The document discusses the opportunities and risks of generative AI (GenAI) for leaders. It notes that GenAI could enable unprecedented positive impact but also dangers if not addressed. It provides 5 steps leaders should take: 1) learn GenAI fundamentals, 2) explore available GenAI services, 3) get inspired by opportunities, 4) understand hazards, and 5) take safe initial steps to unlock potential while avoiding harms. Leaders are encouraged to ground their purpose and integrity amid the possibilities and existential risks of GenAI.

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Leading with Generative AI
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Leading with Generative AI
Leading With
Generative AI
What you need to know and do
about GenAI right now...

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Leading with Generative AI
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Generative AIs herald a
momentous turning point in
human history.
You are living and leading
through a revolution perhaps
bigger than the internet, the
combustion engine, and the
printing press combined.
So what?

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Leading with Generative AI
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Generative AIs bring
unprecedented
opportunities for
lasting positive impact
and exponential value
creation.
But GenAIs also
bring almost
unfathomable
dangers and threats
to everything we
know and love.

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What steps do you need to
take as a leader to play a
purposeful role?
What do you need to think
about to lead us all towards
a human-centric and not
dystopian reality?

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1.Learn the
technology
fundamentals and key
concepts.
You don’t need to be an
expert but you do need to
grasp the basics.
Otherwise you cannot lead
confidently—or be advised
effectively.
Concepts like

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Leading with Generative AI
Large Language Models
Deep Learning
Transformer Architecture
Training Data
Next-Token Prediction
Reinforcement Learning
Backpropagation
Prompts

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2.Explore the scores
of stunning Generative
AI services already
available.
Discover apps for branding,
editing, analysis, idea testing,
customer insight, and writing
code.
Be wowed by what is already
possible as you “prompt”
GenAIs to create astonishing
value in seconds. Services like

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ChatGPT
GPT-4
Midjourney
Dall-E 2
Murf
Copy.ai
Bard
notion
Codex
Fireflies

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3.Get you and
your people inspired
and galvanized by
the unprecedented
opportunities.
Explore possibilities for scaling
value-creation and positive impact
via breakthroughs in business
model innovation.
Gain insights into purpose-led
projects on the frontlines of AI-
enabled digital transformation.
For example

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How could GenAI’s help to
solve ‘wicked’ problems like
climate change?
In what ways are AI’s already
better than human beings at
certain difficult tasks?
How can AIs ensure better
decision-making in complexity?
How might AIs liberate human
beings from stress and ill-
health?

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4.Ensure you and your
people are fully aware of
the enormous hazards
that Gen AIs could
unleash.
Understand how GenAIs could
damage your business, society,
community, and culture.
Be mindful of some of the dangers
that using AI personally—and in
your business—might unleash.
Threats like

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AI’s hacking human languages
and cultures.
AI’s weaponizing human
outrage and ambition.
AI’s infringing Intellectual
Property and privacy rights.
AI’s perpetuating biases
against marginalized groups.
AI’s destroying jobs and
obliterating livelihoods.

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5. Start by taking
safe yet concrete steps
towards more insight
and empowerment.
Explore alone and together as a
team what may be possible with
awareness of the dangers.
Begin to unlock AI’s potential
for value-creation in individuals,
teams, and you organization.
For example

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What are the immediate “use cases”
to unlock creativity and free up
resources?
How can we ensure we don’t lose or
infringe IP?
Who is best placed to support and
guide us?
What is the best starting-point for AI-
enabled innovation?
How can we avoid making costly
investment/innovation errors?
What kind of Future of Work do we
want to shape with AI?

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GenAIs bring dazzling
possibilities yet
existential risks so...
Ground deeper in your leadership
purpose and core integrity.
Breath deep. Stay unfraid.
Celebrate what humans do best.
Explore, experiment (safely), and
imagine with AI...

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Leading with Generative AI
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All images created in the Generative AI application “Midjourney”
by Nick Jankel and his 11-year-old son.