The document discusses advocacy marketing, highlighting its importance and the rise of advocates in digital marketing. It presents key statistics indicating that word-of-mouth significantly impacts purchasing decisions and that employee advocacy is becoming a priority for organizations. The document emphasizes the value of integrating advocacy marketing into business strategies to enhance engagement and drive growth.

1. Dr. Venkatesh Raman
Head of Product Marketing, SOCXO
15th June 2016

2. TABLE OF CONTENTS
• What is advocacy marketing?
• Rise of an advocacy marketer
• Key stats that prove advocacy is crucial
• What are the different components of advocacy?
• Driving force behind advocacy marketing
• Value of Advocacy Marketing

3. https://www.youtube.com/watch?v=JJcD-bE6uHg

4. Source: CMO Club and IBM
BUYER - CENTRIC MARKETING
Buyer Journey
BUY DISCOVER LEARN TRY ADVOCATE USE
21% 20% 16% 16% 14% 13%
Testing, Failing, Winning and
Innovating with their Digital
Multitaskers
Two Notable Trends
Customer Retention /
Advocacy
1
2
IDC Predicts
Marketing Software
Will Be A $32.4B
Market By 2018
Word-of-mouth gains
traction – One of the
top social media
trends in 2016
Source: Forbes
Source: VentureBeat and emarsys
Marketing Technology Trends

8. CUSTOMER
EXPERIENCE
CULTURE &
LEADERSHIP
PAID
SOCIAL
CONTENT
STRATEGY
DIGITAL
ECOSYSTEM
DIGITAL
TRANSFORMATION
Agility
Advocacy Transparency
Source: sapientglobalmarket.comSource: Altimeter
Employee advocacy is about to break through,
as 45% of organizations have it as one of their top initiatives
Top 5 priorities for digital transformation in 2016
RISE OF AN ADVOCACY MARKETER 1/3

9. RISE OF AN ADVOCACY MARKETER 2/3
Employees Ranked as most Trusted Influencers to Communicate
Engagement Integrity Products Purpose Operations
Source: 2015 Edelman Trust Barometer global study
 Listens to customer needs and
Feedback
 Treats employees well
 Places customers ahead of
profits
 Communicates frequently and
honestly
 Has ethical business
practices
 Takes responsible actions
to address an issue or crisis
 Has transparent, open
business practices
 Has high-regarded and
widely-admired
top leadership
 Ranks on a global list of top
companies
 Delivers consistent financial
returns to investors
COMPANY CEO COMPANY’S EMPLOYEE ACTIVIST CONSUMER ACADEMIC MEDIA SPOKEPERSON
The Facts
ONLY
15%
84%
77%
ONLY
3%
of people trust recommendations made
directly by the brand
of people trust recommendations from
people they know
of consumers are more likely to buy a
product when they hear about it from
someone they trust
of people try a new product after
viewing a sponsored social media
post
Source: Gartner, Lab 42, Nielsen

10. Receive 8X more engagement than
content shared by brand channels
(Source: Social Media Today)
RISE OF AN ADVOCACY MARKETER 3/3
Convert 7x more frequently than
other leads
(Source: IBM)
Word of mouth is the primary factor
in 20-50% of all purchasing decisions
(Source: McKinsey)
50% of employees are already
posting about their company
(Source: Weber Shandwick)
Grow 2.5X faster than your
competitors
(Source: CustomerThink)
Source: CMO Club and IBM

24. DIGITALLY ENABLED BUSINESS

26. CONTACT US
www.socxo.com
Reach out to SOCXO team to learn how you can achieve the real benefits of
running an advocacy marketing program for your business.
advocacy@socxo.com
www.linkedin.com/company/socxo twitter.com/socxo www.youtube.com/user/SocialCXO
SOCXO Academy of Advocacy Marketing
https://www.socxo.com/academy-of-advocacy-marketing/
Request a Demo
https://www.socxo.com/request-a-demo/