The document discusses the different components of advocacy marketing. It describes brand advocacy as building a company's reputation and reach through positive word-of-mouth. Customer advocacy involves getting customers to endorse the company by demonstrating commitment to good customer service. Employee advocacy engages employees to promote the company using their personal social media networks and other online platforms.

1. WHAT ARE THE
DIFFERENT
COMPONENTS
OF ADVOCACY?

2. The advocates spread positive
word-of-mouth recommendation about your
company brand and performance.
Some of the most popular
components of advocacy are:
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3. www.socxo.com
• The main tenet of brand advocacy is to create your
brand and build its reputation and extend its reach.
• Through positive word-of-mouth marketing, brand
advocates spread good news about your business
and products.
• This component of advocacy doesn’t focus so much
on the sale of products and services as it does on
building the company’s image and reputation,
which in turn influences purchase.
• Brand advocates could be your employees, your
customers or key industry influencers.
BRAND ADVOCACY

4. www.socxo.com
CUSTOMER ADVOCACY
• Edelman’s trust barometer indicates that
buyers, customers, and consumers would
rather trust each other than trust
information or sales talk from employees.
• Customer advocacy capitalizes on this and
gets customers to become advocates for
your company and share positive messages
about the company.
• For this, companies need to demonstrate
commitment to customers, which is
naturally closely linked with customer
service.

5. www.socxo.com
EMPLOYEE ADVOCACY
• This is a component of advocacy that
actively engages employees to generate
exposure for the company using their
personal online assets.
• These assets, which are primarily social
media platforms, can also extend to email,
chat, forums, and discussion boards.

6. www.socxo.com
SOCXO, the all in one advocacy
marketing platform can transform your
employees, customers and partners as
trusted brand advocates.

7. www.socxo.com
Reach out to SOCXO team to learn how you can achieve the real benefits of
running an advocacy marketing program for your business.
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