HAPPINESS
GDP
EXPLOIT!
VALUE
ENERGY
KNOWLEDGE
POWER
“And God said: Let man have
dominion of the fish of the sea,
and over the fowl of the air.
and over the cattle, and over all
the earth, and over every
creeping thing that creepeth
over the earth.”

GENESIS 1, 26
ESSENTIAL
TRUTH / IDENTITY
FOUCAULT
GENEALOGY
DISCONTINUITY
FOUCAULT
INDUSTRIAL-MILITARY
“A new mode of obtaining
power of mind over mind,
in a quantity hitherto
without example.”

JEREMY BENTHAM
GAZE
CONSTRUCTS KNOWER AND KNOWN
“Which speaking, discoursing
subjects – which subjects of
experience and knowledge – do
you want to ‘diminish’ when you
say: ‘I who conduct this
discourse am conducting a
scientific discourse, and I am a
scientist’?”

FOUCAULT
SURVEILLANCE
SOUSVEILLANCE
HISTORICAL
VS ESSENTIAL
DARWIN
IMPERIALISM & DOMINATION OF NATURE
BIOLOGY
NOW IN CONTEXT OF CO-OPERATION &
COLLABORATION
EVOLUTION
REVISITED WITHIN COMPLEXITY
GENE
NOT ISOLATED
25,000
HOW DO WE GET SO COMPLEX?
EPIGENETICS
DNA METHYLATION
SCIENCE


CONSTRUCTED
SOCIALLY
SSK
EDINBURGH / BATH
TACIT
AGREEMENTS
KNOWLEDGE
PARADIGM
KUHN
FOUCAULT EPISTEME
KUHN...
PRE-PARADIGM
PARADIGM (NORMAL SCIENCE)
ANOMALY
CRISIS
RESPONSE & EMERGENCE OF NEW PARADIGM
“A new scientific truth does not
triumph by convincing its
opponents and making them see
the light, but rather because its
opponents eventually die, and a
new generation grows up that is
familiar with it.”
MAX PLANCK
SHIFTS
PTOLEMAIC COSMOLOGY - COPERNICAN
ARISTOTELIAN PHYSICS - NEWTONIAN PHYSICS
NEWTONIAN PHYSICS - EINSTEIN’S RELATIVITY
CLASSICAL MECHANICS - QUANTUM MECHANICS
LAMARCK - DARWIN’S THEORY
STATIC BRAIN - NEUROPLASTICITY
REVOLUTION
INCOMENSURABILITY
INVISIBLE
TEXT BOOKS SHOW LINEARITY
CUMULATIVE KNOWLDEGE
DECLINE
EFFECT
RELATIVISM
AAARGH
MATERIALISM
STOPS BEFORE BIG BANG AS NO OBJECT /
MATERIAL
CRITIQUE
SCIENTISM
OBSERVE
SOMETHING
SUBJECT /
OBJECT
VARIABLE
SPLITS UNITY OF EXPERIENCE
“For is it not possible that science will create a
monster? Is it not possible that an objective
approach that frowns upon personal connections
between the entities examined will harm people,
turn them into miserable, unfriendly, self-
righteous mechanisms without charm or
humour? "Is it not possible," asks Kierkegaard,
"that my activity as an objective [or critico-
rational] observer of nature will weaken my
strength as a human being?" I suspect the
answer to many of these questions is affirmative
and I believe that a reform of the sciences that
makes them more anarchic and more subjective
is urgently needed.”

PAUL FEYERABEND
GOETHE
DELICATE, EMPATHIC EMPIRICISM
300 YEARS BEFORE COPENHAGEN
INTERPRETATION
“It is a calamity that the use of
experiment has severed nature from man,
so that he is content to understand nature
merely through what artificial instruments
reveal and by so doing even restricts her
achievements...Microscopes and
telescopes, in actual fact, confuse man's
innate clarity of mind.”

GOETHE
TAWHID
ISLAMIC SCIENCE
DISENCHANTMENT
OF WORLD
“The fate of our times is
characterized by rationalization and
intellectualization and, above all, by
the 'disenchantment of the world.'
Precisely the ultimate and most
sublime values have retreated from
public life either into the
transcendental realm of mystic life or
into the brotherliness of direct and
personal human relations.”

MAX WEBER, 1918
SCIENCE
VS PSEUDOSCIENCE
CARGO
CULT
WHAT IS
SOCIAL
SCIENCE?
156
POSITIVISM
DESCRIBE
CONTROL
PREDICT
COMTE
POST-REVOLUTION
“From science comes
prediction; from prediction
comes action.”

COMMTE
CHANGE!
DISSATISFACTION WITH WHAT IS
ANTIPOSITIVISM
MAX WEBER
“[Sociology is ] ... the science whose object is
to interpret the meaning of social action and
thereby give a causal explanation of the way
in which the action proceeds and the effects
which it produces. [Never] is the 'meaning'
thought of as somehow objectively 'correct'
or 'true' by some metaphysical criterion. This
is the difference between the empirical
sciences of action, such as sociology and
history, and any kind of a priori discipline,
such as jurisprudence, logic, ethics, or
aesthetics whose aim is to extract from their
subject-matter 'correct' or 'valid' meaning.”


MAX WEBER 1922
HERMENEUTICS
TURN
GEISTESWISSENSCHAFTEN
NATURWISSENSCHAFTEN
VERSTEHEN
VS. ERKLÄREN
“Until we invent time-travel and
really get a handle on the multiverse,
science tells us little about history,
for example. Science may be able to
tell us why we like music, why
certain types of sound appeal more
than others, but not why Bach is the
best.”


A REALIST PHILOSOPHY OF SOCIAL SCIENCE:
EXPLANATION AND UNDERSTANDING
LITERARY
TURN
AUTHOR
IS DEAD
TRUTHS(S)
RELATIVISM
POST MODERNISM (IRONY)
TRUTH
WHO OWNS IT?
(AND WHAT DO THEY GET FROM IT?)
FRANKFURT
SCHOOL
CRITICAL
THINKING
“The emancipation of human
beings from the circumstances
that enslave them.”

HORKHEIMER
“The means of communication, the
irresistible output of the
entertainment and information
industry carry with them prescribed
attitudes and habits, certain
intellectual and emotional reactions
which bind the consumers to the
producers and, through the latter to
the whole social system. The products
indoctrinate and manipulate; they
promote a false consciousness which
is immune against its falsehood...Thus
emerges a pattern of one-dimensional
thought and behavior.”
HERBERT MARCUSE
1-D
MAN
MARXIST
THEORY
“Philosophers have only
interpreted the world in
various ways; the point is to
change it.”
MARX
DECONSTRUCTION
DERRIDA ETC.
“The positivist thesis of unified
science, which assimilates all the
sciences to a natural-scientific model,
fails because of the intimate
relationship between the social
sciences and history, and the fact that
they are based on a situation-specific
understanding of meaning that can be
explicated only hermeneutically ...
access to a symbolically prestructured
reality cannot be gained by
observation alone.”
JURGEN HABERMAS
“No pedagogy which is truly
liberating can remain distant
from the oppressed by treating
them as unfortunates and by
presenting for their emulation
models from among the
oppressors. The oppressed must
be their own example in the
struggle for their redemption.”

PAULO FREIRE 1970
IS vs OUGHT
SOCIAL
SCIENCE
TRUE? VALUE-FREE?
“'It is imperative that we give up the
idea of ultimate sources of
knowledge, and admit that all
knowledge is human; that it is mixed
with our errors, our prejudices, our
dreams, and our hopes; that all we
can do is to grope for truth even
though it is beyond our reach. There
is no authority beyond the reach of
criticism.”

KARL POPPER
DIALOGIC
TRUTH

BAKHTIN
“What man needs is not just the
persistent posing of ultimate
questions, but the sense of what is
feasible, what is possible, what is
correct, here and now. The
philosopher, of all people, must, I
think, be aware of the tension
between what he claims to achieve
and the reality in which he finds
himself.” 
HANS-GEORG GADAMER
PRAGMATISM
BETWEEN IDEALISM & EMPIRICISM
“In Aristotle’s words phronesis is a
‘true state, reasoned, and capable of
action with regard to things that are
good or bad for man.’ Phronesis goes
beyond both analytical, scientific
knowledge (episteme) and technical
knowledge or know-how (techne)
and involves judgments and decisions
made in the manner of a virtuoso
social and political actor.”
BENT FLYVBJERG
PHRONESIS
WHERE ARE WE GOING?
IS THIS DESIRABLE?
WHO GAINS AND WHO LOSES, AND BY
WHICH MECHANISMS OF POWER?
WHAT, IF ANYTHING, SHOULD WE DO
ABOUT IT?
MAP
NOT NECESSARILY THE TERRITORY BUT IT
CAN HELP GUIDE US PRACTICALLY
PRACTICAL
PHILOSOPHY
INTENTION           KNOWLEDGE                 TERMS                 LENSES

                                                                   REDUCTIONISM
                     EXPLANATION OF       NATURALISM / REALISM   EMPIRICAL ANALYSIS
  KNOW ‘TRUTH’
                         WHAT IS                PROOF               INDUCTION /
                                                                     DEDUCTION


PREDICT / CONTROL   CORROBORATION OF                               EVIDENCE BASE
                                            INSTRUMENTALISM
     NATURE           WHAT WORKS                                        RCTS


                                                                      SEMIOTICS
                                                                      CONTEXT
  APPRECIATE /      UNDERSTANDING OF
                                             HERMENEUTICS           QUAL / QUANT
   EMPATHISE         HOW THINGS ARE
                                                                         PO
                                                                 DISCOURSE ANALYSIS

                                                                  DECONSTRUCTION
                     CRITICISM OF WHY        STRUCTURALISM
  DISEMPOWER                                                       ‘ARCHEOLOGY’
                        THINGS ARE          POST MODERNISM
                                                                  CRITICAL THEORY

                                                                 SYSTEMS / CYNEFIN
                    INSIGHT INTO HOW TO                          ACTION RESEARCH
    IMPROVE                                  EMANCIPATION
                       CHANGE THINGS                                 CRITICAL
                                                                  CONSCIOUSNESS
DAY 2
SYSTEMS THINKING &
COMPLEXITY
13 vs 333
HOW DO YOU SOLVE MY BACK ACHE?
“We still have not seen much
movement on... the deep systemic
issues that cause the current cluster of
crisis symptoms to be reproduced time
and again. I believe that the most
important root issue of the current
crisis is our thinking: how we
collectively think.”

C OTTO SCHARMER
HOW WE THINK
LINEAR, REDUCTIONIST, MECHANISTIC
SEPARATE FROM NATURE / EACH OTHER
NATURE / PEOPLE THERE TO BE USED
EXIST TO COMPETE, CONSUME, PRODUCE
LINEARITY
CAUSE / EFFECT
BLAME AGENTS / INTENTIONS
REALISM / SCIENTISM
“Reality is made up of circles, but we
see straight lines. Herein lies the
beginnings of our limitation as systems
thinkers.”


PETER SENGE
SYSTEM
INDIVIDUAL PARTS
PARTS AFFECT EACH OTHER
WHOLE MORE THAN SUM
PERSIST IN DIFFERENT SETTING
“There can be no scientific
study of society, either in its
conditions or its movements, if
it is separated into portions,
and its divisions are studied
apart.”

AUGUSTE COMTE
SYSTEMS
HAVE IDENTITIES WHICH RESIST CHANGE
RESPOND TO INTERVENTIONS
ATTEMPT TO SHAPE PEOPLE / PLACES
COMPLEX BEHAVIOUR
LEARN
SYMBOLIC EXCHANGES
SYSTEMIC
COMPLEMENTARY INTERACTIONS
TRIGGERS, DRIVERS, RESPONSES
PATTERNS EMERGE OVER TIME
SYSTEMS CAUSE BEHAVIOUR (VICE VERSA)
MUTUAL RESPONSIBILITY
INTENTIONS ARE NOT ALWAYS CLEAR
DIALOGIC
CONSTRUCTED & REAL
TANGIBLE & CONCEPTUAL
CREATE & CREATED
HARD!
TAUGHT TO ANALYSE, MECHANISE
LINEAR MODE OF THINKING (LANGUAGE)
BIASES & ASSUMPTIONS
SYSTEMS MASQUERADE AS EVENTS
systems images
CHALLENGING
TAUGHT TO ANALYSE
LINEAR MODE (LANGUAGE)
BIASES & ASSUMPTIONS
MASQUERADE AS EVENTS
“Unlike curiosity or empiricism, holism
takes a while to acquire and appreciate.”



NICHOLAS CHRISTAKIS
WHOLENESS
BIOLOGY: VON BERTANALFY
CONSTELLATIONS
FAMILY DYNAMICS
MUTUAL OWNERSHIP
EMPATHIC DISCOVERY
“Can we talk about the wholeness of life?
Can one be aware of that wholeness if the
mind is fragmented? You can't be aware
of the whole if you are only looking
through a small hole.”


J KRISHNAMURTI
MULTIVERSE
MANY STAKEHOLDERS / PERSPECTIVE
MULTIPLE INTENTIONS
MANY FRAMES / INTERPRETATIONS
INTERVENTIONS
HIGHLY CHARGED
MANY SCOPING CHALLENGES
MAPPING
SYSTEMS
SYMPTOMS
VS. ROOT ‘CAUSES’
WEB
OF CAUSATION


DEPENDENT ORIGINATION
“No effect arises without cause, yet no
effect is predetermined, for its causes
are multiple and mutually affecting.
Hence there can be novelty as well as
order.”


JOANNA MACY
FEEDBACK
OSCILLATIONS BETWEEN POSITIVE &
NEGATIVE LOOPS (& INTENTIONS)
THE PAST FEEDS INTO THE FUTURE
BOUNDARIES
WHERE?
“A system is anything we happen to
draw a boundary around. ”



RICHARD VERYARD
LAW
UNINTENDED CONSEQUENCES
SURPRISES!
STATE
PREFERRED OR NOT

NOT NORMATIVE ‘RIGHT’ OR ‘WRONG’
“Something hit me very hard once,
thinking about what one little man
could do. Think of the Queen Mary - the
whole ship goes by and then comes the
rudder. And there's a tiny thing at the
edge of the rudder called a trim tab.”


BUCKMINSTER FULLER
SWEET
SPOTS
STATUS QUO
MAINTAINED BY OUTDATED ASSUMPTIONS
PLATO
CONVENIENT LIES
DEFENDED
BY THE GROUP THINK OF THOSE IN POWER
SWITCHED ON LEADERSHIPINNOVATION
    BREAKTHROUGH




                            THE EXTENT OF
                          THE BREAKTHROUGH
                           DEPENDS ON HOW
                         DEEP WE ARE WILLING
                          TO GO INTO WHAT IS
                               POSSIBLE



                                   BREAKTHROUGH
                                   BREAKTHROUGH




                                                  © Wecreate 201
SWITCHED ON LEADERSHIPINNOVATION
    BREAKTHROUGH




                                   BREAKTHROUGH
                                   BREAKTHROUGH




                                                  © Wecreate 201
“Jump to an answer - you might as
well jump to the river.”


RUSSIAN PROVERB
238
239

   THE BREAKTHROUGH SWITCH


                                                                   Breakthrough Opportunity

                                                                 What kind of headline ideas could
 Problem                                                         seize this opportunity?
What is the problem, in human terms?


                                                                   Breakthrough Proposition

                                                                 What proposition emerges from this
 Proposition
                                                                 insight?
What is the current proposition that results in
         the current proposition that results
this probelm?
in this problem?
                                                                  Breakthrough Insight

                                                                 What is a more insightful, future-positive
 Assumptions
                                                                 belief?
What do we have to believe to generate
and validate this proposition?
                                                  BREAKTHROUGH




                                                                                              © wecreate 2012
240




A BILLION PEOPLE DO NOT
  HAVE CLEAN WATER -
 CHOLERA EPIDEMICS KILL
HUNDREDS OF THOUSANDS
CHOLERA

                                                                                            Breakthrough Opportunity
                                                                                          What kind of headline ideas could seize this opportunity?

  Problem
What is the problem, in human terms?
                                                                                                             The Folded Sari
          A billion people do not have clean
            water - cholera epidemics kill
                hundreds of thousands.
                                                                                            Breakthrough Proposition
                                                                                          What proposition maximises accessibility, usability and enjoyability?

  Proposition                                                                              Focus investment on empowering and
                                                                                       enabling people (with media tools, comms etc)
What is the current proposition [product offer, business model,
org process] that leads to this problem?                                                  to use it in new ways to increase health -
           Raise money to buy and deliver
                                                                                                            virally.
         equipment (drill boreholes, pumps,
         lifestraws) to provide water. More
                                                                                            Breakthrough Insight
           investment needed to maintain
                     technology.                                                          What is a more powerful, liberating and abundant view of
                                                                                          human nature /life?
  Assumptions
What do we have to believe to generate and validate this proposition?
                                                                                         Existing equipment - the sari - can be re-
New things / technology is the best way to solve                                                purposed to solve problems.
                  problems.                                                                The people welcome empowerment.
            Money solves problems.
                                                                        BREAKTHROUGH
             The people need help.
                       .
                                                                                                                                               © wecreate 2012
242




99% OF MICROBES FILTERED
50% REDUCTION IN CHOLERA
  70% STILL FILTERING 5
   YEARS LATER + VIRAL
         SPREAD
REAMP.ORG
PM
ANTS
NEITHER INDIVIDUAL NOR GROUP
BEHAVIOUR
SIGNALING
ADAPTATION TO WEATHER / ATTACK
HOW THROUGH EVOLUTION?
COMPLEX /
ADAPTIVE
BRAINS
HEART MUSCLE
IMMUNE SYSTEM
INSECT COLONIES
GLOBAL ECONOMY
“You have to be a certain kind of complex system to
adapt, and you have to be a certain kind of complex
system to coevolve with other complex systems. We
have to understand what it means for complex
systems to come to know one another — in the
sense that when complex systems coevolve, each
sets the conditions of success for the others. I
suspect that there are emergent laws about how
such complex systems work, so that, in a global,
Gaia- like way, complex coevolving systems
mutually get themselves to the edge of chaos,
where they're poised in a balanced state. It's a very
pretty idea. It may be right, too.”

STUART KAUFMANN
COMPLEX
NON-LINEAR COLLECTIVE BEHAVIOUR
FEEDBACK, SIGNALING & INFO PROCESSING
ADAPTATION VIA LEARNING OR EVOLUTION
HAVE A HISTORY
NESTED HIERARCHIES
SELF-ORGANISED EMERGENCE
WEB
OF CAUSATION
SELF-
ORGANISATION




        ROBUSTNESS, FLEXIBILITY,
      SPONTANEOUS INNOVATION.
          SEMI-AUTONOMOUS
    FUNCTIONING NEEDING MINIMAL
             SUPERVISION
CONTROL
NATURAL RESPONSE TO FIX COMPLEX
PROBLEMS

BUT LOSE RESILIENCE & CREATIVE OF
SYSTEM (AND FAILS)
“If biologists have ignored self-organization, it is not
because self-ordering is not pervasive and profound. It
is because we biologists have yet to understand how to
think about systems governed simultaneously by two
sources of order, Yet who seeing the snowflake, who
seeing simple lipid molecules cast adrift in water
forming themselves into cell-like hollow lipid vesicles,
who seeing the potential for the crystallization of life in
swarms of reacting molecules, who seeing the stunning
order for free in networks linking tens upon tens of
thousands of variables, can fail to entertain a central
thought: if ever we are to attain a final theory in
biology, we will surely, surely have to understand the
commingling of self-organization and selection. We will
have to see that we are the natural expressions of a
deeper order. Ultimately, we will discover in our creation
myth that we are expected after all.”
STUART KAUFFMAN
BIRDS
STAY CLOSE
MATCH VELOCITY
AVOID OBSTACLES
BIRDS
STAY CLOSE (COHESION)
MATCH DIRECTION & VELOCITY
(ALIGNMENT)
AVOID COLLISION (SEPERATION)
WEATHER
NON-LINEAR
NON-EQUILIBRIUM
BUTTERFLY
EFFECT
CHAOS
POSITION, MASS, VELOCITY NOT ENOUGH TO
PREDICT
HUMANS
DO NOT OPERATE IN EQUILIBRIUMS EITHER
NETWORKS
C. ELEGANS
BRAIN
WEB
HOLLYWOOD
NATIONAL GRID
METABOLISM
GENE EXPRESSION
NETWORKS
SMALL WORLD
SCALE FREE
HUBS
HETEROGENOUS NODES
SELF-SIMILARITY
1/n
RICH
GET RICHER
EPIDEMIOLOGY
SEXUAL HUBS IN HIV
RESILIENCE
EXCEPT FOR HUBS!
FAILURE
CASCADING
EDGE
OF CHAOS

MAXIMUM RATES OF GENERATION /
EVOLUTION
ORDER




EDGE OF
CHAOS




DISORDER
SWITCHED ON LEADERSHIPINNOVATION
    BREAKTHROUGH
                                                  PREFERRED ORDER
   CURRENT ORDER




                                   BREAKTHROUGH
                                   BREAKTHROUGH




                                                               © Wecreate 201

                                   CHAOS
LEADERSHIP AT EDGE
OF CHAOS
AGILE
ATTENTION
EXPERIMENT
ROBUST
OPEN TO MULTIPLE POSSIBILITIES
MAKING
CHANGE IN COMPLEX SYSTEMS
“Thinking more deeply about
institutions and complexity raises major
dilemmas for development
interventions. On the one hand, tackling
poverty, achieving social justice and
protecting the environment clearly
require institutional transformation. On
the other, institutions cannot be
effectively changed in a neatly planned,
top-down manner.”
JIM WOODHILL
“Don’t disturb complicated systems
that have been around for a very long
time. We don’t understand their logic… 
Leave it the way we found it, regardless
of scientific ‘evidence’.”


N. NICHOLAS TALEB
REMEMBER
DYNAMIC, RICH INTERACTIONS
DIFFERENT PEOPLE, DIFFERENT LEVELS
FEEDBACK LOOPS
NON-LINEAR, UNPREDICTABLE
EMERGENT CHARACTERISTICS
SMALL CHANGES CAN HAVE LARGE IMPACTS
HISTORY CAN MAKE A DIFFERENCE
HUMANITY
CHANGE CAN ONLY HAPPEN WITH PEOPLE
RECEIVED
WISDOM DOESN’T ALWAYS APPLY
CYNEFIN
IBM ET. AL.
“Often the only way to improve a
complex system is to probe its limits by
forcing it to fail in various ways.”



KEVIN KELLY
The Cynefin Model

      Complex                               Complicated
                                          Known causes and effects
Understandable root causes
                                             Use good practice
  Use emergent practice
                                           Focus on co-operation
   (harness principles)
  Focus on collaboration
                                          Sense. Analyze. Respond
Sense. Explore. Respond

                               Disorder

        Chaotic                                    Simple

                                          Predictable causes and effects
 Unknowable causes / effects
                                                Use best-practice
     Use new practice
                                             Focus on co-ordination
    Focus on co-creation

  Explore. Sense. Respond                  Sense. Categorize. Respond
“Part of reinventing the sacred is to heal...injuries that
we hardly know we suffer. If we are members of a
universe in which emergence and ceaseless creativity
abound, if we take that creativity as a sense of God we
can share, the resulting sense of the sacredness of all of
life and the planet can help orient our lives beyond the
consumerism and commodification the industrialized
world now lives, heal the split between reason and faith,
heal the split between science and the humanities, heal
the want of spirituality, heal the wound derived from
the false reductionist belief that we live in a world of
fact without values, and help us jointly build a global
ethic. These are what is at stake in finding a new
scientific worldview that enables us to reinvent the
sacred.”
STUART KAUFFMAN
CONNECT
NICK@WECREATE.CC


WECREATE.CC (THIS WILL BE UP IN FEW DAYS)
NICKJANKEL.COM

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