This document outlines 5 goals that an organization can achieve through using advocacy marketing: 1) Improve their employer brand and drive employee engagement, 2) Increase lead generation, 3) Create more agile product development, 4) Grow revenue streams, and 5) Harness the power of employees, customers, and partners to transform them into trusted brand advocates. It encourages the reader to contact SOCXO to learn how to set up an advocacy marketing program.