The document outlines 15 principles for successful collaboration in the modern work environment, emphasizing the need for a shift from hierarchical to networked organizational structures. It highlights the importance of co-creation, collective intelligence, and the human instinct to collaborate over competition. The insights emphasize nurturing creativity and building collaborative relationships to adapt to the evolving workforce, especially as millennials prioritize purpose over paycheck.

1. 15 ways to ensure your collaborations
never fail (AND WHY WE ALL HAVE TO BE
MASTERS OF COLLABORATION)
www.wecreateworldwide.com
@nickjankel
facebook.com/nicksenecajankel
april 2015

2. !
Keynotes & Masterclasses
Creative Leadership Development
Programs (incl. Emerging
Leaders)
Collaboration Training
Sustainable & Open Innovation
Storytelling
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!
Creativity, happiness & wellbeing
courses for digital employees
!
Branded wisdom media & products
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3. ENGAGE70% of U.S. workers are either “not engaged” or
“actively disengaged”
84%: “Sometimes I feel trapped in my current
job and want to find a new position
elsewhere”
not changed much since 2000 (even with
massive growth of engagement / internal
comms industry)
Sources: Gallup, Right Management

4. wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Leadership
DIMINISHED CREATIVITY,
LOW ENERGY, REDUCED,
CONTRIBUTION, SELF-
CENTRED ACTIONS
NEGATIVE BELIEFS &
FEW IDEAS; CRITICISM,
CYNICISM, MOANING,
GOSSIP
DISAPPOINTMENT, FEAR,
ANGER, RIGHTEOUSNESS
disengagement: how it looks

5. MISMATCH
BETWEEN HUMAN BEINGS
!
&
!
THE entrenched ORGANISATIONAL
SYSTEMS THEY ARE PART OF?

6. IT WILL ONLY GET HARDER…
MILLENIALS will make c.75% of workforce by 2025
65% prefer to make less money at job they love
vs. job they find boring but well-paid
65% prefer companies with social & ethical
causes
75% top-scoring will turn down paid
internships with Fortune 500 companies to
work aT a start-up non-profits
54% report stress - more stressed & depressed
than any previous generation
LESS DESIRE TO OWN & MORE INTEREST IN experience &
FREEDOM
Sources: Conscious Company Magazine,: Harris / American Psychological Association, Cornell
University, World Health Organisation, The Journal of Clinical Psychiatry, The Lancet

7. PURPOSE NOT PAYCHECK
WE NOT US VS. THEM
STORY NOT SPECS
INSIGHTS NOT INSTRUCTION
CO-CREATION NOT COMMAND & CONTROL

8. 16 YEARS AGO I
SIGNED THE
CLUETRAIN
MANIFESTO
AND LEFT A HUGE AD
AGENCY TO SET UP AN
BRAND & INNOVATION
CONSULTANCY TO
HELP ORGS GRAPPLE
WITH THE NETWORKED
AGE

9. GLOBAL O.S.
IS CHANGING

10. Webopedia
“Your choice of operating system,
therefore, determines to a great extent
the applications you can run.”

11. TRIBES
HUNTER-
GATHERERS
HIERARCHIES /
BUREAUCRACIES
MARKETS
NETWORKS
this is a fundamental evolutionary
shift with No precedent in human
history

12. TRIBAL O.S. IS
UNDERPINNED BY KITH &
KIN, GROUP IDENTITY,
MAGIC
!
THE STRONG WIN
!

13. HIERARCHY O.S. IS UNDERPINNED BY STATUS &
PRIVILEGE, IMPERIALISM, ARMIES, NATIONALISM,
IDEOLOGIES
!
THE POWERFUL WIN
!

14. MARKET O.S. IS
UNDER-PINNED BY
CAPITAL,
EFFICIENCIES,
INNOVATION,
CORPORATIONS &
COLONIALISM
THE INDUSTRIOUS /
RUTHLESS WIN
!

15. NETWORK O.S. IS
UNDER-PINNED BY
THE WWW, P2P,
COLLECTIVE IQ,
CO-OPERATION,
COMMON
PURPOSE
!
!
THE
COLLABORATIVE
WIN
youtube reaches
more of the digital
generations than TV

16. EITHER FIT
OR FAIL
LAW OF REQUISITE
VARIETY…
MISMATCH

17. HIERARCHICAL WAYS OF
WORKING
ARE NO LONGER
ENTIRELY FIT
FOR PURPOSE IF WE
WANT CREATIVITY &
COLLABORATION

18. POWER MOVES TO
EDGES
PERMEABLE
MEMBRANES -
TRANSPARENCY &
REPUTATION
LOSS OF THE MIDDLE -
P2P & CO-CREATIVITY
LIMIT TO INDIVIDUAL
POWER & KNOWLEDGE
COLLECTIVE WISDOM,
& SELF-
ORGANISATION
!
Study: SBS grads with open networks
3x value creation
Study: Extent of openness of our networks
predicts career success
Study: Diverse average
teams out-perform teams of
similar geniuses

19. smarter, faster, cheaper impact
diversity of insight & ideas leads to
disruptive innovations that fit complex &
changing realities
create new business models & processes
premised on empowering beliefs about
human nature
do a lot more with a lot less e.g. Whatsapp
$19B with 55 people; Kickstarter, $1.5B peer
funding with 100 staff
less silo thinking & more collective action
the opportunities of
the networked age:

20. wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Leadership
the body.mind
PREFRONTALCORTEX
CONTROL & FOCUS
ANTERIOR CINGULATE
CORTEX
PAIN
BASAL
GANGLIA
HABITS
AMYGDALA
EMOTION &
ATTENTION
HIPPOCAMPUS
MEMORY
BRAINSTEM
SURVIVING
VAGUS NERVE
CONNECTS BRAIN & BODY
LOWER
BRAIN
ACTING IN
PRESENT GUT
“2ND BRAIN”
HEART & LUNGS
SHOW STRESS VS.
RECONNECTIONUPPER BRAIN
PLANNING FUTURE
Leadership
Sources: Michigan State / Nature, Cardinale, Tomasello
evolved TO COLLABORATE AS MUCH AS COMPETE
EMPATHIC AS MUCH AS SELFISH
MANY SPECIES ONLY THRIVE in CO-operation
(incl. 1/3 of all algae!)
co-operation wins over long term

21. born collaborative but trained
to be competitive
brains & orgs conditioned to
favour predictability over
spontaneity
rules, risk aversion & FEAR of
loss of livelihood & reputation
limit co-creativity
after years of market & hierarchy
o.s., innovation, INtrapreneurship &
Collaboration don’t just happen…
this innate human potential needs
to be activated & nurtured
http://www.eventbrite.com/e/switch-on-the-book-launch-tickets-15709791409
BUT…

22. hierarchy: the core
vertical power
systemic perspective
vision
scale
management
goals
control
heterarchy: the edge
network power
local knowledge
connectivity
fit
participation
purpose
collaboration
!
+
we need both / and for co-creation

23. 15 PRINCIPLES FOR AWESOME
CO-CREATION IQ
hierarchy > Hierarchy + heterarchy
closed, opaque, hard > OPEN, transparent, vulnerable
‘what can you do for me?’ > give before you get
focus on transactions > focus on relationships
risk / reward > share risks AND Rewards
KPIS > win win wins
Fixed ideas > surrender attachment
KNOW HOW > know who, where, when, why
group think >LISTEN to & RESPECT individual voices (even if not loud)
contracts > collaborative agreements
POLICIES / RULES > PRINCIPLES
scheduled reviews > constant feedback
quick project initiation > invest in collaborative dynamics first
stick to surface > understand what each person can give & needs to get in
return before collaborating
assumed incentives > build commonalities…

24. COMMON…
GOALS
commitment
THEORY OF CHANGE
VALUEs
narrative
bond
worldview
Trust deepens &
collaboration
optimised as we go
down scale

25. wecreateworldwide.combreakthrough for a brilliant world© 2013 WECREATE WORLDWIDE LTD
Leadership
CO-CREATING WITH
INTEGRITY; BREAKING
THROUGH BLOCKAGES,
TOGETHER, FAST
BELIEF IN PURPOSE,
MODELS & CULTURE;
INSPIRING CREATIVE
IDEAS & INSIGHTS
CONNECTING TO
PURPOSE & ETHOS;
COMING FROM THE
HEART WITH AN OPEN
HEART, WHOLE-
HEARTEDLY
engagement: how it looks

26. RECONNECT YOUR HEART
REWIRE YOUR BRAIN
REMIX YOUR WORLD
switch on: unleash your
creativity & thrive with the new
science & spirit of breakthrough
available now worldwide

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28. Question us.
Challenge us.
Have breakthroughs with us.
“In the long history of humankind (and
animal kind, too) those who learned to
collaborate and improvise most
effectively have prevailed.”
Charles Darwin
nick@wecreateworldwide.com
nick@ripeandready.com
linkedin.com/nickjankel
@nickjankel
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