SlideShare a Scribd company logo
WHY BRANDS NEED TO
INVEST IN ADVOCACY
MARKETING?
Advocacy Marketing is an excellent
investment if you want to increase your
brand advocate base and maximise the
reach of your marketing efforts.
www.socxo.com
KEY STATS THAT PROVE ADVOCACY IS CRUCIAL
www.socxo.com
Just 20% of brands
use advocate and
experts programs in
their marketing.
(Source: Marketing Charts)
Brand advocates
are 50% more
likely to influence
a purchase.
(Source: MarketingCharts)
Customers
referred by other
customers have a
37% higher
retention rate.
(Source: Deloitte)
Marketing-induced
consumer-to-consumer
word of mouth
generates more than 2X
the sales of paid
advertising.
(Source: McKinsey
Quarterly)
REASONS TO INVEST IN ADVOCACY MARKETING
www.socxo.com
» Boost word of mouth referrals
» Create ROI
» Fuel your sales
» Improve your products and services
» You already have the potential
www.socxo.com
SOCXO, the all in one advocacy
marketing platform can transform your
employees, customers and partners as
trusted brand advocates.
CONTACT US
www.socxo.com
Reach out to SOCXO team to learn how you can achieve the real benefits of
running an advocacy marketing program for your business.
advocacy@socxo.com
www.linkedin.com/company/socxo twitter.com/socxo www.youtube.com/user/SocialCXO

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Why Brands Needs to Invest in Advocacy Marketing?

  • 1. WHY BRANDS NEED TO INVEST IN ADVOCACY MARKETING?
  • 2. Advocacy Marketing is an excellent investment if you want to increase your brand advocate base and maximise the reach of your marketing efforts. www.socxo.com
  • 3. KEY STATS THAT PROVE ADVOCACY IS CRUCIAL www.socxo.com Just 20% of brands use advocate and experts programs in their marketing. (Source: Marketing Charts) Brand advocates are 50% more likely to influence a purchase. (Source: MarketingCharts) Customers referred by other customers have a 37% higher retention rate. (Source: Deloitte) Marketing-induced consumer-to-consumer word of mouth generates more than 2X the sales of paid advertising. (Source: McKinsey Quarterly)
  • 4. REASONS TO INVEST IN ADVOCACY MARKETING www.socxo.com » Boost word of mouth referrals » Create ROI » Fuel your sales » Improve your products and services » You already have the potential
  • 5. www.socxo.com SOCXO, the all in one advocacy marketing platform can transform your employees, customers and partners as trusted brand advocates.
  • 6. CONTACT US www.socxo.com Reach out to SOCXO team to learn how you can achieve the real benefits of running an advocacy marketing program for your business. advocacy@socxo.com www.linkedin.com/company/socxo twitter.com/socxo www.youtube.com/user/SocialCXO