Markets for Good Strategic Story

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Markets for Good is an initiative to discover how the social sector can better use and share information to improve outcomes and change lives.

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Markets for Good Strategic Story

  1. 1. UPGRADINGTHE INFORMATIONINFRASTRUCTUREFOR SOCIAL CHANGESpring 2013
  2. 2. Markets for Good is an initiative todiscover how the social sector canbetter use and share information toimprove outcomes and change lives. 2
  3. 3. Our vision is of a social sectorpowered by information, where...• Capital flows efficiently to the organizations that are having the greatest impact• Programs and interventions are more effective and responsive• Beneficiaries have a voice• There is a dynamic culture of continuous learning, development, and innovation 3
  4. 4. TODAYTHE SOCIAL SECTOR HASTHE POTENTIAL FOR EVENGREATER IMPACT
  5. 5. THERE IS A SPECTRUM OF MARKETS, CREATING A RANGE OF VALUES The scope of this initiative is the full social sector: global in reach, consisting of both nonprofit organizations & socially-focused businesses 5
  6. 6. EFFECTIVE PRIVATE MARKETS CONTAIN FEEDBACK MECHANISMS COMMERCIALINVESTORS BUSINESSES CUTOMERS INVESTMENTS ACTIVITIES PROFITS/ FEEDBACK/ EVIDENCE OF ROI OUTCOME In an efficient private market, each transaction provides feedback to investors and businesses, which facilitates continued financial value creation. EFFICIENT MARKETS ALLOW CAPITAL TO FLOW EASILY TO THE MOST EFFECTIVE ENTERPRISES 6
  7. 7. EFFECTIVE PRIVATE MARKETS SUPPORTED BY A SYSTEM OF SHARED KNOWLEDGE COMMERCIALINVESTORS BUSINESSES CUTOMERS INVESTMENTS ACTIVITIES PROFITS/ FEEDBACK/ EVIDENCE EVIDENCE OF ROI OUTCOME OF IMPACTINFORMATION INSIGHT INFORMATION INSIGHT INFORMATION INSIGHT STRUCTURED & CONNECTED INFORMATION & KNOWLEDGE 7
  8. 8. LIMITED/BROKEN FEEDBACK LOOPS IN THE SOCIAL SECTOR NONPROFITS & FUNDERS TIME, MONEY, SOCIAL BUSINESSES BENEFICIARIES EXPERIENCE INTERVENTION S LIMITED EVIDENCE LIMITED OF SOCIAL RETURN FEEDBACK Capital flows are Impact of interventions inefficient & costly is often unclear 8
  9. 9. SOCIAL SECTOR HAS LIMITED, UNSTRUCTURED, & UNUSED INFORMATION NONPROFITS &FUNDERS TIME, MONEY, SOCIAL BUSINESSES BENEFICIARIES EXPERIENCE INTERVENTION S LIMITED EVIDENCE LIMITED OF SOCIAL RETURN FEEDBACK LIMITED KNOWLEDGE & CERTAINTY LIMITED SUPPLY LIMITED DEMAND OF INFORMATION FOR INFORMATION OF IMPACT UNSTRUCTURED INFORMATION & KNOWLEDGE 9
  10. 10. The needs of the stakeholdersare not being met.• Funders do not have enough information to make informed investments• Nonprofits and Social Businesses do not have enough information and feedback on their interventions to learn, adapt, and scale• Beneficiaries do not have a voice 10
  11. 11. FUNDERS DO NOT HAVE ENOUGH INFORMATION TO MAKE INFORMED INVESTMENTSFunders struggle to find the They do not know if organizations to support their dollars are making a strong impact 11
  12. 12. NONPROFITS & SOCIAL BUSINESSES DO NOT HAVE ENOUGHINFORMATION AND FEEDBACK TO LEARN, ADAPT, AND SCALENonprofits and social They do not have abusinesses end up spending standard way of reportingtoo much time searching for progress to all of their fundersthe information and moneythey need to do good work 12
  13. 13. BENEFICIARIES DO NOT HAVE A VOICE People have knowledge of solutions for their communities, but it often goes untapped when feedback isn’t heard 13
  14. 14. TOMORROWA SOCIAL SECTORPOWERED BYINFORMATION
  15. 15. Our vision is of a social sectorpowered by information, where...• Capital flows efficiently to the organizations that are having the greatest impact• Programs and interventions are more effective and responsive• Beneficiaries have a voice• There is a dynamic culture of continuous learning, development, and innovation 15
  16. 16. EFFICIENT GIVING WITH GREATER IMPACT NONPROFITS &FUNDERS TIME, MONEY, SOCIAL BUSINESSES BENEFICIARIES EXPERIENCE INTERVENTION S EVIDENCE OF FEEDBACK SOCIAL RETURN Capital flows more Interventions are more effectively & easily effective & innovative • More money to the • Improved programs & organizations with services the greatest results • New and expanded • Less expensive to programs & services move money • Brand new innovations 16
  17. 17. CENTERED ON A SYSTEM OF SHARED KNOWLEDGE NONPROFITS & FUNDERS TIME, MONEY, SOCIAL BUSINESSES BENEFICIARIES EXPERIENCE INTERVENTION S EVIDENCE OF FEEDBACK GREATER IMPACT SOCIAL RETURN & EVIDENCE OF THAT IMPACTINFORMATION INSIGHT INFORMATION INSIGHT INFORMATION INSIGHT STRUCTURED & CONNECTED INFORMATION & KNOWLEDGE 17
  18. 18. In this system stakeholders haveeasy access to the information theyneed to make important decisions.• Funders make informed capital allocation decisions (investments, grants, and donations)• Nonprofits and Social Businesses have information and feedback so they can learn, adapt, and scale• Beneficiaries have a voice 18
  19. 19. FUNDERS MAKE INFORMED INVESTMENTS, GRANTS, DONATIONS TRACK PROVIDE capital & performance of my EXCHANGE knowledge with social investments organizations SEARCH & DISCOVERCOMPARE & EVALUATE social challenges organizations & organizations 19
  20. 20. NONPROFITS & SOCIAL BUSINESSES HAVE INFORMATION AND FEEDBACK SO THEY CAN LEARN, ADAPT, AND SCALE ENGAGE beneficiaries REPORT results of in intervention design & my interventions & strategies, EXCHANGE TRACK operations knowledge with funders, and RAISE money LEARN SEARCH & DISCOVERabout intervention strategies social challengesthat work & how to improve & funders performance 20
  21. 21. BENEFICIARIES HAVE A VOICE SHARE my feedbackCOMPARE & EVALUATE SEARCH & DISCOVERavailable resources in my available resources community in my community 21
  22. 22. OTHER STAKEHOLDER BEFEFITS ENGAGE Reliably TRACK people in more effective data across sectors approaches to the social sector ANALYZE trends & SEARCH the most successfulEVALUATE effectiveness intervention strategies 22
  23. 23. We don’t believe that we need asingle platform, database, orapplication for the whole social sector,but we do need to link together theisolated and fragmented data andinformation “islands” that exist today. 23
  24. 24. TOMORROWINFRASTRUCTURE FORTHE SOCIAL SECTOR
  25. 25. A SOCIAL SECTOR POWERED BY INFORMATION 25
  26. 26. BUILDING A BETTER TOMORROW REQUIRES STRUCTURING THE FRAGMENTED TODAY YESTERDAY TOMORROWLimited, unconnected, Comprehensive, comparable, & dated information & timely information INFORMATION INFRASTRUCTURE • Classifications • Technical Standards • Reporting protocols • Knowledge platforms • Governance 26
  27. 27. STRENGHTENING THE SECTOR’S INFORMATION INFRASTRUCTURE IN FIVE KEY AREAS: Taxonomies for data that provide a • NTEE codes for nonprofitsClassifications “common language” across organizations • IRIS metrics for social businesses • GeoTree for geographic coding Specifications for electronic data interchange • hGrant for machine readable foundationTechnical Standards grant reporting that allow easy and accurate access to information by multiple parties Standards for data reporting that ensure data • IRS 990 requirementsReporting Protocols is reported accurately, consistently, and promptly • The Foundation Center’s Reporting Commitment for foundation grants Platforms that allow social sector data to be captured • GuideStar for nonprofit dataKnowledge Platforms • GreatNonprofits for stakeholder reviews • ImpactBase for impact inv’s Oversight to maintain the system, ensure intellectual • US Government for policies,Governance: legal standing, tax issues property rights and privacy concerns are managed,Oversight, Rights build consensus, and drive compliance • GIIN for impact investing& Protection • IATI to maintain standards and increase transparency for international aid 27
  28. 28. CATEGORIES OF SOCIAL SECTOR INFORMATION SOCIAL ISSUES INTERVENTIONS ORGANIZATIONS RESOURCES(WHAT IS NEEDED) (WHAT WORKS) (WHICH ARE (CAPITAL FLOW BEST EQUIPPED DETAILS) FOR IMPACT)Baseline social indicator The goals, strategies, The goals, strategies, Details of the grants,data and information on and programs for activities, operations, donations, investments,the breadth, depth, addressing social and finances of volunteer time, andaddressability, and issues, and data, organizations, their other human capital thatdrivers of issues, research and feedback effectiveness, and support interventionsincluding beneficiary on their outcomes and their impact and organizationsneeds “what works” e.g., Nurse-Family e.g., The Robert Woode.g., 50% of children from at- e.g., regular nurse visitation Partnership is currently Johnson Foundation made arisk backgrounds are below for new mothers and their serving 22,795 babies and 5-year, $10 million grant tothe basic level for reading babies leads to a 0.2 point their mothers in 40 states Nurse-Family Partnership inand math skills increase in math & reading across the U.S. 2007 GPA in grades 1-6 28
  29. 29. BETTER KNOWLEDGE = GREATER IMPACT BETTER SOCIAL WILL HELP FOR BETTER LEADING TOSECTOR KNOWLEDGE UNCOVER INSIGHT... DECISION MAKING... GREATER IMPACTStronger information Insight... Cross-referenced andinfrastructure will make data connected information willmore useful, accessible and allow stakeholders to makeeasy to provide better decisions about budgets, strategies, services, policies, and more 29
  30. 30. BUILDING AN INFORMATION INFRASTRUCTURE WILL ENABLE DATA TO BECOME INSIGHT + Data Information Infrastructure Organizes Raw Data Into Useful Information Information Information Platforms Synthesize Knowledge Knowledge Knowledge Platforms Uncover Insight Insight 30
  31. 31. THE WAY FORWARD
  32. 32. NEXT STEPSEngage & LearnBring together ideas about how to create, use, and share information in the social sector.Establish & Communicate a VisionWe’ve published a White Paper containing our preliminary vision that will evolveand change as we move forward with the initiative.Map the LandscapeCreate a common understanding of what is being done today,and where there are opportunities for further collaboration of innovation.Define an Investment Strategy & ApproachEvaluate the importance, priority, feasibility, and cost for upgradingthe social sector’s information infrastructure.Support Key InitiativesStrengthen the information infrastructure by fundingshovel-ready projects and future pilot projects. 32
  33. 33. JOIN THE CONVERSATIONmarketsforgood.com@MarketsforGood#mkts4goodfacebook.com/MarketsforGoodMarkets for Good 33
  34. 34. THE SUPPORTERS
  35. 35. THE SUPPORTERS 35
  36. 36. LET’S BUILD A BETTERTOMORROW. TOGETHER.

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